The Hagar Group

What The Hagar Group does

The Hagar Group (legal entity: Hagar-Brannen Insurance, Inc.) is a family-owned independent insurance agency founded in 1929 and headquartered at 151 E. Highland Boulevard, Suite #171, Inverness, Florida, with a secondary office at 2121 S.E. Highway 19, Crystal River, Florida. The agency operates a traditional sales-led model, engaging customers through two physical offices, a phone-based service desk, online quote request forms, and an online client portal (portal.csr24.com) for billing, claims, ID cards, and policy changes. Greg Hagar serves as President, supported by Senior Vice President Brandel Eldridge and approximately 15 staff members across both locations.

The company earns revenue through commissions paid by the multiple insurance carriers it represents, structuring its offerings into four core product categories: Personal Insurance (home, auto, watercraft, motorcycle, off-road, condo, renters, umbrella, and life), Business Insurance (commercial property, general liability, business auto, workers' compensation, BOP, cyber liability), Employee Benefits (group health, dental, vision, disability, long-term care, 401(k), EAP), and Medicare Solutions (Medicare Advantage, Part D, hospital indemnity, final expense). An Insurance-by-Industry vertical serves 70+ specialized sectors including contractors, restaurants, wholesalers/distributors, and retail. The agency is licensed in Florida only and is a member of the Trusted Choice independent agent network. Differentiators cited are its 94+ year operating history, multi-carrier access, and personalized advisory service supported by referral-driven growth.

Name

The Hagar Group

Legal name

Hagar-Brannen Insurance, Inc

Website

https://hagargroup.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

1–10 employees

Short description

The Hagar Group is a family-owned independent insurance agency founded in 1929, serving individuals, families, small to mid-size businesses, and 70+ industry verticals with personal, commercial, employee benefits, and Medicare insurance through two Central Florida offices in Inverness and Crystal River.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Small Group Health Insurance (2–50/100) (FSAIAFAD)

akta.pro secondary industries

Standalone Umbrella Liability (FSAJANAE), Supplemental/Voluntary Group Term Life (Employee-Paid) (FSAIADAB)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Commercial business insurance
• Employee benefits brokerage
• Medicare insurance solutions

Headquarters

HQ city

Inverness

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: The Hagar Group generates revenue as an independent insurance agency by earning commissions from insurance policies sold on behalf of multiple insurance carriers. As an independent agency, they represent 'a wide variety of insurance companies' and receive compensation when clients purchase and renew insurance policies through them.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

The Hagar Group is an independent insurance agency that places and services personal, commercial, employee benefits, and Medicare insurance policies on behalf of multiple third-party carriers. As an independent agent, it earns commissions by matching individual consumers, families, and small/mid-size businesses to coverage options across multiple carriers, supported by quoting, policy service, claims assistance, and an online client portal.

