What Premiair Hire does

PremiAir Hire, operating under the legal entity PremiAir Services Pty Ltd, is an Australian private equipment hire, sales, and service company founded in 1994 and headquartered in Eastern Creek, New South Wales. The company rents, sells, and services a diversified heavy-equipment fleet — generators (3kVA to 1250kVA, including silenced inverter, trailer-mounted, skid-mounted, solar, and hydrogen variants), diesel and electric air compressors across standard, medium, and high-pressure ranges, LED lighting towers, traffic management equipment (variable message signs, portable traffic lights, barriers, arrow boards), electrical distribution systems, telehandlers, forklifts, welders, pumps, and bulk fuel storage solutions. It serves four primary verticals: construction and civil, mining, events and entertainment, and road infrastructure, through 11 specialist branches spanning NSW, Queensland, Victoria, and South Australia with 24/7 emergency response and on-site delivery and collection.

The company operates four sub-brands: PremiAir Hire (core fleet rental), PremiAir Fuels (on-site diesel refueling with bulk storage up to 110,000L and the proprietary UL/ULC-certified Pirate Range), PremiAir Events (event power, lighting, and infrastructure with INDU ELECTRIC custom distribution systems), and PremiAir Service (workshop maintenance and repairs). The Fill'er App extends the PremiAir Fuels offering into mobile self-serve refueling ordering, while the Purple Cube, Purple Pod, and Purple H2 lines mark an entry into renewable and hydrogen-based temporary power. Proprietary products include the INDU ELECTRIC power distribution systems built for the Australian event industry and the certified Liquitainer and Pirate Range fuel storage tanks.

Revenue is generated through usage-based equipment hire charges (quote-based, minimum one day, with excess usage fees), equipment delivery and collection fees, on-site refueling and lubricant sales, workshop service and maintenance contracts, and a 12.5% Limited Liability Cover (damage waiver). Pricing is not publicly disclosed and is negotiated per quotation. The customer base includes approved trade-account clients with 30-day payment terms and new clients paying on or before hire commencement, with an interest rate of 3.5% per month on overdue invoices. Marketing and customer acquisition run through the company website, a dedicated 1300 WE HIRE phone line, social media, event sponsorship (Adelaide Motorsport Festival, PremiAir Racing), and careers listings on Seek.com. The company is founder-managed, with Managing Director Peter Xiberras as the principal operating decision-maker and brand ambassador.

Name

Premiair Hire

Legal name

PremiAir Services Pty Ltd

Website

https://premiairhire.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

PremiAir Hire is an Australian private equipment rental and service company operating 11 branches across the east coast, renting generators, compressors, lighting towers, traffic management, refueling, and materials handling equipment to construction, mining, events, and infrastructure clients.

Ownership category

akta.pro rank

Product category

Construction and Industrial Equipment Hire

NAICS

Other General Purpose Machinery Manufacturing (3339)

SIC

Pumps & Pumping Equipment (3561), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Industrial Power & Energy Equipment Rental/Leasing (Generators, Light Towers, Compressors) (TLABAFAG)

akta.pro secondary industry

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

Keywords

• Equipment hire services
• Industrial generator rental
• Air compressor hire
• Traffic management equipment
• Construction equipment rental

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Hire Charges: Core revenue from renting equipment including generators, compressors, lighting towers, traffic management, pumps, forklifts, telehandlers, welders, and specialized air equipment. Charges calculated based on hire rates in quotations, with minimum hire periods and usage-based excess charges.
2. Equipment Delivery and Collection: Delivery and collection fees for transporting equipment to and from customer sites, including mobilization, commissioning, decommissioning charges.
3. Refueling Services: On-site diesel refueling and quality lubricants through PremiAir Fuels division with state-of-the-art tankers and 24/7 availability.
4. Service and Maintenance: Fully equipped workshop with multi-skilled technicians performing maintenance, repairs, and contracted service work on equipment and vehicles.
5. Limited Liability Cover (Damage Waiver): Optional damage waiver fee equal to 12.5% of total equipment hire charges, providing limited liability cover for loss, theft, or damage to equipment during hire period.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

PremiAir Hire is an Australian equipment hire specialist renting diesel and electric air compressors, generators (silenced inverter, trailer-mounted, skid-mounted, Whisper series, hydrogen-capable Purple H2), lighting towers, traffic management equipment, pumps, telehandlers, forklifts, welders, fuel storage and refuelling equipment, and event-specific power distribution systems. The company also delivers on-site refuelling, equipment transport, workshop service/maintenance and the Fill'er App digital hire service, operating from 11 specialist branches across east-coast Australia.

