AMAG Group
AMAG Group AG is the official Swiss importer for Volkswagen Group brands, operating Switzerland's largest automotive service network (90+ locations) and leading the Swiss BEV market with 30%+ share. It also runs an integrated energy-mobility ecosystem combining EV sales, solar (Helion), bidirectional charging, and fleet management.
- Company typePrivate
- Founded1945
- HeadquartersCham, Switzerland
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What AMAG Group does
AMAG Group AG is a privately held Swiss automotive and mobility company headquartered in Cham, Switzerland, founded in 1945, and operating as the official Swiss importer and largest dealer network for the entire Volkswagen Group brand portfolio — Volkswagen, Audi, SEAT, Škoda, CUPRA, VW Nutzfahrzeuge, Bentley, and Porsche (via AMAG First). The company runs over 90 service locations across Switzerland and Liechtenstein and holds a market-leading position in the Swiss battery electric vehicle (BEV) segment with over 30% market share. Its customer base spans private retail consumers, corporate fleets (1–150+ vehicles), homeowners with photovoltaic systems, and rental users, served through owned dealerships, authorized brand partners, AMAG Import AG corporate fleet sales, AMAG Leasing AG, and digital platforms.
The company's core technology offering is an integrated energy-mobility ecosystem that combines electric vehicle distribution, solar energy generation (via wholly-owned subsidiary Helion Energy AG), bidirectional V2H/V2G charging managed by the proprietary Helion ONE™ smart energy management system, fleet management (movon AG), and the Clyde all-electric car subscription. Helion ONE™ makes automated energy optimization decisions every 10 seconds using ISO 15118-20 compliant bidirectional charging. AMAG operates 400+ public charging stations and 52 fast charging stations at its own locations, provides roaming access to 9,000 charging points in Switzerland and 150,000 in Europe through the AMAG/autoSense chargeON charging card and app, and produces 11.2 million kWh of electricity annually from its own photovoltaic installations, with 75,000 m² of rooftop solar planned by 2025. The company also holds a strategic stake in Synhelion (since 2021), whose DAWN plant inaugurated in June 2024 is the world's first industrial-scale solar e-fuel facility, addressing decarbonization of the existing combustion fleet.
AMAG's business model spans one-time vehicle sales (new and used, multi-brand), subscription and full-service leasing (AMAG Leasing AG, Clyde), usage-based EV charging at a standardized CHF 0.28/kWh tariff, managed fleet services and consulting, project-based solar and energy installations (Helion), rental (Europcar), and after-sales/workshop services. GTM is multi-channel: direct sales via owned and authorized dealer showrooms, a dedicated corporate fleet sales team for large accounts, digital self-serve for charging and subscriptions, and integration with Volkswagen Group brand channels. The company pursues a Net Zero 2040 ambition targeting 90% CO2 reduction, with intermediate goals of 70% BEV mix in vehicle sales and 400,000 VW-brand BEVs on Swiss roads by 2030, positioning it as a hybrid automotive distributor and energy-mobility platform.
AMAG Group firmographics
Firmographics- Name
- AMAG Group
- Legal name
- AMAG Group AG
- Website
- https://amag-group.ch
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Short description
- AMAG Group AG is the official Swiss importer for Volkswagen Group brands, operating Switzerland's largest automotive service network (90+ locations) and leading the Swiss BEV market with 30%+ share. It also runs an integrated energy-mobility ecosystem combining EV sales, solar (Helion), bidirectional charging, and fleet management.
- Ownership category
- akta.pro rank
AMAG Group industry classification
Industry- Product category
- Automotive Retail and Mobility Services
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs) (TLABAHAA)
- akta.pro secondary industry
- Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)
Keywords
Where AMAG Group is headquartered
LocationHeadquarters
- HQ city
- Cham
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
AMAG Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Vehicle Sales (New & Used): Sale of new and used vehicles across multiple brands: Volkswagen, Audi, SEAT, Škoda, CUPRA, VW Nutzfahrzeuge, Bentley, Porsche, Microlino, Ducati. As the official Swiss importer for Volkswagen Group brands, AMAG generates revenue through AMAG Automobil & Motoren AG dealerships.
- Vehicle Leasing: AMAG Leasing AG provides leasing solutions for vehicles, including Full Service leasing packages and fleet financing up to 150 vehicles. Offers fixed monthly rates and includes insurance and maintenance options.
