Green Equipment Company

What Green Equipment Company does

Green Equipment Company is a privately held, Fort Worth-based industrial equipment distributor founded in 1978 that specializes in damage-prevention and underground-infrastructure inspection products. The company serves contractor and municipal customers across eight South-Central US states (Texas, Louisiana, Mississippi, Alabama, Florida, Oklahoma, Arkansas, New Mexico), with a sales motion built on regional field representatives, on-site demonstrations, hand delivery of equipment with free training, and an in-house factory-authorized repair center. Its product portfolio is multi-vendor and category-deep, anchored by Radiodetection pipe and cable locators and the new RD8200SG survey-grade locator, Sensors & Software ground penetrating radar (LMX100/150/200, Conquest 100), Envirosight sewer inspection systems (ROVVER X crawler, QuickView cameras, JetScan), Pergam laser methane detectors, Jameson traceable rodders, Juniper Systems GNSS receivers, and WinCan cloud-enabled sewer inspection software with AI-assisted defect coding.

The company generates revenue primarily through one-time equipment sales supplemented by factory-authorized repair services and free training that functions as a sales-enablement and retention lever rather than a billed service line. Pricing is quote-based with third-party financing (Kwipped APPROVE program) supporting capital purchases, and the company offers trade-in promotions on competing locator brands. Customer concentration is intentionally diversified across nine contractor verticals (CATV, directional drilling, electric, gas, municipal, pipeline, plumbing, telecom, SUE/engineering), though exposure is regionally concentrated in the Gulf South.

Green Equipment Company holds a 2025 Radiodetection Directors Award and is a recognized channel partner for over 15 leading manufacturers; a footer link to coreandmain.com for legal pages suggests a possible corporate affiliation with Core & Main, though no explicit parent-subsidiary relationship is disclosed. The company operates as an independent regional distributor with a service-intensive go-to-market, modest headcount (11–50), and a multi-decade customer base built on free training, hand delivery, and authorized repair — the operational moat that allows a small distributor to compete against larger national catalogs in its territory.

Name

Green Equipment Company

Legal name

Green Equipment Co.

Website

https://greenequipco.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Equipment Company is a privately held, Fort Worth-based industrial distributor founded in 1978 that sells and services underground utility locating, GPR, sewer inspection, and gas leak detection equipment from leading manufacturers to contractors and municipalities across eight South-Central US states.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of damage prevention equipment including utility locators, sewer inspection cameras, ground penetrating radar, and related accessories from world-leading manufacturers. The company offers financing options through third-party lenders.
2. Repair Services: Factory-authorized repair center providing maintenance and repair services for equipment sold
3. Training Services: Free comprehensive classroom and field training with product delivery, plus assistance with safety meetings and new hire training

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Green Equipment Company is a regional distributor of damage prevention and underground infrastructure detection equipment, selling products from world-leading manufacturers such as Radiodetection, Envirosight, Sensors & Software, Pergam, and Jameson. Its core offerings include pipe and cable locators, mainline and push sewer inspection cameras, ground penetrating radar systems, gas leak detectors, water leak detection equipment, traceable fiberglass rodders, GPS/GNSS mapping equipment, and pipeline integrity tools. The company complements equipment sales with factory-authorized repair services, free classroom and field training, and hand delivery across eight South-Central US states.

Product overview

Green Equipment Company is a damage prevention equipment distributor offering a comprehensive portfolio of underground utility detection and pipeline inspection products. The core product lineup centers on Radiodetection pipe and cable locators (RD8200 series, RD8100, MRX series), ground penetrating radar systems (Sensors & Software LMX100/150/200, Conquest 100), Envirosight sewer inspection cameras (ROVVER X crawler, QuickView cameras, JetScan), Pergam laser gas leak detectors, and Jameson traceable rodding equipment. The company provides these products alongside WinCan sewer inspection software for AI-enhanced asset management, with integration capabilities to GIS platforms (ArcGIS, Cityworks, QGIS), fleet management tools (RD Manager, C.A.T Manager), and cloud inspection portals. Additional offerings include GPS/GNSS receivers (Juniper Geode), trenchless repair solutions (QuickLock), and custom-built sewer inspection vehicles. Services include free on-site training, hand delivery, and factory-authorized repairs across eight states.