Product overview

PremiaAir Hire is a comprehensive equipment hire, sales, and service company operating across Australia's east coast through 11 specialist branches. The company offers a diversified portfolio of equipment across multiple categories: power generation (generators ranging from 3kVA portable inverter units to 1250kVA industrial skid-mounted and whisper-quiet units, plus renewable hydrogen options under the Purple H2 line); air compression (diesel and electric compressors across standard, medium, and high-pressure ranges); lighting solutions (cube-style and towable LED lighting towers from Generac and Atlas Copco); traffic management (variable message signs, portable traffic lights, barriers, arrow boards, and vehicles); electrical distribution (INDU ELECTRIC and SUMO power distribution boards, distribution boards from 32A to 630A, cable sets, and protection systems); materials handling (JCB telehandlers from 2.5T to 4.0T and industrial forklifts); refuelling solutions (bulk storage tanks up to 110,000L, self-bunded fuel cells from 1000L-13,000L, fuel trailers, and portable tanks, including the premium Pirate Range); welding equipment; pumps; and event-specific solutions. The company also provides associated services including on-site refuelling, transport logistics, workshop maintenance, and the Fill'er App for digital hire management. PremiaAir serves construction, civil, mining, events, and industrial sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Fill'er App: Mobile application for equipment management and refuelling services

Products and services

• Equipment Hire Core hire offering covering generators, air compressors, lighting towers, traffic management equipment, pumps, telehandlers, forklifts, welders, electrical distribution and specialised air equipment, supplied on short and long-term hire with delivery, collection and 24/7 support.
• Refuelling Services On-site diesel refuelling with state-of-the-art tankers and 24/7 availability under the PremiAir Fuels division, including bulk storage solutions, self-bunded fuel cells, fuel trailers and portable fuel tanks.
• Service Department Fully equipped workshop with multi-skilled technicians performing equipment maintenance, repairs and contracted service work on customer equipment and vehicles.
• Transport Services Flexible transport fleet delivering and collecting equipment to and from customer sites anywhere in Australia, with mobilisation, commissioning and decommissioning support.
• Event Capabilities Comprehensive event power and equipment solutions including planning, delivery, fuel management, 24/7 on-site support, sustainable equipment with carbon footprint reporting, and the Full Colour LED Video Board offering.
• Fill'er App Mobile application for ordering and managing on-site diesel refuelling and lubricant services and equipment hire management.
• Pirate Range Fuel Storage Solutions Premium fuel storage and transport solutions including Lifting/Skid (LS), Static Storage (SS) and Tow/Trailer (TT) variants from 1,100L to 75,000L with integrated pump bays, certified to UL 142, ULC-S601 and ULC-S653 standards.
• SUMO and INDU ELECTRIC Power Distribution Systems Custom-built power distribution systems combining Clipsal, Ceeform and Powerlock components with LCD displays monitoring power consumption at every junction and Janitza control monitors tracking max/min load demands, purpose-built for the Australian event industry.

Quantifiable outcome

• 24/7 emergency response capability for on-site service and mobile support
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• PremiAir RacingminorGTM or Marketing Partner · 16 March 2024Related racing entity under common ownership (Peter Xiberras), featuring PremiAir Hire Top Fuel Dragster. Co-marketing and brand visibility across motorsport channels.
• GeneraccoreTechnology or IntegrationGenerac is a key equipment supplier for PremiAir Hire, providing portable lighting towers including the V-20 and LED Cube series. PremiAir provides setup guides and operator support for Generac equipment.
• Atlas CopcocoreTechnology or IntegrationAtlas Copco supplies lighting towers including HiLight B5+ and B6+ Cube LED models. PremiAir supports customers with operating guides for Atlas Copco equipment.
• Adelaide Motorsport FestivalminorGTM or Marketing PartnerPremiAir sponsors the Bathurst Winners' category at the Adelaide Motorsport Festival and is an official partner, with Managing Director Peter Xiberras serving as festival ambassador.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coates Hire: Australia's largest equipment rental company, operating a similar multi-category hire model (generators, compressors, lighting, traffic management, materials handling) with a national branch network. Most direct comparable for fleet breadth, customer verticals, and depot-based distribution.
• Aggreko: Global leader in temporary power and temperature-control rental. Directly comparable to PremiAir's generator and event power business, and a key competitor for large-scale event and industrial power tenders in Australia.
• Kennards Hire: Long-established Australian equipment hire operator with national coverage across construction, industrial, and DIY segments. Comparable in multi-category fleet offering and branch-based rental model, though with stronger consumer/SMB exposure.
• Onsite Rental Group: Australian general equipment rental operator serving construction, mining, and industrial customers with generators, compressors, lighting, and materials handling. Closest mid-sized Australian peer for fleet composition and customer verticals.
• Atlas Copco Rental: OEM with a dedicated rental business for compressors, power, and specialty equipment. Direct overlap with PremiAir's air compressor and generator rental lines, and a current equipment supplier to PremiAir's fleet.

Regional players

• Boels Rental: Leading European equipment rental company with broad fleet across power, compressors, and material handling. Comparable business model and customer profile, but geographically distinct — useful for cross-region strategic benchmarking.

Broad incumbents

• United Rentals: Largest equipment rental company globally. While primarily North American, it sets industry benchmarks for fleet scale, digital ordering, and operational efficiency that pressure mid-sized Australian peers like PremiAir.
• Herc Rentals: North American full-line equipment rental operator. Comparable in fleet breadth and customer mix, serving as a public-market reference point for capital intensity and margin profile of mid-to-large rental businesses.
• Caterpillar Rental (CAT Rental): OEM-affiliated rental network offering heavy equipment, power generation, and material handling. Comparable on the generator and heavy equipment categories where PremiAir operates, and a competitor on construction site tenders.
• Sunbelt Rentals: Major global equipment rental operator (Ashtead Group subsidiary) with broad industrial and specialty fleet. Comparable in business model and customer profile, providing a global benchmark for fleet utilisation and pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/premiairhire
• Facebookfacebook.com/PremiAirHire
• LinkedInlinkedin.com/company/premiair-hire
• Instagraminstagram.com/premiair_hire

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premiair Hire