- Car Subscription (Clyde): Flexible electric car subscription service allowing customers to subscribe for defined periods without long-term commitment. Includes insurance, maintenance, and charging. Since 2024, all Clyde vehicles are battery-electric.
- EV Charging Services: Revenue from public and private EV charging at AMAG stations at CHF 0.28/kWh. Additional revenue from charging infrastructure installation, management, and fleet charging solutions (chargeON).
- Solar Energy & Installation (Helion): Helion Energy AG (AMAG subsidiary) generates revenue from photovoltaic system sales and installation, heat pumps, battery storage, and combined energy management solutions for homes and businesses.
- Fleet Management & Services: Corporate fleet solutions including fleet analysis, composition, management (via movon), and mobility consulting. Revenue from fleet electrification consulting and ongoing fleet management services.
- Mobility Services: Revenue from Europcar car rental, Europcar On Demand, Chauffeur Drive, Valet Parking, and autoSense services including connected vehicle solutions and insurance products.
- After-sales & Service: Workshop services, vehicle maintenance, bodywork (AMAG Carrosserie), spare parts, and extended warranties across the dealership network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | AMAG Charging Tariff: CHF 0.28/kWh at AMAG stations and partner locations |
| Usage-based | Monthly | Clyde Energy Benefit: 30 Rappen credit per privately charged kWh |
| Subscription | Monthly | EV Leasing at 1.99% APR with brand insurance |
| One time/ perpetual license | Pay-as-you-go | Volkswagen ID.2 starting under CHF 25,000 from 2025, under CHF 20,000 from 2027 |
| Subscription | Monthly | Fleet financing up to 150 vehicles with flexible conditions |
| One time/ perpetual license | Pay-as-you-go | Helion PV and energy solutions: customized pricing per project |
Go-to-market motion2 records
Distribution channels10 records
Marketing channels7 records
AMAG Group product offering
Product offeringCore offering
AMAG Group AG is the official Swiss importer and largest dealer for Volkswagen Group brands (Volkswagen, Audi, SEAT, Škoda, CUPRA, VW Nutzfahrzeuge, Bentley, Porsche), operating 90+ service locations. The company sells new and used vehicles, provides leasing and fleet management services (movon AG), operates a 400+ public EV charging network, offers the Clyde all-electric car subscription, and runs Helion Energy AG which sells and installs photovoltaic systems, heat pumps, and battery storage for integrated vehicle-to-home and vehicle-to-grid energy solutions.
Product overview
AMAG Group operates as a diversified mobility and energy services company organized under 'AMAG Energy & Mobility,' combining electromobility, intelligent charging, and renewable energy solutions. The core portfolio includes distribution of Volkswagen Group brands (Volkswagen, Audi, SEAT, Škoda, CUPRA, VW Nutzfahrzeuge, Bentley, Porsche) with over 30% BEV market share in Switzerland. Supporting services include Helion Energy AG (photovoltaics, battery storage, heat pumps, EV charging from consultation to installation), Helion ONE™ (bidirectional V2H/V2G smart energy management), AMAG Charging Infrastructure (400+ public stations, 52 fast chargers), autoSense chargeON (fleet charging solutions), Clyde (100% electric vehicle subscription), movon AG (intelligent fleet management), AMAG Leasing AG (vehicle financing), Synhelion partnership (solar fuels), AMAG Innovation & Venture LAB, and parking/mobility services. The company pursues 'Net Zero 2040' ambition with 90% CO2 reduction target.
Differentiator
Problem solved
Functional benefit
Brands
- AMAG Energy & Mobility: Integrated energy and mobility solutions division offering electromobility, intelligent charging, and renewable energy services.
- AMAG Fleet & Services
- AMAG First
- AMAG App
- autoSense chargeON
Products and services
- Vehicle Sales — Volkswagen Group Brands Sale of new and used vehicles from Volkswagen Group brands across AMAG's owned dealership network and authorized brand partners in Switzerland. AMAG holds over 30% market share in battery electric vehicles (BEV) in Switzerland. Target customers are individual retail consumers and corporate fleet buyers.
- AMAG Leasing AG
Quantifiable outcome
- 80%+ cost reduction for driving 100 km with self-produced solar electricity vs. combustion vehicles
- +4 more outcomes
Companies that use AMAG Group
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
AMAG Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
AMAG Group partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, supporting and minor.