Differentiator

Problem solved

Functional benefit

Products and services

• ROVVER X Crawler Steerable six-wheel sewer inspection crawler with extended crawl range up to 1,640 ft, modular platform supporting pipe diameters from 4 to 120 inches, and integrated sensor package for comprehensive pipeline diagnostics; for municipal and contractor sewer inspection workflows.
• WinCan Sewer Inspection Software AI-enhanced, cloud-enabled asset management platform for sewer inspection workflows supporting inspecting, coding, mapping, scanning, modeling, reporting, planning, and budgeting with GIS integration; for sewer inspection professionals and municipalities.
• DigiSewer Side-Scan Camera Fisheye side-scanning add-on for ROVVER X that captures high-resolution 360-degree pipe wall imagery at speeds up to 70 ft/min, providing detailed inspection three times faster than conventional CCTV; for sewer inspection teams.
• RD8200SG Precision Locator Radiodetection's most advanced combined mapping and utility locating solution featuring survey-grade GPS accuracy and high-quality digital maps for locating and mapping buried utilities in a single operation; for utility locating professionals.
• RD8200G Utility Locator High-precision utility locator with onboard GPS mapping and data logging capabilities, TruDepth technology for accurate depth readings, and Current Direction signal analysis for complex utility environments; for locating professionals.
• RD8100MRX Cable & Pipe Locator Professional-grade precision locator with five custom-manufactured precision-ground antennas, marker ball detection capabilities, Bluetooth connectivity, and iLoc remote transmitter control; for comprehensive underground utility detection.
• MRX SG Survey Grade Locator Triple-function RF marker locator combining precision line locating, marker ball detection, and survey-grade GNSS mapping with 21 active frequencies and centimeter-level RTK accuracy; for survey-grade utility mapping.
• MRX G RF Marker Locator Advanced RF marker locator with onboard GPS, broad frequency support from ELF to 200kHz, seven active antenna modes, and iLOC Bluetooth remote transmitter control; for complex utility environments.
• MRX RF Marker Locator Dual-function locator combining precision pipe and cable locating with RF marker ball detection in one unit, supporting all standard RF marker types with simultaneous line and marker depth readings; for utility detection crews.
• LMX200 Ground Penetrating Radar Premium multi-channel GPR system with DynaT technology providing real-time 3D depth slices, 250MHz UWB antenna, up to 8m depth penetration, built-in GPS, and Wi-Fi reporting; for comprehensive subsurface utility mapping.
• LMX150 FINDAR GPR System Dual-channel GPR system with 500MHz ultra-wideband antenna designed for utility locating with real-time subsurface imaging, Grid Scan Mode for structured mapping, and detection depths up to 3 meters; for utility locating professionals.
• LMX100 Utility Locating Radar System Single-channel GPR optimized for concrete scanning and shallow utility detection with 250MHz center frequency, DynaT technology, and onboard data storage with USB export; for utility professionals.
• Conquest 100 Ground Penetrating Radar Portable concrete inspection GPR system weighing under 20 lbs with dual-scan technology, up to 20 inches scan depth in concrete, and Power Cable Detector for locating rebar, conduits, and live power lines; for concrete inspection professionals.
• LMM Smart BE Laser Methane Detector Handheld laser methane detector with Bluetooth featuring remote detection up to 30 meters, integrated camera for inspection point capture with measured values, and automatic cloud data upload; for gas utility crews.
• LMM Smart Intrinsic Laser Methane Detector Intrinsically safe portable methane detector designed for hazardous classified areas (Zones 1 and 2) with remote laser detection up to 30 meters and compact handheld design; for gas utility crews in hazardous environments.
• JetScan HD Video Nozzle High-definition sewer jetting camera that attaches to 1-inch jetter hoses for real-time pipe condition assessment during cleaning operations, streaming 720p/1080p video via Wi-Fi to Sewerlink app; for sewer cleaning contractors.
• QuickView AirHD Zoom Camera Wireless sewer zoom camera with 360x combined optical and digital zoom, motorized tilt, and touchscreen tablet control via Sewerlink app; for rapid manhole and pipe inspections without crawler deployment.
• QuickView 360 Manhole Camera Lightweight manhole inspection camera enabling single operator to conduct up to 80 assessments per day with 30-foot telescoping pole, twin HD cameras for 360-degree panoramic video, and AI-supported defect coding; for municipal sewer inspection crews.
• ROVVER X SAT Lateral Launch Lateral launch system for ROVVER X allowing inspection of laterals up to 147 feet from mainlines 6 inches and larger, with 360-degree pan camera and force-sensing rollers to protect push rods; for sewer inspection contractors.
• QuickLock Repair Sleeve Trenchless point repair system using pneumatically expanded 316L stainless steel sleeves with EPDM rubber gaskets for permanent pipe repairs in diameters 6-32 inches without chemical curing; for pipeline repair contractors.
• Sewer Inspection Vehicles Custom-built sewer inspection vans and trucks configured for ROVVER X crawler deployment with various chassis options (box trucks, Transit, ProMaster, Nissan NV), generator power systems, and ergonomic work spaces; for sewer inspection contractors.
• Duct Hunter Traceable Rodder Jameson traceable fiberglass rodder that converts untraceable pipes into detectable paths using transmitter signal, available in multiple sizes with stuffing box options for live gas or water line applications; for utility and telecom crews.
• Mini Duct Hunter Traceable Rodder Compact traceable duct rodder for small-bore pipes 1/2 to 1-1/2 inches in diameter with 22 AWG copper trace wire detectable at depths up to 10 feet; for telecom conduits and residential plumbing.
• FlexiTrace Tracing Rod Radiodetection flexible rod with conducting wires and transmitting sonde at end for tracing non-conductive pipes and locating blockages, with 5mm diameter and lengths up to 80 meters; for utility locating crews.
• Geode GNS3S/GNS3M GNSS Receiver Juniper Systems scalable real-time GNSS receiver offering sub-meter to RTK-level centimeter accuracy, IP68-rated, compatible with iOS, Android, and Windows devices via Bluetooth; for geospatial and utility field data collection.
• Tempo Omni Marker II Self-leveling passive RF marker with patented coil structure for precision utility marking, detectable up to 5 feet depth, weatherproof and compatible with all marker locator devices; for utility marking and locating professionals.
• Factory-Authorized Repair Services Factory-authorized repair center providing maintenance and repair services for damage prevention equipment sold, including utility locators, sewer inspection cameras, GPR, and gas leak detectors; for contractor and municipal customers.
• Equipment Training Services Free comprehensive classroom and field training with product delivery, plus assistance with safety meetings and new hire training on damage prevention equipment; for contractor and municipal customers purchasing equipment.

