Broadway

What Broadway does

Broadway Food Centre (Holdings) Pte Ltd is a Singapore-based food centre chain founded in 1997, operating 23-24 coffee shops and food courts distributed islandwide across Singapore's North, Northeast, East, Central, and West regions, with additional Big Appetite Food Courts at Funan Mall and Suntec City Mall. The company serves two customer segments: a primary mass-market consumer base of local residents, families, office workers, and tourists seeking affordable neighborhood dining, and a secondary B2B segment of independent F&B entrepreneurs who lease stall space within Broadway's locations. Broadway operates a diversified portfolio of proprietary food brands including Hennessy Duck (Hong Kong-style herbal roasted duck), Bai Le Seafood (Tze Char), Old Punggol Nasi Lemak, Tong Luck (mixed rice), This & That (mixed rice), Wen Chang Chicken, Hong Kong Traditional Roasts, and Klang Bak Kut Teh, alongside third-party tenant stalls.

The company generates revenue through three streams: (1) stall rental income from leasing space to independent F&B operators within its coffee shops and food courts, (2) direct food sales from its proprietary branded stalls, and (3) B2B culinary services from a Central Kitchen facility established in 2005 that supplies fresh and cooked food to both Broadway's own outlets and external F&B operators. Pricing is positioned at value-for-money everyday meals, with individual stall tenants setting their own menu prices; the company participates in the HDB Budget Meals initiative to provide subsidized meals at selected outlets. The business operates a direct-to-consumer physical retail model with no e-commerce or online ordering channel, relying on neighborhood proximity, foot traffic, and word-of-mouth for customer acquisition.

On the operational technology side, Broadway launched SAP ERP in 2023 across all outlets and completed ISO certification projects in the same year, indicating formalized quality management and process standardization. The Central Kitchen, operational since 2005, is the core piece of operational infrastructure enabling bulk procurement, consistent quality control, and cost efficiencies that independent hawkers cannot replicate. The company is family-owned, now in its second generation of leadership, with no disclosed external venture capital or private equity investment. In 2018, Broadway entered a partnership with S11 Investment Group to establish SG Establishment Food Court, and in 2023 was recognized as one of Singapore's Best Employers by The Straits Times and Statista, ranking 104th with a score of 7.59 in the Restaurants and Food Services category.

Name

Broadway

Legal name

Broadway Food Centre (Holdings) Pte Ltd

Website

http://www.broadway.com.sg/

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Broadway Food Centre operates 23-24 coffee shops and food courts across Singapore, serving mass-market consumers with affordable neighborhood dining through a mix of leased stalls and proprietary food brands.

Ownership category

akta.pro rank

Product category

Food Court and Coffee Shop Chain (Hawker-style F&B)

NAICS

Limited-Service Restaurants (722513), Other Food Manufacturing (3119), Cafeterias, Grill Buffets, and Buffets (722514)

SIC

Retail-Eating & Drinking Places (5810), Food And Kindred Products (2000)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

Keywords

• Coffee shop chain
• Food court operations
• Central kitchen services
• F&B stall leasing
• Hawker-style dining

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Stall Rental / Landlord Model: Broadway leases physical food stall and counter spaces within its 23+ coffee shops and food courts to independent F&B operators. Tenants pay rent to Broadway, generating recurring rental income. Broadway provides the physical infrastructure, brand, foot traffic, and central kitchen support.
2. Proprietary Food Brand Operations: Broadway operates its own branded food stalls and concepts (Hennessy Duck, Old Punggol Nasi Lemak, This & That, Bai Le, Tong Luck, etc.) directly within its outlets, capturing full revenue from food sales rather than just rental.
3. Central Kitchen B2B Services: Broadway's Central Kitchen provides culinary products (fresh ingredients, cooked food, beverages) to external F&B operators beyond its own network, generating B2B revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Broadway Food Centre (Holdings) Pte Ltd operates a network of 23-24 coffee shops and food courts across Singapore, offering affordable local and international cuisine under one roof. The company runs proprietary food stall brands (Bai Le Seafood, Old Punggol Nasi Lemak, Hennessy Duck, Tong Luck, This & That, Wen Chang Chicken, Hong Kong Traditional Roasts, Klang Bak Kut Teh) within its own venues and also leases stall spaces to independent F&B operators. A Central Kitchen (operating since 2005) supplies fresh and cooked food to both internal outlets and external F&B clients.

