Premiair Racing
PremiAir Racing is an Australian private Supercars Championship racing team, founded in 2022 and based on the Gold Coast, competing with Chevrolet Camaros fielded by drivers Jayden Ojeda and Declan Fraser. It generates revenue through multi-year corporate sponsorships, race prize money, and merchandise sales to motorsport fans and partner brands.
- Company typePrivate
- Founded2022
- HeadquartersGold Coast, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Premiair Racing does
PremiAir Racing is an Australian professional motorsport team competing in the Repco Supercars Championship, the country's top-tier touring car series. Founded in 2022 and based on the Gold Coast, Queensland, the team is privately held by Peter Xiberras — also a Top Fuel Drag Racing competitor — with Roland Dane serving as Team Principal. PremiAir fields two Chevrolet Camaros driven by Jayden Ojeda (#31) and Declan Fraser (#777), supported by race engineers Andrew Gilliam and Simon Hodge respectively, and competes across a 14-round calendar spanning Australia (NSW, VIC, QLD, TAS, NT, WA, SA) and New Zealand (Taupō, Christchurch) in the 2026 season. The team recorded its first Supercars pole position at Hidden Valley in 2024 — a milestone also notable for Romy Mayer becoming the first female race engineer to record a pole in championship history — and is currently positioned 10th in the Teams' Championship.
The team's commercial platform is anchored by a multi-tier partnership ecosystem. Major and strategic partners include Nulon Racing (a three-year headline partner through 2026), PremiAir Hire and PremiAir Fuels (related-business anchors), Hiflex, NAPA Racing, Chevrolet Racing (technical/engines), Bosch, SP Tools, Air & Allied Sales (Pacific), and Motorsport Superstore (official merchandise retailer). A long tail of minor partners spans safety equipment (Uvex), race suits (RRS), collectables (Authentic Collectables), LED displays (Simtech), communications (Riedel), creative services (Sailor Studio), and consumer brands (Locked Down apparel, Fonzie Abbott hospitality, Fill'er App).
The business model is event-driven and sponsor-led. Revenue derives from three streams: multi-year corporate sponsorship agreements (recurring, the dominant income line); race prize money tied to championship standings; and merchandise sales through Motorsport Superstore and PremiAir's own e-commerce storefronts. Fan and audience engagement is delivered via race attendance, broadcast exposure, a multi-channel social presence (Facebook, Instagram, X, YouTube, a WhatsApp Channel for live updates), and the team's website (premiairracing.com). The customer base is bipartite — primary paying customers are corporate sponsors seeking motorsport marketing exposure, while secondary audiences are motorsport enthusiasts and Supercars fans providing ticket, merchandise, and engagement revenue.
Premiair Racing firmographics
Firmographics- Name
- Premiair Racing
- Legal name
- PremiAir Racing
- Website
- https://premiairracing.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PremiAir Racing is an Australian private Supercars Championship racing team, founded in 2022 and based on the Gold Coast, competing with Chevrolet Camaros fielded by drivers Jayden Ojeda and Declan Fraser. It generates revenue through multi-year corporate sponsorships, race prize money, and merchandise sales to motorsport fans and partner brands.
- Ownership category
- akta.pro rank
Where Premiair Racing is headquartered
LocationHeadquarters
- HQ city
- Gold Coast
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Premiair Racing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Sponsorship Partnerships: Primary revenue through multi-year sponsorship agreements with automotive, equipment, and service brands displayed on race cars, team apparel, and event branding
- Race Prize Money: Earnings from championship standings and race finishes in the Repco Supercars Championship
- Merchandise Sales: Official PremiAir Racing merchandise sold through Motorsport Superstore and online shop platforms
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Premiair Racing product offering
Product offeringCore offering
Premiair Racing is a professional motorsport racing team that fields two Chevrolet Camaro race cars in the Repco Supercars Championship across 14 rounds in Australia and New Zealand. The team monetizes its race participation through multi-year sponsorship partnerships with automotive, equipment, and industrial brands, supplemented by official merchandise sales and championship prize money. Operations are anchored at a Gold Coast, Queensland workshop and headquarters.
