LBS Immobilien

What LBS Immobilien does

LBS Immobilien GmbH NordWest is a German residential real estate brokerage founded in 1971 and headquartered in Münster. The company operates as part of the Sparkassen-Finanzgruppe, Germany's largest financial services network, and is one of the leading residential property brokers in Germany by transaction volume, mediating over 12,000 properties worth approximately 2 billion EUR annually through a network of more than 200 branch locations (Geschäftsstellen) across Nordrhein-Westfalen, Niedersachsen, Bremen, and Berlin.

The service portfolio centers on full-service brokerage (Immobilienvermittlung), encompassing property valuation using the three standard German valuation methods, professional marketing including 360° virtual tours and confidential (Diskretionsvermarktung) channels, credit-checked buyer matching, and full transaction support from initial valuation through notary appointment. Supporting modules include an Online-Bieterverfahren (transparent real-time bidding), a digital property search portal (Immobiliensuche), the Wohnmarktanalyse (free online property valuation plus paid in-person valuation services), Rückmietkauf (reverse rental purchase for senior owners), financing advisory routed to LBS Bausparkasse, an IHK-certified broker training program, and a Tippgeber referral program.

The business model is commission-based, with agents operating as independent commercial representatives (Handelsvertreter per §84 HGB) earning a share of brokerage commission (typically 3% net plus VAT per party, with total transaction commissions of 3.57-7.14% of purchase price) plus new-agent base support, fixed salary components, and uncapped commission. Customer acquisition relies on Sparkassen branch referrals, local field-agent presence, content marketing (Ratgeber), podcast, and organic search. No revenue, headcount trend, or funding data are publicly disclosed.

Name

LBS Immobilien

Legal name

LBS Immobilien GmbH NordWest

Website

https://lbs-immobilien-profis.de

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

LBS Immobilien GmbH NordWest is a German residential real estate brokerage mediating over 12,000 properties annually, serving buyers and sellers across NRW, Niedersachsen, Bremen, and Berlin through 200+ branches tied to the Sparkassen-Finanzgruppe network.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Property valuation services
• Property marketing services
• Real estate financing advisory
• Property search services

Headquarters

HQ city

Münster

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Commissions: Commission-based revenue from property sales. Agents earn a share of the courtage (commission) from successful transactions. New agents receive base support during first 13 months plus uncapped commission, bonus, and fixed salary components.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

LBS Immobilien is a residential real estate broker that intermediates the sale and purchase of private houses, apartments, and building plots for individual consumers. Its services span property valuation, professional marketing of the seller's home, buyer-side property search, viewing coordination, negotiation support, and accompaniment through to the notary appointment. It is supplemented by a digital property search portal, a digital market analysis tool, a discreet marketing option for sensitive cases, the Rückmietkauf (sell-and-rent-back) model, and integrated financing advisory through its LBS and Sparkassen partners.

Product overview

LBS Immobilien GmbH NordWest operates as a residential real estate brokerage platform offering a unified service model built around its core property transaction services (Makler). The portfolio consists of the primary brokerage service supplemented by a property search engine (Immobiliensuche), professional valuation (Wohnmarktanalyse using three standardized German valuation methods), and financing advisory through LBS Bausparkasse. The offering extends through several add-on modules — including Online-Bieterverfahren (real-time bidding), 360°-Rundgänge (virtual tours), Diskretionsvermarktung (confidential marketing), and Rückmietkauf (reverse rental purchase for seniors) — which are presented as standard or available service options within the core transaction workflow. Supporting content properties include the LBS Immobilien Podcast (educational media) and an extensive Ratgeber (advisory articles) covering buying, selling, inheriting, and financing real estate. The company also operates a career division offering IHK-certified broker training and a referral (Tippgeber) program. All services are delivered through a network of over 200 physical branch locations across NRW, Niedersachsen, Bremen, and Berlin.

