Camp Rainbow Gold
Camp Rainbow Gold is a 1984-founded Idaho nonprofit providing free, medically supported residential camp experiences to children diagnosed with cancer, their siblings, and families at its 172-acre Hidden Paradise facility in Fairfield, Idaho.
- Company typePrivate
- Founded1984
- HeadquartersBoise, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Camp Rainbow Gold does
Camp Rainbow Gold is a private, Idaho-based nonprofit founded in 1984 that provides free, medically supported residential camp experiences to children diagnosed with cancer (ages 6-17), their siblings, and their families. Its core programs comprise Youth Oncology Camp, Teen Oncology Camp, Sibling Camp, and Family Camp (summer and fall sessions), all delivered at Hidden Paradise, a 172-acre purpose-built, ADA-accessible camp property in Fairfield, Idaho acquired in 2019. The 172-acre facility includes 12 ADA-compliant cabins, an on-site Health Center (built with Blue Cross of Idaho funding), adaptive bike trails, a 3D archery course, a ropes course, an equestrian area, and accessible sports courts, with on-site medical staff enabling children with medically fragile conditions to attend.
The organization is funded entirely through donations, foundation grants, and fundraising events (principally the Share Your Heart Ball gala and Albertsons Boise Open ticket partnership). Operating costs are supported by individual giving, corporate sponsors, and major foundation grants — including $500,000 from the M.J. Murdock Charitable Trust, $2.1 million from Blue Cross of Idaho, and a $1 million matching gift from the Tom and Mary Tomlinson Foundation. Year-round staff is small (11-50 employees), with 300+ volunteers contributing over 15,000 hours annually and a 73% volunteer return rate exceeding the 65% national average. Distribution is direct: families register via CampDoc.com and interest forms, and the facility is also leased to other Idaho nonprofits (Camp Hope, Camp River Run, AdaptAble, AAC, NEXT, Sunrise Retreats) serving populations with medical, physical, or emotional challenges, creating a multi-tenant use of the Hidden Paradise infrastructure.
Camp Rainbow Gold firmographics
Firmographics- Name
- Camp Rainbow Gold
- Legal name
- Camp Rainbow Gold, Inc.
- Website
- https://camprainbowgold.org
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Camp Rainbow Gold is a 1984-founded Idaho nonprofit providing free, medically supported residential camp experiences to children diagnosed with cancer, their siblings, and families at its 172-acre Hidden Paradise facility in Fairfield, Idaho.
- Ownership category
- akta.pro rank
Camp Rainbow Gold industry classification
Industry- Product category
- Pediatric Oncology Camp Services
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214), Child and Youth Services (624110), Child and Youth Services (62411)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Group Camping & Scout Camps (THAGAOAI)
- akta.pro secondary industries
- Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)
Keywords
Where Camp Rainbow Gold is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Camp Rainbow Gold business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Individual and Corporate Donations: Camp Rainbow Gold is funded entirely through donations from individuals, foundations, and corporations. Every camp program is offered completely free of charge to families. The organization runs annual fundraising events including the Share Your Heart Ball.
- Foundation and Trust Grants: Major grants from charitable foundations such as M.J. Murdock Charitable Trust ($500,000 grant) and Blue Cross of Idaho ($2.1 million commitment over three years) support capital campaigns and operational costs.
- Event Fundraising: Annual events including Share Your Heart Ball, Albertsons Boise Open ticket sales, restaurant fundraisers (Red Robin, Papa Murphy's), and community fundraising events generate donations and awareness.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | All programs are free for qualified families |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Camp Rainbow Gold product offering
Product offeringCore offering
Camp Rainbow Gold provides free, medically-supervised residential camp experiences for Idaho children diagnosed with cancer and their families, including Youth Oncology Camp (ages 6-12), Teen Oncology Camp (ages 13-17), Sibling Camp, and Family Camp. All programs are offered completely free of charge to participants and are delivered at Hidden Paradise, the organization's 172-acre medically-designed, ADA-accessible camp property in Fairfield, Idaho, with on-site medical staff and adaptive recreation facilities.
Product overview
Camp Rainbow Gold operates a suite of free camp programs for children diagnosed with cancer and their families, including Youth Oncology Camp (ages 6-12), Teen Oncology Camp (ages 13-17), Sibling Camp, and Family Camp (summer and fall sessions). All programs are provided at no cost to participants and take place at Hidden Paradise, the organization's 172-acre medically-designed, accessible camp property in Fairfield, Idaho. The programs are supported through fundraising events including the annual Share Your Heart Ball gala.
