Adventure Plus Playgrounds
Adventure Plus Playgrounds (adventure+) is an Australian, privately held designer, manufacturer, and installer of commercial modular playground equipment, serving schools, councils, and commercial clients nationwide since 1983 through five regional offices and local manufacturing.
- Company typePrivate
- Founded1983
- HeadquartersThomastown, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Adventure Plus Playgrounds does
Adventure Plus Playgrounds (legal entity Adventure Playgrounds Pty Ltd, trading as adventure+) is an Australian privately held designer, manufacturer, and installer of commercial playground equipment, founded in 1983 and headquartered in Thomastown, Victoria. The company's core offering is a modular playground system with three construction styles — spectrum+ (steel), symmetry+ (timber), and hybrid — plus rope structures (pinnacle+), moving play equipment (motion+), ninja courses, slides, freestanding activity units, diggers, spare parts, and outdoor furniture, totaling roughly 470+ SKUs. All equipment is designed to comply with AS 4685:2021 and related Australian playground standards, with up to 15-year warranty coverage on selected products.
The business operates a direct, consultative go-to-market with no resellers: five owned regional offices (Melbourne, Sydney, Brisbane, Perth, Adelaide) cover every Australian state and territory, supported by local Australian manufacturing at a solar-powered facility and WHS-compliant in-house installation crews. Indicative project budgets span $25K to $170K+, sold on a quote basis; revenue streams combine one-time equipment sales, free custom design services bundled with each sale, installation labor, and an aftermarket of spare parts and audits/inspections. The customer base is anchored in schools and local government councils (with NSW Local Government Procurement approved-contractor status supporting tender work) and is being extended into landscape architects, early learning centres, property developers, and tourist parks / hospitality venues.
Adventure Plus Playgrounds firmographics
Firmographics- Name
- Adventure Plus Playgrounds
- Legal name
- Adventure Playgrounds Pty Ltd
- Website
- https://adventureplus.net.au
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Adventure Plus Playgrounds (adventure+) is an Australian, privately held designer, manufacturer, and installer of commercial modular playground equipment, serving schools, councils, and commercial clients nationwide since 1983 through five regional offices and local manufacturing.
- Ownership category
- akta.pro rank
Adventure Plus Playgrounds industry classification
Industry- Product category
- Commercial Playground Equipment
- NAICS
- Other Amusement and Recreation Industries (7139)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)
Keywords
Where Adventure Plus Playgrounds is headquartered
LocationHeadquarters
- HQ city
- Thomastown
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Adventure Plus Playgrounds business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Playground Equipment Sales: Sale of commercial playground equipment including play units, swings, slides, rope structures, ninja courses, spinners, trampolines, flying foxes, and other playground components. Products available as custom-made or standard units.
- Custom Design Services: Free customized playground design services included with equipment purchase. The company creates tailored designs with 3D illustrations, plans and DWGs as part of the sales process.
- Installation Services: Full installation by company's own experienced and WHS compliant installation teams. Local installation crews complete installations typically in a couple of days depending on project size. Also available as kit form with comprehensive instruction manuals for self-assembly.
- Spare Parts & Maintenance: Spare parts for all playground equipment including coatings, flying fox parts, hardware, rocker parts, rubber landing pads, slides & accessories, swing seats & accessories, track ride parts, and trampoline parts (161 products). Also offers audits & inspections for ongoing safety compliance.
- Ancillary Products & Services: Additional products and services including outdoor furniture (Asento Global, Asento Meridian), undersurfacing, site works, shade structures, and playground edging to complete playground projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small Playground Projects |
| Unit Pricing | Pay-as-you-go | Medium Playground Projects |
| Unit Pricing | Pay-as-you-go | Large Playground Projects |
| Unit Pricing | Pay-as-you-go | Extra Large Playground Projects |
| Unit Pricing | Pay-as-you-go | Supersized Playground Projects |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Adventure Plus Playgrounds product offering
Product offeringCore offering
Adventure Plus Playgrounds designs, manufactures, and installs commercial playground equipment under the spectrum+ (steel), pinnacle+ (rope), and motion+ (moving) modular product ranges, plus ninja courses, slides, freestanding activity units, diggers, spare parts, and outdoor furniture. The company provides turnkey services including custom playground design with 3D illustrations, on-site installation by WHS-compliant crews, and ancillary offerings such as audits, undersurfacing, and shade structures, serving schools, councils, and commercial operators across Australia.
