Facchinetti Groupe

What Facchinetti Groupe does

Facchinetti Groupe is a privately held Swiss automotive and motorcycle dealership group headquartered in Neuchâtel and operating as the second-largest dealer of BMW, MINI, and BMW Motorrad brands in Romandie (French-speaking Switzerland). The group runs seven-plus owned locations stretching from Geneva-Meyrin through Gland-Vich, Neuchâtel, La Chaux-de-Fonds, Delémont, and Bussigny to Lausanne-Crissier, and is organized under FACCHINETTI GROUPE SA through wholly-owned subsidiaries including Facchinetti Automobiles SA, Facchinetti Motos SA, Facchinetti Carrosserie SA, and the Facchinetti Outlet. The company sells new and pre-owned BMW and MINI automobiles, BMW Motorrad, Yamaha, and Honda motorcycles, and supports these with after-sales service, a multi-brand body shop operation, a premium used-vehicle outlet, and specialized B2B and institutional channels (Fleet Center for SMEs and multinationals; Diplomatic Sales Center for embassies, international organizations, NGOs, and international sports federations).

The business model combines one-time vehicle sales (new and used, with subscription-style monthly leasing offers such as BMW iX from CHF 849/month and MINI SE from CHF 385/month) with recurring after-sales service, maintenance, body repair, fleet management, and certified pre-owned financing. Distribution is direct-to-consumer through owned physical showrooms and dedicated service facilities, complemented by online appointment booking via the My BMW APP and MINI APP. The franchise mix spans four OEMs across two-wheel and four-wheel categories, and the company employs approximately 220 staff across sales, service, body work, fleet, and diplomatic functions. Beyond core automotive retail, the group markets BMW and MINI lifestyle and accessories and runs experiential events (Go Kart Days, Facchinetti Days, BMW Golf Cup, circuit events at Bresse) as customer engagement channels.

Name

Facchinetti Groupe

Legal name

FACCHINETTI GROUPE SA

Website

https://facchinetti.ch

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Facchinetti Groupe is a privately held Swiss automotive and motorcycle dealership group operating as the second-largest BMW, MINI, and BMW Motorrad dealer in Romandie across seven-plus locations, serving retail, corporate fleet, and diplomatic customers with sales, aftersales, body shop, and used-vehicle services.

Ownership category

akta.pro rank

Headquarters

HQ city

Neuchâtel

HQ country

Switzerland

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales (New & Used): Sale of new and pre-owned BMW, MINI automobiles and BMW Motorrad, Yamaha, and Honda motorcycles
2. After-Sales Service & Maintenance: Service, maintenance, and repair services for vehicles
3. Body Shop (Carrosserie): Body work, dent removal, windshield replacement, painting services

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Facchinetti Groupe is an automotive and motorcycle retail group that sells new and used BMW, MINI, BMW Motorrad, Yamaha, and Honda vehicles, and provides after-sales maintenance, bodywork repair, fleet management, and specialized diplomatic sales services across Romandie, Switzerland. The group operates 12 owned locations and supports customers with OEM-branded mobile apps for service scheduling and online appointment booking.

Product overview

Facchinetti Groupe is an automotive and motorcycle dealership group operating as the second-largest dealer of BMW, MINI, and BMW Motorrad brands in French-speaking Switzerland. The company offers a comprehensive portfolio centered on vehicle sales (automobiles and motorcycles), after-sales services (maintenance, repairs, bodywork), and specialized services. Key products include BMW automobiles, MINI automobiles, BMW Motorrad motorcycles, Yamaha motorcycles, and Honda motorcycles. The company operates dedicated motorcycle dealerships (Facchinetti Motos) in Meyrin and Crissier. Beyond sales, services include Facchinetti Carrosserie for collision repair, Fleet Center for business fleet management, and Diplomatic Sales Center for diplomatic and international organization clients. The group also offers a Premium Occasions (Facchinetti Outlet) program for certified pre-owned vehicles, BMW Premium Selection, and lifestyle/accessories products under BMW and MINI brands. Electric vehicle offerings include BMW iX, BMW i4, BMW iX1, MINI SE, and BMW Motorrad electric scooters (CE02, CE04). The company employs approximately 220 staff across multiple locations.