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability4 records

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• RadiodetectioncoreTechnology or IntegrationRadiodetection manufactures precision utility locators and cable avoidance tools, ensuring accurate depth and position readings in various soil conditions. Green Equipment Company is a key distributor with 2025 Directors Award recognition.
• EnvirosightcoreTechnology or IntegrationEnvirosight develops cutting-edge sewer inspection systems delivering high-resolution imaging and intuitive data collection for municipal and industrial applications.
• SchonstedtcoreTechnology or IntegrationSchonstedt designs magnetic locators and metal detectors tailored for utility and construction applications, engineered for accuracy in challenging soil conditions.
• Sensors & Software (Radiodetection)coreTechnology or IntegrationUnder Radiodetection, provides ground-penetrating radar systems designed for accurate subsurface imaging for utility detection and environmental surveys.
• Electro Scan, Inc.coreTechnology or IntegrationProvides advanced pipeline inspection technology for detecting and measuring lead (Pb) in water systems using patented low-voltage conductivity methods.
• HathorncoreTechnology or IntegrationSpecializes in rugged sewer inspection cameras maximizing portability and ease of use with advanced imaging technology for harsh underground environments.
• SubSurface Instruments, Inc.coreTechnology or IntegrationProvides specialized equipment for accurately locating hidden water and gas leaks in underground systems using sensitive acoustic and electronic technologies.
• Jameson (A Spartaco Company)coreTechnology or IntegrationOffers non-conductive fiberglass tools for cable pulling and installation, optimized for electrical and telecom applications.
• Fisher Research LabscoreTechnology or IntegrationOffers high-sensitivity metal detectors and locating instruments for utility detection and archeological applications with accurate depth and metal differentiation.
• CST/BergercoreTechnology or IntegrationSpecializes in precision leveling and positioning instruments with advanced optical and laser technologies for construction and surveying professionals.
• Tempo CommunicationscoreTechnology or IntegrationProvides advanced test and measurement solutions for network and telecom professionals supporting copper and fiber optic systems.
• DCD Design & ManufacturingcoreTechnology or IntegrationSpecializes in hydraulic systems and cable installation equipment for high-load and high-tension applications for overhead and underground utility cable installation.
• Pergam Technical ServicescoreTechnology or IntegrationLeader in gas leak detection technology offering advanced laser-based systems for pinpoint accuracy and real-time detection in hard-to-access areas.
• PearpointcoreTechnology or IntegrationPipeline inspection systems combining high-definition cameras with robust housing for reliable performance in sewer and drain environments.
• Solinas TechnologiescoreTechnology or IntegrationOffers innovative acoustic pipe locating solutions for non-metallic and plastic buried infrastructure using patented SonicFinder 1000 acoustic sensing technology.
• Juniper SystemscoreTechnology or IntegrationManufactures ultra-rugged handheld computers and field data collection solutions for utility, geospatial, and public works professionals with IP68 and MIL-STD-810H durability.
• WinCancoreTechnology or IntegrationAI-enhanced, cloud-enabled asset management sewer inspection software supporting 50+ defect catalogs, 30 languages, and integration with GIS systems.
• General Machine Products (GMP)coreTechnology or IntegrationManufactures a wide range of products for telecommunications, power utility, and cable television industries and contractors serving them.
• Kwipped (APPROVE Financing)minorChannel Partner/ Reseller/ DistributorThird-party financing platform enabling customers to complete 60-second applications and receive competing offers from up to 3 national lenders for equipment purchases.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vermeer Corporation: Vermeer manufactures horizontal directional drills, trenchers, and underground installation equipment, and operates an industrial-equipment dealer network. Its locating, HDD, and utility installation product lines overlap with several categories Green Equipment serves.
• Core & Main: Core & Main is the largest US distributor of water, sewer, and infrastructure products, with a national footprint and broad product portfolio. Green Equipment Company's website footer links to coreandmain.com, suggesting a corporate affiliation; Core & Main operates as a broad incumbent in adjacent distribution categories (pipes, valves, fittings) where Green Equipment specializes in damage prevention equipment.
• Ditch Witch (The Toro Company): Ditch Witch, a Toro Company division, manufactures horizontal directional drills, trenchers, vibratory plows, and related locating/electronics for underground construction. It sells through a national dealer network that overlaps with Green Equipment's contractor customer base, making it both an incumbent equipment provider and an indirect competitor to some of Green Equipment's locator/GPR sales.