Product overview
Adventure Plus Playgrounds (adventure+) is an Australian manufacturer and supplier of commercial playground equipment offering a comprehensive modular playground system. The portfolio comprises three main product lines: spectrum+ (steel combination play units and towers), pinnacle+ (rope climbing structures), and motion+ (moving play equipment including swings, rockers, carousels, trampolines, and flying foxes). Additional offerings include ninja courses, slides, freestanding activity units, diggers, spare parts, outdoor furniture, and ancillary services (audits, undersurfacing, shade structures). The company provides end-to-end services from custom design through manufacturing to installation, serving schools, councils, landscape architects, early learning centres, property developers, and commercial hospitality venues across Australia.
Differentiator
Problem solved
Functional benefit
Brands
- spectrum+: Steel play equipment range including combination play units
- pinnacle+
- motion+
- symmetry+
- hybrid range
Products and services
- spectrum+ Combination Play Units Steel-based modular play units and towers for schools and community playgrounds, with customisable layouts, colours, and components including guardrails, roofs, and climbing elements.
- pinnacle+ Rope Structures Rope-based climbing structures including centre mast, modular, and steel frame configurations for challenging rope climbing play experiences.
- motion+ Moving Play Equipment Dynamic play equipment including swings, spring rockers, spinners, carousels, trampolines, and flying foxes, with metal and timber frame options and various swing types including nest swings.
- Ninja Courses Obstacle course-style playground equipment featuring climbing walls, cargo nets, horizontal bars, and challenging physical fitness elements for children.
- Slides Mound slides and slide units in various heights from 900mm to 2100mm, including single, double, and tri-deck slide combinations.
- Freestanding Activity Units Individual play activities including voice tubes, track rides, hanging rings, balance beams, turnover bars, chin-up bars, mountain treks, and mound climbing equipment.
- Diggers Sand play equipment including standard sand diggers and equal access diggers designed for inclusive play with wheelchair accessibility.
- Spare Parts Replacement components including coatings, hardware, swing seats and accessories, trampoline parts, slide accessories, rubber landing pads, and track ride parts for ongoing playground maintenance.
- Outdoor Furniture Commercial outdoor seating and tables including Meridian bench seats, comfort seats with arms, and pedestal picnic tables, available in aluminium slats and grey ironbark timber.
- Ancillary Products and Services Supporting playground products and services including audits and inspections, undersurfacing, site works, shade structures, and playground edging to ensure AS 4685:2021 compliance and project completeness.
- Custom Playground Design Tailored design services using the modular system for customised layouts, components, colours, materials, and cladding, including 3D illustrations, plans, DWGs, and a free design service for customers.
- Playground Installation Full installation services by approved WHS-compliant teams, or kit delivery with comprehensive instruction manuals for self-assembly by the customer.
Quantifiable outcome
- 40+ years of experience since 1983
- +3 more outcomes
Companies that use Adventure Plus Playgrounds
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
Adventure Plus Playgrounds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Adventure Plus Playgrounds partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Adventure Plus Playgrounds competitors and assessment
Company assessmentBroad incumbents
- Lappset: Lappset is a Finnish global manufacturer of playground, outdoor fitness and park equipment, with established distribution in Australia and Asia-Pacific. It overlaps with adventure+ on moving play (swings, spring rockers, spinners) and themed play units sold to public-sector buyers.
- Proludic: Proludic is a France-based global playground and sports equipment manufacturer with active sales in Australia. It is comparable as a broad incumbent supplying modular play equipment, sports areas and inclusive play solutions to schools, councils and developers in the same standards-compliant category.
