soofos
Soofos is a Dutch-language online learning marketplace offering 600+ video-based courses across 13 categories to individual Dutch-speaking learners, with subscription, lifetime, and B2B corporate training tiers built on a BuddyBoss LMS stack.
- Company typePrivate
- Founded2015
- HeadquartersHattem, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What soofos does
Soofos B.V. operates soofos.nl, a Dutch-language online learning marketplace founded in 2015 and headquartered in Hattem, Netherlands. The platform aggregates 600+ video-based courses spanning 13 categories (Design, Finance, Photography, Health, Marketing, Personal Development, Programming, Software, Videography, Leisure, Business) and 44,000+ individual video lessons, produced by named local Dutch experts. It serves Dutch-speaking individual learners (100,000+ to date) and has expanded into three distinct revenue surfaces: individual course purchases (€9–€300+ per course, lifetime access), Soofos Plus subscription (€19/month or €499 lifetime), and Soofos Zakelijk (B2B corporate training with team progress tracking), plus Soofos voor Scholen for the education sector.
The underlying technology is a BuddyBoss-based learning management system paired with WooCommerce e-commerce, with native iOS and Android apps for mobile consumption. The platform is NRTO-certified and ISO 9001-compliant, supporting payment via iDEAL, credit card, PayPal, and invoice. Distribution is primarily Dutch-domestic, with marketing driven by SEO, content marketing, instructor profiles, social media, an affiliate program, and Google Ads on lifetime-access funnels.
The business model is a hybrid of transactional course sales, recurring subscription, lifetime deals, and enterprise B2B contracts. The largest disclosed customers in the B2B channel are Odido (telecommunications), Nationale Nederlanden (financial services), and the Koninklijke Bibliotheek (Royal Library). Average customer satisfaction is 9.1/10 based on 160+ Feedback Company reviews. The company is privately held, has 1–10 employees, and discloses no funding rounds or institutional investors.
soofos firmographics
Firmographics- Name
- soofos
- Legal name
- Soofos B.V.
- Website
- https://soofos.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Soofos is a Dutch-language online learning marketplace offering 600+ video-based courses across 13 categories to individual Dutch-speaking learners, with subscription, lifetime, and B2B corporate training tiers built on a BuddyBoss LMS stack.
- Ownership category
- akta.pro rank
soofos industry classification
Industry- Product category
- Online Learning Platform
- NAICS
- Educational Services (611), Business Schools and Computer and Management Training (6114), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- MOOC & Open Course Platforms (EDAFAIAA)
- akta.pro secondary industries
- Online Learning Content & Course Publishing Platforms (BPAMAJAL), Language Learning eLearning Modules (ESL/EFL) (EDAGAEAI)
Keywords
Where soofos is headquartered
LocationHeadquarters
- HQ city
- Hattem
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
soofos business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Individual Course Sales: One-time purchases for individual courses ranging from €9 to €300+. Each course purchase includes lifetime access to that specific course with certificate upon completion.
- Soofos Plus Subscription: Monthly subscription at €19/month (cancelable monthly) or one-time lifetime payment of €499. Provides unlimited access to all 600+ courses including future additions.
- Corporate Training (Soofos Zakelijk): B2B e-learning portal solution for organizations to manage employee training, track progress, and monitor usage. Organizations can purchase team access or enterprise licenses.
- Lifetime Access Deals: One-time payment of €499 for lifetime access to Soofos Plus (regularly valued at €44,000+), offered as promotional/lifetime deals to attract new subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual course purchase with lifetime access |
| Subscription | Monthly | Soofos Plus monthly subscription |
| Subscription | Multi-year contract | Soofos Plus lifetime access (one-time payment) |
| Subscription | Annual | Soofos Zakelijk (Corporate/B2B) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
soofos product offering
Product offeringCore offering
Soofos operates a Dutch-language online learning marketplace that connects expert instructors with learners, offering 600+ video-based courses across 13 categories. Learners can purchase individual courses with lifetime access, subscribe via Soofos Plus for unlimited access (€19/month or €499 lifetime), or enroll through organizational training portals (Soofos Zakelijk and Soofos voor Scholen). The platform delivers content through web and native mobile apps (iOS and Android).
Product overview
Soofos is the largest Dutch online learning marketplace (open online learning platform), offering 600+ video-based courses across 13 categories including Design, Photography, Health, Marketing, Programming, Personal Development, and Business. The platform operates on a multi-product model consisting of the core Soofos marketplace, the Soofos Plus subscription service (monthly at €19 or lifetime at €499), the Soofos Zakelijk enterprise solution for corporate training, and mobile apps for iOS and Android. The platform also supports instructors who want to create and sell courses through its instructor program.
Differentiator
Problem solved
Functional benefit
Brands
- Soofos Plus: Monthly subscription service providing unlimited access to all 600+ courses on the platform for €19/month.
