Insafe
Insafe is a Brussels-based European non-profit network coordinating national Safer Internet Centres across 30+ countries under the EU's BIK+ strategy, delivering child online safety awareness, helplines, youth participation, and educational resources, funded by the European Commission.
- Company typePrivate
- Founded2005
- HeadquartersBrussels, Belgium
- Headcount—
- GTM typeB2C
- OfferingServices
What Insafe does
Insafe is a Brussels-based European network organization, founded in 2005, that coordinates national Safer Internet Centres (SICs) across the 27 EU Member States plus Iceland and Norway, with extended reach into Albania, North Macedonia, Moldova, Serbia, Turkiye, Ukraine, and the United Kingdom. It operates under the European Commission's Better Internet for Kids+ (BIK+) strategy adopted in May 2022 and is managed by the Commission's Directorate-General for Communications Networks, Content and Technology (DG CONNECT). Its core product surface is the Better Internet for Kids portal (better-internet-for-kids.europa.eu), which aggregates policy coordination, the Knowledge Hub, segmented Learning Corners, the BIK Youth Programme, the quarterly BIK Bulletin, and dedicated guides on apps, age assurance, online/video games, and positive online content, complemented by the DSAforYOUth toolkit. National SICs deliver awareness raising, helplines, hotlines (in cooperation with INHOPE), and youth participation services, supported by recurring campaigns such as Safer Internet Day and the annual hybrid Safer Internet Forum in Brussels.
The organization does not operate a commercial revenue or pricing model. It is funded through European Commission grants under the BIK+ strategy, and all services are provided free of charge to end users. The end-user base comprises three primary persona segments: children and youth, parents and caregivers, and teachers and educators, each addressed through tailored learning content and resource modules. No proprietary technology stack, patents, AI/ML systems, integrations, or commercial APIs are disclosed; the offering is fundamentally an awareness, education, policy-coordination, and victim-support network rather than a software product. Strategic partners include the European Commission's DG CONNECT as principal funder and policy principal, INHOPE as the complementary hotline network, and the Nordic SICs (Denmark, Finland, Sweden) for regional cooperation.
Insafe firmographics
Firmographics- Name
- Insafe
- Legal name
- Insafe
- Website
- https://saferinternet.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- Insafe is a Brussels-based European non-profit network coordinating national Safer Internet Centres across 30+ countries under the EU's BIK+ strategy, delivering child online safety awareness, helplines, youth participation, and educational resources, funded by the European Commission.
- Ownership category
- akta.pro rank
Insafe industry classification
Industry- Product category
- Online Child Safety Services
- NAICS
- Child and Youth Services (62411), Educational Services (611)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting) (EDAJAMAJ)
- akta.pro secondary industries
- Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL), Content Moderation, Safe Messaging & Classroom Communication Safety (EDAFALAE), On-Call Security & Safety Monitoring / Alerts (EDAIAMAH)
Keywords
Where Insafe is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Markets served
Insafe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Insafe product offering
Product offeringCore offering
Insafe coordinates a network of national Safer Internet Centres (SICs) across 27 EU Member States, Iceland, and Norway that deliver awareness raising, helpline, hotline, and youth participation services for child online safety. The Better Internet for Kids (BIK+) platform serves as the central policy and resource hub, offering educational content, guides, toolkits, and campaigns to children, parents, and educators across Europe.
Product overview
Better Internet for Kids (BIK+) is an EU strategy coordinated through a central portal platform and supported by a network of national Safer Internet Centres (SIC) across Europe. The offering consists of the core BIK+ platform providing policy coordination, the SIC network delivering country-specific awareness, helpline, hotline, and youth participation services, and a suite of educational resources including the BIK Youth Programme, Knowledge Hub, Learning Corners, and various guides (apps, age assurance, online games). The BIK Bulletin serves as the quarterly communications vehicle for updates.
Differentiator
Problem solved
Functional benefit
Products and services
- Better Internet for Kids (BIK+) The EU strategy for a Better Internet for Kids (BIK+) aims to improve age-appropriate digital services and ensure every child is protected, empowered, and respected online. It serves as the central platform coordinating policy, resources, and national Safer Internet Centres across Europe.
- Safer Internet Centres (SIC) National centres providing awareness raising, helpline, hotline, and youth participation services. Active across EU Member States, Iceland, and Norway, connecting users with country-specific resources and support for online safety issues including cyberbullying, grooming, harassment, and illegal content.
- BIK Youth Programme A programme offering young people a platform to share their ideas on making the internet safer and better for everyone, ensuring youth participation in the BIK agenda through youth panellists and structured consultation with European policymakers.
