Camp Rainbow Gold

What Camp Rainbow Gold does

Camp Rainbow Gold is a private, Idaho-based nonprofit founded in 1984 that provides free, medically supported residential camp experiences to children diagnosed with cancer (ages 6-17), their siblings, and their families. Its core programs comprise Youth Oncology Camp, Teen Oncology Camp, Sibling Camp, and Family Camp (summer and fall sessions), all delivered at Hidden Paradise, a 172-acre purpose-built, ADA-accessible camp property in Fairfield, Idaho acquired in 2019. The 172-acre facility includes 12 ADA-compliant cabins, an on-site Health Center (built with Blue Cross of Idaho funding), adaptive bike trails, a 3D archery course, a ropes course, an equestrian area, and accessible sports courts, with on-site medical staff enabling children with medically fragile conditions to attend.

The organization is funded entirely through donations, foundation grants, and fundraising events (principally the Share Your Heart Ball gala and Albertsons Boise Open ticket partnership). Operating costs are supported by individual giving, corporate sponsors, and major foundation grants — including $500,000 from the M.J. Murdock Charitable Trust, $2.1 million from Blue Cross of Idaho, and a $1 million matching gift from the Tom and Mary Tomlinson Foundation. Year-round staff is small (11-50 employees), with 300+ volunteers contributing over 15,000 hours annually and a 73% volunteer return rate exceeding the 65% national average. Distribution is direct: families register via CampDoc.com and interest forms, and the facility is also leased to other Idaho nonprofits (Camp Hope, Camp River Run, AdaptAble, AAC, NEXT, Sunrise Retreats) serving populations with medical, physical, or emotional challenges, creating a multi-tenant use of the Hidden Paradise infrastructure.

Name

Camp Rainbow Gold

Legal name

Camp Rainbow Gold, Inc.

Website

https://camprainbowgold.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Camp Rainbow Gold is a 1984-founded Idaho nonprofit providing free, medically supported residential camp experiences to children diagnosed with cancer, their siblings, and families at its 172-acre Hidden Paradise facility in Fairfield, Idaho.

Ownership category

akta.pro rank

Product category

Pediatric Oncology Camp Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Child and Youth Services (624110), Child and Youth Services (62411)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Group Camping & Scout Camps (THAGAOAI)

akta.pro secondary industries

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Pediatric oncology camp
• Nonprofit family services
• Accessible camp programs
• Medically supervised camp
• Cancer support services

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual and Corporate Donations: Camp Rainbow Gold is funded entirely through donations from individuals, foundations, and corporations. Every camp program is offered completely free of charge to families. The organization runs annual fundraising events including the Share Your Heart Ball.
2. Foundation and Trust Grants: Major grants from charitable foundations such as M.J. Murdock Charitable Trust ($500,000 grant) and Blue Cross of Idaho ($2.1 million commitment over three years) support capital campaigns and operational costs.
3. Event Fundraising: Annual events including Share Your Heart Ball, Albertsons Boise Open ticket sales, restaurant fundraisers (Red Robin, Papa Murphy's), and community fundraising events generate donations and awareness.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Camp Rainbow Gold provides free, medically-supervised residential camp experiences for Idaho children diagnosed with cancer and their families, including Youth Oncology Camp (ages 6-12), Teen Oncology Camp (ages 13-17), Sibling Camp, and Family Camp. All programs are offered completely free of charge to participants and are delivered at Hidden Paradise, the organization's 172-acre medically-designed, ADA-accessible camp property in Fairfield, Idaho, with on-site medical staff and adaptive recreation facilities.

Product overview

Camp Rainbow Gold operates a suite of free camp programs for children diagnosed with cancer and their families, including Youth Oncology Camp (ages 6-12), Teen Oncology Camp (ages 13-17), Sibling Camp, and Family Camp (summer and fall sessions). All programs are provided at no cost to participants and take place at Hidden Paradise, the organization's 172-acre medically-designed, accessible camp property in Fairfield, Idaho. The programs are supported through fundraising events including the annual Share Your Heart Ball gala.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Oncology Camp A week-long residential camp experience for children ages 6-12 who have received a cancer diagnosis, offering activities such as archery, horseback riding, hiking, fishing, and arts and crafts in a medically supportive environment with on-site medical staff.
• Teen Oncology Camp A week-long residential camp experience for teens ages 13-17 who have received a cancer diagnosis, providing a break from medical appointments and hospital visits with age-appropriate activities and peer support.
• Sibling Camp A dedicated camp program for brothers and sisters of children who have been diagnosed with pediatric cancer, acknowledging and supporting the unique experiences of siblings in the family cancer journey.
• Family Camp Camping experiences for families who have experienced pediatric cancer, including summer and fall family camp sessions that allow the entire family to connect, heal, and create memories together.
• Hidden Paradise Camp Facility A 172-acre medically-designed, adaptive, accessible camp property located in Fairfield, Idaho, serving as the permanent home for Camp Rainbow Gold and providing facilities for other nonprofits serving populations with medical, physical, or emotional challenges. Includes 12 ADA-compliant cabins, health center, equestrian area, ropes course, adaptive bike trails, and capacity for up to 200 people.
• Share Your Heart Ball The organization's largest annual fundraising event featuring gala dinner, live music, and auction to support Camp Rainbow Gold programs and operations.

