Genesys
Genesys is a specialty chemical manufacturer and laboratory services provider for reverse osmosis membrane water treatment, serving industrial RO plant operators and mining operations globally through chemical products, membrane autopsies, and cleaning program design as a business line of H2O Innovation.
- Company typePrivate
- Founded2001
- HeadquartersLas Rozas, Spain
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Genesys does
Genesys is a specialty chemical manufacturer and technical services provider focused exclusively on reverse osmosis (RO) membrane water treatment, operating as a business line of H2O Innovation since the November 2019 acquisition. The company develops and manufactures membrane chemicals including antiscalants, cleaners, fouling prevention formulations, and ancillary boiler and cooling tower products, with branded lines such as Genesol, GenAirClean, and GenMine for mining applications. Its technology portfolio combines proprietary chemical formulations with laboratory services including membrane autopsies, feed water and pre-treatment testing, and custom cleaning program design, executed from laboratories in the UK, Spain, and California.
The business model is hybrid: hardware revenue from specialty chemical sales through a global distributor network across 150+ countries with direct website 'Where to Buy' capability, and professional services revenue from laboratory diagnostics and consulting engagements. The company targets reverse osmosis plant operators facing challenging feed water conditions as its primary segment, with the mining industry as a secondary vertical served through the GenMine sub-brand and proprietary scaling software. Genesys has performed over 2,300 membrane autopsies and published over 50 research papers that anchor its technical authority, and operates under ISO 9001:2015 quality certification.
The firm's strategic positioning relies on domain specialization in RO membrane chemistry, cumulative laboratory expertise, and the distribution scale of the H2O Innovation network, which Genesys shares with approximately 1,100 water treatment experts. Headcount is reported in the 11-50 range across UK manufacturing and Spain/US laboratories, indicating a small but globally distributed industrial supplier. Pricing is not publicly disclosed and customer relationships are mediated primarily through distributors rather than named enterprise contracts.
Genesys firmographics
Firmographics- Name
- Genesys
- Legal name
- Genesys
- Website
- https://genesysro.es
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Genesys is a specialty chemical manufacturer and laboratory services provider for reverse osmosis membrane water treatment, serving industrial RO plant operators and mining operations globally through chemical products, membrane autopsies, and cleaning program design as a business line of H2O Innovation.
- Ownership category
- akta.pro rank
Genesys industry classification
Industry- Product category
- Water Treatment Specialty Chemicals
- SIC
- Services-Testing Laboratories (8734), Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Membrane Treatment Chemicals (RO/NF/UF) (IMAEAJAF)
- akta.pro secondary industry
- Biocides & Disinfection Chemicals (Non-Agricultural) (IMAEAJAL)
Keywords
Where Genesys is headquartered
LocationHeadquarters
- HQ city
- Las Rozas
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Genesys business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Specialty Membrane Chemicals: Development and manufacture of specialty chemicals for reverse osmosis membrane cleaning, fouling prevention, and performance enhancement. Products include antiscalants, cleaners, and ancillary products for boilers and cooling towers.
- Laboratory Testing Services: Cutting-edge membrane testing services including membrane autopsies, water and performance analysis, and cleaning tests at international laboratory facilities.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Genesys product offering
Product offeringCore offering
Genesys develops and manufactures specialty chemicals for reverse osmosis membrane systems, including antiscalants, cleaners (such as the Genesol series), fouling prevention products, and ancillary chemicals for boilers and cooling towers. The company also provides laboratory and consulting services such as membrane autopsies, feed water testing, and custom cleaning program design, primarily serving industrial RO plant operators and the mining sector.
Product overview
Genesys is a specialty chemical manufacturer and service provider for reverse osmosis (RO) membrane systems. The company operates as a business line of H2O Innovation and offers a comprehensive portfolio of membrane chemicals including antiscalants, cleaners, fouling prevention products, and scaling treatments under the Genesol and GenAirClean brands, plus GenMine solutions for mining applications. Alongside its chemical products, Genesys provides laboratory services including membrane autopsies, feed water testing, and cleaning program design, with testing facilities in Spain and California. The offering is organized around three pillars: specialty chemicals for membrane maintenance, technical laboratory services, and mining-specific solutions with associated scaling software.
Differentiator
Problem solved
Functional benefit
Brands
- GenMine: Mining water treatment solutions including antiscalant and cleaning products for optimizing metal extraction and water purification efficiency in mining operations.
- GenAirClean
- Genesol
Products and services
- Membrane Scaling Products Specialty chemical products designed to prevent and treat membrane scaling in reverse osmosis systems, helping maintain membrane performance and longevity for industrial RO plant operators.
- Membrane Fouling Products Chemical formulations to prevent and address membrane fouling issues in RO systems, supporting efficient plant operation for industrial water treatment operators.
- GenAirClean Specialty air cleaning product for membrane system applications, part of the Genesys chemical portfolio for reverse osmosis maintenance.
- Antiscalants Range of antiscalant products that prevent scale formation on RO membranes, enabling plants to operate efficiently in challenging feed water conditions.
- Cleaners (Genesol series) Membrane cleaning chemicals including the Genesol series, designed to remove contaminants and restore membrane performance. The Genesol 61 cellulose acetate cleaner launched December 3, 2024.
- Ancillary Products (Boilers and Cooling Towers) Supporting chemical products for boilers and cooling towers, complementing the core RO membrane chemical portfolio for industrial facilities.
- Membrane Autopsy Service Expert laboratory analysis service examining reverse osmosis membranes to identify damage, fouling, and scaling issues, providing actionable insights for system optimization.