Others

• Radiodetection (SPX Technologies): Radiodetection, part of SPX Technologies, is the leading global manufacturer of precision cable and pipe locators (RD8200, RD8100, MRX series) and a Tier-1 supplier to Green Equipment Company. While Green Equipment is its authorized distributor, Radiodetection also sells through competing dealers and direct channels.
• Envirosight: Envirosight is a manufacturer of sewer inspection equipment (ROVVER X crawler, QuickView cameras, JetScan, DigiSewer) and a key supplier-partner for Green Equipment Company. While Green Equipment is a distribution channel for Envirosight, Envirosight itself sells direct and through competing distributors, making it both a supplier and an indirect competitor.

Direct peers

• McLaughlin Group: McLaughlin designs and manufactures underground utility installation equipment, including vacuum excavators, locators, and HDD tooling. It targets the same contractor base (directional drilling, gas, telecom, electric, municipal) that Green Equipment serves.
• Aries Industries: Aries Industries manufactures sewer inspection cameras, CCTV pipeline inspection vehicles, and lateral launch systems used by municipalities and contractors. It is a direct competitor to the sewer inspection product lines (ROVVER X, QuickView, Hathorn) that Green Equipment distributes.
• CUES (a subsidiary of SPX Technologies): CUES is a leading manufacturer of sewer inspection, pipeline assessment, and underground utility locating equipment, including CCTV crawlers, zoom cameras, and lateral launch systems. It directly overlaps with the Envirosight/Hathorn/Pearpoint products Green Equipment distributes, serving the same municipal and contractor customer base.
• Subsite Electronics (Toro Company): Subsite Electronics, a Toro Company subsidiary, manufactures utility locators, ground penetrating radar, and horizontal directional drilling electronics. Its products directly compete with the Radiodetection, Schonstedt, and Sensors & Software lines that Green Equipment distributes, targeting the same contractor base.

Regional players

• Source One Environmental: Source One Environmental is a regional distributor of underground utility locating, sewer inspection, and water leak detection equipment, covering multiple US states. It operates a similar specialty equipment distribution model to Green Equipment Company, focusing on damage prevention and pipeline inspection tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GreenEquipmentCompany
• LinkedInlinkedin.com/company/green-equipment-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Equipment Company