Quantifiable outcome

• 179 participants hosted at Hidden Paradise in 2023, with all programs offered free of charge
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• The Church of Jesus Christ of Latter-day SaintsminorStrategic or Co-development Partner · 1 January 2025Sponsor of Light the World Giving Machines. Camp Rainbow Gold was featured in Idaho's Giving Machines (located at Grove Plaza Boise, Indian Creek Plaza Caldwell, Village at Meridian) during 2025 holiday season. 100% of donations went directly to Camp Rainbow Gold.
• CBH HomescoreStrategic or Co-development Partner · 1 January 2024Led 'Project Gold' initiative to build 6 fully ADA-compliant cabins at Hidden Paradise in just 3 days. Involved 160 volunteers and 1,128 trades. Cabin project won third place at Idaho Business Review's Top Project awards. Heart-shaped signs designed by Arielle McCormick (Creative Director) and hand-painted by Shelby Bond (Graphic Designer) now grace cabin doors.
• Sunrise RetreatsminorChannel Partner/ Reseller/ Distributor · 1 January 2021Idaho organization offering 3-day retreats for widows. First lease group to host programs at Hidden Paradise. Founded by Marni Henderson, the organization provides healing, rest, connections, and hope for widowed community members.
• Blackrock HomescoreStrategic or Co-development PartnerBuilding 12 new cabins and 2 shower houses (all ADA accessible) at Hidden Paradise as part of the capital campaign. Part of the vision to create Idaho's medical camp.
• Andersen ConstructionminorImplementation/ SI/ Consulting PartnerConstruction company contracted to build the new Med Shack at Hidden Paradise during summer.
• Swiftsure RanchminorStrategic or Co-development PartnerPartnership providing horseback riding activities for campers at Hidden Paradise. Contributed to the magical camp experience with equestrian programming.
• Children's Oncology Camps of America (COCA)coreStrategic or Co-development PartnerNational network of oncology camps that Camp Rainbow Gold participates in. Staff attend annual conferences (e.g., Spokane, Washington) for best practice sharing, professional development, and community building with other oncology camp organizations.
• Hidden Paradise Partner OrganizationsminorChannel Partner/ Reseller/ DistributorMultiple Idaho nonprofits lease Hidden Paradise facilities including Camp Hope (children with epilepsy), Camp River Run (children with complex medical conditions), AdaptAble (children with limb differences or amputations), AAC (children who use communication devices), NEXT (families of children with disabilities).
• Mirror StudiosminorOthersProduced the 'I Get to be Me' video for Share Your Heart Ball, Camp Rainbow Gold's biggest fundraising event of the year.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hole in the Wall Gang Camp: Connecticut-based SeriousFun member camp founded by Paul Newman for children with serious illnesses including cancer. Comparable free, medically-supported residential camp serving pediatric oncology populations with similar family programming.
• Camp Korey: Washington-state SeriousFun member camp serving children with serious medical conditions free of charge. Comparable Pacific Northwest pediatric medical camp with residential programming and medically supportive environment.
• Camp Sunshine: Maine-based retreat camp for children with life-threatening illnesses and their families, offering free year-round programs. Comparable retreat-style pediatric illness camp model with strong volunteer base and medically supported programs.
• Camp Mak-A-Dream: Montana-based oncology camp serving children, teens, young adults, and families impacted by cancer, free of charge. Comparable medically-supported residential camp with similar program structure including youth, teen, and family sessions.
• SeriousFun Children's Network: Global network of camps serving children with serious medical conditions including cancer, founded by Paul Newman. Most directly comparable peer given similar medically-supported camp model serving pediatric oncology populations and serving as a network of member camps.
• Camp Quality USA: National nonprofit running free summer camps and year-round programs for children with cancer and their families. Comparable as a pediatric oncology camp organization with similar volunteer-driven model and free programming.
• Flying Horse Farms: Ohio-based camp serving children with serious illnesses and their families, free of charge, with medical facility on-site. Comparable medically-supported pediatric illness camp with similar capital campaign model and family-inclusive programming.
• Camp Periwinkle: Texas-based weeklong camp for children with cancer and other life-threatening illnesses, affiliated with Texas Children's Hospital. Comparable free pediatric oncology camp with strong hospital/medical partnership and volunteer-driven model.

Regional players

• Sunrise Retreats: Idaho nonprofit offering 3-day retreats for widows and first lease group partner hosting programs at Camp Rainbow Gold's Hidden Paradise. Comparable regional Idaho-based retreat nonprofit leveraging the same Hidden Paradise facility.

Broad incumbents

• Candlelighters Childhood Cancer Foundation: National nonprofit network supporting families of children with cancer through information, advocacy, and local chapter programs. Comparable as a major pediatric cancer support organization competing for the same donor base, though operates through family support rather than direct camp programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_BeAuYTytDzh1sa1U6T79w
• Facebookfacebook.com/CampRainbowGoldInc
• LinkedInlinkedin.com/company/camp-rainbow-gold-inc
• Instagraminstagram.com/camprainbowgold

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camp Rainbow Gold