Product overview

The Hagar Group is a family-owned independent insurance agency founded in 1929, serving Central Florida with two locations in Inverness and Crystal River. The company offers a comprehensive insurance portfolio organized into four core product categories: Personal Insurance (home, auto, watercraft, motorcycle, and specialty coverages for individuals and families), Business Insurance (commercial property, general liability, business auto, workers' compensation, and 30+ specialized business coverages), Employee Benefits (group health, dental, vision, disability, and voluntary benefits for employers), and Medicare Solutions (Medicare Advantage, Part D, hospital indemnity, and final expense insurance). The agency also provides industry-specific insurance programs tailored for over 70 industries including contractors, restaurants, retail, healthcare, and manufacturing. As an independent agency, they represent multiple insurance carriers to provide customized coverage options. Additional services include an interactive Clickable Coverage educational tool and a Client Service Center for policy management, claims reporting, and billing.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Personal lines coverage portfolio for individuals and families, including home, auto, watercraft, motorcycle, off-road vehicle, condo, renters, umbrella, and individual life insurance.
• Business Insurance Commercial insurance portfolio for Florida businesses, including commercial property, general liability, business auto, business owners policy, workers' compensation, commercial umbrella, and cyber liability.
• Employee Benefits Group insurance benefits for employers including group health, group dental, group vision, disability, long-term care, voluntary benefits, and 401(k) plans to attract and retain employees.
• Insurance by Industry Industry-specific insurance programs covering 70+ verticals such as contractors, restaurants, retail, healthcare, and manufacturing, packaging the right commercial coverages for each trade's unique risks.
• Medicare Solutions Medicare-related products for individuals age 65+, including Medicare Advantage Plans, Medicare Part D prescription drug plans, hospital indemnity plans, and final expense insurance.
• Home Insurance Homeowners insurance for owner-occupied and second homes, covering fire, property damage, personal liability, theft, and additional living expenses.
• Auto Insurance Personal auto insurance covering bodily injury liability, property damage, medical payments, and physical damage (collision and comprehensive) for personal-use vehicles.
• Watercraft Insurance Boat and personal watercraft insurance covering physical damage, liability, towing, and protection against uninsured boaters.
• Off-Road Vehicle Insurance Insurance for ATVs, dirt bikes, snowmobiles, golf carts, and other off-road vehicles not covered by standard auto or home policies.
• Commercial Property Insurance Commercial property insurance protecting business buildings, equipment, inventory, and assets against damage, loss, theft, and associated business interruption.
• General Liability Insurance Commercial general liability insurance for businesses, covering bodily injury, property damage, advertising injury, and medical payments claims from third parties.
• Business Owners Policy (BOP) Combined property and liability package designed for small to mid-size businesses, bundling business income, commercial property, and general liability protection.
• Contractor Insurance Specialized insurance for contractors covering builders risk, commercial general liability, contractor's equipment, and workers' compensation for construction-related businesses.
• Wholesaler and Distributor Insurance Insurance for wholesalers and distributors covering commercial property, inventory, product liability, cargo insurance, and business income protection.
• Restaurant Insurance Comprehensive restaurant insurance covering liquor liability, food contamination, spoilage, business income interruption, and cyber liability for food-service operators.
• Group Health Insurance Employer-sponsored group health insurance for employees, with dependent coverage and tax-deductible premium structures for Florida small and mid-size employers.
• Group Dental Insurance Group dental insurance covering diagnostic, preventative, and corrective dental services for employees and their dependents.
• Group Vision Insurance Group vision insurance covering eye exams, frames, lenses, contact lenses, and safety glasses for employees and dependents.
• Disability Insurance Short-term and long-term disability insurance providing income replacement for employees unable to work due to covered illness or injury.
• Long-Term Care Insurance Long-term care insurance covering home care, adult daycare, nursing home, and respite care services not covered by standard health insurance.
• Life and Health Insurance Individual and group life insurance products including term, whole, and universal life policies, plus associated health coverage options for individuals and employer groups.

Named customers3 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Trusted ChoiceminorChannel Partner/ Reseller/ DistributorThe Hagar Group is associated with Trusted Choice, shown via partner logo on their website. Trusted Choice is a network of independent insurance agencies that provides brand recognition and marketing support to member agencies.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Trusted Choice: National network of independent insurance agencies that provides branding, marketing, and advocacy support to member agencies including Hagar. Not a competitor, but the franchise organization Hagar belongs to and competes alongside through its membership.

Broad incumbents

• Acrisure: Large, rapidly consolidating insurance brokerage that has acquired many independent agencies across the U.S. Comparable agency model; operates as a much larger private competitor and acquirer of regional agencies.
• Brown & Brown Insurance: Florida-headquartered publicly traded insurance brokerage that has grown aggressively through acquisitions of small independent agencies. Comparable business model and Florida roots; much larger scale and capital base.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with significant Florida and Southeast operations including personal lines through its retail division. Comparable in product breadth, vastly larger in scale and geographic reach.
• Hilb Group: Mid-market insurance brokerage that acquires and operates regional independent agencies, including across the Southeast. Directly comparable agency model and is an active acquirer of agencies like Hagar.
• Foundation Risk Partners: Specialty insurance brokerage that acquires and partners with regional independent agencies across the Eastern U.S. Comparable independent agency operating model and active acquirer of Florida agencies.
• Marsh McLennan Agency: Middle-market arm of global broker Marsh McLennan, providing commercial insurance, employee benefits, and risk management across the U.S. Comparable product mix (commercial + benefits), much larger scale.

Direct peers

• Bouchard Insurance: Florida-based independent insurance agency providing commercial, personal, and employee benefits solutions to businesses and individuals. Directly comparable regional independent agency with similar multi-line, multi-carrier GTM.
• Insurance Office of America: Florida-headquartered independent insurance agency offering personal, commercial, and employee benefits products across multiple offices. Closest comparable in geography, multi-line model, and independent agency structure to The Hagar Group.
• OneDigital: Employee benefits-focused insurance and financial services firm combining brokerage, benefits administration, and HR consulting. Directly comparable given Hagar's employee benefits line, though OneDigital operates nationally at much larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/grouphagar

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hagar Group