What memotec Messtechnik does

memotec Messtechnik (legal entity: memotec GmbH) is a privately held German measurement-and-testing technology specialist founded in 1995 and headquartered in Eppingen, Germany. The company positions itself as a domain expert serving three customer segments: motorsport teams and drivers (primary), automotive vehicle development and testing, and industrial measurement applications. Its core commercial proposition is being the authorized distributor of the full AiM Tech Srl product portfolio in German-speaking markets (Germany, Austria, Switzerland), including GPS dash loggers (MyChron5S 1T/2T, MyChron6), displays (MXG, MXP, MXS, MXT, MXm, evo, Solo 2), video systems (SmartyCam 3 Sport/Corsa/GP/Dual), steering wheels (Steering Wheel 4), data loggers (ECULog, XLog) and supporting expansion modules.

The technology stack is entirely third-party: memotec does not manufacture hardware or software but distributes and supports AiM products built around 25Hz GPS modules, CAN Bus integration, lithium-battery-powered telemetry loggers with 4GB non-volatile memory, Full HD H.264 cameras with real-time data overlay, and the RaceStudio3 configuration/analysis software. The supporting ecosystem of cables, motorsport-grade connectors (Binder, Deutsch AS/DTM/DTM, AMP, SuperSeal, Amphenol), storage media, RAM-mount suction kits, pre-configured wiring harnesses, speed sensors and expansion modules (MyChron Expansion, LCU-2 Lambda Controller) constitutes a meaningful accessory attach revenue stream.

Commercially, memotec operates a hybrid go-to-market combining a dedicated e-commerce storefront (aim-store.de) for bottom-of-funnel direct sales of units ranging from €54.74 extension cables to €1,034.11 SmartyCam 3 Sport bundles, with a direct B2B sales motion for professional motorsport teams and industrial customers. Marketing is primarily digital: a bilingual (German/English) website with downloadable product flyers, press images and technical documentation, an email newsletter, and a Twitter presence. The company is sub-10 employees, privately owned with no disclosed external funding or investors, and actively operating as of late 2025 based on its published holiday closure notice.

Name

memotec Messtechnik

Legal name

memotec GmbH

Website

https://me-mo-tec.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

memotec Messtechnik (memotec GmbH), founded 1995 in Eppingen, Germany, is a specialist distributor of AiM motorsport data-acquisition, telemetry and video-overlay hardware serving kart racers, motorsport teams and vehicle developers across German-speaking markets via direct sales and the aim-store.de e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Elsenz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Hardware Product Sales: Sale of AiM-branded data acquisition hardware including GPS loggers, cameras, sensors, cables, connectors, and accessories. Products are sold as complete units or bundled with sensors. Revenue is generated through direct e-commerce sales and likely through B2B relationships with motorsport teams and industry customers.
2. Aftermarket Accessories and Parts: Sales of replacement parts, mounting systems, cables, and expansion modules for existing AiM device installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

memotec Messtechnik is the authorized German distributor for AiM Tech Srl motorsport data acquisition and telemetry products, selling GPS dash loggers (MyChron5S), Full HD video cameras (SmartyCam 3), sensors, expansion modules, and a full accessories ecosystem to motorsport teams, karting drivers, vehicle developers, and industrial customers across DACH markets. The company also sells its own Kettenfluchttester (chain escape tester) branded product.

Product overview

memotec Messtechnik specializes in measurement and testing technology for industry, motorsport, and vehicle development. The company distributes the AiM (AiM Tech) product line, which centers on data acquisition and telemetry systems for racing vehicles. The core portfolio includes MyChron5S GPS Dash Loggers (available in 1T and 2T variants) for kart racing that record lap times, RPM, speed, and temperature data via 25Hz GPS and various sensors. The SmartyCam 3 camera line (Sport, Corsa, GP, and Dual models) records Full HD video with integrated data overlay capabilities. These products are supported by a comprehensive ecosystem of accessories including cables, connectors (Binder, Deutsch AS/DTM/DTP, AMP, SuperSeal, Amphenol series), storage media, mounting solutions (suction cup kits, ball head systems), wiring harnesses, and expansion modules (MyChron Expansion, Lambda Controller). All devices are configured and data-analyzed using RaceStudio3 software.

