What RV There Yet does

RV There Yet? is the consumer-facing brand of McCabe Productions, Inc., a privately held Florida corporation founded in 1991 by Kevin McCabe and co-owned with his wife Patrice McCabe. The company's flagship offering is "RV There Yet?," a recreational-vehicle travel television series currently in its fifth season on Discovery Channel, where it airs weekly on Sundays at 8:30AM ET/PT. The McCabes previously produced the saltwater-fishing series "Addictive Fishing," which ran on Discovery Channel for over 22 years, lending the principals three decades of outdoor-television production experience. The company is headquartered in the Tampa, Florida area and operates with no external investors, parent entities, or disclosed funding rounds.

The business is structured as a multi-format media and commerce platform anchored on the TV series. Distribution runs across four channels: traditional broadcast via Discovery Channel (U.S. cable footprint), global on-demand streaming via the RV There Yet? YouTube channel, a direct-to-consumer e-commerce "Camp Store" at store.rvthereyettv.com that integrates partner brands (Magma grills and cookware, Star Brite fuel additives, Blue Ox tow bars, Hughes Autoformers power protection) alongside branded merchandise, and recurring in-person rallies including the inaugural Rolling Rendezvous Rally at Lazydays RV Tampa (November 12–15, 2026) and five consecutive Family RV Association rallies in Perry, Georgia. The underlying technology stack centers on production and digital content tools — notably Google Earth 3D animation used in the "Name That Trail" and "Drive Thru" video series to visualize hiking trails in national parks where drone photography is restricted — plus Google Trip Maps for viewer trip planning and a library of digital recipe and RV-maintenance content.

Monetization spans four streams: television advertising and licensing fees from Discovery Channel, merchandise and partner-product e-commerce sales, rally and event participation revenue, and content licensing royalties retained by McCabe Productions Inc. The company serves three customer segments — RV enthusiasts and outdoor travelers (primary), family outdoor-lifestyle audiences, and RV industry partners (manufacturers, dealerships, campgrounds) — through both consumer-facing content and B2B partnerships. The technology base is conventional broadcast/digital production rather than proprietary software; no mobile app, public API, or AI/ML capability is disclosed.

Name

RV There Yet

Legal name

McCabe Productions, Inc.

Website

https://rvthereyettv.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

RV There Yet? (McCabe Productions, Inc.) is a Tampa, Florida-based outdoor television production company producing an RV travel series airing on Discovery Channel, with YouTube streaming, a camp store e-commerce site, RV rally events, and digital content modules serving RV enthusiasts and outdoor travelers.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Television Broadcasting & Advertising: The show is broadcast on Discovery Channel as a television series, generating revenue through advertising, sponsorship, and licensing fees from the broadcast network.
2. Merchandise Sales: The camp store sells branded merchandise including apparel, accessories, and RV-related products through their e-commerce platform at store.rvthereyettv.com.
3. Rally & Event Hosting: The company hosts RV rallies and fan events, such as the Rolling Rendezvous Rally at Lazydays RV Tampa, generating revenue through event participation and sponsorships.
4. Content Licensing: McCabe Productions Inc. holds copyright and licensing rights for all show content, allowing for licensing of episodes, clips, and branded content.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

RV There Yet? is a travel television series broadcast on Discovery Channel that follows Kevin and Patrice McCabe as they explore RV-friendly destinations and trails across America. The company operates a companion camp store selling branded merchandise and partner products, and hosts live rally events for the RV enthusiast community.

Product overview

RV There Yet? is a recreational vehicle (RV) travel television series broadcast on the Discovery Channel, currently in its fifth season. The show features hosts Kevin and Patrice McCabe traveling across America in their Winnebago RV, showcasing national parks, state parks, RV destinations, and outdoor adventures. The core offering is the TV series, supplemented by digital content modules including Drive Thru videos, Name That Trail (3D hiking trail visualizations), Virtual Hikes, Google Trip Maps, and RV Recipes. The company also operates an e-commerce Camp Store selling RV-related products and merchandise, and hosts rally events for fans. The show airs weekly on Discovery Channel at 8:30 AM ET/PT on Sundays.

Differentiator

Problem solved

Functional benefit

Products and services

• RV There Yet? TV Series A Discovery Channel travel series hosted by Kevin and Patrice McCabe showcasing RV-friendly destinations, trails, and outdoor experiences across America, targeted at RV enthusiasts and outdoor lifestyle viewers.
• Camp Store An online e-commerce store selling RV-themed branded merchandise and partner products (apparel, accessories, fuel additives, cookware) to RV enthusiasts and outdoor lifestyle consumers.
• RV Rally Events Live in-person rally events hosted by Kevin and Patrice McCabe for RV enthusiasts to gather, share experiences, and engage with the RV There Yet? community.
• RV There Yet? LIVE Live streamed interactive events and broadcasts associated with the RV There Yet? series, providing real-time engagement with RV enthusiasts.

