BNB

What BNB does

BNB GmbH is a Cologne-headquartered creative consulting agency that helps consumer brands in sports, music, fashion, and beverage sectors connect with Gen Z audiences through cultural storytelling, talent management, and live brand activations. Founded by individuals from the music industry and professional football — whose backgrounds provide authentic insider access to cultural networks — BNB operates as a B2B service firm under the positioning of a "cultural movement" rooted in the Lingala phrase "Bisso Na Bisso" ("From us, for us"). The firm maintains a 1–10 employee base with a secondary operational presence in Berlin, and runs no proprietary technology platform. The company delivers four integrated service pillars: Creative Consulting (brand strategy, cultural insights, workshops), Talent Management (creator/influencer representation), Brand Partnerships (artist/athlete curation and brand-safety oversight), and Brand Activations (festivals, listening sessions, documentaries, podcasts, community events). Notable project work includes the PUMA Borussia Mönchengladbach jersey launch, JD Sports' Nicole Anyomi documentary, Desperados' Rave to Save documentary series, the Patrón Tequila-sponsored Tastemakers podcast (1.3 million organic TikTok views), Zalando and Daily Paper collaborations, Bayer Leverkusen and Hype Festival activations, and Barack Obama panel talks in Berlin and Zurich. BNB monetizes through project-based professional services with quote-based, customized pricing and no publicly disclosed rate cards. The go-to-market motion is consultative enterprise sales anchored by a free 30-minute consultation session to qualify prospects, supplemented by organic social presence on Instagram, LinkedIn, and TikTok and word-of-mouth referrals through the founder network. The firm is privately held and founder-led under managing director Jan-Patrick Kadiata, with no disclosed external investors, funding rounds, or revenue figures.

Name

BNB

Legal name

BNB GmbH

Website

https://wearebnb.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

BNB GmbH is a Cologne, Germany-based creative consulting agency that helps consumer brands in sports, music, fashion, and beverage sectors authentically connect with Gen Z audiences through cultural storytelling, content production, talent management, and live brand activations.

Ownership category

akta.pro rank

Headquarters

HQ city

Köln

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Creative Consulting Services: BNB generates revenue through project-based creative consulting engagements with brands seeking Gen Z market expertise. Services include brand strategy development, cultural insights, brand workshops, and below-the-line concepts. Engagements are likely structured as contracts with defined scopes and deliverables.
2. Brand Activations: Revenue is generated from executing brand activations including festival activations, listening sessions, community events, workshops, tastings, panel talks, pop-ups, and seeding campaigns. Projects encompass full-cycle delivery from concept through execution, supervision, reporting, and KPI alignment.
3. Talent Management and Brand Partnerships: BNB earns fees for managing artist, influencer, and athlete relationships on behalf of brand partners, including talent selection, program curation, and brand safety oversight. The company also facilitates brand partnerships between talents and companies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

BNB (Bisso Na Bisso) is a German creative consulting agency that helps brands engage Gen Z audiences by connecting them to music, sports, and street-culture ecosystems. Its four core service lines are Creative Consulting, Talent Management, Brand Partnerships, and Brand Activations, executed from offices in Cologne and Berlin.

Product overview

BNB is a German creative consulting agency offering an integrated suite of services centered on connecting brands with Gen Z communities through music, sports, and street culture. The core offering consists of four main service pillars: Creative Consulting (brand strategy, positioning, and workshops), Talent Management (creator and influencer representation), Brand Partnerships (artist/athlete management and program curation), and Brand Activations (live events, content production, and experiential marketing). These services are delivered through project-based work including documentary production (Rave to Save, Nicole Anyomi), podcast creation (Tastemakers), event curation (Barack Obama panels), and campaign execution (Puma jersey launch). The agency positions itself as a cultural movement rather than a traditional agency, specializing in authentic storytelling that resonates with diverse Gen Z audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Consulting Strategic creative consulting service that helps brands develop culturally relevant concepts at the intersection of music, sports, and street culture, targeted at consumer brand marketers seeking Gen Z relevance.
• Talent Management Representation and management of cultural talents (artists, athletes, creators) within music, sports, and street-culture ecosystems, serving both the talent and the brands seeking to collaborate with them.
• Brand Partnerships Brokerage and structuring of partnerships between consumer brands and cultural talents or properties, designed for brand marketers needing authentic collaborations in music, sports, and street culture.
• Brand Activations End-to-end cultural activation services for brands, exemplified by the PUMA Trikot launch, Barack Obama tour panel curation, and the Nicole Anyomi documentary project, targeted at brands seeking culturally credible marketing moments.
• Tastemakers Podcast Owned branded podcast series by BNB covering music, sports, and street-culture figures, functioning as recurring cultural content that supports the agency's positioning and its brand clients.
• Homecoming Brunch Recurring curated cultural event hosted by BNB that brings together brands, talent, and cultural figures as a networking and activation platform in the German market.

