CDI
- Company typePrivate
- Founded1980
- HeadquartersForest City, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
CDI firmographics
Firmographics- Name
- CDI
- Legal name
- CDI, LLC
- Website
- https://cdicustompaint.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
CDI industry classification
Industry- Product category
- Custom RV Painting and Refinishing Services
- NAICS
- Motor Home Manufacturing (336213), Travel Trailer and Camper Manufacturing (336214), Motor Vehicle Body and Trailer Manufacturing (33621)
- SIC
- Motor Vehicles & Passenger Car Bodies (3711), Truck & Bus Bodies (3713)
- akta.pro primary industry
- Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)
Keywords
Where CDI is headquartered
LocationHeadquarters
- HQ city
- Forest City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CDI business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Custom RV Painting Services: One-time full body paint jobs for RVs including design work, prep, painting, and clear coat. Pricing varies based on vehicle type (Class A, B, C, Fifth Wheel, Travel Trailer, Other) and custom design complexity. Turnaround time is 3-4 weeks for full repaint.
- Cosmetic Repair and Paint Correction: Body work for tree branch scratches, modest dents, and paint correction services. Includes minor cosmetic repairs alongside full paint jobs or as standalone services.
- Protective Film and Accessories: Protective film application, rock guard application, and touch-up paint kits (standard with every paint job; specialized Winnebago/Itasca kits available for vehicles 10 years or newer).
- Custom Painting for Non-RV Vehicles: Painting services extended to boats, motorcycles, cars, golf carts, and other vehicles to match RV paint jobs or as standalone custom projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom RV Full Body Paint - Quote-based pricing |
| Other | Pay-as-you-go | DIY RV Paint Cost Range |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
CDI product offering
Product offeringCore offering
CDI provides full-body custom painting and design services for recreational vehicles (Class A, B, and C motorhomes, fifth wheels, and travel trailers) using a Sikkens by AkzoNobel automotive base/clear paint system applied through a proprietary 8-step production process at a 100,000 sq ft dedicated RV painting facility in Iowa. The company also offers cosmetic repair, paint correction, protective film application, custom graphics design, and touch-up kits, with a 3-4 week turnaround time per full repaint and a 1-year warranty.
Product overview
CDI Custom Paint & Design is a custom RV painting service provider operating two facilities in Forest City and Charles City, Iowa. The company specializes in full-body paint jobs and personalized custom designs for recreational vehicles, primarily serving motorized RVs (Class A, Class B, Class C) while also accepting fifth wheels, truck trailers, boats, motorcycles, and cars. The core offering consists of custom painting using Sikkens by AkzoNobel automotive base/clear paint system, supported by cosmetic repair, paint correction, protective film application, and touch-up kits. The company operates a 100,000 sq. ft. painting facility and follows an 8-step production process spanning 3-4 weeks for a full repaint.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom RV Painting & Design Services Full-body custom paint jobs and personalized designs for recreational vehicles including Class A, Class B, Class C motorhomes, fifth wheels, travel trailers, boats, motorcycles, cars, and golf carts. Includes design consultation, prep, painting, and clear coat. Turnaround is 3-4 weeks.
- Cosmetic Repair & Paint Correction
- Protective Film & Rock Guard Application Application of protective film and rock guard to shield the RV exterior from road debris, environmental damage, and travel-related wear.
- Touch-Up Kits Paint touch-up kits provided with every paint job, including all colors and clear coat. Specialized Winnebago/Itasca kits available for vehicles 10 years old or newer.
- Custom Painting for Non-RV Vehicles Custom painting services extended to boats, motorcycles, cars, golf carts, and other vehicles, often to match RV paint jobs or as standalone custom projects under the 'We Can Paint That!' approach.
Quantifiable outcome
- 3-4 weeks turnaround time for full repaint
- +2 more outcomes
Companies that use CDI
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
CDI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
CDI partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- RV There Yet?coreKevin and Patrice McCabe from the RV There Yet? TV show and lifestyle brand partnered with CDI to paint their brand-new Winnebago with a patriotic Stars and Stripes design for America's 2026 Semiquincentennial. The partnership includes filming at CDI's facility for a TV show segment. CDI was honored to work on this project as a small American business celebrating patriotic themes. The relationship began at the 2024 Winnebago Rally and developed into an ongoing collaboration.
- A Year to Volunteer (Y2V RV)minorYouTubers Phil and Shar (A Year to Volunteer) documented their CDI experience, touring the Forest City facility and filming the painting process of their 2007 Gulf Stream Tour Master. The resulting video showcases CDI's work to their YouTube audience of RV enthusiasts on a mission to volunteer in all 50 states.
