Reynolds Center

Name

Reynolds Center

Legal name

The Reynolds Center for Business Journalism

Website

https://businessjournalism.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Journalism Education and Training

NAICS

Educational Support Services (611710), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Media Arts & Film/Photography Nonprofits (BPAGAHAJ)

Keywords

• Business journalism training
• Journalism education resources
• Journalism professional development
• Business reporting eBooks
• Journalism fellowship programs

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Endowment Funding: Funded by the Donald W. Reynolds National Center for Business Journalism quasi-endowment at Arizona State University Foundation. This is a donor-named fund providing ongoing support for the center's operations and programs.
2. ASU Walter Cronkite School Support: The center operates as part of Arizona State University's Walter Cronkite School of Journalism and Mass Communication, receiving institutional support and hosting graduate assistants through the university.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

The Reynolds Center is a nonprofit educational center that provides free training, educational resources, and professional development for business journalists and journalism students. It distributes eBooks, podcasts, newsletters, webinars, and hosts events and awards programs, including the Barlett & Steele Awards and an annual Salary Survey. It also operates a Graduate Fellowship program at Arizona State University's Walter Cronkite School of Journalism and Mass Communication.

Product overview

The Reynolds Center is an educational organization providing resources, training, and professional development for business journalists. Its core offerings include the Two Minute Tips newsletter, the Business Beats Basics eBook, the Barlett & Steele Awards program, annual Salary Survey research, and a Graduate Fellowship program at Arizona State University. The center also produces podcasts and hosts events to support journalists and journalism students.

Differentiator

Problem solved

Functional benefit

Brands

• Barlett & Steele Awards: Annual awards program recognizing excellence in investigative business journalism with cash prizes in three categories.
• Salary Survey
• Graduate Fellowship
• Two Minute Tips
• We Mean Business Podcast
• Business Beats Basics

Products and services

• Two Minute Tips A weekly newsletter delivered every Tuesday providing quick-read tips for business journalists. Free of charge.
• Business Beats Basics A comprehensive free eBook covering a range of business beats to help journalists cover business topics effectively, with downloadable content and additional chapters.
• Barlett & Steele Awards Annual awards program recognizing excellence in investigative business journalism, with cash prizes awarded in three categories and no entry fees. Hosted by the Reynolds Center.
• Salary Survey Annual survey of the business journalism profession providing salary data and market insights, including median salary tracking and employment trends.
• Graduate Fellowship A business journalism fellowship program at Arizona State University's Walter Cronkite School of Journalism and Mass Communication, providing graduate assistants with hands-on training, mentorship, and career preparation.
• We Mean Business Podcast A podcast featuring interviews with award-winning journalists investigating trending business topics, distributed via Podbean and other podcast platforms.
• Survive and Thrive in a Shrinking Newsroom An eBook with 25 suggestions to help journalists navigate the evolving media world, including tips, strategies, and tech tools for business journalism.

Quantifiable outcome

• Median salary for business reporters: $85,278 (41.5% more than general news peers)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• FinCon (Financial Blogger Conference)minorStrategic or Co-development Partner · 1 September 2014The Reynolds Center has collaborated with FinCon, a national financial blogger conference. A panel of editors from FinCon provided freelance pitching advice that was published as a resource through the center.
• SABEW (Society for Advancing Business Editors and Writers)coreStrategic or Co-development PartnerSABEW is the primary strategic partner for the Reynolds Center. The organizations collaborate on events, webinars, conferences, and professional development programs for business journalists. SABEW contests and events are regularly promoted through Reynolds Center channels, and the center provides coverage of SABEW conferences and activities.
• Arizona State University Walter Cronkite School of Journalism and Mass CommunicationcoreStrategic or Co-development PartnerThe Reynolds Center is housed within ASU's Walter Cronkite School, operating as an integral part of the university's journalism program. Graduate assistants from the school work at the center, and the center's director holds an endowed professorship at the school.
• NIHCM Foundation (National Institute for Health Care Management)minorStrategic or Co-development PartnerNIHCM Foundation partnered with SABEW for a webinar on health care affordability that was promoted through the Reynolds Center. The partnership demonstrates collaboration on specific content topics of mutual interest.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nieman Foundation for Journalism (Harvard): Foundation at Harvard University supporting journalism training, fellowships, and reporting resources. Comparable to Reynolds Center as a university-housed nonprofit advancing professional journalism through education and fellowships.
• Poynter Institute: Nonprofit journalism education and training organization offering newsroom training, ethics programs, and resources to working journalists. Highly comparable to Reynolds Center as a journalism-focused nonprofit training provider.
• Investigative Reporters and Editors (IRE): Member-based nonprofit organization providing training, resources, and awards for investigative journalists. Highly comparable to Reynolds Center in its mission of journalist training and awards (analogous to Barlett & Steele).
• Society for Advancing Business Editors and Writers (SABEW): The principal professional association for business journalists and Reynolds Center's core strategic partner. Directly comparable audience and mission focused specifically on business journalism.
• Pulitzer Center: Nonprofit organization supporting in-depth journalism through grants, training, and educational resources. Comparable to Reynolds Center as a journalism nonprofit offering training programs and editorial resources.
• Society of Professional Journalists (SPJ): Nation's most broad-based journalism professional organization providing training, advocacy, and resources. Comparable in mission as a journalism education and professional development nonprofit.

Broad incumbents

• Knight Foundation: Major U.S. foundation funding journalism, media innovation, and the arts. Comparable as a large nonprofit funder operating in the same journalism education space, though with a much broader remit.
• Medill School of Journalism (Northwestern University): Elite university-based journalism school offering graduate and undergraduate programs plus professional training. Comparable to the broader Reynolds Center / Cronkite ecosystem as a leading journalism educator.
• Cronkite School at Arizona State University: Parent institution of the Reynolds Center and one of the largest journalism schools in the U.S. Comparable as a journalism education provider within the same ecosystem, sharing faculty, students, and resources.

Emerging players

• The News Literacy Project: Nonprofit advancing news literacy education for students and the public. Comparable as a journalism education nonprofit, though focused on news literacy rather than business journalism specialty.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bizjournalism
• YouTubeyoutube.com/channel/UCOxd5Kor9xiyw1JBt9C-Ulw
• Facebookfacebook.com/bizjournalism
• LinkedInlinkedin.com/company/404768
• Instagraminstagram.com/bizjournalism

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reynolds Center