Differentiator
Problem solved
Functional benefit
Products and services
- Youth Oncology Camp A week-long residential camp experience for children ages 6-12 who have received a cancer diagnosis, offering activities such as archery, horseback riding, hiking, fishing, and arts and crafts in a medically supportive environment with on-site medical staff.
- Teen Oncology Camp A week-long residential camp experience for teens ages 13-17 who have received a cancer diagnosis, providing a break from medical appointments and hospital visits with age-appropriate activities and peer support.
- Sibling Camp A dedicated camp program for brothers and sisters of children who have been diagnosed with pediatric cancer, acknowledging and supporting the unique experiences of siblings in the family cancer journey.
- Family Camp Camping experiences for families who have experienced pediatric cancer, including summer and fall family camp sessions that allow the entire family to connect, heal, and create memories together.
- Hidden Paradise Camp Facility A 172-acre medically-designed, adaptive, accessible camp property located in Fairfield, Idaho, serving as the permanent home for Camp Rainbow Gold and providing facilities for other nonprofits serving populations with medical, physical, or emotional challenges. Includes 12 ADA-compliant cabins, health center, equestrian area, ropes course, adaptive bike trails, and capacity for up to 200 people.
- Share Your Heart Ball The organization's largest annual fundraising event featuring gala dinner, live music, and auction to support Camp Rainbow Gold programs and operations.
Quantifiable outcome
- 179 participants hosted at Hidden Paradise in 2023, with all programs offered free of charge
- +4 more outcomes
Companies that use Camp Rainbow Gold
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles6 records
Camp Rainbow Gold technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Camp Rainbow Gold partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- The Church of Jesus Christ of Latter-day SaintsminorSponsor of Light the World Giving Machines. Camp Rainbow Gold was featured in Idaho's Giving Machines (located at Grove Plaza Boise, Indian Creek Plaza Caldwell, Village at Meridian) during 2025 holiday season. 100% of donations went directly to Camp Rainbow Gold.
- CBH HomescoreLed 'Project Gold' initiative to build 6 fully ADA-compliant cabins at Hidden Paradise in just 3 days. Involved 160 volunteers and 1,128 trades. Cabin project won third place at Idaho Business Review's Top Project awards. Heart-shaped signs designed by Arielle McCormick (Creative Director) and hand-painted by Shelby Bond (Graphic Designer) now grace cabin doors.
- Sunrise RetreatsminorIdaho organization offering 3-day retreats for widows. First lease group to host programs at Hidden Paradise. Founded by Marni Henderson, the organization provides healing, rest, connections, and hope for widowed community members.
- Blackrock HomescoreBuilding 12 new cabins and 2 shower houses (all ADA accessible) at Hidden Paradise as part of the capital campaign. Part of the vision to create Idaho's medical camp.
- Andersen ConstructionminorConstruction company contracted to build the new Med Shack at Hidden Paradise during summer.
- Swiftsure RanchminorPartnership providing horseback riding activities for campers at Hidden Paradise. Contributed to the magical camp experience with equestrian programming.
- Children's Oncology Camps of America (COCA)coreNational network of oncology camps that Camp Rainbow Gold participates in. Staff attend annual conferences (e.g., Spokane, Washington) for best practice sharing, professional development, and community building with other oncology camp organizations.
- Hidden Paradise Partner OrganizationsminorMultiple Idaho nonprofits lease Hidden Paradise facilities including Camp Hope (children with epilepsy), Camp River Run (children with complex medical conditions), AdaptAble (children with limb differences or amputations), AAC (children who use communication devices), NEXT (families of children with disabilities).
- Mirror StudiosminorProduced the 'I Get to be Me' video for Share Your Heart Ball, Camp Rainbow Gold's biggest fundraising event of the year.
Scale indicators13 records
Recent moves7 records
Expansion highlights5 records
Camp Rainbow Gold competitors and assessment
Company assessmentDirect peers
- Hole in the Wall Gang Camp: Connecticut-based SeriousFun member camp founded by Paul Newman for children with serious illnesses including cancer. Comparable free, medically-supported residential camp serving pediatric oncology populations with similar family programming.