- SynhelioncoreAMAG Group holds a strategic stake in Synhelion (since 2021), a pioneer in solar thermochemical fuel production. Synhelion produces solar aviation fuel, diesel, and gasoline that can directly replace fossil fuels with near-zero CO2 emissions. AMAG supports Synhelion's DAWN plant — the world's first industrial-scale solar fuel facility inaugurated in Jülich, Germany in June 2024. The partnership enables AMAG to offer synthetic fuels (e-fuels) for combustion engine vehicles, supporting the transition to near-CO2-neutral mobility for the existing vehicle fleet.
- Helion Energy AGcoreHelion Energy AG is a wholly-owned subsidiary of AMAG Group and Switzerland's leading specialist in photovoltaics, battery storage, heat pumps, and EV charging stations — from consulting through planning, installation, and maintenance. Helion enables AMAG's integrated energy-mobility ecosystem, providing solar energy, bidirectional charging (Helion ONE™), and energy management solutions for homes and businesses.
- autoSense AG / autoSense chargeONcoreautoSense AG is a Swiss company in which AMAG Group holds a stake, providing connected vehicle technology and the chargeON charging solution. autoSense chargeON enables fleet and individual EV charging with access to 9,000 charging points in Switzerland and 150,000 in Europe. autoSense also provides vehicle adapters for data telemetry in subscription and replacement vehicles.
- Clyde (by Auto AG)coreClyde is a car subscription service integrated into AMAG's mobility ecosystem. Since 2024, all Clyde vehicles are battery-electric. The Clyde Energy Benefit offering credits subscribers 30 Rappen per kWh for home charging with PV systems. Clyde positions itself as 'the longest test drive in Switzerland' with all-inclusive pricing covering insurance, maintenance, and charging.
- movon AGsupportingmovon AG provides intelligent fleet management solutions for AMAG's corporate fleet customers. The platform optimizes fleet operations, creates transparency, simplifies processes, and reduces costs — including for electric vehicle fleets.
- Europcar / Europcar On DemandsupportingEuropcar is a car rental partner of AMAG Group, available through Europcar.ch. Europcar On Demand provides flexible short-term rental options. AMAG parking locations serve as pickup/dropoff points for Europcar customers.
- Volkswagen Group (VW, Audi, SEAT, Škoda, CUPRA, VW Nutzfahrzeuge, Porsche)coreAMAG Group is the official Swiss importer and largest dealer network for all Volkswagen Group brands. Volkswagen Group plans to invest 180 billion euros over five years in electric mobility, batteries, and global charging infrastructure. Volkswagen aims for a fully electric lineup in Europe by 2033.
- Meyer BurgersupportingMeyer Burger is a Swiss solar panel manufacturer. AMAG Group plans to equip its rooftop solar installations (75,000 m² by 2025) preferentially with Meyer Burger solar panels where possible, supporting Swiss-made solar technology.
- Swiss Universities & Research InstitutionssupportingAMAG Group collaborates with universities and research institutions (including ETH Zurich for Synhelion solar fuel studies) to develop solutions for the future of mobility, investing in Swiss infrastructure, knowledge creation, and innovation.
- Swiss Energy Utilities & Grid OperatorssupportingAMAG collaborates with Swiss energy providers and grid operators to expand charging infrastructure, implement dynamic electricity tariffs, enable FLEXBONUS programs for grid stability, and develop Vehicle-to-Grid (V2G) solutions.
- Touring Club Suisse (TCS) / TotalmobilsupportingAMAG's new vehicle buyers are automatically covered by free Totalmobil insurance (by TCS) for the vehicle's lifetime. TCS serves as the service provider in case of claims, providing comprehensive mobility insurance integrated into AMAG's vehicle sales.
- SwissID / OneLog / OneLog SAsupportingAMAG supports SwissID and OneLog login systems for customer authentication on its digital platforms, enabling single sign-on for Swiss consumers accessing AMAG's online services.
- Intrum SAsupportingIntrum SA provides digital identification services for AMAG Leasing AG's online and video identification processes required for leasing contract initiation and credit checks.
- Zug AllianceminorAMAG participates in the Zug Alliance, a collaborative mobility initiative in the Canton of Zug, Switzerland, working with other companies and institutions to implement sustainable mobility solutions at the regional level.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
AMAG Group competitors and assessment
Company assessmentRegional players
- Pendragon plc: UK-based multi-brand automotive retailer and one of Europe's largest dealer groups, with growing used-vehicle and digital retail operations. Comparable in business model (multi-franchise dealer) but focuses on the UK market and thus competes only conceptually with AMAG.
