ALIFEDESIGN

What ALIFEDESIGN does

ALIFEDESIGN is a privately held South Korean direct-to-consumer travel and lifestyle accessories company operated by Alif Co., Ltd. Registered in Seoul in 2015, it serves individual consumers, travelers, and commuters through owned Korean and English e-commerce stores. Its catalog is organized into LOOK & foldable sunglasses, PACK & bags and organizers, SLEEP & neck pillows and eye masks, and & MORE luggage belts, locks, tags, and small travel accessories. (Primary source:.)

The product range relies on functional design rather than software: collapsible frames and bags, UV400 and polarized lenses, water-repellent fabrics, memory-foam support, luggage attachment and organization features, and TSA-approved locks. The portfolio includes the nunnu and ALIFE foldable eyewear lines, PT FEB and TAGBAG bags, INDEX and CITY pouch sets, SLEEPILO MF, SLEEPATCH B, luggage belts, locks, and tags. (Primary source:.)

ALIFEDESIGN monetizes the catalog through one-time unit purchases. Prices range from approximately KRW 6,000 for small travel accessories to KRW 128,000 for foldable sunglasses, and volume discounts are shown on some sunglasses. (Primary source: WX4Y5SYZJ.)

Name

ALIFEDESIGN

Legal name

주식회사 알리프

Website

https://alifedesign.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ALIFEDESIGN is a South Korean direct-to-consumer travel-accessories company selling compact, foldable eyewear, bags, organizers, comfort products, locks, and tags to travelers and general consumers through owned online stores in Korea and internationally.

Ownership category

akta.pro rank

Product category

Travel Accessories

NAICS

Luggage and Leather Goods Retailers (458320)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

akta.pro secondary industries

Sunglasses (Non-Prescription) (CRAAAKAB), Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE), Backpacks & Travel Bags (CRAAAJAB), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Travel accessories
• Foldable sunglasses
• Foldable travel bags
• Luggage organizers
• Travel comfort products

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of travel and lifestyle accessories through owned online store. Products include foldable sunglasses, travel bags, neck pillows, eye masks, and travel accessories. Sales are primarily one-time product purchases with optional membership accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ALIFEDESIGN designs, manufactures (via Korean manufacturing partners), and retails compact, foldable travel and lifestyle accessories directly to consumers through its owned online stores. Its catalog spans foldable UV400 polarized sunglasses (nunnu sub-brand), water-repellent foldable duffle/cross bags and packing pouches, memory-foam neck pillows and sleep eye masks, and supporting travel essentials such as luggage belts, TSA-approved locks, and luggage tags/dolls. All items are organized under four brand pillars (LOOK &, PACK &, SLEEP &, & MORE) and sold primarily as one-time purchases to South Korean and international travelers via Korean and English e-commerce sites.

Product overview

ALIFEDESIGN is a single-brand travel and lifestyle goods company that manufactures and sells a unified portfolio of smart, compact travel accessories. The product line is organized across four main brand categories: (1) LOOK & — foldable sunglasses including the nunnu sub-brand (FOLD S1, S2, S3) and the ALIFE base model, all featuring UV400/polarized lenses and compact carry cases; (2) PACK & — foldable bags (PT FEB Duffle, PT FEB Cross Bag, FEB Duffle, TAGBAG Sanita Duffle), in-luggage pouches (INDEX String Pouch 3-Set, CITY String Pouch 3-Set); (3) SLEEP & — travel comfort accessories (SLEEPILO MF memory foam neck pillow, SLEEPATCH B eye mask); and (4) & MORE — travel essentials including luggage belts (HF 2-WAY, HF, HA), travel locks (HF Travel Lock, HF TSA Travel Lock), name tags/luggage dolls (HF, DC, HW collections), and smart travel accessories (TRIPORTER, BOTTLE CLICK, JACKET GRIPPER, HF LUGGAGE PORTER). All products share a design philosophy of compact, functional, travel-ready goods with a focus on everyday usability and portability.

Differentiator

Problem solved

Functional benefit

Brands

• nunnu: Sub-brand for foldable sunglasses (LOOK & line), featuring UV400 polarized and UV400 protected compact foldable eyewear.
• INDEX
• CITY
• SLEEPILO
• SLEEPATCH
• PT FEB
• TAGBAG
• FEB
• HF
• HA
• DC
• HW
• REXI