Quantifiable outcome

• 88 million households reached through NBC Daytime appearance (October 2025)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Lazydays RV TampacoreStrategic or Co-development Partner · 1 June 2026Lazydays RV Tampa, owned by the Hirsch family and Campers Inn RV, has partnered with RV There Yet? to host the inaugural Rolling Rendezvous Rally November 12-15, 2026 at their Tampa resort. Hosts Patrice and Kevin McCabe will be in attendance with their custom 'America' painted Winnebago RV. This represents a key brand-building event for the show.
• Discovery ChannelcoreChannel Partner/ Reseller/ DistributorDiscovery Channel is the primary broadcast partner for RV There Yet?, airing the television series weekly on Sunday mornings at 8:30AM ET/PT. The show has aired on Discovery since Season 1 premiered January 8, 2021, and is now in Season 5.
• Google Earth / Google MapscoreTechnology or IntegrationGoogle Earth Team supported the show's use of their technology to create 3D aerial visualizations of hiking trails for the 'Name That Trail' video series. This innovative content helps viewers visualize trails in National Parks where drone photography is prohibited.
• Family RV Association (FRVA)coreStrategic or Co-development PartnerRV There Yet? has attended five consecutive FRVA Rallies in Perry, Georgia, producing content from these events and engaging with the RV community. The hosts even created a special Family RV Association Song for the community.
• Blue OxminorGTM or Marketing PartnerBlue Ox is featured as a camp store partner, selling tow bars and towing accessories. Products are available through the RV There Yet? e-commerce store.
• Magma Products LLCminorGTM or Marketing PartnerMagma Products is featured as a camp store partner, selling outdoor cooking equipment including grills, cookware, and camping kitchen accessories. Products available through the RV There Yet? e-commerce store.
• Star Brite DistributingminorGTM or Marketing PartnerStar Brite Distributing is featured as a camp store partner, selling fuel additives, cleaners, and RV maintenance products including Star Tron enzyme fuel treatments. Products available through the RV There Yet? e-commerce store.
• Winnebago IndustriesminorGTM or Marketing PartnerWinnebago Industries has been featured in multiple episodes, including a Season 2 feature on the eRV2 all-electric, zero-emission RV prototype. The show has filmed factory tours and featured Winnebago motorhomes as their 'Home on Wheels.'
• Hughes AutoformersminorGTM or Marketing PartnerHughes Autoformers is featured as a camp store partner, selling RV power protection equipment. Products available through the RV There Yet? e-commerce store.
• NBC Universal (Daytime)minorGTM or Marketing PartnerHosts Kevin and Patrice McCabe appeared on NBC's Daytime show on October 8, 2025, promoting the series to 88 million households nationwide. This national media appearance helps drive viewership and brand awareness.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Keep Your Daydream: Family-run RV travel vlog, blog, and podcast sharing full-time RV travel, family-friendly destinations, and gear. Closely comparable in format (husband-wife hosts), audience (family outdoor travelers), and multi-channel distribution.
• The RV Geeks: YouTube channel and blog focused on RV tech, maintenance, mods, and travel, built around a husband-and-wife team. Comparable as a creator-driven RV education-and-entertainment property targeting enthusiast RVers.
• RV Love (RVtravel.com): Established RV travel media brand with newsletter, podcast, and YouTube content covering RV news, tips, and destinations. Comparable as a content-led RV enthusiast media property monetized through advertising, events, and affiliate partnerships.
• Mortons on the Move: Full-time RV lifestyle YouTube channel and blog run by a husband-and-wife team covering RV travel, tech, boondocking, and gear reviews. Closely mirrors RV There Yet?'s creator-led, family-business model and RV-lifestyle audience.
• Motorhome Matt: Long-running RV travel vlog and YouTube channel featuring full-time RV living, road trips, and product reviews. Highly comparable as a creator-led RV travel content brand targeting RV owners and aspirational travelers via YouTube and merchandise.

Emerging players

• The Dyrt: Camping and RV trip-planning platform with reviews, maps, and a content/community layer for outdoor travelers. Comparable audience (RV and tent campers seeking destinations) and content-led engagement model, with a marketplace-adjacent revenue stream.
• RVshare: Largest peer-to-peer RV rental marketplace in North America with consumer content and trip-planning resources. Overlaps in audience (RV enthusiasts and aspirational travelers) and in content-driven destination marketing, but is marketplace-focused rather than media-first.
• Outdoorsy: Peer-to-peer RV and campervan rental marketplace. Comparable target audience (RV travelers and outdoor enthusiasts) and shared commercial interest in promoting RV destinations, though it operates a marketplace business model rather than media.

Broad incumbents

• Kampgrounds of America (KOA): Largest system of franchised campgrounds in North America with a significant content, events, and research operation (KOA Camping Reports, monthly e-newsletter, travel content). Adjacent as a large incumbent in the RV/camping ecosystem that operates destination marketing and consumer media.
• MeatEater: Large outdoor lifestyle media brand producing a Netflix/Discovery television series, podcast network, and ecommerce. Comparable as a broader outdoor-media incumbent with cross-platform reach, hunting/fishing focus, and similar monetization mix (broadcast, commerce, content licensing).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RVThereYetTV
• YouTubeyoutube.com/channel/UCge9X74JoMQ9HQX0YR_sbaA
• Facebookfacebook.com/RVthereyetTV
• Instagraminstagram.com/rvthereyettv
• Pinterestpinterest.com/rvthereyettv
• LinkedInlinkedin.com/company/rv-there-yet-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RV There Yet