FinCon
FinCon is a privately held conference and events company that runs an annual expo, marketplace, and sub-brands connecting personal finance content creators with financial brands for networking, monetization education, and sponsorship opportunities.
- Company typePrivate
- Founded2011
- HeadquartersFrisco, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What FinCon does
FinCon, operated by PT Money Conferences LLC, is a conference and events company specializing in the personal finance and investing content creator economy. Founded in 2011 as the Financial Blogger Conference, the company has grown from a 200-person gathering outside Chicago into a 1,400+ attendee annual event with a collective audience reach exceeding 100 million. Its flagship offering, the FinCon Conference, brings together personal finance YouTubers, podcasters, bloggers, social media influencers, course creators, coaches, and the financial brands seeking to partner with them. The 2026 event will be held September 16-18 at the Palm Springs Convention Center.
The company monetizes through three primary streams: tiered conference pass sales (Creator Pass at $399, All-Access Creator Pass at $679, and Brand Pass at $1,029), enterprise sponsorship and exhibitor packages (with 50+ booths plus branded touchpoints and speaking slots), and the FinCon Marketplace—an affiliate marketing platform generating referral commission revenue. Supporting products include a Hosted Creator Program providing complimentary passes and hotel stays to creators with 100K+ audiences, the Women in Money sub-brand (focused on women creators), and FinCon Local for regional meetups. The technology stack is intentionally lean: third-party ticketing via TicketSpice, a dedicated FinCon app for 1:1 meeting scheduling and networking, and on-site podcast/video production facilities.
FinCon serves two primary customer segments in a two-sided marketplace: personal finance content creators seeking monetization, audience growth, and brand partnerships, and financial brands, fintechs, and creator service providers seeking authentic creator partnerships. The company is privately held, bootstrapped, headquartered in Frisco, Texas, and operates with 1-10 employees. There is no external funding or institutional investment indicated in the data.
FinCon firmographics
Firmographics- Name
- FinCon
- Legal name
- PT Money Conferences LLC
- Website
- https://finconexpo.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FinCon is a privately held conference and events company that runs an annual expo, marketplace, and sub-brands connecting personal finance content creators with financial brands for networking, monetization education, and sponsorship opportunities.
- Ownership category
- akta.pro rank
FinCon industry classification
Industry- Product category
- Professional Conferences and Trade Shows
- akta.pro primary industry
- Finance & Investment Conferences (MPAGAGAG)
Keywords
Where FinCon is headquartered
LocationHeadquarters
- HQ city
- Frisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FinCon business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Conference Pass Sales: Tiered ticket pricing for Creators ($399-$679) and Brands ($1029). Revenue from pass sales to 1400+ attendees annually.
- Sponsorship & Exhibitor Packages: Brand sponsors pay for visibility opportunities including booth space, 1:1 meeting access, branded touchpoints (lanyards, WiFi, coffee), welcome/closing parties, and speaking slots. Multiple sponsorship tiers available.
- FinCon Marketplace: Affiliate marketing platform connecting advertisers with content creators. Company earns referral fees for referring creators to affiliate programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Creator Pass - $399: Basic creator access with sessions, expo, networking, and 1:1 brand meeting eligibility |
| One time/ perpetual license | Pay-as-you-go | All Access Creator Pass - $679: Enhanced creator experience with additional perks and convenience |
| One time/ perpetual license | Pay-as-you-go | Brand Pass - $1029: For brand, industry, and agency representatives |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
FinCon product offering
Product offeringCore offering
FinCon operates an annual conference and trade show for personal finance and investing media, bringing together content creators (YouTubers, podcasters, bloggers, influencers, coaches) with financial brands and fintech sponsors. Revenue is generated through tiered pass sales (Creator, All Access Creator, Brand), sponsorship and exhibitor packages, and an affiliate marketing marketplace connecting advertisers with creators.
Product overview
FinCon operates as a conference and events company offering a portfolio of products centered around its flagship annual conference for personal finance content creators. The core product is the FinCon Conference, held annually at venues like the Palm Springs Convention Center, with tiered pass offerings: Creator Pass ($399), All Access Creator Pass ($679), and Brand Pass ($1,029). The company also runs Women in Money as a sub-brand focused on female creators, operates a FinCon Marketplace for affiliate marketing connections, and provides FinCon Local for regional meetups. Key event features include FinCon Central expo hall, 1:1 brand meetings via the FinCon app, and a Hosted Creator Program for major influencers.
Differentiator
Problem solved
Functional benefit
Products and services
- FinCon Conference Annual flagship conference connecting personal finance content creators, influencers, coaches, and brands to learn, network, and build sustainable creator businesses around money content. Held at venues such as the Palm Springs Convention Center in 2026.
- Creator Pass Entry-level pass at $399 for content creators, coaches, advisors, influencers, or educators, including access to all sessions, expo meetings, meetups, networking, 1:1 brand meetings, video recordings, and an event shirt.
- All Access Creator Pass Enhanced pass at $679 offering networking lunch with speakers and brands, daily lounge access with food and drinks, reserved seating, expedited check-in, and all Creator Pass benefits.