Differentiator

Problem solved

Functional benefit

Products and services

• Immobilienvermittlung (Property Brokerage for Sellers) Full-service brokerage for owners selling a residential property (house, apartment, or building plot), covering valuation, professional marketing materials, prospective-buyer screening, viewing coordination, price negotiation, and accompaniment through to the notary appointment. Targeted at individual private sellers in North Rhine-Westphalia, Lower Saxony, and Bremen.
• Immobiliensuche (Property Search Service for Buyers) Search-on-behalf-of service and online portal where LBS Immobilien brokers identify residential properties matching a buyer's criteria, arrange viewings, and support the acquisition process. Targets individual buyers seeking a home, often combined with integrated Baufinanzierung through LBS partners.
• Wohnmarktanalyse (Property Valuation) Determination of the market value of a residential property using a professional Wohnmarktanalyse, available both as a free initial orientation analysis and as a court-recognized expert valuation (typical fee around €1,000 to €3,000). Targets private owners preparing a sale and buyers seeking price verification.
• Diskretionsvermarktung (Discreet Property Marketing) Confidential property sale service for owners (such as those in Erbengemeinschaft, divorce, or separation situations) who do not want public listing. The broker markets the property off-market, screens prospective buyers, and coordinates viewings with strict confidentiality.
• Rückmietkauf (Sell-and-Rent-Back Model) Arrangement of transactions in which an owner sells a residential property and continues to occupy it as a tenant of the buyer, with the broker structuring the sale-and-leaseback agreement and coordinating both sides. Targets owners who need to liquidate property while retaining use of the home.
• Finanzierungsberatung (Integrated Financing Advisory) Advisory on mortgage and building-savings financing (Baufinanzierung) for property buyers, delivered in cooperation with LBS partners so that the financing track can run in parallel with the property search and acquisition. Targets buyers who need to align property and mortgage decisions.

Quantifiable outcome

• 50 years of experience as professional real estate broker since 1971
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Sparkassen-FinanzgruppecoreStrategic or Co-development PartnerLong-standing strategic partnership with Germany's largest financial services network. LBS Immobilien operates as the real estate arm of Sparkassen, benefiting from extensive branch network, customer referrals, and integrated financing products. Together they form the leading residential property brokerage in Germany.
• IVD (Deutscher Immobilienverband)minorOthersProfessional association membership ensuring compliance with industry ethical standards and access to professional development resources.
• LBS Bausparkasse (Building Society)coreStrategic or Co-development PartnerIntegrated partnership with LBS building society for cross-selling property financing. Agents can refer customers for financing services and receive kickback commissions from referral business, creating additional revenue streams.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dahler & Company: Hamburg-based premium German real estate brokerage with regional shop network; competes in the same premium residential segment with a comparable multi-branch agent model.
• Engel & Völkers: Hamburg-headquartered residential and commercial real estate brokerage with global franchise network; comparable commission-driven residential model with strong German brand presence and similar local-agent distribution.
• Von Poll Immobilien: German premium residential real estate brokerage operating a network of owner-operated shops; directly competes in the same mid-to-upper residential segment with a similar local agent distribution model.
• Remax Germany: Global residential real estate franchise with German operations; comparable agent-driven, commission-based residential brokerage model with regional agent distribution.
• Postbank Immobilien: Bank-affiliated German residential real estate brokerage (Deutsche Bank/Postbank); pursues a similar strategy of leveraging an existing banking customer base for property referrals.
• CENTURY 21 Deutschland: Global franchised residential real estate brand with German operations; directly comparable in residential brokerage service model and commission-based revenue, though structurally franchise-based rather than corporate.

Emerging players

• McMakler: Berlin-based digital-first residential real estate broker; competes head-to-head on listings with a flat-fee model but lacks LBS's branch-based local presence and embedded Sparkassen referral channel.
• Homeday: German digital residential brokerage offering flat-fee seller services; represents the tech-led disruption threat to traditional commission-based agencies like LBS in Germany's major cities.

Broad incumbents

• ImmoWelt: Major German online real estate portal combining listings, valuation tools, and broker directory; comparable on residential search and valuation tooling but platform-driven rather than brokerage-driven.
• ImmoScout24: Germany's largest online real estate marketplace; overlapping market in property search and lead generation but operates a listing/marketing model rather than brokerage, making it adjacent rather than directly competitive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LBS.Immobilien.NordWest
• LinkedInlinkedin.com/company/lbs-immobilien-gmbh-nordwest

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LBS Immobilien