What Deko-Light does

Deko-Light (legal entity: DEKO-LIGHT Elektronik Vertriebs GmbH) is a privately held German B2B lighting specialist headquartered in Karlsbad, Baden-Württemberg. Founded in 1993, the company focuses exclusively on professional LED lighting technology, distributing more than 3,000 SKUs across interior luminaires, outdoor luminaires, commercial lighting, LED profiles, LED strips (including the IP68-rated D FLEX LINE neon series), power supplies, controllers, illuminants, and mounting accessories. Its product portfolio covers all major professional lighting categories — from decorative residential fixtures to office-grade pendant and standing lamps compliant with EN 12464-1 BAP65 for VDU workstations — and integrates with the dominant lighting control standards (CASAMBI, DALI 2.0/D4i, DMX, RF, 1-10V, phase-cut).

The company operates a sales-led go-to-market targeted at the German Elektrohandwerk (electrical trade) channel. Distribution is executed through a field sales team, a dedicated sales hotline (+49 7248 - 9271 600), inside sales, and a B2B e-commerce shop at deko-light.com. Revenue is generated almost entirely through one-time hardware unit sales priced in EUR (ranging from roughly 19.95 EUR for entry LED panels to 1,459.95 EUR for premium standing lamps), with no subscription or recurring software component. Selected reference projects include the 300+ luminaire Mühlbach School renovation (2018), Gärten von Klein Berlin (FACADO bollards, COLT floodlights), Office Building La Croix, EDEKA Bremerhaven, Mawell Resort, and various SME installer accounts.

The company is led by CEO Janosch Sohns. Strategic suppliers and technology partners include Würth IT (hosting), Brevo/Sendinblue (email), Google Analytics, Meta, Usercentrics (consent), scireum/OXOMI (catalog portal), and ABN Transformatorenbau (safety transformers for pool/wet-room applications). The company emphasizes a 5-year warranty, 98% product availability, in-house exclusive product design, and a 250m² digital showroom. No external private equity or venture capital investment is evident, and no revenue figure is publicly disclosed.

Name

Deko-Light

Legal name

DEKO-LIGHT Elektronik Vertriebs GmbH

Website

https://deko-light.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Deko-Light is a German B2B LED lighting specialist (founded 1993, Karlsbad) serving the electrical trade with 3,000+ SKUs across interior, outdoor, and commercial lighting, integrated with CASAMBI, DALI, and DMX control standards, sold via field sales and a B2B e-commerce shop.

Ownership category

akta.pro rank

Product category

Professional LED Lighting

NAICS

Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Power, Distribution, and Specialty Transformer Manufacturing (335311)

SIC

Electric Lighting & Wiring Equipment (3640), Power, Distribution & Specialty Transformers (3612)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

akta.pro secondary industries

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Lighting Controls & Smart Lighting Systems (BPABAGAC), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Lighting Design Services (BPAHAKAJ)

Keywords

• LED lighting fixtures
• Professional lighting solutions
• Smart lighting controls
• LED strip systems
• Commercial LED luminaires

Headquarters

HQ city

Karlstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LED Lighting Hardware Sales: Deko-Light generates revenue primarily through the one-time sale of LED luminaires, LED strips, LED profiles, controllers, power supplies, and mounting accessories to electrical trade professionals, installers, and B2B customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Deko-Light (DEKO-LIGHT Elektronik Vertriebs GmbH) manufactures and distributes a comprehensive portfolio of professional LED lighting products to the electrical trade in Germany and internationally. The offering spans more than 3,000 items across interior luminaires, outdoor luminaires, commercial lighting, LED profiles, LED strips, drivers/power supplies, and lighting controllers. Products include exclusive in-house designed series and integrate multiple lighting control protocols (CASAMBI Bluetooth, DALI, DMX, RF) for residential, commercial, hospitality, and outdoor applications.