- Bilia AB: Nordic automotive dealer and service group with a multi-brand dealership, EV-focused retail and after-sales network. Comparable multi-brand dealer/mobility model to AMAG, though operating primarily in the Nordics rather than Switzerland.
Broad incumbents
- Inchcape plc: Global automotive distributor representing multiple OEMs across more than 40 markets with growing focus on EV transition and retail digitalization. Comparable as a broad incumbent in the same distribution/dealer layer as AMAG, with a wider international footprint.
- Sixt SE: Germany-based mobility provider with a strong corporate fleet/leasing arm (Sixt Leasing) and expanding EV subscription offerings through partnerships with OEMs. Directly comparable on the leasing/subscription side of AMAG's business (Clyde, AMAG Leasing AG).
- Tesla, Inc. Vertically integrated EV OEM selling directly to consumers with proprietary charging (Supercharger) and service network. A broad incumbent alternative to the dealer-import model that AMAG depends on, and a benchmark for where AMAG's charging and after-sales operations must compete for Swiss EV owners.
Direct peers
- Hedin Mobility Group: European multi-brand automotive retail and distribution group operating dealer networks, import contracts and after-sales services across several European markets — directly comparable in business model to AMAG's importer-plus-dealer-plus-services construct.
- Emil Frey Group: Switzerland's other major independent automotive importer and dealer, distributing multiple OEM brands and operating a large Swiss retail/service network. Most directly comparable peer given overlapping product portfolio, country footprint, and dealer-led business model.
- Europcar Mobility Group: Major European car-rental operator that already partners with AMAG in Switzerland (Europcar.ch, Europcar On Demand). Comparable on rental and short-term mobility services that overlap with AMAG's Europcar and Clyde offerings.
Emerging players
- Mobility Genossenschaft: Switzerland's leading carsharing cooperative, already a customer of AMAG for electric fleet vehicles and charging. Comparable as a Swiss-mobility player targeting similar private/corporate customers with subscription-style access to vehicles, though narrower in scope than AMAG's full stack.
- Fastned B.V. Independent European fast-charging network operator expanding across Switzerland and the EU. Comparable as an emerging competitor in the public/fast-charging segment where AMAG operates 400+ stations, though Fastned is a pure-play specialist rather than integrated with vehicle sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
AMAG Group social profiles
Digital presenceAMAG Group compliance and trust
Trust signalCompliance3 records
AMAG Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMAG Group leadership team
Management profileNumber of profiles
Profiles1 record
AMAG Group subsidiaries and ownership
Company hierarchySubsidiaries10 records
AMAG Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMAG Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMAG Group
What does AMAG Group do?
AMAG Group AG is the official Swiss importer and largest dealer for Volkswagen Group brands (Volkswagen, Audi, SEAT, Škoda, CUPRA, VW Nutzfahrzeuge, Bentley, Porsche), operating 90+ service locations. The company sells new and used vehicles, provides leasing and fleet management services (movon AG), operates a 400+ public EV charging network, offers the Clyde all-electric car subscription, and runs Helion Energy AG which sells and installs photovoltaic systems, heat pumps, and battery storage for integrated vehicle-to-home and vehicle-to-grid energy solutions.
Is AMAG Group a public or private company?
AMAG Group is a private company. It is classified as family owned and is currently operating.
When was AMAG Group founded?
AMAG Group was founded in 1945.
Where is AMAG Group based?
AMAG Group is headquartered in Cham, Switzerland, in the Europe region.
How does AMAG Group make money?
Eight revenue lines are on record. Vehicle Sales (New & Used) is the primary driver. The others are vehicle Leasing, car Subscription (Clyde), EV Charging Services, solar Energy & Installation (Helion), fleet Management & Services, mobility Services and after-sales & Service.
Who are AMAG Group's main competitors?
Regional players on record are Pendragon plc and Bilia AB. Broad incumbents are Inchcape plc, Sixt SE and Tesla, Inc.. Direct peers are Hedin Mobility Group, Emil Frey Group and Europcar Mobility Group. Emerging players are Mobility Genossenschaft and Fastned B.V..
Does AMAG Group have an API?
No public API is recorded for AMAG Group.
What industry is AMAG Group in?
AMAG Group's product category is Automotive Retail and Mobility Services. Its primary akta.pro industry code is TLABAHAA, Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs), with a secondary code of TLABAHAJ, Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs). Its NAICS code is 42312 and its SIC code is 7510.