What Advance Guarding does

Advance Guarding Ltd is an independent, founder-led UK private security services provider registered in England and Wales (company no. 06201912), founded circa 2003 and headquartered in Worthing, West Sussex, with a second regional base in Northampton. The company delivers SIA-licensed manned guarding, GPS-tracked mobile patrols, 24/7 key holding and alarm response, security dog patrols, construction site, vacant property, CCTV and electronic security installation, event, retail, and solar-park security. SIA Approved Contractor status (contractor ID ASSEGUSC01) and a no-subcontractors policy on directly employed officers are central quality differentiators.

Its technology stack is operational rather than platform-based: GPS-tracked patrol vehicles with real-time visit reporting, a staffed 24/7 control room coordinating deployments and alarm response, CCTV design/installation, and integrated electronic security systems. The company claims a 3-hour nationwide deployment capability and sub-30-minute response times across its core South East and Midlands coverage areas.

Commercially, Advance Guarding operates a quote-based, contract-driven professional services model with multi-year engagements, no public pricing, and free no-obligation site assessments as the primary lead-generation tool. Distribution is direct — enterprise field sales plus a 24/7 emergency line — with no resellers or franchise model. Revenue is generated across at least nine verticals (construction, retail, corporate, industrial/logistics, hospitality, events, vacant property, key-holding clients, and solar parks), reaching 200+ sites nationwide, with strategic intelligence partnerships with Sussex and Northamptonshire Police Business Crime Teams underpinning an intelligence-led service proposition.

Name

Advance Guarding

Legal name

Advance Guarding Ltd

Website

https://advanceguarding.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Advance Guarding is an independent UK SIA-approved contractor delivering manned guarding, mobile patrols, key holding, and specialist security services across construction, retail, events, and infrastructure sectors from bases in Worthing and Northampton.

Ownership category

akta.pro rank

Product category

Manned Security Services

NAICS

Security Guards and Patrol Services (561612), Investigation, Guard, and Armored Car Services (56161), Security Systems Services (56162)

SIC

Services-Detective, Guard & Armored Car Services (7381), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Manned Guarding & Patrol Services (IMAIAEAA)

akta.pro secondary industries

Manned Guarding & Site Security (Static Guards) (BPABAMAA), Construction Site Guarding (BPAKAAAC), Temporary / Rapid Deployment Guarding (Surge & Short-Term Coverage) (BPAKAAAN), Vacant Property & Construction Site Guarding (Residential) (HSAHAKAI), Executive Protection & VIP Close Protection (THAHALAE)

Keywords

• Manned security guarding
• Mobile security patrols
• Key holding alarm response
• Construction site security
• Event security services

Headquarters

HQ city

Worthing

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Security Guarding Services: Professional manned guarding with SIA-licensed security officers providing static guarding, day/night shifts, and 24/7 coverage at client premises.
2. Mobile Patrol Services: Flexible and responsive security patrols using marked vehicles to conduct scheduled and random inspections of client premises, offering cost-effective alternative to static guarding.
3. Key Holding & Alarm Response: 24/7 rapid response to alarm activations, serving as nominated key holder to attend premises, investigate alarms, liaise with police, and secure properties.
4. CCTV & Electronic Security: Professional CCTV installation, monitoring, and integrated electronic security systems design and installation services.
5. Construction Site Security: Specialist security solutions for building contractors including gatehouse control, perimeter patrols, CCTV monitoring, and overnight protection.
6. Event Security: SIA-licensed door supervisors and event security teams providing crowd management, access control, VIP protection, and emergency response planning.
7. Vacant Property Protection: Security services for empty properties including regular inspections, alarm response, and rapid deployment to maintain insurance compliance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Advance Guarding is an SIA-licensed security services provider delivering manned guarding, GPS-tracked mobile patrols, key holding and 24/7 alarm response, security dog patrols, construction site security, vacant property protection, CCTV and electronic security installation/monitoring, event security, retail loss prevention, and solar park security to commercial, retail, construction, industrial, hospitality, event, and vacant property clients across the UK.

Product overview

Advance Guarding is an independent UK security services company offering a unified portfolio of physical security services rather than a software platform. The core offering centres on SIA-licensed manned guarding, supported by complementary services including mobile patrols (GPS-tracked with real-time reporting), key holding and alarm response (24/7 nominated key holder), security dog patrols, construction site security, vacant property protection, CCTV and electronic security installation/monitoring, event security, and solar park security. Services are available nationwide across the UK with regional coverage in Sussex and Northamptonshire. The company operates its own staff (no subcontractors), a 24/7 control room for deployments and alarm response, and offers free site assessments.

