Edutrainers

What Edutrainers does

Edutrainers B.V. is a Dutch e-learning company headquartered in Hoofddorp, Netherlands, that delivers digital professional development programs for educators in primary, secondary, special and vocational education (PO, VO, SO, VSO). The company's core product is the Edutrainers Academy, a Moodle-based learning management system hosting more than 40 short learning blocks (approximately 30 minutes each) covering Microsoft 365, Google Workspace, AI literacy, AVG/GDPR, and digital didactics. Content is structured around the European DigCompEdu framework (for teachers) and DigComp framework (for support staff), with proficiency levels A1-C2, and is aligned with national curriculum objectives from SLO and Kennisnet's ICT-bekwaamheid guidance. The platform includes a diagnostic Vaardighedenscan skills scan covering 23 digital competencies across 6 domains, which generates personalized learning routes for individual educators.

Edutrainers monetizes through four streams: annual organizational subscriptions to Edutrainers Academy (12-month contracts with automatic renewal), individual learning block purchases at €9.95, customized team workshops delivered online or on-site, and advisory/consultancy services covering ICT policy, vision development, and leadership coaching. The go-to-market is hybrid: a product-led self-serve funnel for individual educators (free skill scans, €9.95 blocks) combined with consultative direct sales for school boards and larger institutions. The customer base is entirely within Dutch K-12 education, with named references including Ronduit Onderwijs/ISOB, Eckart College, OPSPOOR, Onderwijsbureau Meppel, Innovo, WSKO, KSE, and RSG Lingecollege. Strategic partnerships with SLO, Kennisnet, NL Digital, and Moodle underpin content credibility and platform infrastructure. The company has no disclosed funding, operates as a privately held B.V., and is led by director Laura Walter-Goudsmit.

Name

Edutrainers

Legal name

Edutrainers B.V.

Website

https://edutrainers.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Edutrainers is a Dutch e-learning company providing digital professional development to K-12 educators via its Moodle-based Edutrainers Academy, offering 40+ learning blocks aligned with DigCompEdu, DigComp, and SLO frameworks.

Ownership category

akta.pro rank

Product category

Professional Development Training

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)

akta.pro secondary industries

Intelligent Practice & Mastery Learning Platforms (Spaced Repetition, Skill Drills) (EDAFAFAD), Assessments, Quizzes & Learning Analytics Tools (MPACALAK)

Keywords

• Educator professional development
• Digital skills training
• E-learning platform
• Competency-based learning
• AI literacy training

Headquarters

HQ city

Hoofddorp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Edutrainers Academy Licentie (Subscription): Annual subscription licensing model for school-wide access to the Edutrainers Academy platform. Contracts are typically 12 months with automatic renewal. Pricing varies based on organization size and number of users. Includes access to all learning blocks within the purchased license scope.
2. Individuele Leerblokken: Individual learning blocks available for purchase at €9.95 per block. Allows educators to sample content before committing to full organizational subscription. Provides flexibility for self-directed professional development.
3. Consultancy en Adviesdiensten: Advisory and guidance services for schools including ICT policy development, vision development for digital literacy, leadership and technology coaching, and strategic planning. Delivered through workshops and team sessions either online or on location.
4. Team Workshops: Customized workshops for school teams covering digital literacy, AI literacy, leadership & technology, ICT competence, and pedagogical approaches. Available online or on-site, tailored to organizational needs and skill levels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Edutrainers delivers e-learning modules, competency-based assessments, and consulting services that help Dutch educators develop digital, AI, and data-protection skills aligned with the European DigCompEdu and DigComp frameworks. Its Edutrainers Academy platform offers 40+ short learning blocks covering Microsoft 365, Google Workspace, AVG/GDPR, AI literacy, and digital didactics, complemented by Vaardighedenscan skill assessments, structured Leerlijnen learning pathways, team workshops, and ICT policy advisory services for schools.

Product overview

Edutrainers is an education technology company offering a comprehensive professional development ecosystem for Dutch educators. The core product is Edutrainers Academy, an online learning platform (built on Moodle) featuring over 40 short e-learning modules organized around the Programma Digi-vaardig. The offering combines digital skills assessments (Vaardighedenscan), structured learning pathways (Leerlijnen based on DigCompEdu/DigComp frameworks), instructor-led workshops, and consulting services. The portfolio spans Microsoft 365, Google Workspace, AI literacy, GDPR compliance, and digital didactics training. A new learning route 'Digi-vaardig met het curriculum digitale geletterdheid' is under development for 2026/2027.

Differentiator

Problem solved

Functional benefit

Brands

• Edutrainers Academy: Online learning platform offering e-learning modules (leerblokken) for educators to develop digital (didactic) competencies.

