MB Pack

What MB Pack does

MB Pack is a privately held French B2B packaging distributor founded in 2005 and headquartered in Vaiges, in the Pays de la Loire region. The company specializes in food-service packaging, offering more than 800 product references across transport solutions (bakery, viennoiserie and pastry, snacking and takeaway, butchery and delicatessen, greengrocer, shopping, and reuse) and hygiene solutions (prepare and dress, make and bake, store, protect). It sells exclusively through a wholesale and reseller channel rather than directly to end consumers, with orders placed via its MyMBPack+ 24/7 extranet platform or through a nationwide French sales team offering 3-5 day delivery from a centralized warehouse. Its customer base consists of artisan bakeries, pastry shops, fast-food operators, butchers, fresh produce retailers, and food-service operators reached indirectly via intermediary distributors.

MB Pack's core differentiation is its proprietary eFFetVert environmental rating system, which scores 100% of its catalog on an A-F scale across 11 sustainability criteria including material composition, packaging-to-content ratio, certified raw materials, manufacturing electricity mix, factory environmental practices, supply distance, single-use versus reusable status, packaging utility, and end-of-life considerations. The company also operates three private-label brands — bago (reusable bags), Conik (pastry piping bags), and Les Instants Nomades (reusable cups) — that provide vertical brand integration. Approximately 43% of products are manufactured in France, 6% are reusable, and the catalog spans 176 SKUs packaged in a 132-page 2026 catalog distributed via the Calameo digital platform and print.

The business model is straightforward B2B distribution: revenue is generated through one-time bulk SKU sales to wholesalers and resellers, with pricing provided on a quote basis through the sales team or the MyMBPack+ extranet. The company supports the channel with content marketing including a blog (covering AGEC/Egalim regulatory updates, sustainability trends, and product customization), a B!M email newsletter translating complex packaging regulation into accessible buyer guidance, and a dedicated RSE (Corporate Social Responsibility) microsite at rse.mbpack.fr. No external funding, parent company, M&A activity, or public ownership structure is disclosed in the source material, indicating an independently operated SME.

Name

MB Pack

Legal name

MB Pack

Website

https://mbpack.fr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

MB Pack is a privately held French B2B distributor of food-service packaging, supplying 800+ SKUs across bakery, pastry, snacking, butchery, and hygiene categories exclusively through wholesalers and resellers across France via its MyMBPack+ extranet and a nationwide sales team.

Ownership category

akta.pro rank

Product category

Food Service Packaging

NAICS

Plastics Bag and Pouch Manufacturing (326111), Other Paperboard Container Manufacturing (322219)

SIC

Plastics, Foil & Coated Paper Bags (2673), Paperboard Containers & Boxes (2650)

akta.pro primary industry

Secondary & Multipack Packaging (IMALAHAB)

akta.pro secondary industries

Paper Bags & Sacks (Multiwall, SOS, Grocery) (IMALACAD), Paper Bags & Sacks (retail, industrial, multiwall) (IMAMAHAC)

Keywords

• Food packaging supplies
• B2b packaging distribution
• Bakery packaging products
• Sustainable food packaging
• Disposable food containers

Headquarters

HQ city

Vaiges

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Packaging Product Sales: MB Pack generates revenue through the sale of food service packaging products exclusively to wholesalers and resellers. The company does not sell directly to end consumers. Products are sold in bulk quantities with standard B2B ordering through their MyMBPack+ extranet system.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MB Pack designs, sources and distributes food-industry packaging products — including bakery bags, pastry and macaron boxes, cardboard crates, snacking and takeaway containers, butchery and produce packaging, plus food-contact hygiene items such as cling film, piping bags and protective equipment. The full catalog is sold exclusively B2B through wholesalers and resellers across France, with ordering available 24/7 via the MyMBPack+ extranet and supported by a nationwide sales team and annual catalog.

Differentiator

Problem solved

Functional benefit

Brands

• bago: Own brand of packaging products including reusable cotton bags and bread bags.
• Conik
• Les Instants Nomades

Products and services

• Boîtes macarons (Macaron Boxes)

Quantifiable outcome

• 43% of products manufactured in France supporting local consumption
• +4 more outcomes

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Smurfit Kappa: Global paper-based packaging leader with significant European footprint. Provides paperboard and corrugated packaging serving food, retail, and industrial customers — overlapping with MB Pack on paperboard food-contact applications but as part of a much larger portfolio.
• Mondi: European-headquartered paper and packaging group producing paperboard, flexible packaging, and consumer packaging. Touches MB Pack's categories through corrugated, paper bags, and food-contact applications, but as part of a global, vertically integrated portfolio.
• Graphic Packaging: US-based paperboard packaging manufacturer with European presence serving food and beverage customers. Comparable on paperboard food packaging categories (bakery boxes, takeaway containers) but operates at much larger scale as a global incumbent.
• DS Smith: Major European paper-based packaging manufacturer with deep French operations. Offers corrugated, paperboard, and food-contact packaging as part of a much broader portfolio — competes for the same foodservice and retail customers but at far greater scale.

Direct peers

• Bunzl: Global foodservice and packaging distribution group operating across Europe including France. Similar B2B distribution model selling food packaging, hygiene products, and disposable supplies to foodservice operators and resellers — directly overlapping with MB Pack's go-to-market motion.
• Sabert: Food packaging manufacturer with European and US operations producing containers, trays, and takeaway packaging for foodservice operators. Similar target verticals (catering, bakery, takeaway) and comparable sustainability messaging.
• Faerch: European food packaging manufacturer specializing in trays, containers, and food-service packaging for ready-meal, bakery, and snacking segments. Closely comparable product mix and customer base, with strong sustainability positioning analogous to MB Pack's eFFetVert.
• Huhtamaki: Global food packaging manufacturer with significant operations across Europe, including France. Serves foodservice customers with similar paperboard, plastic, and sustainable packaging categories (bakery, takeaway, snacking) — directly competing for the same end-buyer relationships.
• Coveris: European flexible and rigid packaging manufacturer serving food, foodservice, and consumer-goods customers. Overlaps with MB Pack in paperboard and food-grade packaging for bakeries, snack, and takeaway applications.

Emerging players

• Packhelp: European digital-first packaging marketplace enabling direct online ordering of custom and stock packaging for SMBs and small foodservice operators. Represents a disruptive channel that bypasses traditional distributors like MB Pack's wholesale model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mbpack_fr
• Facebookfacebook.com/mbpack.fr
• LinkedInlinkedin.com/company/mbpack

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MB Pack