- Pat & SueminorCDI documented Pat & Sue's entire color adventure through three blog posts and videos covering the Design, Production, and Pickup/Reveal phases. This customer collaboration serves as a case study and marketing content for CDI.
- Switch It UpminorCDI partners with the Switch It Up YouTube channel, which features RV lifestyle content. The partnership appears on CDI's website footer as a content collaboration to reach RV enthusiasts.
- Coloff DigitalminorColoff Digital is credited as the creator of CDI's website. They provide ongoing web development and digital marketing services for CDI Custom Paint.
Scale indicators4 records
CDI competitors and assessment
Company assessmentBroad incumbents
- Gerber Collision & Glass: Gerber is a major North American collision and auto body repair chain with paint capabilities; it is comparable to CDI as a vehicle refinishing services provider, though focused on insurance-driven collision work rather than discretionary custom RV paint.
- Maaco: Maaco is the largest U.S. automotive paint and body franchise; while focused on cars rather than RVs, it represents the broader competitive set for vehicle painting services and offers a price-point alternative for value-conscious owners.
- Caliber Collision: Caliber is the largest U.S. collision repair chain; it competes broadly for vehicle refinishing work and represents the scale-incumbent benchmark in the vehicle paint and body services category where CDI operates.
- Winnebago: As one of the largest RV OEMs, Winnebago sells new motorhomes with factory paint options and is the brand whose owners most frequently seek aftermarket custom paint from CDI — a partner-adjacent incumbent whose installed base fuels CDI's pipeline.
- Newmar: Newmar manufactures luxury diesel pushers with extensive factory custom paint programs; like Tiffin and Winnebago, its customer base is a primary feeder of aftermarket repaint demand into shops like CDI.
- REV Group (American Coach): REV Group manufactures American Coach luxury motorhomes and other specialty vehicles; its premium motorcoach segment overlaps with CDI's high-end custom paint market and serves similar dealer and end-customer channels.
- Tiffin Motorhomes: Tiffin is a premium motorhome manufacturer offering factory custom paint selections; its high-end Allegro and Phaeton owners represent a core CDI customer base, making Tiffin a comparable incumbent in the luxury coach space.
Direct peers
- Marathon Coach: Marathon Coach is a luxury motorcoach builder and refurbisher known for premium custom paint and interior finishes on Prevost chassis — directly comparable to CDI's high-end custom RV painting focus, just at the OEM/refurbishment tier rather than aftermarket-only.
- Foretravel Motorcoach: Foretravel manufactures luxury motorhomes with proprietary custom paint programs in-house; it competes for the same high-end custom-coach customers CDI serves and shares the design-intensive, low-volume premium niche.
- Liberty Coach: Liberty Coach builds and refurbishes luxury Prevost motorcoaches with signature custom paint designs, mirroring CDI's design-led premium RV painting model and serving the same affluent custom-coach customer segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CDI social profiles
Digital presenceCDI financial estimates
Financial estimateRevenue estimate
Valuation estimate
CDI leadership team
Management profileNumber of profiles
Profiles13 records
CDI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CDI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CDI
What does CDI do?
CDI provides full-body custom painting and design services for recreational vehicles (Class A, B, and C motorhomes, fifth wheels, and travel trailers) using a Sikkens by AkzoNobel automotive base/clear paint system applied through a proprietary 8-step production process at a 100,000 sq ft dedicated RV painting facility in Iowa. The company also offers cosmetic repair, paint correction, protective film application, custom graphics design, and touch-up kits, with a 3-4 week turnaround time per full repaint and a 1-year warranty.
Is CDI a public or private company?
CDI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CDI founded?
CDI was founded in 1980. It employs 51 to 100 people.
Where is CDI based?
CDI is headquartered in Forest City, United States, in the North America region.
How does CDI make money?
Four revenue lines are on record. Custom RV Painting Services are the primary driver. The others are cosmetic Repair and Paint Correction, protective Film and Accessories and custom Painting for Non-RV Vehicles.
Who are CDI's main competitors?
Broad incumbents on record are Gerber Collision & Glass, Maaco, Caliber Collision, Winnebago, Newmar, REV Group (American Coach) and Tiffin Motorhomes. Direct peers are Marathon Coach, Foretravel Motorcoach and Liberty Coach.
Does CDI have an API?
No public API is recorded for CDI.
What industry is CDI in?
CDI's product category is Custom RV Painting and Refinishing Services. Its primary akta.pro industry code is IMACAGAJ, Recreational Vehicle (RV) Bodies & Towables Manufacturing. Its NAICS code is 336213 and its SIC code is 3711.