- Camp Korey: Washington-state SeriousFun member camp serving children with serious medical conditions free of charge. Comparable Pacific Northwest pediatric medical camp with residential programming and medically supportive environment.
- Camp Sunshine: Maine-based retreat camp for children with life-threatening illnesses and their families, offering free year-round programs. Comparable retreat-style pediatric illness camp model with strong volunteer base and medically supported programs.
- Camp Mak-A-Dream: Montana-based oncology camp serving children, teens, young adults, and families impacted by cancer, free of charge. Comparable medically-supported residential camp with similar program structure including youth, teen, and family sessions.
- SeriousFun Children's Network: Global network of camps serving children with serious medical conditions including cancer, founded by Paul Newman. Most directly comparable peer given similar medically-supported camp model serving pediatric oncology populations and serving as a network of member camps.
- Camp Quality USA: National nonprofit running free summer camps and year-round programs for children with cancer and their families. Comparable as a pediatric oncology camp organization with similar volunteer-driven model and free programming.
- Flying Horse Farms: Ohio-based camp serving children with serious illnesses and their families, free of charge, with medical facility on-site. Comparable medically-supported pediatric illness camp with similar capital campaign model and family-inclusive programming.
- Camp Periwinkle: Texas-based weeklong camp for children with cancer and other life-threatening illnesses, affiliated with Texas Children's Hospital. Comparable free pediatric oncology camp with strong hospital/medical partnership and volunteer-driven model.
Regional players
- Sunrise Retreats: Idaho nonprofit offering 3-day retreats for widows and first lease group partner hosting programs at Camp Rainbow Gold's Hidden Paradise. Comparable regional Idaho-based retreat nonprofit leveraging the same Hidden Paradise facility.
Broad incumbents
- Candlelighters Childhood Cancer Foundation: National nonprofit network supporting families of children with cancer through information, advocacy, and local chapter programs. Comparable as a major pediatric cancer support organization competing for the same donor base, though operates through family support rather than direct camp programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Camp Rainbow Gold social profiles
Digital presenceCamp Rainbow Gold compliance and trust
Trust signalCompliance2 records
Camp Rainbow Gold financial estimates
Financial estimateRevenue estimate
Valuation estimate
Camp Rainbow Gold leadership team
Management profileNumber of profiles
Profiles13 records
Camp Rainbow Gold funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Camp Rainbow Gold M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Camp Rainbow Gold
What does Camp Rainbow Gold do?
Camp Rainbow Gold provides free, medically-supervised residential camp experiences for Idaho children diagnosed with cancer and their families, including Youth Oncology Camp (ages 6-12), Teen Oncology Camp (ages 13-17), Sibling Camp, and Family Camp. All programs are offered completely free of charge to participants and are delivered at Hidden Paradise, the organization's 172-acre medically-designed, ADA-accessible camp property in Fairfield, Idaho, with on-site medical staff and adaptive recreation facilities.
Is Camp Rainbow Gold a public or private company?
Camp Rainbow Gold is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Camp Rainbow Gold founded?
Camp Rainbow Gold was founded in 1984. It employs 11 to 50 people.
Where is Camp Rainbow Gold based?
Camp Rainbow Gold is headquartered in Boise, United States, in the North America region.
How does Camp Rainbow Gold make money?
Three revenue lines are on record. Individual and Corporate Donations are the primary driver. The others are foundation and Trust Grants and event Fundraising.
Who are Camp Rainbow Gold's main competitors?
Direct peers on record are Hole in the Wall Gang Camp, Camp Korey, Camp Sunshine, Camp Mak-A-Dream, SeriousFun Children's Network, Camp Quality USA, Flying Horse Farms and Camp Periwinkle. Sunrise Retreats is listed as a regional player. Candlelighters Childhood Cancer Foundation is listed as a broad incumbent.
Does Camp Rainbow Gold have an API?
No public API is recorded for Camp Rainbow Gold.
What industry is Camp Rainbow Gold in?
Camp Rainbow Gold's product category is Pediatric Oncology Camp Services. Its primary akta.pro industry code is THAGAOAI, Group Camping & Scout Camps, with a secondary code of THAMAJAJ, Family & Recreation Campgrounds (Amenities/Activities Focus). Its NAICS code is 721214 and its SIC code is 7000.