Differentiator

Problem solved

Functional benefit

Products and services

• BMW Automobiles Sale of new and used BMW automobiles, plus factory-authorized after-sales service, available across multiple dealerships in Romandie. Targeted at private individuals and corporate buyers seeking premium BMW passenger vehicles.
• MINI Automobiles
• BMW Motorrad Motorcycles Sale of new and used BMW Motorrad motorcycles, including electric models (CE02, CE04), plus factory-authorized after-sales service at dedicated motorcycle dealerships. Targeted at motorcycle enthusiasts and urban commuters.
• Yamaha Motorcycles
• Honda Motorcycles
• After-Sales Service
• Facchinetti Carrosserie (Bodywork)
• Fleet Center
• Diplomatic Sales Center
• Facchinetti Premium Occasions (Outlet) Premium used car and motorcycle center at Bussigny offering certified and warranted vehicles including the BMW Premium Selection program with financing from 0.9% APR for hybrid and electric used vehicles. Targeted at buyers seeking certified pre-owned premium vehicles.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered minor.

• Balle de SetminorOthersFacchinetti Automobiles Neuchâtel supports the tennis school Balle de Set for nearly 4 years. The school aims to expand access to tennis for all children and help youth excel through sport.
• ATHMOS GalleryminorOthersFirst auction house in the Jura region, active in art market expertise and sale of selected goods. Partnership with Facchinetti Automobiles Delémont.
• La PaternelleminorOthersNon-profit cooperative society protecting children and supporting families. Third year of partnership. Organizes gift collection with Facchinetti Automobiles Gland-Vich.
• Tennis Club de NyonminorOthersSports club partnership with Facchinetti Automobiles Gland-Vich.
• Fondation l'Arche des AbeillesminorOthersBeekeeping foundation. Facchinetti Automobiles Gland-Vich sponsors a beehive. Focus on protecting bees and preserving ecosystem biodiversity.
• Cercle SiduriminorGTM or Marketing PartnerAssociation of independent women passionate about wine, active in associative world and sustainable development. Partnership for wine events with Facchinetti Automobiles Gland-Vich.
• La JetéeminorGTM or Marketing PartnerBeach bar partner with Facchinetti Automobiles Gland-Vich since 2014. Summer events with MINI vehicles by the lake.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• AMAG Group: Major Swiss automotive importer and retailer (Volkswagen, Audi, Porsche, and other brands) with extensive nationwide retail footprint. AMAG competes with Facchinetti for premium share in the same Swiss geography and overlaps with Facchinetti's fleet and corporate services offerings, though with a different OEM portfolio.
• Inchcape plc: Global automotive distributor and retailer with operations across multiple continents. While not a Swiss dealer, Inchcape is a relevant comparable for understanding the economics of premium-brand auto distribution, used vehicle programs, and after-sales at scale.
• AutoNation: Largest US automotive retailer with broad premium and volume brand coverage, used vehicle operations, and after-sales services. Useful as a public-market comparable for the recurring revenue and used-car dynamics relevant to Facchinetti's Premium Selection and body shop operations.
• Group 1 Automotive: Large US- and UK-based automotive retailer with 200+ dealerships and significant premium franchise exposure. Provides a public-market reference point for the operating model, working capital dynamics, and valuation multiples of multi-brand premium auto retailing at scale.

Direct peers

• Pendragon plc: UK-based premium and volume automotive retailer with multi-brand operations. Pendragon's business mix of new/used vehicle sales, after-sales servicing, and fleet operations closely resembles Facchinetti's integrated model, making it a useful benchmark for the unit economics of a mid-sized multi-brand dealer group.
• Vertu Motors plc: UK-based automotive retailer operating multiple franchises with significant new and used vehicle sales plus after-sales operations. Comparable to Facchinetti in scale and integrated retailer profile, providing a useful trading-multiple and margin benchmark for a multi-brand dealer group.
• Hedin Mobility Group: Large European multi-brand automotive retail and distribution group with operations across multiple countries. Hedin's multi-brand, multi-segment retail model — including premium franchises, used vehicle programs, and after-sales services — closely parallels Facchinetti's integrated sales-service structure, providing a European-scale comparison point.
• Emil Frey Group: Switzerland's largest automotive retail group, with deep BMW and other premium franchise coverage across Romandie and German-speaking Switzerland. Emil Frey is the principal direct competitor to Facchinetti in the Swiss premium dealer market, with a similar multi-brand, multi-location operating model and similar customer segments including fleet and corporate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCbwiEPIQZsRMyTAMW-frcnQ
• Facebookfacebook.com/bmwfacchinetti
• LinkedInlinkedin.com/company/facchinetti-groupe
• Instagraminstagram.com/facchinettiautomobiles/?hl=fr
• Xx.com/facchinettiauto

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Facchinetti Groupe