Products and services

• Edutrainers Academy Online learning platform (built on Moodle) offering over 40 e-learning learning blocks for educator professional development in digital skills, with personalized learning routes based on DigCompEdu and DigComp frameworks. Available via subscription licensing for institutions and self-serve access for individual educators.
• Programma Digi-vaardig Structured professional development program for digital competencies covering skills assessments, learning needs analysis, e-learning modules, and workshops for education staff, fully based on SLO's new core objectives for digital literacy and aligned with DigCompEdu and UNESCO AI Competency Framework.
• Vaardighedenscan (Skills Scan) Digital skills assessment tool measuring educator competencies across 6 domains with 23 questions based on DigCompEdu. Provides baseline measurement and personalized learning route suggestions. Available in free (basic report) and paid (comprehensive report with comparisons) versions.
• Workshops Customizable face-to-face or online collaborative learning workshops based on the Vier in Balans model and Kennisnet ICT-bekwaamheid guidelines, covering AI literacy, digital literacy, leadership and technology, ICT proficiency, educational formats, and technological tools.
• Advies en Begeleiding (Consulting and Guidance) Consulting and guidance services for schools including ICT policy development, vision and digital literacy policy, leadership and technology coaching, and strategic planning for digital transformation, delivered through workshops and team sessions either online or on location.

Quantifiable outcome

• Schools report increased awareness and practical application of digital skills among staff after training programs
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered moderate and core.

• NL DigitalmoderateOthersEdutrainers is a member of NL Digital, the industry association for digital service providers in the Netherlands. NL Digital supports Edutrainers with GDPR/AVG implementation and the company commits to the NL Digital Code of Conduct (Gedragscode).
• MoodlecoreTechnology or IntegrationEdutrainers Academy is built on the Moodle learning management system platform. The platform hosts all e-learning content, skill assessments, and learning route features.
• SLO (Stichting Leerplan Ontwikkeling)moderateStrategic or Co-development PartnerEdutrainers' Digi-vaardig curriculum is fully based on SLO's new core objectives (kerndoelen) for digital literacy. Content alignment with national curriculum development ensures relevance for Dutch schools.
• KennisnetmoderateStrategic or Co-development PartnerEdutrainers' workshops are derived from the building blocks of the Vier in Balans model and structured according to Kennisnet's ICT competence guidance (handreiking ICT-bekwaamheid) for Dutch education.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• Moodle: Global open-source learning management system provider that Edutrainers Academy is built upon — adjacent infrastructure partner that could enable new competitors to launch similar Dutch-language training offerings at low cost.

Direct peers

• Springest: Dutch comparison and marketplace platform for professional training courses, helping learners and organizations find and book training — overlaps in Dutch-language professional development distribution and content aggregation in adjacent verticals.
• Soofos: Dutch online learning platform for organizations, offering a hosted academy environment for course delivery and skill tracking — comparable in offering self-serve course platforms and organizational subscriptions within the Dutch market.
• New Heroes: Dutch digital learning platform offering curated online courses for workforce development, including digital skills and professional growth — directly comparable B2B model targeting Dutch organizations with e-learning subscriptions and skill pathways.
• SkillsTown: Dutch online training platform providing e-learning courses for professionals and organizations, including digital skills, Microsoft 365, and compliance topics — closely overlaps Edutrainers' content focus, subscription model, and Dutch institutional customer base.

Broad incumbents

• Kennisnet: Dutch public sector organization supporting ICT in education, providing guidance (including Vier in Balans and ICT-bekwaamheid) that Edutrainers uses as content foundation — operates more broadly across the education sector and could expand into adjacent training delivery.
• Google for Education: Google's global education program offering free educator certifications, training, and tools for Google Workspace and Classroom — directly competes with Edutrainers' Google Workspace modules and benefits from bundled product adoption.
• Microsoft Learn for Education: Microsoft's free, global training and certification platform for educators covering Microsoft 365, Copilot, and AI — overlaps with Edutrainers' M365 and AI literacy modules and is offered free to schools, creating direct pricing pressure.

Regional players

• SURF: Dutch cooperative of education and research institutions providing shared digital infrastructure, services, and innovation programs — comparable in serving Dutch education sector with digital capability building, but focused on infrastructure rather than training delivery.
• iXperium: Network of practice-based innovation centers in the Netherlands supporting teachers and schools in integrating technology — comparable in mission (Dutch educator digital upskilling) but delivers through physical labs and co-creation rather than a digital platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/EdutrainersNL
• Facebookfacebook.com/EdutrainersNL
• LinkedInlinkedin.com/company/edutrainers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edutrainers