My Dental Care

What My Dental Care does

My Dental Care is a privately held, single-location dental practice founded in 1984 by Dr. Cynthia Becker in Fishers, Indiana, and currently operated by Dr. Becker together with Dr. Joel Wilcox. The practice delivers general and family dentistry, cosmetic dentistry, child dentistry, and dental implant and denture services to individuals and families throughout Hamilton County and the broader North Indianapolis metropolitan area (Fishers, Carmel, Noblesville, Indianapolis, Geist, Zionsville, Westfield, and surrounding communities).

The clinical offering spans preventive care (cleanings, fluoride, oral cancer screenings), restorative procedures (fillings, crowns, bridges, dentures — including immediate, implant-retained, and partial varieties), endodontics (non-surgical root canals), periodontics (scaling and root planing, laser therapy, maintenance), and cosmetic treatments (porcelain veneers, teeth whitening, Invisalign clear aligners). The practice differentiates on its technology stack: digital X-rays with roughly one-sixth the radiation of film, intraoral cameras, laser dentistry, high-power surgical microscopes, electric hand-pieces, digital impressions, panoramic X-rays, and paperless charting — equipment more often associated with specialist or academic practices than with community general dentistry.

The business model is direct-to-consumer fee-for-service, supported by three revenue mechanisms: pay-at-time-of-service payments (cash, check, credit card), a tiered in-house membership savings plan ($349 child, $390 adult, $708/$827 periodontal) that bundles preventive care and a 15% treatment discount, and CareCredit third-party financing with promotional 6-month no-interest terms. The practice bills insurance as a courtesy but is not contracted exclusively through any network. Marketing is concentrated on the practice's website, Facebook, and Instagram, supplemented by patient referrals and organic search visibility in the Fishers trade area.

Name

My Dental Care

Legal name

My Dental Care

Website

https://mydentalcare.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

My Dental Care is a privately held, single-location general and cosmetic dental practice in Fishers, Indiana, founded in 1984 by Dr. Cynthia Becker and now co-operated with Dr. Joel Wilcox. It serves individuals and families across Hamilton County and the North Indianapolis suburbs with preventive, restorative, cosmetic, and implant dentistry supported by advanced digital dental technology.

Ownership category

akta.pro rank

Product category

General and Cosmetic Dentistry Services

NAICS

Offices of Dentists (6212), Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

Keywords

• General dentistry services
• Cosmetic dentistry services
• Family dental care
• Preventive dental care
• Pediatric dentistry

Headquarters

HQ city

Fishers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Care Services: Fee-for-service dental care including general dentistry, cosmetic dentistry, and specialized treatments. Patients pay at time of service. The practice accepts cash, check, and credit cards (Visa, MasterCard, Discover).
2. In-House Membership Plan: Annual membership-based dental savings plan with annual fees for Child ($349), Adult ($390), and Periodontal Plans ($708/$827). Members receive regular exams, cleanings, X-rays, and discounts on other procedures.
3. CareCredit Financing: Third-party healthcare financing option allowing patients to pay for procedures over time. Practice offers no interest if paid in full within 6 months on qualifying purchases of $200 or more.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

My Dental Care is a single-location dental practice in Fishers, Indiana that delivers general and family dentistry (preventive cleanings, fillings, crowns, bridges, dentures, gum disease therapy, non-surgical root canals, oral cancer screenings), cosmetic dentistry (porcelain veneers, teeth whitening, Invisalign/clear braces, dental bonding), child dentistry, and dental implant services. Treatment is supported by advanced in-house technology including digital X-rays, intraoral cameras, laser dentistry, microscopes, electric hand-pieces, panoramic X-rays, digital impressions, and paperless charting. The practice also sells an annual in-house membership plan as an alternative to dental insurance.

Product overview

My Dental Care is a dental practice offering a comprehensive suite of dental services as a single unified practice rather than a platform-plus-modules architecture. The core offering is General & Family Dentistry complemented by Cosmetic Dentistry services. General & Family Dentistry encompasses dental bridges, crowns, teeth cleaning, dental fillings, dentures (including immediate, implant retained, and partial varieties), oral cancer exams, oral hygiene, gum disease treatment (including laser therapy and deep teeth cleaning), and non-surgical root canals. Cosmetic Dentistry includes porcelain veneers, teeth whitening, and clear braces/Invisalign. The practice also provides dental implants and child dentistry. Supporting these clinical services is advanced dental technology including digital X-rays (with 1/6th radiation exposure), intraoral cameras, laser dentistry, precision microscopes, and electric hand-pieces. The practice also offers an in-house membership plan as an alternative to traditional insurance.