Differentiator

Problem solved

Functional benefit

Products and services

• MyChron5S 2T GPS Dash Logger GPS Dash Logger for kart racing with 25Hz GPS module, configurable graphic display, WiFi connectivity, 4GB non-volatile memory, two temperature inputs, 5 RGB shift lights, 2 RGB alarm LEDs, and lithium battery providing up to 10 hours of operation. Records lap times, RPM, speed, gear, and temperature for kart racing drivers and teams.
• MyChron5S 1T GPS Dash Logger GPS Dash Logger for kart racing with single temperature input, 25Hz GPS module, configurable graphics display, WiFi connectivity, and 4GB non-volatile memory for recording lap times, RPM, speed, and temperature data. Aimed at kart racing drivers and teams.
• SmartyCam 3 Motorsport Camera System Motorsport camera system that records Full HD video and overlays real-time telemetry data such as acceleration, throttle position, and brake pressure directly in the footage. Designed for motorsport teams and drivers for performance analysis.
• SmartyCam 3 Sport Entry-level SmartyCam 3 model recording 1920x1080 video at 30fps with H.264 compression, microSD storage up to 2TB, IP65 protection rating, and integrated data overlay capabilities for displaying speed, RPM, temperature and other telemetry in videos.
• MyChron Expansion Module Expansion module providing additional analog inputs for the MyChron5S, capturing speed, throttle position, brake pressure, steering angle, and water temperature data for motorsport telemetry.
• LCU-2 Lambda Controller Lambda controller expansion module for monitoring Lambda values, probe temperature, and AFR (Air-Fuel Ratio) values for engine tuning and performance analysis.
• AiM Cable Accessories (Kabel) Comprehensive range of cables including USB, extension cables, connection cables, wiring harnesses, and converters for AiM devices to connect with CAN Bus, 12V power, RPM sensors and other vehicle components.
• Motorsport Connectors (Steckverbinder) Motorsport-grade connectors including Binder 711 Series, Binder 719 Series, AS Series (Deutsch), AMP Series, DTM Series, DTP Series, SuperSeal Series, and Amphenol connectors for various AiM device installations.
• Storage Media (Speicher) SD and Micro SD memory cards in various capacities (32GB, 128GB) for SmartyCam cameras and data loggers, including USB-C sticks for data transfer.
• Speed Sensors (Geschwindigkeitssensoren) Active and passive speed sensors for measuring vehicle speed through various methods, including sensors designed for cars, motorcycles, and kart applications.
• Wiring Harnesses (Kabelbäume) Pre-configured wiring harnesses for various AiM devices including evo5, evo6, MXx, MXx Strada, MXm, SmartyCam 3 Dual, Steering Wheel 4, and Yarara ECUs.
• Suction Cup Mounting Kits (Saugnapfkits) RAM Mount suction cup mounting kits for securing AiM devices including SmartyCam 3, Solo 2, and Finger Camera to vehicle windshields, featuring various arm lengths and DMSB cable safety restraints.
• Chain Escape Tester (Kettenfluchttester) memotec-branded chain escape tester (B-Rohrkrallenkit Solo) used in industrial and motorsport applications. Listed as a memotec own-brand product separate from the AiM product portfolio.

Quantifiable outcome

• 10 hours battery life on MyChron5S with lithium battery
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AiM Tech SrlcoreChannel Partner/ Reseller/ Distributormemotec Messtechnik is the authorized German distributor for AiM Tech Srl products. AiM Tech Srl is an Italian manufacturer specializing in motorsport data acquisition, telemetry, and video analysis systems. memotec sells the complete AiM product portfolio including GPS loggers (MyChron, MXG, MXP, MXS), SmartyCam cameras, sensors, and software throughout German-speaking markets.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Stack: UK/US manufacturer of motorsport instrumentation including digital dashboards, data loggers, and sensors (ST810, STACK Club). Comparable as a competing motorsport electronics vendor targeting race teams and OEMs with data acquisition and display products.
• AiM Tech Srl: Italian manufacturer of motorsport data acquisition, telemetry, and video analysis systems, and memotec's exclusive principal supplier. Directly comparable as the upstream producer of the MyChron, SmartyCam, MXG/MXS, and Solo 2 product families that memotec distributes across DACH.
• MyLaps: Dutch provider of motorsport and karting timing, transponders, and performance tracking systems. Comparable as a motorsport data acquisition and timing specialist selling into overlapping karting and racing team customers across Europe.
• Racelogic (VBOX): UK manufacturer of GPS-based motorsport data acquisition systems (VBOX) and video data logging. Directly comparable to AiM's MyChron/Solo product lines for lap timing, GPS speed/position measurement, and video overlay in motorsport and vehicle testing.

Broad incumbents

• MoTeC Systems: Australian manufacturer of motorsport ECUs, data loggers, and displays (e.g., C125, M800, ADL3). Comparable as a competing motorsport electronics brand whose products overlap with AiM's in race teams' data acquisition and engine management workflows.
• AEM Performance Electronics: US-based motorsport and performance electronics manufacturer producing CD digital dashes, data loggers, and wideband air/fuel controllers. Comparable as a performance/motorsport electronics vendor with overlapping sensors and dashboard products.
• Cosworth Electronics: UK motorsport electronics and engine control manufacturer offering data loggers, dashboards, and engine management. Comparable as an established motorsport electronics vendor competing for the same race team and OEM development customers.

Emerging players

• I2M: Italian manufacturer of motorsport digital displays and data acquisition systems (Chrome, Sport Plus). Comparable as a regional European motorsport electronics specialist competing for the same karting and touring car customer base.
• Race Technology: UK manufacturer of GPS data loggers, lap timers, and video data overlay systems (DL1, Video VBOX Pro). Comparable as a niche motorsport data acquisition specialist competing with AiM in club and professional racing segments.
• Alfano: Belgian manufacturer of karting-specific timing and data acquisition devices (mychrono ALFANO). Directly comparable as a kart-focused data logger brand overlapping with memotec's MyChron5S karting customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/memotec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about memotec Messtechnik