Product overview
PremiAir Racing is an Australian Supercars Championship racing team that competes with Chevrolet Camaros. The team participates in the Repco Supercars Championship across multiple rounds including the Sydney 500, Melbourne SuperSprint, Taupō Super 440, Christchurch Super 440, Tasmania Super 440, Darwin Triple Crown, Townsville 500, Perth Super 440, Ipswich Super 440, 500 At The Bend, Bathurst 1000, Gold Coast 500, Sandown 500, and Adelaide Grand Final. The team also competes in Top Fuel drag racing events including New Year Nitro and the Westernationals. Their commercial offerings include apparel and merchandise sold through Motorsport Superstore and their official online shop.
Differentiator
Problem solved
Functional benefit
Brands
- PremiAir Racing: Supercars Championship racing team competing with Chevrolet Camaros.
Products and services
- Repco Supercars Championship Race Program Full-season two-car Chevrolet Camaro race program in the Repco Supercars Championship, with the #31 car driven by Jayden Ojeda and the #777 car driven by Declan Fraser, competing across 14 rounds in NSW, VIC, QLD, TAS, NT, WA, SA, and New Zealand (Taupō, Christchurch). Delivers live motorsport entertainment to fans and brand visibility to sponsors.
- PremiAir Racing Official Merchandise Official PremiAir Racing branded apparel, accessories, and collectibles sold direct-to-consumer through the team's online shop (merch.premiairracing.com and premiairracingshop.com.au). Targeted at motorsport fans and collectors seeking authentic team and driver merchandise.
- Sponsorship Partnership Packages Multi-year sponsorship arrangements with automotive, equipment, industrial, fuel, safety, and motorsport technology brands, delivering brand visibility on race cars, team apparel, event branding, digital content, WhatsApp live updates, and partner ride-day activations. Structured in Major, Core, and Minor partner tiers.
Companies that use Premiair Racing
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Premiair Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Premiair Racing partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major, core and minor.
- Nulon RacingmajorLong-term major partner for third consecutive year (2024-2026), providing high-performance engine oils, coolants, and additives. Nulon has been creating performance products since 1980, made in Australia for Australian conditions.
- PremiAir HirecoreComplete service provider with PremiAir Advantage divisions including equipment hire (diesel/electric compressors, generators, lighting towers), on-site service, and transport fleet. 12 branches across NSW, Queensland, Victoria, and South Australia serving the east coast 24/7.
- HiflexcoreMobile hydraulic hose repair service operating Australia-wide 24/7 for over 10 years, providing complete hydraulic hose assembly including adapters, couplings, and fittings.
- NAPA RacingmajorAutomotive aftermarket parts brand leveraging 90 years of local knowledge from Ashdown-Ingram, Covs, Global Auto Spares, and R&E Auto Parts. National branch network delivering trade, industrial, and mining solutions.
- Chevrolet RacingcoreEngine and technical partner supplying Chevrolet Camaro for Supercars competition. Part of the Chev vs Ford rivalry in Australian touring car racing, with Camaro competing against Ford Mustang and Toyota Supra.
- Air & Allied Sales (Pacific)majorIndustry solutions provider since 1974 serving Automotive, Transport, Construction, Mining, Oil & Gas, Manufacturing, Marine & Motorsport. ISO 9001:2015 certified with premium air tools, chain hoists, winches, and motorsport products.
- PremiAir FuelscoreSpecialized division of PremiAir Services providing onsite diesel refuelling across eastern seaboard of Australia with 24/7 service, saving time and money through mobile fuel delivery.
- Sailor StudiominorCreative agency in Sydney providing graphic design, branding, website design, website development, marketing, and communications services. Website developer for PremiAir Racing.