Differentiator

Problem solved

Functional benefit

Products and services

• Manned Security Guarding Professional SIA-licensed security personnel providing a visible, uniformed presence at client premises to deter criminal activity and ensure safety. Services include static guarding, day and night shifts, and 24/7 coverage for commercial, retail, construction, corporate, industrial, and event clients.
• Mobile Patrols Flexible and responsive security patrols using marked vehicles with GPS tracking to conduct scheduled and random inspections of client premises, providing a cost-effective alternative to static guarding with real-time reporting on every visit.
• Key Holding & Alarm Response 24/7 nominated key holder service responding to alarm activations, investigating causes, liaising with police, and securing client properties on their behalf to remove the burden of out-of-hours alarm response from client staff.
• Security Dog Patrols SIA-licensed dog handlers paired with highly trained protection dogs delivering enhanced deterrent and detection capability for large perimeters and industrial sites.
• Construction Site Security Specialist security solutions for building contractors and property developers including gatehouse control, perimeter patrols, CCTV monitoring, and overnight protection to safeguard equipment, materials, fuel, and work in progress.
• Vacant Property Protection Security services for empty properties including regular inspections, static guards, alarm systems, and rapid response to deter squatters, vandalism, and fly-tipping while helping owners maintain insurance compliance.
• CCTV and Electronic Security Professional CCTV installation, monitoring, and integrated electronic security systems design and installation to complement manned guarding services and provide comprehensive site protection.
• Event Security SIA-licensed door supervisors and event security teams delivering crowd management, access control, VIP protection, and emergency response planning for corporate events, festivals, sporting fixtures, and private functions.
• Solar Park Security Specialist perimeter security, CCTV monitoring, and theft prevention solutions tailored for solar energy installations and solar farm operators at often remote sites.
• Retail and Shopping Centre Security Specialist retail security services including loss prevention, shop floor patrols, customer flow management, access control, and protection against shoplifting and antisocial behaviour for retail stores, shopping centres, and retail parks.

Quantifiable outcome

• 200+ sites secured nationwide
• +3 more outcomes

Named customers1 record

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Sussex Police Business Crime TeamcoreStrategic or Co-development PartnerWorking partnership with Sussex Police Business Crime Team to stay ahead of emerging threats. Intelligence-led approach means they can advise on the most appropriate security measures for specific locations and sectors.
• Northamptonshire Police Business Crime TeamcoreStrategic or Co-development PartnerWorking partnership with Northamptonshire Police Business Crime Team to stay ahead of emerging threats and share intelligence across coverage area.
• Safer Sussex Business PartnershipminorStrategic or Co-development PartnerPartnership with Safer Sussex Business Partnership to share intelligence and stay ahead of emerging threats across Sussex.
• Northamptonshire Business Crime Reduction PartnershipsminorStrategic or Co-development PartnerLocal Business Crime Reduction Partnerships working with police to reduce business crime and share security intelligence.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Axis Security Services: UK independent SIA-approved manned guarding and security services firm serving corporate, retail, and construction clients. Comparable to Advance Guarding on service offering, SIA-licensing standards, and mid-sized independent positioning, with overlap on static guards, mobile patrols, and event security.
• Wilson James: UK independent security and logistics provider specialising in manned guarding, construction site security, and event security. Directly comparable to Advance Guarding because both serve UK construction, retail, corporate, and event clients with SIA-licensed officers and integrated electronic security.
• Kingdom Services Group: UK-wide independent security and cleaning services provider delivering static guarding, mobile patrols, key holding, and event security. Closely comparable to Advance Guarding in service mix (manned guarding, patrols, alarm response, construction and retail security) and target market (UK regional and enterprise), operating as a similarly sized independent.
• First Response Group: UK independent security and facility services provider offering manned guarding, mobile patrols, key holding, and vacant property protection. Comparable to Advance Guarding in its SIA-licensed multi-service model, geographic focus on UK regions, and emphasis on construction and vacant property verticals.
• Carlisle Security Services: UK independent security services company offering manned guarding, mobile patrols, key holding, and alarm response. Directly comparable to Advance Guarding in service portfolio, SIA-licensing approach, and mid-market regional targeting across the UK.

Broad incumbents

• Mitie Group plc: UK-listed facilities management and security services group with a large manned guarding and patrol division. Comparable to Advance Guarding because both provide SIA-licensed manned guarding and patrol services to enterprise clients, but Mitie operates at much larger scale with bundled FM offerings.
• Securitas UK: Global security services provider with substantial UK manned guarding, mobile patrol, and alarm response operations. Directly comparable service mix to Advance Guarding (static guards, mobile patrols, key holding, electronic security), but Securitas serves national and multinational accounts with significantly greater resources.
• Bidvest Noonan: UK-focused facilities services group offering manned security guarding, mobile patrols, and security solutions alongside cleaning and FM. Comparable because it pursues the same UK enterprise security market as Advance Guarding, but with broader bundled FM offerings and larger workforce.
• Sodexo UK & Ireland (Security Services): International FM and quality-of-life services group operating a UK security services division covering manned guarding, reception security, and event security. Comparable to Advance Guarding on enterprise and venue security contracts, but with a much larger national footprint and bundled service portfolio.
• G4S Limited (Allied Universal UK): One of the largest UK and global manned guarding and patrol providers, now part of Allied Universal. Overlaps with Advance Guarding on static guarding, mobile patrols, and key holding for enterprise and government clients, but at significantly larger scale and broader geographic coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Advance-Guarding-101034107974764
• LinkedInlinkedin.com/company/advance-guarding

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advance Guarding