- Brand Pass Pass at $1,029 for brand, industry, and agency representatives including 1:1 meetings with creators, meetups, networking lunch with speakers and creators, and daily lounge access.
- Hosted Creator Program Application-based program offering a complimentary All-Access Pass and 3-night hotel stay to creators with 100K+ audience across single or combined platforms, with brand matching and guided introductions.
- Women in Money Sub-brand conference and programming focused on connecting women who create personal finance content, featuring networking, collaboration, talks, masterclasses, and curated dinners.
- FinCon Marketplace Online platform connecting advertisers and content creators for affiliate marketing agreements, allowing creators to browse offers and apply to advertiser programs.
- FinCon Local Community initiative pairing local members of the FinCon community through regional meet-up groups coordinated by local leaders.
Quantifiable outcome
- 1400+ attendees at annual event
- +3 more outcomes
Companies that use FinCon
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
FinCon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FinCon partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Women in MoneycoreIntegrated program within FinCon focused on connecting women who create personal finance content. Includes networking events, masterclasses, and curated dinners. Expanded from standalone events in Atlanta, LA, and NYC (NASDAQ) to integrated programming.
- NEFE (National Endowment for Financial Education)coreLongstanding community service partner for FinCon events. Supports hands-on service projects including Kynd Kits for Project Helping, Champions of Change birthday bags, and various educational initiatives.
- Project HelpingminorColorado-based non-profit focused on mental wellness. FinCon supported by assembling Kynd Kits (financial literacy kits, elder care kits, foster care packages, dignity bags).
- T. Rowe PriceminorCommunity service partner for early FinCon events. Supported STEM Kit creation for charter schools and educational programs.
- Jump$tart CoalitionminorFinancial literacy organization partnered for local high school and college student engagement at FC23 event.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
FinCon competitors and assessment
Company assessmentDirect peers
- Social Media Marketing World: Largest U.S. conference for social media marketers and content creators, with a similar pass-tier model, expo hall, and brand-meeting format; directly comparable in targeting digital creators seeking brand partnerships and monetization strategies.
- Content Marketing World: Content Marketing Institute's annual conference for content creators and brand marketers; comparable in audience (brand content strategists + creators), pass-tier model, and sponsor-driven revenue mix.
- Digital Summit: Multi-city conference series for digital marketers and content creators with similar pass tiers, sponsor exhibits, and educational sessions; comparable mid-market events business.
- Affiliate Summit: Long-running affiliate and performance-marketing conference with similar revenue mix (passes, exhibitor booths, networking), closely parallel to FinCon Marketplace's affiliate-monetization positioning.
- VidSummit: Annual conference for YouTube creators focused on audience growth, monetization, and brand deals; very similar GTM (creator-tier passes, sponsor booths, masterminds) and audience demographic to FinCon.
- Podcast Movement: Flagship U.S. conference for the podcast industry with tiered attendee passes, sponsor exhibits, and breakout education; comparable to FinCon in event format and creator-economy focus.
Emerging players
- FinTech Meetup: Series of regional fintech gatherings connecting brands and creators/startups; smaller than FinCon but intersects on fintech-to-creator partnerships and event-driven community building.
- MAICON (Marketing AI Conference): Emerging conference from the Marketing AI Institute targeting marketing leaders and content creators; narrower and newer than FinCon but indicative of the next-gen creator/marketing events category.
Broad incumbents
- SXSW Conference: Mega-conference spanning tech, music, film, and content creation with a sizable creator/influencer track; relevant as an adjacent large incumbent and as a potential audience-overlap competitor for sponsors.
- Money20/20: Large-scale fintech and financial services industry conference with overlapping sponsor base (financial institutions, fintechs); much broader in scope than FinCon but addresses the same brand-side demand for partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FinCon social profiles
Digital presenceFinCon financial estimates
Financial estimateRevenue estimate
Valuation estimate
FinCon leadership team
Management profileNumber of profiles
Profiles3 records
FinCon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FinCon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FinCon
What does FinCon do?
FinCon operates an annual conference and trade show for personal finance and investing media, bringing together content creators (YouTubers, podcasters, bloggers, influencers, coaches) with financial brands and fintech sponsors. Revenue is generated through tiered pass sales (Creator, All Access Creator, Brand), sponsorship and exhibitor packages, and an affiliate marketing marketplace connecting advertisers with creators.
Is FinCon a public or private company?
FinCon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FinCon founded?
FinCon was founded in 2011. It employs 1 to 10 people.
Where is FinCon based?
FinCon is headquartered in Frisco, United States, in the North America region.
How does FinCon make money?
Three revenue lines are on record. Conference Pass Sales are the primary driver. The others are sponsorship & Exhibitor Packages and finCon Marketplace.
Who are FinCon's main competitors?
Direct peers on record are Social Media Marketing World, Content Marketing World, Digital Summit, Affiliate Summit, VidSummit and Podcast Movement. Emerging players are FinTech Meetup and MAICON (Marketing AI Conference). Broad incumbents are SXSW Conference and Money20/20.
Does FinCon have an API?
No public API is recorded for FinCon.
What industry is FinCon in?
FinCon's product category is Professional Conferences and Trade Shows. Its primary akta.pro industry code is MPAGAGAG, Finance & Investment Conferences.