- Feed Water & Pre-Treatment Test Water analysis and pre-treatment testing services to characterize feed water quality and optimize chemical dosing programs for RO systems.
- Cleaning Programme Design Customized cleaning program design services for reverse osmosis systems, developing optimized protocols for membrane maintenance.
- GenMine (Mining Water Treatment Solutions) Specialized mining water treatment solutions including antiscalant and cleaning products optimized for metal extraction and water purification in mining operations.
- Scaling Software Specialized software tool for predicting and managing membrane scaling in mining water treatment applications.
Quantifiable outcome
- 2300+ membrane autopsies performed
- +1 more outcomes
Companies that use Genesys
Customer profileSegments4 records
Ideal customer profiles3 records
Genesys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Genesys partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- H2O InnovationcoreH2O Innovation is the parent company of Genesys, which operates as a business line under the H2O Innovation umbrella. Genesys is 'An H2O Innovation Company'. This is a corporate ownership relationship providing strategic alignment and shared resources across the H2O Innovation group.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Genesys competitors and assessment
Company assessmentBroad incumbents
- Pentair: Pentair's Water Solutions segment manufactures membrane elements, RO systems, and associated chemical/maintenance products for industrial and commercial water treatment. Comparable as a broad incumbent with overlapping chemistry and equipment offerings in the membrane treatment category.
- Ecolab (Nalco Water): Ecolab's Nalco Water division is one of the largest industrial water treatment chemical providers, with broad portfolios spanning antiscalants, cleaners, biocides, and digital monitoring for RO and boiler/cooling systems. It is a broad incumbent overlapping directly with Genesys's chemistry and service offering.
- SUEZ Water Technologies & Solutions: SUEZ's Water Technologies & Solutions division supplies specialty chemicals, antiscalants, cleaners, and membrane services for RO and industrial water treatment globally. It is comparable as a broad incumbent offering the same membrane chemistry category plus larger-scale service and system integration.
- Solenis: Solenis is a specialty chemical manufacturer serving water-intensive industries with antiscalants, cleaners, and microbiological control programs. Comparable as a broad incumbent in industrial water treatment chemistry targeting similar RO, boiler, and cooling-tower use cases.
- Veolia Water Technologies: Veolia Water Technologies supplies specialty chemicals, membrane systems, and aftermarket services for industrial and municipal water treatment, including antiscalants and RO chemistry. Comparable as a broad incumbent with global reach that competes with Genesys's specialty chemical and service portfolio.
Emerging players
- Applied Membranes Inc. Applied Membranes is a US supplier of RO/NF/UF membranes, housings, and specialty cleaning/antiscalant chemicals for industrial water treatment systems. Comparable as an emerging player combining membrane hardware with specialty chemical offerings adjacent to Genesys's product set.
Direct peers
- King Lee Technologies: King Lee Technologies is a US manufacturer of specialty reverse osmosis antiscalants, cleaners, and biocides for industrial water treatment plants. Comparable as a specialist peer with a closely aligned membrane chemistry portfolio targeting RO operators in challenging feed waters.
- BWA Water (a Veolia brand): BWA Water is a UK-based specialty water treatment chemical supplier focused on reverse osmosis antiscalants, cleaners, and biocides for industrial and municipal plants. Directly comparable as a niche peer specializing in RO membrane chemistry with similar product categories and end markets.
- American Water Chemicals: American Water Chemicals is a Florida-based specialty chemical manufacturer producing antiscalants, cleaners, and biocides for membrane systems including RO, NF, and UF. Directly comparable as a specialist peer focused exclusively on membrane treatment chemistry, with similar product structure to Genesys.
- Kurita Water Industries: Kurita Water Industries is a Japanese specialty water treatment chemical and engineering company offering antiscalants, membrane chemicals, and water treatment services for industrial customers globally. Directly comparable as a specialty chemical-and-service peer targeting RO plant operators in challenging feed water conditions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Genesys social profiles
Digital presenceGenesys compliance and trust
Trust signalCompliance1 record
Genesys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genesys leadership team
Management profileNumber of profiles
Genesys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genesys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genesys
What does Genesys do?
Genesys develops and manufactures specialty chemicals for reverse osmosis membrane systems, including antiscalants, cleaners (such as the Genesol series), fouling prevention products, and ancillary chemicals for boilers and cooling towers. The company also provides laboratory and consulting services such as membrane autopsies, feed water testing, and custom cleaning program design, primarily serving industrial RO plant operators and the mining sector.
Is Genesys a public or private company?
Genesys is a private company. It is classified as corporate owned and is currently operating.
When was Genesys founded?
Genesys was founded in 2001. It employs 11 to 50 people.
Where is Genesys based?
Genesys is headquartered in Las Rozas, Spain, in the Europe region.
How does Genesys make money?
Two revenue lines are on record. Specialty Membrane Chemicals are the primary driver. The others are laboratory Testing Services.
Who are Genesys's main competitors?
Broad incumbents on record are Pentair, Ecolab (Nalco Water), SUEZ Water Technologies & Solutions, Solenis and Veolia Water Technologies. Applied Membranes Inc. is listed as an emerging player. Direct peers are King Lee Technologies, BWA Water (a Veolia brand), American Water Chemicals and Kurita Water Industries.
Does Genesys have an API?
No public API is recorded for Genesys.
What industry is Genesys in?
Genesys's product category is Water Treatment Specialty Chemicals. Its primary akta.pro industry code is IMAEAJAF, Membrane Treatment Chemicals (RO/NF/UF), with a secondary code of IMAEAJAL, Biocides & Disinfection Chemicals (Non-Agricultural). Its SIC code is 8734.