What Relativ Impact does

Relativ Impact (legal entity: Relativ Group) is a privately held, founder-owned advisory firm headquartered in Cape Town, South Africa, with regional offices in St. Catharines (Canada), Havelock North (New Zealand), and London (UK). Founded in 2009, the firm operates across 45+ countries serving purpose-driven organisations — foundations, NGOs, impact investors, and multinational corporations — across their impact measurement, strategy, and resource-mobilisation needs. Its founders, Dr. Colin Habberton (Executive Director) and Gabrielle Habberton (Co-Founder), anchor the firm around codified proprietary frameworks including the Virtuous Value Chain, Theory of Change Canvas, Impact Model Canvas, and Shared Value methodology.

The firm's product portfolio is organised around the impact management lifecycle. Capability Assessments is a 10-minute freemium diagnostic scoring organisations across seven maturity dimensions. Theory of Change is a strategic framework for visualising pathways of change. Impact Reports Reimagined is a productised digital reporting asset available in tiered packages (Essential, Enhanced, Comprehensive) with optional add-ons for translation, custom assets, and stakeholder briefings. Relativ Outsourced Impact (ROI) is a managed service embedding expert measurement, analysis, and reporting inside client organisations on ongoing, tiered contracts. Supporting tools include Stakeholder Mapping (a visual ecosystem tool) and Data Visualisation dashboards that translate raw impact data into client-tailored charts and graphs.

Relativ Impact runs a sales-led, consultative go-to-market model with no public pricing. Revenue derives from professional-services consulting engagements, multi-year managed-service subscriptions (ROI), productised report packages, and a free diagnostic that serves as a top-of-funnel for paid work. Customer mix is highly horizontal, spanning philanthropy (Allan and Gill Gray Philanthropies, Quantum Foundation, Salvation Army, Comic Relief), finance (Old Mutual, Mastercard, Finca), government (European Union, Tennessee, NFCSD), industry (Mitsubishi), and hospitality (Fairmont, V&A Waterfront). Distribution combines direct consulting engagement with self-serve diagnostics, content marketing, sector-event participation, and a network of strategic partnerships in impact-sector platforms (Collaboration Dialogue, Women in Philanthropy, The Resource Alliance, IMP, SAMEA).

Name

Relativ Impact

Legal name

Relativ Group

Website

https://relativimpact.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Relativ Impact is a Cape Town-based advisory firm serving purpose-driven organisations across 45+ countries with impact measurement, Theory of Change, resource mobilisation, and strategic communications consulting, alongside productised impact-reporting and managed outsourced-impact services.

Ownership category

akta.pro rank

Product category

Social Impact Advisory and Impact Management Consulting

NAICS

Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Impact Investing (Intentional, Measurable Social/Environmental Outcomes) (FSAAALAC)

Keywords

• Impact measurement
• Impact management
• Theory of change
• Social impact consulting
• Stakeholder engagement

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Impact Management Consulting Services: Professional consulting services for impact strategy, measurement, and management. Tailored solutions shaped by specific client requirements, resources and context. Includes facilitation of strategic planning, development of measurement frameworks, and ongoing advisory support.
2. Impact Reports Reimagined: Deliverable impact reporting product that brings together evaluation evidence, outcomes, and learning into a single structured digital asset. Offered as tiered packages (Essential, Enhanced, Comprehensive) with optional extensions for additional languages, custom assets, stakeholder briefings, and print-ready PDFs.
3. Relativ Outsourced Impact (ROI): Fully managed service that embeds expert impact management into client organisations. Tiered support levels provide different levels of assistance, offering ongoing impact measurement, analysis, and reporting end-to-end.
4. Capability Assessments: Impact Management Scan providing maturity scores and custom roadmaps. Offered as a free diagnostic tool with potential upsell to deeper advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Relativ Impact is a consulting and managed-services firm that helps purpose-driven organisations measure, manage and increase their social and environmental impact. Its core offerings are organised around four products: Capability Assessments (impact-management diagnostics), Impact Reports Reimagined (structured digital impact-reporting packages), Relativ Outsourced Impact (a fully managed impact-measurement service), and Theory of Change (strategic framework and facilitation), supported by Stakeholder Mapping and Data Visualisation tools.

Product overview

Relativ Impact offers a portfolio of impact management products and services built around a core platform of strategic frameworks and managed services. The offering consists of four primary products: Capability Assessments (a diagnostic scan providing maturity scores across 7 dimensions with a custom roadmap), Impact Reports Reimagined (a structured digital reporting asset), Relativ Outsourced Impact (ROI, a fully managed impact management service), and Theory of Change (strategic planning and visualisation framework). These are supplemented by supporting features including Stakeholder Mapping and Data Visualisation tools. The products collectively address the full impact management lifecycle from strategy design through measurement, reporting, and stakeholder engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Capability Assessments An impact-management diagnostic tool that assesses organisations across 7 key dimensions, identifies the gaps most likely to slow progress, and delivers a custom roadmap with quick wins; designed for purpose-driven organisations seeking to benchmark and improve their impact capability.
• Impact Reports Reimagined A structured digital impact-reporting asset that consolidates evaluation evidence, outcomes and learning into a finished shareable format designed for funders, boards and stakeholders; offered as tiered packages with optional paid extensions.
• Relativ Outsourced Impact (ROI) A fully managed impact-management service that embeds expert measurement, analysis and reporting into a client organisation, delivering ongoing impact data without the overhead of building an internal impact-management function; offered in tiered support levels.
• Theory of Change A strategic framework providing organisations with a visual representation of pathways of change, planning tools and co-creation support to clarify how activities translate to intended impact outcomes; underpinned by deep empathy with the people being served.

Quantifiable outcome

• Clients achieve sharper insights to maximise mission significance and build credible track records
• +2 more outcomes

Named customers30 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• IMP (Impact Management Platform)coreOthersMembership in the Impact Management Platform community, contributing to the advancement of impact management practice globally.
• SAMEA (South African Monitoring and Evaluation Association)coreOthersProfessional membership in the South African monitoring and evaluation association, supporting industry standards and professional development.
• IODSA (Institute of Directors in Southern Africa)minorOthersProfessional membership supporting governance and director standards in Southern Africa.
• EndeavorminorOthersNetwork membership supporting high-impact entrepreneurs globally.
• Purposeful LabminorOthersCollaboration with Purposeful Lab supporting feminist movement-building and leadership.
• CAFIID (Centre for African Filmmakers)minorOthersPartnership supporting African filmmakers in impact measurement and storytelling.
• SDG (Sustainable Development Goals) CommunityminorOthersAlignment with and support for Sustainable Development Goals framework and community.
• Collaboration DialoguecoreStrategic or Co-development PartnerPlatform for engagement, shaping pioneering practice and discovery of game-changers in the impact sector. Relativ actively supports this platform for sharing ideas, experience and knowledge.
• Women in Philanthropy (WIPSA)coreStrategic or Co-development PartnerWomen in Philanthropy network supporting sector efforts and gender-lens philanthropy. Relativ contributes to this platform for engagement and thought leadership.
• The Resource AlliancecoreStrategic or Co-development PartnerInternational network supporting resource mobilisation and fundraising professionals. Relativ supports sector efforts through this platform.
• futureperspectivesminorStrategic or Co-development PartnerThought leadership platform contributing to the discovery of game-changers and innovative approaches in the impact sector.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sinzer: Sinzer is an impact advisory firm supporting NGOs, funders, and social enterprises with impact measurement, evaluation, and strategy. It is a direct peer to Relativ Impact in the impact consulting space, with similar Theory of Change, M&E, and impact management offerings for a comparable nonprofit and funder customer base.
• Sopact: Sopact is an impact data management platform that helps purpose-driven organisations collect, measure, and report on outcomes. It is a direct peer competing for the same customer base (foundations, impact investors, NGOs) as Relativ Impact, but with a more software/data-centric delivery model.
• 60 Decibels: 60 Decibels delivers lean impact measurement (primarily customer/beneficiary surveys) to impact investors, foundations, and social enterprises. It is a direct peer sharing the same purpose-driven client base, with comparable focus on turning field data into actionable impact evidence for funders.
• BlueMark: BlueMark provides impact measurement assurance and verification services for impact investors and fund managers. It is a direct peer to Relativ Impact in the impact measurement/management niche, addressing a closely overlapping customer base (foundations, investors, impact enterprises) with comparable consulting-led delivery.
• NPC (New Philanthropy Capital): NPC is a UK-based think tank and consultancy that helps charities, funders, and social enterprises measure impact and improve effectiveness. It is a direct peer to Relativ Impact in the impact advisory space, addressing the same foundations and nonprofit customer base with comparable measurement and Theory of Change work.
• Steward Redqueen: Steward Redqueen is a consulting firm focused on impact measurement, sustainable business strategy, and ESG advisory for corporates, investors, and NGOs. It is a direct peer to Relativ Impact, providing comparable impact strategy and measurement services to multinational corporates and impact investors across multiple geographies.

Broad incumbents

• Deloitte Sustainability: Deloitte's sustainability and climate practice offers ESG strategy, impact measurement, and reporting services to multinationals and asset managers. It is a broad incumbent that overlaps with Relativ Impact in the corporate impact advisory market, with significantly larger scale and enterprise relationships.
• Social Value International: Social Value International is the global network for social value and impact measurement, setting standards (SROI) and accrediting practitioners. It is a broad incumbent in the same impact methodology space as Relativ Impact, representing a wider ecosystem that influences buyer expectations and methodology direction.
• Impact Management Platform (IMP): The Impact Management Platform is a multi-stakeholder initiative that convenes practitioners to build consensus on impact management norms. It is a broad incumbent setting the standards to which Relativ Impact's services must align, and a strategic community partner rather than a direct seller.
• KPMG ESG and Impact practice: KPMG's global ESG and impact advisory practice provides sustainability and impact measurement services to large corporates and investors. It is a broad incumbent that competes with Relativ Impact for the multinational corporate segment, with far greater headcount and geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/relativ-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relativ Impact