Jonis Realty

What Jonis Realty does

Jonis Realty is the brand name for JRL NYC LLC, a privately held, licensed New York real estate brokerage operating from a single office at 145 E. 35th Street, Suite LL, New York, NY 10016, under New York State real estate license #10991218571. The firm's primary business is rental brokerage in New York City, connecting prospective tenants with available apartments through third-party listing platforms (Streeteasy, Zillow, Hotpads) and direct agent contact via phone and email. The company also offers buyer representation services under a formal Standard Operating Procedure framework compliant with New York State Real Property Law §442-H.

The underlying technology is a standard brokerage website (jonisrealty.com) with basic listing display, contact, and informational pages; there are no proprietary software tools, mobile applications, or API integrations disclosed. The company relies on its agents to handle viewings, applications, and closings on a per-transaction basis. Revenue is generated through real estate brokerage commissions paid on completed rental and (potentially) purchase transactions, with no publicly disclosed fee structure or pricing model.

The intended customer base consists primarily of individual NYC apartment seekers (renters and prospective buyers), with a secondary segment of other real estate brokers who may enter co-brokerage or referral arrangements with JRL for fee splits. The firm operates a sales-led, direct-contact go-to-market model: prospective clients are directed to third-party listings, then contact JRL agents directly to arrange viewings and execute transactions. No institutional backing, parent company, or public listing is disclosed, and the company appears to be independently owned and operated.

Name

Jonis Realty

Legal name

JRL NYC LLC

Website

https://jonisrealty.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Jonis Realty (JRL NYC LLC) is a licensed New York real estate brokerage providing rental and buyer representation services to NYC apartment seekers, operating from a single Manhattan office and distributing listings through Streeteasy, Zillow, and Hotpads.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Rental Brokerage & Tenant Placement (BPAJAAAF)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Multifamily Brokerage (BPAJABAD)

Keywords

• Apartment rental brokerage
• NYC real estate services
• Rental listing services
• Residential real estate broker
• Apartment search services

Headquarters

HQ city

Great Neck

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Brokerage Commissions: JRL NYC LLC operates as a licensed real estate broker in New York. The company facilitates rental and potentially purchase transactions, earning commissions on completed deals. The brokerage establishes formal broker-consumer relationships with clients pursuant to New York real estate law.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Jonis Realty (JRL NYC LLC) is a licensed New York real estate brokerage that facilitates apartment rentals and buyer representation in New York City. Customers view available listings on third-party platforms such as Streeteasy, Zillow, and Hotpads, then contact JRL agents directly to arrange viewings and complete transactions. The company earns commissions on completed deals.

Product overview

Jonis Realty operates as a rental brokerage (JRL-NYC LLC) providing apartment rental services in New York City. The company connects prospective renters with available apartments through third-party listing platforms including Streeteasy, Zillow, and Hotpads. Additional services include standardized buyer representation procedures for homebuyers under New York State law.

Differentiator

Problem solved

Functional benefit

Products and services

• Rental Brokerage Services

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Bond New York: Bond New York is an NYC-focused residential rental and sales brokerage that similarly focuses on the Manhattan rental market and lists on the same third-party platforms. It is one of the most direct comparables for Jonis Realty given its NYC-centric rental focus and similar brokerage model.
• Spire Group NY: Spire Group is an independent NYC-focused residential brokerage offering rental and sales services in Manhattan. It is a comparable boutique brokerage competing for the same rental inventory and renter clients as Jonis Realty.
• BOLD New York: BOLD New York is an independent NYC rental and sales brokerage concentrated in Manhattan and Brooklyn with a similar boutique, agent-driven model. It directly competes with Jonis Realty for the same renter and landlord segments in NYC.

Broad incumbents

• Compass: Compass is a national residential real estate brokerage with a large NYC presence, offering both rental and sales services with proprietary technology. It competes for the same NYC agents and landlord listings as Jonis Realty but operates at vastly greater scale and with a technology-led platform.
• Douglas Elliman: Douglas Elliman is one of the largest NYC residential brokerages, providing rental, sales, and new development services across Manhattan, Brooklyn, and beyond. It is a broad incumbent competitor to Jonis Realty for rental inventory and renter clients in NYC.
• The Corcoran Group: Corcoran is a major NYC-focused residential brokerage handling rentals, sales, and new development. As a long-established incumbent, it competes with Jonis Realty for the same rental listings, landlord relationships, and renter customers in Manhattan.
• RE/MAX: RE/MAX is a global franchised real estate brokerage network with franchisees operating across NYC. While it spans residential sales and rentals nationally, its local NYC franchisees compete with Jonis Realty for the same brokerage clients and agents.
• Coldwell Banker: Coldwell Banker is a long-established national residential brokerage with NYC operations handling rentals and sales. It competes with Jonis Realty in the rental segment through its NYC agents and franchisee offices.

Others

• Streeteasy: Streeteasy is the dominant NYC rental and sales listing platform on which Jonis Realty distributes its listings. While not a direct brokerage competitor, it is a critical ecosystem participant that shapes lead flow and visibility for Jonis Realty.
• Zillow (Zillow Rentals): Zillow is a major US residential real estate marketplace where Jonis Realty syndicates listings. While Zillow Group is also a competitor through its brokerage arms in some markets, in NYC it functions primarily as a listing distribution platform and ecosystem partner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks1 record

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/jonis-realty

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jonis Realty