The Laurinburg Exchange

What The Laurinburg Exchange does

The Laurinburg Exchange is a privately held local newspaper founded in 1882 that serves Laurinburg and Scotland County, North Carolina, providing local news, high school sports coverage, community events, obituaries, opinion and editorial content, local business news, and entertainment guides including TV listings. The publication distributes via home-delivered print editions on 2-, 3-, or 5-day schedules, a digital E-Edition replica accessible through web and mobile apps, and emailed digital editions. It operates as part of the Champion Carolinas newspaper network, with subscriptions managed through the Champion Carolinas circulation platform.

Core products are organized into three subscription tiers: an E-Edition at $9.00 per month for unlimited digital access with archival content; a Monthly Subscription at $10.50 per month combining 2-day print home delivery with emailed digital editions and e-letters; and a Yearly Subscription at $120.00 per year providing 5-day print delivery plus full E-Edition access. Underlying technology is a WordPress-based content management system hosted on WP Engine, with E-Edition access delivered via web and mobile and wire content integrated from the Associated Press and The Center Square.

Revenue is generated from two streams: recurring print and digital subscriptions sold direct-to-consumer through the website, and advertising sold to local small and medium businesses in Scotland County. Marketing runs through the publication's website, social media (Facebook, Instagram, X), and email newsletters. Operations are staffed by 1-10 employees including Editor Matthew Sasser, Sports Editor Travis Petty Jr, Senior Writer Katelin Gandee, Staff Writer Brandon Hodge, and commercial sales staff.

Name

The Laurinburg Exchange

Legal name

The Laurinburg Exchange

Website

https://laurinburgexchange.com

Company type

Private

Founded year

1882

Operating status

Operating

Headcount range

1–10 employees

Short description

The Laurinburg Exchange is a privately held local newspaper founded in 1882 serving Laurinburg, North Carolina. It offers print and digital subscriptions delivering local news, high school sports coverage, obituaries, and local business advertising through the Champion Carolinas network.

Ownership category

akta.pro rank

Headquarters

HQ city

Laurinburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Print and Digital Subscriptions: Recurring subscription revenue from print newspapers delivered to homes and digital access to E-Edition content. Subscription tiers include monthly and annual options.
2. Advertising: Local businesses advertise through the newspaper's print and digital platforms, including display ads, classifieds, and special section sponsorships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

The Laurinburg Exchange is a community newspaper serving Laurinburg and Scotland County, North Carolina, publishing local news, high school sports coverage, obituaries, opinion/editorial content, and community event information. It sells recurring print and digital subscriptions delivered via home delivery, emailed editions, and a web/mobile E-Edition replica, and sells display and classified advertising to local businesses.

Product overview

The Laurinburg Exchange is a local newspaper serving Laurinburg, North Carolina, offering three subscription tiers: E-Edition (digital-only at $9/month), Monthly Subscription (print and online at $10.50/month), and Yearly Subscription (print and online at $120/year). All tiers include access to the E-Edition digital replica. The publication covers local news, sports (high school soccer, football, and other sports), opinion/editorial content, business news, features/entertainment, obituaries, and TV listings. It is part of the Champion Carolinas network of local newspapers.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Edition Digital-only replica of the printed newspaper, accessible 24/7 on web and mobile apps, including unlimited access and archived content. Priced at $9.00 per month for individual consumers.
• Monthly Subscription Print and online newspaper subscription for individual consumers, including 2-day emailed digital newspaper, 3-day emailed e-letters, 2-day home-delivered printed newspaper, coupons/ads/inserts, and unlimited E-Edition access. Priced at $10.50 per month.
• Yearly Subscription Annual print and online subscription for individual consumers, including 5-day emailed digital newspaper and full E-Edition access. Priced at $120.00 per year.
• Newspaper Advertising Display ads, classifieds, and special section sponsorships sold to local businesses in Scotland County through the newspaper's print and digital channels.

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Associated Press (AP)coreStrategic or Co-development PartnerAP provides national and international wire content including Pro32 sports coverage, College Basketball, College Football, Auto Racing, and Olympic coverage that augments the newspaper's local content.
• The Center SquareminorStrategic or Co-development PartnerState Wire content from The Center Square is syndicated on the website, providing state-level news coverage from other markets.
• Champion CarolinascoreStrategic or Co-development PartnerParent company network that operates multiple local newspapers across the Carolinas, providing shared technology, circulation systems, and advertising platforms.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gannett: The largest U.S. local-news operator (USA Today Network), running hundreds of community dailies and weeklies. Comparable product set (print + digital subscriptions, local ads) at vastly greater scale.
• Lee Enterprises: A large U.S. newspaper chain operating dozens of local dailies with subscription and advertising revenue models identical to The Laurinburg Exchange's, though across many markets.
• The Charlotte Observer: North Carolina's largest-circulation daily newspaper (Charlotte). Operates the same print+digital subscription model but covers a major metro market with much broader reach.
• The News & Observer: The flagship daily newspaper of Raleigh, NC, part of the McClatchy network. Offers the same subscription/advertising model but at significantly larger scale and broader geographic scope.

Regional players

• The Fayetteville Observer: A regional daily newspaper serving Fayetteville and the Sandhills region of NC. Comparable in editorial coverage of southeastern NC, though larger in scale and reach than The Laurinburg Exchange.

Direct peers

• The Pilot: A small-market daily newspaper serving Southern Pines, Pinehurst, and Moore County, NC. Directly comparable in scale, subscription model, and hyperlocal focus to The Laurinburg Exchange.
• Sanford Herald: A community newspaper serving Sanford and Lee County, NC. Similar in size, scope, and small-town news+sports coverage model to The Laurinburg Exchange.
• The Robesonian: A local daily newspaper serving Lumberton and Robeson County, NC, in the same southeastern NC regional corridor. Closely comparable in community-paper profile and geographic/family household coverage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheLaurinburg
• Facebookfacebook.com/TheLaurinburgExchange
• Instagraminstagram.com/thelaurinburgexchange
• LinkedInlinkedin.com/company/the-laurinburg-exchange

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Laurinburg Exchange