What Modern Woodmen of America does

Modern Woodmen of America is a fraternal financial services organization founded in 1883, domiciled at 1701 1st Avenue, Rock Island, Illinois, and operating across the United States without stockholders. It underwrites and distributes three core lines — life insurance (whole life, term life, universal life), annuities, and investments — through a captive nationwide network of licensed financial representatives accessed via a 'Find a Rep' locator, plus an inside-sales contact center (309-558-3077 / 800-447-9811) and a member portal (member.modern-woodmen.org). Securities and advisory services are operated through its wholly owned subsidiary MWA Financial Services, Inc., a FINRA-registered, SIPC-member Registered Investment Adviser offering 401(k) plans, 529 educational savings, and broader advisory services.

Revenue mechanics are subscription/recurring-style: premiums on life and annuity products plus fees and spreads on investment products, with no direct online purchase — every policy is originated through a representative relationship or a quote-driven home office contact. The company employs 1,001-5,000 staff and serves four named segments: individuals and families (primary), small business owners, members/policyholders, and community-focused individuals. Beyond insurance, it operates an extensive fraternal member benefits suite — Orphan Support Benefit ($700/month per child plus up to $50,000 education grant), scholarship competitions (up to $450,000/year across 198 high-school senior winners in 6 regions plus up to $150,000/year for member continuing education), Newborn Life Insurance Benefit (up to $90,000 guaranteed coverage plus $10,000 automatic death benefit), Do-Good Grants ($200 per project), Birthday Book Club, Final Wishes Resources, Financial Relief Fund, and local chapter activities — positioning the fraternal experience as the core retention differentiator. The organization does not publicly disclose revenue, funding, or headcount trajectory.

Name

Modern Woodmen of America

Legal name

Modern Woodmen of America

Website

https://modernwoodmen.org

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Modern Woodmen of America is a member-owned fraternal financial services organization founded in 1883 that sells life insurance, annuities, and investment products across the United States through a captive network of licensed financial representatives, offering policyholders a portfolio of exclusive fraternal member benefits in addition to financial protection.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Life Insurance Premiums: Modern Woodmen generates revenue through life insurance products including whole life, term life, and universal life insurance. Policyholders pay premiums which fund the insurance coverage and may accumulate cash value over time.
2. Annuity Products: The company offers annuity products that provide retirement income solutions. Annuities generate revenue through premium payments and fees associated with accumulation and distribution phases.
3. Investment Products: Securities and advisory services are offered through MWA Financial Services, Inc., a Registered Investment Adviser and wholly owned subsidiary. This includes 401(k) plans, 529 educational plans, and other investment products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Modern Woodmen of America is a fraternal financial services organization that sells life insurance (whole life, term life, and universal life), annuities, and investment products (401(k) plans and 529 education savings plans). Securities and advisory services are offered through its wholly owned subsidiary, MWA Financial Services, Inc., a Registered Investment Adviser. The company distributes these products exclusively through a nationwide network of licensed financial representatives supported by a home-office contact center and a self-serve member portal.

Product overview

Modern Woodmen of America operates as a fraternal financial services organization offering a portfolio of three core financial products: Life Insurance (including whole life, term life, and universal life), Annuities, and Investments (401(k) plans and 529 education savings plans). These products are complemented by an extensive suite of fraternal member programs including the Orphan Support Benefit, Newborn Life Insurance Benefit, Do-Good Grant, Scholarship Competitions for high school seniors and members 21+, Birthday Book Club, Final Wishes Resources, Financial Relief Fund, and Chapter Activities. The company serves members and their families throughout life by combining financial protection with community engagement and member benefits.

Differentiator

Problem solved

Functional benefit

Brands

• MWA Financial Services, Inc. A wholly owned subsidiary of Modern Woodmen of America that offers securities and advisory services. It is a Registered Investment Adviser and member of FINRA and SIPC.

Products and services

• Life Insurance

Quantifiable outcome

• Up to $10,000 scholarship per member student annually
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wreaths Across AmericacoreStrategic or Co-development Partner · 20 October 2025Modern Woodmen of America announced a partnership with Wreaths Across America to support wreath-laying ceremonies on December 13, 2025. The partnership includes a $400,000 contribution and a $100,000 matching pledge for wreath sponsorships. The initiative aims to honor military veterans across the United States by sponsoring wreaths at cemeteries including Arlington National Cemetery. The partnership emphasizes community engagement, remembrance, and education about service and sacrifice.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MassMutual: Mutual life insurance company with life, disability income, annuities, and retirement plan products. Comparable in mutual structure, life/annuity focus, and breadth of financial services.
• New York Life: Mutual life insurance company offering life insurance, retirement income, annuities, and investment advisory services. Comparable across core life insurance and annuity products and mutual/member-aligned structure.
• Guardian Life: Mutual life insurance company offering life, disability, dental, annuities, and investment products to individuals and businesses. Comparable across life and annuity products and mutual corporate structure.
• Country Financial: Mid-sized mutual financial services company offering life insurance, annuities, investments, and planning services primarily through a representative network in the US Midwest. Comparable product mix and representative-led distribution.
• Northwestern Mutual: Large mutual life insurance and financial services company offering life insurance, annuities, and investment products through an advisor-led distribution model. Comparable product mix and relationship-based distribution, but at materially larger scale.
• State Farm: Large US mutual insurance and financial services company offering life insurance, banking products, and investment services through an agent-led network. Comparable in mutual structure and multi-product financial services through agent distribution.

Direct peers

• Knights of Columbus: Catholic fraternal benefit society providing life insurance, disability income insurance, annuities, and fraternal member benefits. Directly comparable fraternal model with insurance-first product mix and member programs.
• WoodmenLife (Woodmen of the World): Fraternal benefit society with namesake heritage to Modern Woodmen, offering life insurance products and fraternal member programs. Directly comparable legacy fraternal insurer serving members nationwide.
• Sammons Financial Group: Mid-sized private financial services organization offering life insurance and annuity products through subsidiaries including North American Company. Comparable in private structure and concentrated life/annuity product focus.
• Thrivent Financial: Fraternal benefit society offering life insurance, annuities, and investment products to members across the United States. Closest comparable given similar fraternal structure, member-owned model, and full financial services portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ModernWoodmen
• YouTubeyoutube.com/user/ModernWoodmen1883
• Facebookfacebook.com/modernwoodmen/?fref=ts
• LinkedInlinkedin.com/company/modern-woodmen-of-america
• Instagraminstagram.com/modernwoodmen1883

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Woodmen of America