- Soofos Zakelijk
- Soofos voor Scholen
Products and services
- Soofos Online Learning Platform The main online learning marketplace platform that connects instructors with learners, offering video-based courses across 13 categories including Design, Marketing, Health, Programming, Personal Development, Finance, Photography, Software, Videography, Leisure, and Business. Available 24/7 across web and mobile devices to Dutch-speaking individual learners.
- Soofos Plus Subscription
Quantifiable outcome
- 100,000+ learners have completed courses on Soofos
- +2 more outcomes
Companies that use soofos
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
soofos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
soofos partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Koninklijke BibliotheekminorThe Royal Library of the Netherlands (Koninklijke Bibliotheek) members use Soofos courses for learning and professional development. Mentioned as an organizational customer alongside other institutional learners.
- OdidominorTelecommunications company employees use Soofos for corporate training and professional development. Listed as a business customer of Soofos Zakelijk.
- Nationale NederlandenminorFinancial services company employees use Soofos for employee training programs. Listed alongside Odido as enterprise customers using Soofos Zakelijk.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
soofos competitors and assessment
Company assessmentDirect peers
- Springest: Dutch learning comparison and marketplace platform that helps professionals and organizations find training courses. Comparable to Soofos as a Netherlands-focused learning marketplace, though Springest is more of an aggregator than a content producer.
- Skillshare: Subscription-based online learning community focused on creative and business skills, taught by practitioners via video lessons. Closely mirrors Soofos's Soofos Plus subscription model, course-discovery UX, and creator-driven content model.
- Domestika: Creator-driven marketplace of high-production video courses for creative professionals (design, illustration, photography, craft). Highly comparable to Soofos on model, content style, and pricing (per-course plus subscription), though oriented to Spanish/English rather than Dutch.
- GoodHabitz: Dutch-founded e-learning platform specializing in soft-skills and professional training with a strong B2B/corporate focus. Directly comparable to Soofos in market (Netherlands/Benelux), model (subscription video courses), and target segments (corporate training via Zakelijk equivalent), with a larger enterprise customer base.
Broad incumbents
- Coursera: Global MOOC platform partnering with universities and companies to offer courses, certificates, and degrees. Overlaps with Soofos on online course delivery, certificates, and category coverage, though anchored more in academic and credentialed content.
- MasterClass: Premium video-based online learning platform with celebrity-instructor courses across creative, business, and lifestyle categories. Comparable to Soofos on the video-course, all-access subscription format and lifestyle/personal development categories.
- Udemy: Global marketplace for video-based courses with 200,000+ offerings across similar categories (design, marketing, programming, personal development). Overlaps with Soofos's core marketplace model and content categories, but operates at vastly larger scale and serves a global rather than Dutch audience.
- LinkedIn Learning: Professional learning subscription from LinkedIn covering business, technology, and creative skills. Competes with Soofos in the B2B/Soofos Zakelijk space and in many of the same course categories, with the added distribution advantage of LinkedIn's professional network.
Emerging players
- Treehouse: Online technology training subscription focused on web development, programming, and design. Directly comparable to Soofos's Programmeren and Software categories, with a similar subscription + per-course pricing model.
- Pluralsight: Subscription-based technology skills platform offering courses in software development, IT, and creative tools. Overlaps directly with Soofos's Programmeren and Software categories and is a comparable reference point for tech-focused online learning subscriptions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
soofos social profiles
Digital presencesoofos compliance and trust
Trust signalCompliance2 records
soofos financial estimates
Financial estimateRevenue estimate
Valuation estimate
soofos leadership team
Management profileNumber of profiles
soofos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
soofos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about soofos
What does soofos do?
Soofos operates a Dutch-language online learning marketplace that connects expert instructors with learners, offering 600+ video-based courses across 13 categories. Learners can purchase individual courses with lifetime access, subscribe via Soofos Plus for unlimited access (€19/month or €499 lifetime), or enroll through organizational training portals (Soofos Zakelijk and Soofos voor Scholen). The platform delivers content through web and native mobile apps (iOS and Android).
Is soofos a public or private company?
soofos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was soofos founded?
soofos was founded in 2015. It employs 1 to 10 people.
Where is soofos based?
soofos is headquartered in Hattem, Netherlands, in the Europe region.
How does soofos make money?
Four revenue lines are on record. Individual Course Sales are the primary driver. The others are soofos Plus Subscription, corporate Training (Soofos Zakelijk) and lifetime Access Deals.
Who are soofos's main competitors?
Direct peers on record are Springest, Skillshare, Domestika and GoodHabitz. Broad incumbents are Coursera, MasterClass, Udemy and LinkedIn Learning. Emerging players are Treehouse and Pluralsight.
Does soofos have an API?
No public API is recorded for soofos.
What industry is soofos in?
soofos's product category is Online Learning Platform. Its primary akta.pro industry code is EDAFAIAA, MOOC & Open Course Platforms, with a secondary code of BPAMAJAL, Online Learning Content & Course Publishing Platforms. Its NAICS code is 611 and its SIC code is 8200.