Media Management Group

What Media Management Group does

Media Management Group (MMG/MMGNY) is a privately held New York-based media strategy firm founded in 1992 by Jeff Schwartz. Operating as an LLC with 1-10 employees from its headquarters at 500 7th Ave in Midtown Manhattan, the company provides three integrated service lines: Sales & Marketing (branding, ad sales, strategic partnerships, talent/influencer management), Media & Publishing (television/online video production, radio/podcasting, social media management, website design, books/audiobooks publishing), and Personal Management (career management, agent/producer representation, speaker bureau coordination). The firm serves a dual client base consisting of top talent, celebrities, experts, and influencers seeking to grow their platforms and revenue, alongside major companies and organizations needing media strategy development across converging digital and traditional media platforms.

The company operates an essentially asset-light, services-only business model with no disclosed software products, no proprietary technology platform, no API/SDK, no patents or trademarks, and no app. Revenue mechanics are not publicly disclosed; the company does not publish pricing and operates entirely via direct client engagement. Its geographic scope is domestic, focused on the Northeast USA market. The leadership team is concentrated and stable: Founder/CEO Jeff Schwartz (music agent background), EVP Alan Eisenstat (former iHeartRadio Operations Manager), VP Aly Fingleton (joined 2008 from Araca Group), plus web and content management support staff.

There are no external investors, no funding history, no M&A activity, no parent company, and no disclosed partnerships. The company's principal competitive assets are 30+ years of operating history, deep relationships in the entertainment and corporate sectors, and the specialized industry experience of its small senior team. The business is privately held under founder control with no evidence of ownership transitions or secondary transactions.

Name

Media Management Group

Legal name

Media Management Group, LLC

Website

https://mmgny.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Media Management Group is a New York-based media strategy firm founded in 1992 that provides branding, marketing, publishing, personal management, and digital media services to celebrities, influencers, and major companies seeking to grow their brands and revenue across media platforms.

Ownership category

akta.pro rank

Product category

Media Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

Entertainment Booking & Speaker/Talent Management (HSACAAAI), Social Media & Community Management (BPAFAAAE), Media Relations & Press Office Services (MPAAADAI)

Keywords

• Media strategy services
• Personal management
• Brand marketing
• Content publishing
• Website design

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels2 records

Core offering

Media Management Group works hand-in-hand with top talent, celebrities, influencers, and major companies to devise, build, and manage media strategies. The firm delivers three integrated service lines: Sales & Marketing (branding, ad sales, strategic partnerships, and talent/influencer management); Media & Publishing (television and online video production, radio and podcasting, social media management, website design and content management, and books and audiobooks publishing); and Personal Management (career management, agent and producer representation, speaker bureaus, and creative and strategic guidance).

Product overview

Media Management Group offers a unified service offering organized into three interconnected divisions: Sales & Marketing (branding, ad sales, strategic partnerships, talent/influencer management), Media & Publishing (television/video, radio/podcasting, social media, website design, books/audiobooks), and Personal Management (career management, agent/producer relations, speaker bureaus, creative guidance). Founded in 1992, the company works with top talent, major companies, and organizations to devise, build, and manage media strategies across the entire range of media outlets.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales & Marketing Services encompassing branding, ad sales and campaigns, strategic partnerships, and management of celebrities, experts, and influencers to grow platforms, brands, and revenue across media outlets.
• Media & Publishing Services covering television and online video production, radio and podcasting, social media management, website design and content management, and books and audiobooks publishing.
• Personal Management Career management services including representation with agents and producers, speaker bureaus coordination, and providing creative and strategic guidance for talent.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Broad incumbents

• Creative Artists Agency (CAA): Global full-service talent and sports agency. MMG competes for the same celebrity, entertainer, and speaker representation engagements and offers an analogous (though much smaller) bundle of career management and brand-building services that CAA provides through its talent, entertainment marketing, and speakers arms.
• United Talent Agency (UTA): One of the largest diversified talent and entertainment agencies in the U.S. MMG's Personal Management division (career management, agent/producer representation, speaker bureaus) addresses the same client need — representation of celebrities, talent, and public figures — that UTA covers at vastly greater scale.

Direct peers

• ID PR: Entertainment and lifestyle PR agency in New York and Los Angeles. Direct comparable to MMG's media relations and personal brand work for talent, media personalities, and consumer brands.
• Slate PR: Entertainment and lifestyle public-relations firm serving talent, media, and brands. Overlaps directly with MMG's celebrity, media, and corporate client segments and its media-relations value proposition.
• The Lippin Group: Long-established entertainment PR agency representing corporate clients and individual talent in media relations and strategic communications — a near-direct analog to MMG's Sales & Marketing and media-relations capabilities.
• Sunshine Sachs: Boutique PR and communications firm focused on entertainment, media, and consumer brands. Comparable to MMG's media relations, personal management, and brand-strategy work for celebrity and corporate clients.
• 42West: Entertainment and lifestyle public-relations firm. Highly comparable to MMG's media relations and brand-building work for talent and corporate clients across film, TV, and consumer brands.
• Brillstein Entertainment Partners: Boutique talent management and entertainment production firm. Closely comparable to MMG in scope — managing talent careers, producing content, and packaging branding opportunities for A-list clients — making it a tight size-and-model benchmark.
• 3 Arts Entertainment: Talent and literary management company representing artists in music, film, TV, and digital. Directly mirrors MMG's personal management practice including agent/producer liaison work and cross-platform brand growth for talent.

Others

• iHeartMedia (iHeartRadio): Largest U.S. radio broadcaster and podcast platform. MMG's EVP Alan Eisenson is a former iHeartRadio Operations Manager, and iHeart's audio distribution and podcast monetization stack represents both a channel MMG leverages for clients and a structural risk if iHeart internalized similar talent-marketing services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MMGNewYork
• Facebookfacebook.com/MMGNY
• LinkedInlinkedin.com/company/mediamanagementgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Management Group