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• PUMAcoreStrategic or Co-development PartnerBNB executed the Borussia Mönchengladbach (BMG) jersey launch for PUMA, creating streetstyle-focused content that balanced modern trends with football tradition. The partnership included concept development, content production, and ensuring the launch reflected both contemporary aesthetics and club heritage.
• JD SportscoreStrategic or Co-development PartnerBNB produced a documentary for JD Sports featuring footballer Nicole Anyomi, showcasing her journey and the transformative power of sports. The collaboration strengthened JD Sports' connection with audiences through authentic storytelling.
• DesperadoscoreStrategic or Co-development PartnerBNB conceptualized and produced the 'Rave to Save' documentary series for Desperados, featuring artists Liz and Nura. The campaign showcased Desperados' commitment to supporting and promoting artists in the music industry.
• Patrón TequilacoreStrategic or Co-development PartnerPatrón Tequila partnered with BNB as the exclusive brand sponsor for the first season of the Tastemakers podcast. The podcast features conversations between friends from different cultural fields (music, sports, fashion), with Patrón believing in the vision of BNB's hosts.
• Barack ObamaflagshipStrategic or Co-development PartnerBNB curated and managed compelling panel talks featuring Barack Obama in Berlin and Zurich, handling conceptualization, curation, and project management for these significant events during Obama's visits to Germany and Switzerland.
• ZalandocoreStrategic or Co-development PartnerBNB collaborates with Zalando on brand partnership and creative collaboration projects, leveraging their Gen Z expertise for fashion and lifestyle brand activations.
• Hype FestivalminorStrategic or Co-development PartnerBNB is part of Hype Festival's network of brands, contributing festival activation and cultural expertise to the event ecosystem.
• Daily PaperminorStrategic or Co-development PartnerBNB collaborates with Daily Paper on brand partnership initiatives, combining street culture expertise with fashion brand positioning.
• Havana ClubminorStrategic or Co-development PartnerBNB partners with Havana Club for brand activations and cultural events, leveraging music and lifestyle connections.
• 4brosminorStrategic or Co-development PartnerBNB collaborates with 4bros on brand partnership and creative projects within their network.
• Bayer LeverkusenminorStrategic or Co-development PartnerBNB works with Bayer Leverkusen football club on brand partnerships and creative collaborations leveraging sports culture.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Coolr: UK-based creative agency specializing in social-first Gen Z marketing for consumer brands. Comparable channel mix and audience focus to BNB, with similar boutique positioning.
• Friend London: Independent London creative agency with a comparable boutique scale and similar mix of strategy, content and campaign work for consumer brands — a useful size and structure benchmark for BNB.
• Billion Dollar Boy: Global influencer marketing and creator-economy agency offering talent management and brand partnership services. Directly comparable to BNB's talent management and brand partnerships pillars for consumer brands.
• The Elephant Room: London-based cultural strategy and creative agency focused on diversity-led marketing and Gen Z audiences. Highly comparable to BNB in target audience, cultural positioning and project-based service model.

Broad incumbents

• Mother London: Independent creative agency with global parent. Comparable on creative-led campaign work for major consumer brands but operates at materially larger scale and broader service mix than BNB.
• Wieden+Kennedy: Global independent creative agency known for culturally-led brand work for major enterprise clients (e.g., Nike). Comparable on campaign creativity and brand storytelling, but vastly larger scale and broader geographic reach than BNB.
• We Are Social: Global social media creative agency network operating at significantly greater scale than BNB. Overlaps on social content, influencer marketing and brand activations but serves a much broader geographic and client footprint.
• Anomaly: Global creative agency with integrated brand strategy, content and activation capabilities. Comparable integrated service model to BNB, but significantly larger and more geographically distributed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wearebnb
• Instagraminstagram.com/wearebnb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BNB