Quantifiable outcome
- Over 95,000 students participated in SuperDigiSchool digital lesson in 2025; over 165,000 students reached over two years
- +1 more outcomes
Companies that use Insafe
Customer profileSegments3 records
Ideal customer profiles3 records
Insafe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Insafe partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- European Commission (DG CONNECT)coreThe Better Internet for Kids portal and BIK+ strategy are managed by the European Commission's Directorate-General for Communications Networks, Content and Technology (DG CONNECT). The EC provides funding and strategic direction for the Insafe/INHOPE network of Safer Internet Centres.
- INHOPEcoreInsafe and INHOPE operate as complementary networks within the European Safer Internet ecosystem. Insafe focuses on awareness raising, helplines, and youth participation while INHOPE coordinates hotlines for reporting illegal content.
- Nordic Safer Internet Centres NetworkminorNordic SICs (Denmark, Finland, Sweden) meet periodically to share trends, strengthen cooperation on internet safety topics, and collaborate on regional initiatives.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Insafe competitors and assessment
Company assessmentDirect peers
- Common Sense Media: US-based nonprofit providing age-based media reviews, parental guidance, and digital citizenship curriculum for schools. Directly comparable value proposition (parents and educators as primary users) with similar non-commercial, awareness-led business model.
- Childnet International: UK-based charity delivering online safety education, helpline-like resources, and youth participation programs. Closely comparable mission (children's online safety) and similar delivery model (awareness, education, professional training for teachers).
- INHOPE: Direct operational counterpart: the international association of internet hotlines for reporting CSAM and other illegal content. Insafe and INHOPE are described as complementary networks within the European Safer Internet ecosystem, splitting awareness/helplines (Insafe) and hotlines (INHOPE).
- Internet Watch Foundation (IWF): UK-based hotline for reporting child sexual abuse material online; member of INHOPE. Operates the same hotline/awareness service model that Insafe coordinates across EU member states, with comparable UK-EU safety stack involvement.
- Internet Matters: UK not-for-profit providing online safety guidance and resources specifically for parents, mirroring the parent/caregiver leg of Insafe's three-segment audience model (children, parents, educators).
- Stop It Now! UK & Ireland: Helpline and prevention service addressing child sexual abuse, operated in partnership with the Lucy Faithfull Foundation. Directly comparable as a child-protection helpline focused on prevention and reporting within European jurisdictions.
- Family Online Safety Institute (FOSI): Global non-profit convening industry, government, and academia around online safety best practices. Closely comparable in mission (industry-policy-academia convening function) and in hosting annual forums analogous to Insafe's Safer Internet Forum.
Regional players
- Netsafe (New Zealand): New Zealand's national online safety organization providing helpline, reporting, and education services; structurally analogous to a single national Safer Internet Centre, useful as a regional peer for country-level service models.
Broad incumbents
- eSafety Commissioner (Australia): Australian statutory regulator and complaints body for online safety, operating a reporting scheme and educational portal for parents/educators. Comparable on the policy and education side but with statutory enforcement powers far beyond Insafe's awareness/remit.
- National Center for Missing & Exploited Children (NCMEC): US-based organization running the CyberTipline for reporting child exploitation, with broader child welfare mandate. Comparable in running helpline-style reporting infrastructure tied to law enforcement, but as a larger US incumbent with a much wider scope than Insafe's EU awareness focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Insafe social profiles
Digital presenceInsafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Insafe leadership team
Management profileNumber of profiles
Insafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Insafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Insafe
What does Insafe do?
Insafe coordinates a network of national Safer Internet Centres (SICs) across 27 EU Member States, Iceland, and Norway that deliver awareness raising, helpline, hotline, and youth participation services for child online safety. The Better Internet for Kids (BIK+) platform serves as the central policy and resource hub, offering educational content, guides, toolkits, and campaigns to children, parents, and educators across Europe.
Is Insafe a public or private company?
Insafe is a private company. It is classified as state government owned and is currently operating.
When was Insafe founded?
Insafe was founded in 2005.
Where is Insafe based?
Insafe is headquartered in Brussels, Belgium, in the Europe region.
Who are Insafe's main competitors?
Direct peers on record are Common Sense Media, Childnet International, INHOPE, Internet Watch Foundation (IWF), Internet Matters, Stop It Now! UK & Ireland and Family Online Safety Institute (FOSI). Netsafe (New Zealand) is listed as a regional player. Broad incumbents are eSafety Commissioner (Australia) and National Center for Missing & Exploited Children (NCMEC).
Does Insafe have an API?
No public API is recorded for Insafe.
What industry is Insafe in?
Insafe's product category is Online Child Safety Services. Its primary akta.pro industry code is EDAJAMAJ, Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting), with a secondary code of EDAJAIAL, Student Support Hotlines & Digital Wellbeing Tools. Its NAICS code is 62411 and its SIC code is 8300.