Product overview

Deko-Light is a German B2B lighting specialist (DEKO-LIGHT Elektronik Vertriebs GmbH) serving the electrical trade with over 30 years of experience in professional LED technology. The company operates as a medium-sized business offering a comprehensive portfolio of lighting solutions organized across multiple product categories: Interior Lights (ceiling, pendant, wall, office, reading, table, floor, furniture, showcase, battery, and power rails), Outdoor Lights (bollard, wall, ceiling/wall, spherical, surface-mounted, ground recessed, floodlights, display, solar, and battery lights), Commercial Lights (including high bay, damp-proof, and the PLANO and COMBO systems), LED Profiles (with covers, end caps, and accessories), LED Stripes (COB, standard, neon, waterproof IP44+, 230V, and modular systems including the D FLEX LINE sub-brand with IP68-rated flexible strips), Power Supplies (constant voltage and constant current, dimmable and non-dimmable including CASAMBI-enabled variants), Controllers (RF-smart, RF-system, CASAMBI bluetooth, DMX, and DALI), Illuminants (G4, MR16, G9, GU10, E27, R7S, GX53), and Mounting Accessories. Key product series include LUCEA, SHORELINE PRO, ANIK, LAUTARO (with ring light configurator), CAN (cordless battery lamps including Canis with touch dimming), LINEAR PRO 3-phase rail lights, OFFICE THREE (with motion detection and tunable white), FACADO (outdoor bollard/wall), ALWAID (recessed), SANOTRUNK (trunking), and D LINE DALI power rails. The company emphasizes exclusive designs with high practical relevance, offering over 3,000 items with 98% availability, 5-year warranty, and services including light planning and lighting systems design. The digital showroom spans over 250m² showcasing themed lighting applications.

Differentiator

Problem solved

Functional benefit

Brands

• LUCEA series: Product series for interior lighting
• SHORELINE PRO-series
• ANIK-series
• LAUTARO-series
• CAN series
• LINEAR PRO
• OFFICE THREE
• FACADO
• ALWAID
• SANOTRUNK UNIVERSAL
• D LINE
• D FLEX LINE
• CANIS
• COLT
• CUBODO
• D PROFESSION
• OFFICE ONE/TWO/THREE PRO

Products and services

• LUCEA Series Exclusive interior lighting series featuring modern LED technology for residential and commercial interior applications.
• SHORELINE PRO Series Outdoor lighting series engineered for durability and weather resistance in exterior applications.
• ANIK Series Downlight series providing recessed ceiling illumination with clean, modern aesthetics for interior projects.
• LAUTARO Series Ring lights and customizable luminaires offered through an online configurator, allowing electrical trade customers to configure ring light specifications.
• CAN / CANIS Battery-Powered Portable Lamps Portable cordless LED lamps (including Canis and Canis Mini) with 3.5W output, 270 lm, touch sensor dimming, adjustable color temperature, and 8+ hours battery life for hospitality, retail, and residential use.
• CAN MIX'N MATCH Customizable battery-powered lighting bundles that allow customers to combine different lamp heads, stands, and charging bases into a complete portable lighting set.
• LINEAR PRO 3-Phase Power Rail Lights Commercial track lighting system using 3-phase power rails for flexible illumination in retail and office spaces.
• OFFICE THREE Series Professional office lighting including table and standing lamps with motion detection, tunable white (2,700-6,500K), and DALI 2.0/D4i support for workplaces.
• FACADO Series Wall and bollard lights for outdoor pathways and architectural illumination in commercial and residential exteriors.
• ALWAID Series Pro recessed lights for seamless ceiling integration in interior applications.
• SANOTRUNK UNIVERSAL Trunking System Trunking system for linear lighting installations in commercial spaces, enabling modular linear lighting layouts.
• D LINE DALI Power Rails DALI-addressable power rail system enabling individual control of luminaires in commercial installations.
• Interior Lights (Luminaires) Full range of indoor luminaires including ceiling lights, pendant lights, wall lights, insert panels, office lights, reading lights, table lights, floor lights, furniture lights, showcase lights, battery lights, single-phase lights, and power rails for residential and commercial interiors.
• Outdoor Lights (Luminaires) Weather-resistant exterior luminaires including bollard lights, wall lights, ceiling/wall lights, spherical lamps, surface-mounted and ground spike lights, wall washers, ground recessed lights, floodlights, display lights, solar lights, and battery lights for outdoor property illumination.
• Commercial Lights (Luminaires) Professional-grade luminaires for commercial applications including high bay lights, damp-proof lights, PLANO and COMBO linear lighting systems, plus dedicated office, pendant, and ceiling fixtures.
• LED Profiles Aluminum extrusion profiles with covers, end caps, and accessories for mounting LED strips in architectural and furniture lighting installations.
• LED Stripes LED strip lighting range including COB (Chip on Board), standard strips, neon-effect strips, waterproof variants (IP44+), 230V strips, and modular systems for cove, accent, and linear lighting.
• Power Supplies (LED Drivers & Transformers) LED drivers and transformers including constant voltage (CV) and constant current (CC) types, dimmable and non-dimmable variants, plus ABN safety transformers for swimming pools, fountains, and wet rooms per DIN EN 61558-2-6.
• Lighting Controllers Lighting control systems including RF-smart, RF-system, CASAMBI Bluetooth, DMX controller, DMX pwm-dimmer, and DALI pwm-dimmer for residential and commercial lighting installations.
• Illuminants (Replacement Light Sources) Replacement LED light sources including G4, MR16, G9, GU10, E27, R7S, and GX53 bulbs for retrofit and maintenance use.
• LED PANEL PRO Professional LED panel luminaires available in square (620x620mm) and elongated (1200x300mm) versions with 110 degree beam angle, flicker-free operation, and neutral white (4,000K) for classrooms and office installations.
• PLANO System Modular linear lighting system for commercial applications with configurable components for continuous-run installations.
• COMBO System Combined lighting system offering flexible configurations for commercial installations, complementing the PLANO linear system.
• D Profession Series (Pendant Lamps) Professional pendant lamps with Up-and-Down or Down-only configurations, supporting 1-10V, DALI, and Triac dimming. Available in 28W and 60W variants with aluminum housing for office and conference applications.
• Office Three Pro Series Advanced professional pendant and standing lamps with up to 80W output, D4i power supply unit, CRI95 for direct light, suitable for VDU workstations per EN 12464-1 BAP65, with tunable white (2,700-6,500K) for education and office environments.
• Light Planning Service Professional lighting planning service offered to electrical trade customers and project clients to support lighting design from concept through to project acceptance.
• Lighting Systems Design Service End-to-end lighting system design service supporting electrical trade and project customers in specifying complete LED lighting systems for buildings.