- Playworld: Playworld is a US-based broad incumbent manufacturing commercial playground and outdoor fitness equipment. It is comparable as a multinational peer serving schools, parks and developers with a similar mix of play units, swings and freestanding activities.
- KOMPAN: KOMPAN is a global incumbent in commercial playground and outdoor fitness equipment, active in Australia through local sales offices. It competes with adventure+ in premium council and school projects with a broader international product portfolio.
Direct peers
- Forpark Australia: Forpark Australia is a direct competitor designing, manufacturing and installing commercial playground and fitness equipment for Australian schools, councils and developers. It targets the same AS 4685-compliant commercial buyer with a comparable modular steel/timber product range.
- Moduplay: Moduplay is an Australian manufacturer of commercial playground and outdoor fitness equipment supplying schools, councils and landscape architects. It competes head-to-head with adventure+ in council tenders and offers a similar compliance-led, customisable modular system.
- Richter Spielgeräte: Richter Spielgeräte is a German manufacturer of timber- and rope-based playground equipment that competes in the same premium/architectural segment as adventure+'s symmetry+ timber and hybrid product lines, primarily via council and landscape-architect specifications.
- Berliner Seilfabrik: Berliner Seilfabrik is a German specialist in rope-based climbing and play structures, including net landscapes and tall rope towers that overlap directly with adventure+'s pinnacle+ range (47 rope structures). It supplies a similar global school and council customer base.
Emerging players
- Active Linx: Active Linx is an Australian obstacle-course and ninja-course specialist overlapping with adventure+'s ninja-course sub-category (6 products). It is a focused emerging player on the same modular adventure-play and obstacle-course trend.
Regional players
- Adventure Playgrounds (NZ/UK operators): Independent regional playground equipment manufacturers and installers operating in New Zealand and the UK serve the same ANZ/Commonwealth council and school procurement process. They are comparable as adjacent regional competitors in geographies adjacent to adventure+'s Australian footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Adventure Plus Playgrounds compliance and trust
Trust signalCompliance1 record
Adventure Plus Playgrounds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adventure Plus Playgrounds leadership team
Management profileNumber of profiles
Adventure Plus Playgrounds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adventure Plus Playgrounds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adventure Plus Playgrounds
What does Adventure Plus Playgrounds do?
Adventure Plus Playgrounds designs, manufactures, and installs commercial playground equipment under the spectrum+ (steel), pinnacle+ (rope), and motion+ (moving) modular product ranges, plus ninja courses, slides, freestanding activity units, diggers, spare parts, and outdoor furniture. The company provides turnkey services including custom playground design with 3D illustrations, on-site installation by WHS-compliant crews, and ancillary offerings such as audits, undersurfacing, and shade structures, serving schools, councils, and commercial operators across Australia.
Is Adventure Plus Playgrounds a public or private company?
Adventure Plus Playgrounds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adventure Plus Playgrounds founded?
Adventure Plus Playgrounds was founded in 1983. It employs 11 to 50 people.
Where is Adventure Plus Playgrounds based?
Adventure Plus Playgrounds is headquartered in Thomastown, Australia, in the Oceania region.
How does Adventure Plus Playgrounds make money?
Five revenue lines are on record. Playground Equipment Sales are the primary driver. The others are custom Design Services, installation Services, spare Parts & Maintenance and ancillary Products & Services.
Who are Adventure Plus Playgrounds's main competitors?
Broad incumbents on record are Lappset, Proludic, Playworld and KOMPAN. Direct peers are Forpark Australia, Moduplay, Richter Spielgeräte and Berliner Seilfabrik. Active Linx is listed as an emerging player. Adventure Playgrounds (NZ/UK operators) is listed as a regional player.
Does Adventure Plus Playgrounds have an API?
No public API is recorded for Adventure Plus Playgrounds.
What industry is Adventure Plus Playgrounds in?
Adventure Plus Playgrounds's product category is Commercial Playground Equipment. Its primary akta.pro industry code is EDAEAIAF, Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing). Its NAICS code is 7139 and its SIC code is 3944.