What Resch&Frisch does

Resch&Frisch is an Austrian family-owned baked goods producer founded in 1924 and headquartered in Gunskirchen, Upper Austria. The company operates an integrated frozen-bakery system built around three revenue streams: (1) direct-to-consumer e-commerce under the "Back's Zuhause" brand, which sells frozen pastries, bread, and sweet goods for at-home preparation; (2) B2B frozen baked goods distribution to hotels, restaurants, cafés, and catering businesses; and (3) physical Liebesbrot Bäckerei Café retail locations and Liebesbrot&Go takeaway outlets in Upper Austria and Salzburg. The technical backbone is a proprietary frozen-baked-goods system paired with the Resch&Frisch Backofen — a specialized home oven controllable via a smartphone app — that allows consumers to bake restaurant-quality products on demand. The company sources 100% of its flour from Austrian-grown wheat via roughly 300-350 contract farmers across Upper Austria, Lower Austria, and Styria, supported by a Digital Field Control App for contract farming documentation and HACCP quality management across two production sites.

The business model combines transactional unit pricing (e.g., Krustenbrot 2-pack at €7.14) with tiered delivery logistics — free home delivery in Austria above €29.99 and in Germany above €49.99, with separate sales operations via Resch&Frisch Österreich GmbH and Resch&Frisch Deutschland GmbH. Payment infrastructure supports Visa, Mastercard (3D-Secure), Google Pay, Apple Pay, and EPS bank transfer. Resch&Frisch is held under Resch&Frisch Holding GmbH with ten wholly-owned operating subsidiaries spanning production, gastronomy, retail, real estate, and online distribution. Customer segments span individual consumers, gastronomy/hospitality businesses, bakery café visitors, and gluten-free consumers. The company holds the AMA Gütesiegel (since 2009, first nationwide bakery in Austria), plus ISO 9001, ISO 22000, ISO 50001, ISO 14001, and ISO 45001 certifications, and is currently nominated for the Feronia 2026 Upper Austrian sustainability prize.

Recent strategic activity emphasizes upstream sustainability — climate-friendly wheat cultivation trials with LAT Nitrogen, Wührer Agrar, Josephinum Research, and Verein Boden.Leben on 50 hectares with 10 regional farmers — alongside food-waste reduction via the Too Good to Go partnership and a centenary brand campaign under the "Ehrenwort" (pledge) initiative. Ownership remains concentrated with Georg Resch (Eigentümer/Geschäftsführer) and Mag. Sabine Schgör, with no disclosed external institutional investors or public listing.

Name

Resch&Frisch

Legal name

Resch&Frisch Holding GmbH

Website

https://resch-frisch.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Resch&Frisch is an Austrian family-owned bakery founded in 1924 that produces and distributes frozen baked goods via DTC e-commerce (Back's Zuhause), B2B gastronomy sales, and Liebesbrot bakery cafés in Austria and Germany.

Ownership category

akta.pro rank

Product category

Artisan Bakery and Frozen Baked Goods

NAICS

Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Bread and Bakery Product Manufacturing (31181), Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Cookies & Crackers (2052), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

akta.pro secondary industries

Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), DTC Bakery & Desserts Delivery (AFAIANAF), Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Frozen baked goods
• Bakery products
• Bread and pastries
• Gastronomy supplies
• Bakery café

Headquarters

HQ city

Innsbruck

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Online Shop Sales (Back's Zuhause): Direct-to-consumer sales of frozen baked goods through the company's e-commerce platform with home delivery
2. Bäckerei Café Operations: Retail café operations offering freshly baked goods, breakfast, and lunch menus
3. Gastronomie B2B Sales: B2B sales of frozen baked goods to hotels, restaurants, catering, and other hospitality businesses

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Resch&Frisch produces and delivers an extensive range of pastries, coffee, sweet delicacies, bread, baked goods, snacks, and gluten-free products. Core operations include the B2C "Back's Zuhause" online shop for frozen-baked-goods home delivery with the proprietary Resch&Frisch Backofen, B2B distribution of premium frozen baked goods to gastronomy and hospitality, and Liebesbrot bakery café retail locations serving breakfast, lunch, and fresh pastries in Upper Austria and Salzburg.

Differentiator

Problem solved

Functional benefit

Brands

• Liebesbrot: Bäckerei Café chain combining pastries and cakes with breakfast offerings and warm lunch menus in a comfortable atmosphere.
• Liebesbrot&Go

Products and services

• Frozen Baked Goods (Bread, Pastries, Sweet & Savoury Snacks) Core product line comprising frozen bread (Krustenbrot and others), pastries (Gebäck), sweet items (Süßes: Plunder, Kuchen, Schnitten, Strudel), snacks (pizza, baguette, snackgebäck), and a separate gluten-free product line, sold frozen for finish-baking by the customer or foodservice operator.
• Resch&Frisch Backofen (Home Baking Oven) Proprietary home-use baking oven designed to bake frozen Resch&Frisch products to fresh-bakery quality, controllable via a companion smartphone app accessing baking programs.
• Back's Zuhause Online Shop Direct-to-consumer e-commerce platform selling the full range of frozen baked goods plus accessories and gift cards, with home delivery in Austria and package delivery in Germany; minimum order values €20 Austria / €30 Germany.
• Liebesbrot Bakery Café Retail Operation Physical bakery café chain combining fresh pastries and cakes with breakfast offerings and warm lunch menus in a comfortable atmosphere, located in Upper Austria and Salzburg.
• Liebesbrot&Go Quick Takeaway Quick takeaway concept offering coffee and snack items to go, complementing the dine-in Liebesbrot café locations.
• Gastronomie B2B Distribution (Hotels, Restaurants, Catering) B2B direct-sales distribution of frozen baked goods to hotels, restaurants, catering, café, and resellers, with a dedicated product catalogue, gastro equipment, sales force, and customer references.
• Contract Farming Supply Chain (Raw Materials) Sustainable contract farming programme sourcing wheat, rye, spelt, pumpkin seeds, spices, and apple juice from approximately 350 Austrian farm families across Upper Austria, Lower Austria, and Styria, supplying the production facilities.

Quantifiable outcome

• 100% of flour from Austrian sources - grown, stored, and milled domestically
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• LAT NitrogencoreStrategic or Co-development PartnerAgricultural partnership for developing climate-friendly wheat cultivation practices. Part of a pilot project for regenerative agriculture.
• Wührer AgrarcoreStrategic or Co-development PartnerAgricultural partner for wheat cultivation research and development of sustainable farming practices.
• Josephinum ResearchcoreStrategic or Co-development PartnerResearch institution collaborating on agricultural research for wheat efficiency and climate adaptation.
• Verein Boden.LebenminorStrategic or Co-development PartnerSoil conservation organization working on regenerative agriculture practices in Weinviertel region.
• Too Good to GominorGTM or Marketing PartnerFood waste reduction app partnership to prevent unsold food from being discarded.
• Schneiderbauer Family BusinesscoreOthersLong-term contract farming partnership supplying spices (poppy seeds, flaxseed, cumin, fennel, coriander, buckwheat, millet) from 220 hectares in Innviertel region. Delivers 130 tonnes annually.
• Hirschvogel FamilycoreOthersFifth-generation farming family supplying spelt and apple juice to Resch&Frisch cafés.
• Family HauptmanncoreOthersTenth-generation farming family from Bad Blumau supplying pumpkin seeds from 40 hectares, with sustainable practices using biogas plant fertilizers.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Harry-Brot GmbH: Germany's largest bread producer with deep retail and foodservice penetration; comparable scale and product overlap in bread, rolls, and frozen/part-baked bakery offerings.
• Coppenrath & Wiese: Germany's leading frozen cakes, pies, and pastries manufacturer; the closest direct competitor to Resch&Frisch's frozen-bakery-to-oven system in DACH retail and B2B.
• Mestemacher GmbH: German whole-grain bakery specialist with strong sustainability, organic, and contract-farming credentials; comparable premium positioning and DTC retail distribution in Germany.
• La Lorraine Bakery Group: Belgian-headquartered industrial bakery group producing frozen and fresh bread and pastries for B2B and retail across Europe; directly comparable frozen-bakery product range and DACH/Benelux footprint.

Others

• GoodMills Group: Europe's largest milling group and a partner in the regional flour supply chain; adjacent/ecosystem player providing the milled-grain inputs that Resch&Frisch depends on.

Regional players

• Bäckerei-Konditorei-Café-Kette Kamps: Large German bakery-café chain with comparable retail-café model and bakery-product range, overlapping Liebesbrot café operations in adjacent German geographies.
• Lantmännen Unibake: Nordic bakery group producing frozen and fresh bread for European foodservice and retail; comparable industrial bakery model with strong sustainability and contract-farming focus.

Broad incumbents

• Aryzta AG: Swiss-listed global frozen-bakery incumbent supplying foodservice and retail; broader portfolio but overlapping frozen-bakery product categories and customer overlap with Resch&Frisch's gastronomy business.
• Dr. Oetker (Frozen Bakery / Pizza): Large German food conglomerate with deep frozen-bakery, pizza, and dessert categories; overlapping frozen-consumer-product system comparable to Resch&Frisch's home-oven proposition.
• EDEKA Bakery / Handelshof (retail-bakery operations): Major German retailer with in-store and franchised bakery operations; partially comparable in-store retail-bakery model and competitive overlap with Liebesbrot cafés.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ReschundFrisch/feed
• Facebookfacebook.com/reschundfrisch
• Instagraminstagram.com/reschundfrisch
• Xx.com/ReschFrisch

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resch&Frisch