Quantifiable outcome

• LED PANEL PRO luminaires installed in Mühlbach School provide flicker-free operation preventing headaches, tiredness, migraines, and in worst cases epileptic seizures
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Würth IT GmbHcoreTechnology or IntegrationWürth IT GmbH (Drillberg 6, 97980 Bad Mergentheim) provides hosting services for Deko-Light's website. Deko-Light has a data processing agreement (AVV) with Würth IT for the operation of their web services.
• Brevo (Sendinblue GmbH)coreTechnology or IntegrationBrevo/Sendinblue (Köpenicker Straße 126, 10179 Berlin, Germany) provides newsletter distribution services for Deko-Light's email marketing. A data processing agreement per Art. 28 DSGVO is in place. Used for newsletter delivery and analysis including web beacons for tracking open rates and click behavior.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zumtobel Group: Austrian-based lighting group (Zumtobel, Thorn, Tridonic) producing professional indoor and outdoor LED luminaires and lighting controls for commercial and architectural applications, directly competing with Deko-Light's commercial-LED offering.
• Signify (Philips Lighting): Global leader in LED lighting, fixtures, and smart lighting systems (Philips, Interact). Overlaps with Deko-Light across the indoor, outdoor, commercial, and smart-controls portfolio but at far greater scale and geographic reach.

Direct peers

• Ledvance: German-headquartered (former Osram Lamps) LED lighting manufacturer offering a broad LED luminaire, lamp, and smart-lighting portfolio to the electrical trade across Europe. Strong overlap with Deko-Light's product structure and go-to-market.
• TRILUX: German-based lighting manufacturer focused on professional indoor and outdoor LED luminaires, controls, and lighting services for the electrical trade and commercial customers — closely comparable segment, geography, and channel focus to Deko-Light.
• SLV Lighting: German LED luminaire specialist offering indoor, outdoor, and smart-control lighting for trade and retail customers, with comparable SKU depth, channel presence, and mid-market positioning to Deko-Light.
• ERCO GmbH: German architectural lighting manufacturer with a strong LED portfolio across indoor and outdoor applications plus lighting control solutions, serving architects, designers, and the trade — overlapping with Deko-Light's commercial and architectural focus.
• RZB (Rudolf Zimmermann Bamberg): German mid-sized manufacturer of indoor and outdoor LED luminaires for the electrical wholesale channel, competing with Deko-Light in commercial, retail, and hospitality lighting segments.
• BEGA (Bochumer Edelstahl): Premium German outdoor and architectural lighting manufacturer producing high-quality LED bollards, wall, and floodlight luminaires, similar to Deko-Light's outdoor portfolio (e.g., FACADO, COLT series).

Others

• Casambi: Provider of Bluetooth-based smart lighting control platform with which Deko-Light integrates; included because it is both an embedded technology partner and adjacent ecosystem that defines the control interface for many of Deko-Light's smart luminaire products.

Regional players

• Regent Lighting: Swiss manufacturer of high-quality LED office and architectural luminaires with DALI and smart-control offerings, similar product positioning to Deko-Light's D Profession and Office Three Pro lines, primarily serving Switzerland/DACH region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Dekolight
• Facebookfacebook.com/dekolight
• LinkedInde.linkedin.com/company/deko-light-elektronik-vertriebs-gmbh
• Instagraminstagram.com/dekolight_de
• Pinterestpinterest.de/dekolight_offical

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deko-Light