- Locked DownminorClothing brand Driven By Adrenaline and Adventure, uniting action sports enthusiasts with racing team branding.
- Authentic CollectablesminorAustralia's premium limited edition collectable model car brand established in 2017, designing, creating, and distributing high-quality collectable products for Australian and International collectors.
- Motorsport SuperstoremajorOfficial merchandise retailer for PremiAir Racing, offering apparel, accessories, and collectibles bearing iconic insignias of Formula 1, Ford, Supercars, and more.
- Fonzie AbbottminorAustralian coffee roastery, brewery, and distillery founded in 2010 by former race car driver Dan Pappas. Provides hospitality services for team events.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Premiair Racing competitors and assessment
Company assessmentDirect peers
- Team 18: Chevrolet Camaro Supercars team, making it the closest direct competitor to PremiAir in terms of OEM alignment, car specification, and race calendar participation.
- Brad Jones Racing: Multi-car Supercars team running Chevrolet Camaro entries. Direct championship competitor with similar operating footprint in regional Victoria and parallel sponsorship structure.
- Matt Stone Racing: Supercars team running Ford Mustang entries. Direct peer at the smaller end of the Supercars grid with a comparable sponsorship-driven revenue model and similar staff scale.
- Tickford Racing: Ford Mustang Supercars team operating from Melbourne. Direct peer with identical event calendar, championship structure, and sponsorship/partnership-driven business model.
- Blanchard Racing Team: Ford Mustang Supercars team (formerly Kelly Grove Racing). Direct championship competitor in the same series with parallel sponsor ecosystem and operational footprint.
- Triple Eight Race Engineering: Australia's most successful Supercars Championship team, directly competing against PremiAir Racing in the same series with Chevrolet Camaro and Ford Mustang entries. Most comparable team by category, customer (sponsors/fans), and operating model.
- Grove Racing: Ford Mustang Supercars team. Direct peer competing in the same championship, with same revenue streams (sponsorship, prize money, merchandise) and comparable target audiences.
- Dick Johnson Racing: Iconic Ford Mustang Supercars team and direct championship rival. Operates the same sponsorship-, prize money-, and merchandise-driven business model and competes in the same race calendar.
- Walkinshaw Andretti United: Supercars team competing with Ford Mustang entries. Directly comparable as a multi-car championship rival with similar sponsorship-led revenue model and engineering operations.
- Erebus Motorsport: Chevrolet Camaro Supercars team and direct competitor to PremiAir Racing in the same Gen3 platform. Closest like-for-like peer in car specification and championship positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
Premiair Racing social profiles
Digital presencePremiair Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premiair Racing leadership team
Management profileNumber of profiles
Profiles6 records
Premiair Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premiair Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premiair Racing
What does Premiair Racing do?
Premiair Racing is a professional motorsport racing team that fields two Chevrolet Camaro race cars in the Repco Supercars Championship across 14 rounds in Australia and New Zealand. The team monetizes its race participation through multi-year sponsorship partnerships with automotive, equipment, and industrial brands, supplemented by official merchandise sales and championship prize money. Operations are anchored at a Gold Coast, Queensland workshop and headquarters.
Is Premiair Racing a public or private company?
Premiair Racing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Premiair Racing founded?
Premiair Racing was founded in 2022. It employs 11 to 50 people.
Where is Premiair Racing based?
Premiair Racing is headquartered in Gold Coast, Australia, in the Oceania region.
How does Premiair Racing make money?
Three revenue lines are on record. Sponsorship Partnerships are the primary driver. The others are race Prize Money and merchandise Sales.
Who are Premiair Racing's main competitors?
Direct peers on record are Team 18, Brad Jones Racing, Matt Stone Racing, Tickford Racing, Blanchard Racing Team, Triple Eight Race Engineering, Grove Racing, Dick Johnson Racing, Walkinshaw Andretti United and Erebus Motorsport.
Does Premiair Racing have an API?
No public API is recorded for Premiair Racing.