Products and services

• Foldable Sunglasses (LOOK & / nunnu and ALIFE lines) Foldable UV400 polarized sunglasses available across the nunnu FOLD S1, S2, S3 tiers and the ALIFE base model, with TR frames, stainless-steel temples, and compact aluminum/PP carabiner carry cases. Targeted at travelers and outdoor users seeking compact, polarized UV protection.
• Foldable Travel Bags (PACK & — PT FEB Duffle, PT FEB Cross Bag, FEB Duffle, TAGBAG Sanita) Foldable duffle and cross-body bags ranging from 30L to 45L, made from water-repellent polyester or antimicrobial-coated nylon, with adjustable straps, handle-through pockets, and lockable zipper heads. Designed for travelers who need secondary luggage or a packable extra bag.
• In-Luggage Packing Pouches (INDEX and CITY String Pouch 3-Sets) Sets of three water-repellent polyester packing organizers in graduated sizes, sold as INDEX color-themed sets or CITY city-themed sets (Barcelona, New York, Sydney; Amsterdam, Berlin, Bangkok). Designed to categorize clothing and travel items inside a suitcase.
• SLEEPILO MF Memory Foam Neck Pillow Premium slow-rebound memory-foam travel neck pillow with a soft-touch microfiber cover (80% cotton / 20% polyester), snap-button alignment, and a compact washable carry pouch. Targeted at travelers seeking neck/head support on flights and long transit.
• SLEEPATCH B Eye Mask Ultra-lightweight 34 g eye mask made from soft-touch Velboa microfiber, with an elastic band and an EVA zip carry pouch. Marketed as a sleep aid for travel and rest.
• HF TSA Travel Lock TSA-approved 3-digit combination padlock with a metal body (2.9 x 6 x 1.4 cm, 79 g) recognized by airport security for authorized inspection of checked luggage. Sold as a standalone travel security accessory.
• HF Travel Lock (Standard) Compact metal-body padlock (2.5 x 5.5 x 1.2 cm, 48 g) for securing luggage, backpacks, and travel bags, sold as a non-TSA general-purpose alternative to the HF TSA Travel Lock.
• HF Luggage Belt (Velcro) and HA Luggage Belt Velcro-closure luggage belts (5 x 200 cm max) made from EHG PVC and PP webbing, plus the HF 2-WAY Luggage Belt with metal buckle (5 x 103 cm max). Designed to secure, compress, and add visibility to checked luggage.
• Luggage Tags and Luggage Dolls (HF, DC, HW collections) Card-size and compact PVC luggage tags, TR-material luggage dolls, and themed designer-collection (DC) luggage dolls and tags featuring city/landmark motifs (Route 66, Stockholm, Sydney, Tokyo, Eiffel). Sold as luggage-identification accessories in the Name Tag category.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• CJ 대한통운 (CJ Korea Express)coreChannel Partner/ Reseller/ DistributorPrimary shipping and delivery partner for order fulfillment within South Korea. Handles domestic parcel delivery for all customer orders.
• 나이스페이 (NICE Pay)coreTechnology or IntegrationPayment service provider for processing credit card and online transactions securely.
• 아임웹 (Imweb)coreTechnology or IntegrationWebsite hosting and e-commerce platform provider powering the ALIFEDESIGN online stores (both Korean and English versions).

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Eagle Creek: Long-established travel gear brand specializing in packing organizers, duffels, and travel accessories. Direct product overlap with ALIFEDESIGN's PACK & line but as a much larger, multi-channel incumbent rather than a niche DTC player.
• Samsonite: Global leader in luggage and travel goods with extensive retail and wholesale distribution. Operates as a broad incumbent whose portfolio overlaps with ALIFEDESIGN's bags and travel accessories categories.

Direct peers

• AWAY: DTC travel brand known for luggage and travel accessories with strong design identity and lifestyle marketing. Directly comparable business model and category overlap with ALIFEDESIGN's travel goods focus.
• Bellroy: Design-driven accessories brand offering minimalist wallets, backpacks, and travel bags. Comparable in its design-led, premium-positioning and multi-category DTC approach; overlaps with ALIFEDESIGN's PACK & and & MORE categories.
• Matador: Specialist in ultra-packable travel gear including foldable dry bags, pocket blankets, and packable bottles. Closely matches ALIFEDESIGN's foldable/portable product philosophy and DTC e-commerce go-to-market.
• Peak Design: Design-led DTC brand selling premium travel packs, everyday bags, and mobile accessories. Highly comparable to ALIFEDESIGN's design-first, miniaturization-focused positioning across bags and travel accessories, though it operates at significantly larger scale.
• Herschel Supply Co. Design-focused backpacks and travel goods brand with strong lifestyle positioning and global retail presence. Comparable to ALIFEDESIGN in design-led positioning across backpacks and travel accessories, though at much larger scale.
• Timbuk2: Bay Area-based bag brand specializing in messenger bags, backpacks, and travel packs with direct-to-consumer and retail presence. Comparable product overlap with ALIFEDESIGN's bags and travel accessories categories.

Emerging players

• Paravel: DTC travel brand offering luggage and travel accessories with sustainability-led design. Comparable in DTC travel-accessories focus and category overlap with ALIFEDESIGN's travel goods portfolio.
• Troubadour: Premium design-led travel and lifestyle accessories brand. Closely comparable niche DTC positioning to ALIFEDESIGN's premium foldable sunglasses and bags, though UK-based with focus on European and US markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ALIFEDESIGN.INC
• Instagraminstagram.com/alifedesign
• Pinterestpin.it/4obgXUoEQ
• LinkedInlinkedin.com/company/alifedesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALIFEDESIGN