Q Care

What Q Care does

Q Care is a UK domiciliary care provider headquartered in Abergavenny, Wales, delivering in-home personal care, dementia care, continuing healthcare, companionship, out-of-hours care, medication management, and manual handling support to individuals across Wales and a single Sensory Impairment branch in Gloucester. The company was founded in approximately 1999 and has built a network of 15+ branches covering Blaenau Gwent, Cardiff, Caerphilly, Ceredigion, Merthyr Tydfil, Monmouthshire, Newtown, Powys, Rhondda Cynon Taf, Torfaen, and the Vale of Glamorgan. Its underlying technology stack is light: a proprietary Electronic Monitoring System (EMS) requires support workers to tag in and out of service user homes via mobile teleconfirmation, with a documented 95% or above compliance threshold. The company also maintains a Service User Portal, a Support Worker Portal, an Online Suggestion Box, and a Care Assessment Quiz intake tool. Headcount sits in the 501-1000 band, with leadership comprising an HR Director (Marie-Louise Catt) and an Operations Director (Cheryl Cox), both also serving as Data Protection Officers.

Q Care generates revenue primarily through contracted domiciliary care packages commissioned by Welsh local authorities — including Torfaen, Merthyr Tydfil, Monmouthshire, Powys, Blaenau Gwent, Cardiff, Caerphilly, Rhondda Cynon Taf, and Ceredigion county borough councils — and Gloucestershire County Council for sensory impairment services, supplemented by private-pay arrangements. Pricing is not publicly disclosed. The company is regulated by the Care Inspectorate Wales (CIW) and the Care Quality Commission (CQC) in England, and operates without external venture or growth equity backing, having self-funded 25+ years of organic branch expansion. Its go-to-market is direct-to-consumer via the qcare.co.uk website, phone (0345 481 6001), and a small organic social media presence.

Name

Q Care

Legal name

Q Care Ltd

Website

https://qcare.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Q Care is a Wales-based domiciliary care provider operating 15+ branches across Wales and one Sensory Impairment branch in Gloucester, delivering in-home personal, dementia, and continuing healthcare services to local authority clients and private individuals.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

akta.pro secondary industries

In-Home Personal Hygiene Support (Non-Medical) (HSABABAI), Companionship & Social Engagement Visits (HSABAAAA), Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)

Keywords

• Domiciliary care services
• Home care services
• Personal care
• Dementia care
• Continuing healthcare

Headquarters

HQ city

Abergavenny

HQ country

United Kingdom

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Domiciliary Care Services: Q Care provides domiciliary care services delivering support to individuals in their homes in the UK, helping them maintain independence and avoid residential care. Revenue is generated through government-funded care packages contracted by local authorities and potentially private pay arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Q Care provides domiciliary (in-home) care services across Wales and Gloucester through 12+ branch offices. Care is delivered by support workers who visit service users' homes and assist with personal care, dementia care, continuing healthcare, domestic tasks, companionship, medication management, manual handling, and out-of-hours (24/7) support. Service users and families can arrange care directly through the website or telephone, and a substantial share of activity is delivered under contract to local authorities and the NHS.

Product overview

Q Care is a domiciliary care company providing in-home care services across Wales and one sensory impairment branch in Gloucester. The company offers a unified service model combining multiple care types including domestic services, companionship, continuing healthcare, dementia care, out of hours care, and personal care. The service portfolio is delivered through a network of 12+ branch locations throughout Wales, supported by internal platforms for support workers and service users. Specialized services include medication management, manual handling, and dementia-specific care, supported by comprehensive staff training programs and competency frameworks.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care Daily routine support including personal hygiene, dressing, and other personal care tasks, delivered to service users in their own homes by Q Care support workers.
• Dementia Care Specialist care and support services for individuals affected by dementia, with dedicated training for staff to manage dementia-specific needs in a home setting.
• Continuing Healthcare Ongoing medical and care support for individuals with long-term health conditions, providing hospital-level care in the home, typically funded via NHS continuing healthcare.
• Domestic Services Household chores and domestic tasks that service users find difficult to manage independently, provided by support workers in the service user's home.
• Companionship Social support to help individuals enjoy their social life and hobbies, providing meaningful social interaction for service users who may otherwise be isolated.
• Out Of Hours Care 24/7 care availability for service users needing support at any time of day or night.
• Medication Management Services Comprehensive medication support including prompting, administering, MAR chart completion, and competency training for support workers.
• Manual Handling and Mobility Support Safe mobility assistance using hoists, stand aids, slide sheets, and other equipment with appropriate risk assessment procedures for service users with reduced mobility.
• Sensory Impairment Care Specialist domiciliary care for individuals with sensory impairments, delivered through Q Care's dedicated Gloucester branch, supporting service users across Gloucestershire.

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Newcross Healthcare: UK provider of homecare, complex care and clinical services with both private and council-funded contracts. Comparable to Q Care in service breadth, use of technology to manage workforce, and mix of NHS/local authority clients.
• Bluebird Care: Franchised UK domiciliary care provider with200+ branches delivering personal care, dementia care and respite services. Highly comparable to Q Care on service portfolio, customer segments (council + private), and multi-branch regional delivery.
• City & County Healthcare Group: UK operator of multiple homecare brands (e.g., Care at Home, Advantage) delivering council-funded and private domiciliary care across England and Wales. Closely comparable to Q Care on multi-branch regional delivery, council contracts, and elderly personal care focus.
• Home Instead Senior Care UK: UK franchise network of Home Instead, focused on relationship-led in-home care for older adults including personal care, dementia care and companionship. Closely mirrors Q Care's elderly-care focus and branch-based operating model.
• Prestige Nursing + Care: National UK homecare provider offering complex and continuing healthcare, personal care, dementia care and live-in services. Comparable to Q Care on its continuing healthcare and complex clinical-adjacent offerings, as well as council-funded clientele.
• Helping Hands Home Care: One of the UK's largest private domiciliary care providers, offering personal care, dementia care and live-in care across England and Wales through a branch network. Directly comparable to Q Care in service mix, target customer (private-pay and council-funded) and local branch delivery model.

Emerging players

• Elder: UK live-in care marketplace/provider focused on self-funded elderly customers. Comparable to Q Care's out-of-hours and round-the-clock care offering, though Elder focuses primarily on live-in arrangements and private-pay market.
• Cera Care: Tech-enabled UK homecare provider using a proprietary digital platform to deliver personal care, dementia care and complex care at scale. Comparable to Q Care as a direct competitor in council and private-pay homecare, with a contrasting technology-led operating model.

Broad incumbents

• Total Community Care / Sevita UK: International provider of community-based specialist and home care services with UK operations serving complex care, learning disabilities and elderly clients. Comparable to Q Care's complex/specialist care work but at significantly larger scale.
• Bupa Home Healthcare: Large incumbent UK health and care group offering home healthcare, complex care and nursing services alongside care homes and health insurance. Overlaps with Q Care in the home healthcare and complex care segment but operates at materially greater scale and with broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/qcareltd
• Facebookfacebook.com/qcareltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Q Care