Differentiator

Problem solved

Functional benefit

Products and services

• General & Family Dentistry Comprehensive dental care services including dental bridges, crowns, teeth cleaning, dental fillings, dentures, oral cancer exams, oral hygiene, gum disease treatment, and non-surgical root canal procedures, provided to individuals and families in the Fishers, Indiana area.
• Cosmetic Dentistry Advanced cosmetic dental treatments including porcelain veneers, teeth whitening, and clear braces (Invisalign) to enhance smile aesthetics, plus dental bonding, inlays, and onlays.
• Dental Implants Tooth replacement solution providing a foundation for replacement teeth that look, feel, and function like natural teeth, for patients with missing teeth in the Fishers, Indiana area.
• Porcelain Veneers Thin ceramic shells bonded directly to front tooth surfaces to improve smile appearance, with durability exceeding a decade with proper care.
• Teeth Whitening Custom bleaching treatment using specialized mouthguards and bleaching agents to brighten teeth without altering tooth structure.
• Clear Braces (Invisalign) Series of clear removable aligners using 3-D computer imaging technology to straighten teeth without metal wires or brackets; average treatment time 9-15 months.
• Dental Crowns Porcelain or porcelain-bonded-to-gold restorations for repairing severely damaged or broken teeth, with treatments lasting 20-30 years.
• Dental Bridges Fixed or removable devices used to replace missing teeth, attached to adjacent natural abutment teeth.
• Dental Fillings Tooth-colored composite resin restorations for treating tooth decay, chipped teeth, and cracked teeth that blend naturally with surrounding teeth.
• Dentures Complete or partial removable dental appliances replacing natural teeth, including conventional dentures, immediate dentures, implant retained dentures, and partial dentures.
• Implant Retained Dentures Dentures secured to dental implants for improved stability during eating, featuring options including ball attachment, bar attachment, and screw-retained dentures.
• Oral Cancer Exam Annual cancer examination screening for oral abnormalities including teratoma, adenocarcinoma, melanoma, and malignant squamous cell carcinoma.
• Gum Disease Laser Therapy Laser-based periodontal therapy offering reduced bleeding, minimized swelling, no charring, and faster healing compared to traditional scalpel methods.
• Deep Teeth Cleaning (Scaling & Root Planing) Non-surgical periodontal treatment removing dental plaque and tartar below the gum line to treat gingivitis and moderate to severe periodontal disease.
• Non-Surgical Root Canal Root canal treatment saving infected teeth by removing diseased pulp, cleaning, and sealing the root canal system with approximately 90% success rate.
• Child Dentistry Pediatric dental care including first dental visits, dental sealants, cavity prevention, and guidance on oral hygiene for children from first birthday through adolescence.
• My Dental Care Membership Plan Membership-based dental savings plan with annual fees ($349 child, $390 adult, $708-$827 periodontal) providing exams, cleanings, X-rays, fluoride treatments, and 15% discount on other dental treatments, without annual caps or waiting periods.
• Dental Technology Services Advanced dental technology-enabled services including digital impressions, digital X-rays, intraoral cameras, laser dentistry, panoramic X-rays, and paperless charting, supporting diagnostic and treatment precision.

Quantifiable outcome

• Digital X-rays result in 1/6th the radiation exposure compared to traditional film X-rays
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Western Dental: Large multi-site DSO offering general, cosmetic, and specialty dentistry including orthodontics and implants. Compares to My Dental Care on broad service breadth and suburban family patient base, though at materially larger scale.
• Dental Care Alliance: DSO supporting affiliated general and specialty dental practices across multiple states. Same fundamental offering — general, cosmetic, hygiene, implants — under affiliated rather than founder-led ownership.
• Great Expressions Dental Centers: Multi-site DSO providing general, cosmetic, and specialty dental services including implants and periodontics. Directly comparable service catalog and patient demographic to My Dental Care's general + cosmetic + perio offering.
• Monarch Dental: Multi-location general and cosmetic dental group. Compares to My Dental Care on the general + cosmetic mix, including clear aligners and whitening services targeted at suburban families.
• Heartland Dental: Largest U.S. dental support organization, supporting general and cosmetic dental practices with non-clinical back-office services. Directly comparable to My Dental Care's service mix (general, cosmetic, hygiene), but operates at multi-site DSO scale.
• ClearChoice Dental Implant Centers: Specialty chain focused on dental implants and full-arch restoration. Directly comparable to the implant-retained denture and dental implant portion of My Dental Care's offering, though ClearChoice is a specialty-only model.
• Pacific Dental Services: Large DSO supporting general dentists and specialists across general, cosmetic, and periodontal services. Overlaps My Dental Care's broad multi-disciplinary offering, particularly general/family + cosmetic under one operational umbrella.
• Bright Now! Dental: Multi-site general and specialty dental chain offering preventive, restorative, cosmetic, and orthodontic services. Service-line overlap with My Dental Care spans general, cosmetic, and Invisalign-style clear aligners.
• Affordable Dentures & Implants: Specialty dental chain focused on dentures and implants — directly comparable to the denture suite and dental implant services that My Dental Care prominently offers (immediate, implant-retained, and partial dentures).
• Aspen Dental: Multi-site DSO offering general dentistry, dentures, and implants. Matches My Dental Care on general/family dentistry plus denture and implant services, but competes on convenience and insurance access rather than independent-practice personalization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MyDentalCareIN
• Instagraminstagram.com/mydentalcare1
• Xx.com/MyDentalCareIN

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Dental Care