Product overview

Broadway is a Singapore-based food centre chain operating 23 Broadway Coffee Shops and 2 Big Appetite Food Courts across the island since 1997. The company offers a diverse portfolio of food stall brands including Bai Le (Tze Char), Old Punggol Nasi Lemak, Hennessy Duck (Hong Kong-style roast duck), Hong Kong Traditional Roasts, Tong Luck (mixed rice), This & That (mixed rice), Wen Chang Chicken, and Klang Bak Kut Teh. A Central Kitchen facility established in 2005 supports operations and provides products to both internal outlets and external F&B customers. The company also operates GM by Broadway food courts and SG Establishment Food Court.

Differentiator

Problem solved

Functional benefit

Brands

• GM by Broadway: Food centre brand operated by Broadway at various locations, featuring multiple food stalls including Old Punggol Nasi Lemak, Hennessy Duck, and other concepts.
• Big Appetite Foodcourt
• SG Eat Food Court
• Hennessy Duck
• This & That
• Bai Le Seafood
• Old Punggol Nasi Lemak
• Tong Luck
• Wen Chang Chicken
• Hong Kong Traditional Roasts

Products and services

• Broadway Coffee Shops A network of 23-24 coffee shops and food courts conveniently located across Singapore's North, Northeast, East, Central, and West regions, offering a wide variety of local and international cuisine including nasi lemak, mee pok, Indian rojak, and Western meals at affordable prices. Some outlets operate 24 hours.
• Big Appetite Food Courts

Quantifiable outcome

• Ranked 104th (Score 7.59) among 250 awarded companies in Singapore's Best Employers 2023, placing in the top 12% of eligible companies in the Restaurants and Food Services category.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HDB (Housing & Development Board)coreStrategic or Co-development PartnerBroadway Food Centre partners with HDB as one of Singapore's 40 coffee shops participating in the HDB Budget Meals initiative, providing subsidized affordable meals to residents at selected outlets (Blk 115 Alkaff Crescent, Blk 431 Yishun Avenue 1, Blk 610 Tampines North Drive 1, Blk 334A Sembawang). More stores will join in 2024.
• Singapore Cancer SocietyminorOthersBroadway is an annual donor to the Singapore Cancer Society, supporting cancer awareness and patient support initiatives as part of its corporate social responsibility programme.
• Disabled People's Association (DPA)minorOthersBroadway is an annual sponsor of the Disabled People's Association (DPA), Singapore's only cross-disability nonprofit organization, supporting disability rights and empowerment initiatives.
• Singapore Children's SocietyminorOthersBroadway supports the Singapore Children's Society through annual donations, contributing to the organization's mission of protecting and empowering children and youth from all backgrounds.
• Singapore Association for the Deaf (SADeaf)minorOthersBroadway is an annual donor to SADeaf (established 1955), supporting programmes and initiatives that provide resources and opportunities for deaf and hard-of-hearing individuals in Singapore.
• Singapore Action for the Visually Handicapped (SAVH)minorOthersBroadway provides annual donations to SAVH (Singapore Association for the Visually Handicapped) to support services and programmes for visually impaired individuals, promoting a more inclusive society.
• Kwong Wai Shiu Hospital (KWSH)minorOthersBroadway supports Kwong Wai Shiu Hospital, a charity healthcare organization relying on public donations, aligning with Broadway's mission to give back to the community and support those in need.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Toast Box: Toast Box is a Singapore coffee chain under BreadTalk Group offering traditional kopi and kaya toast in casual dine-in formats. Comparable to Broadway in coffee-led quick-service dining format targeting mass-market Singapore consumers.
• Killiney: Killiney is a heritage Singapore traditional coffee shop chain with neighborhood locations across the island. It directly parallels Broadway's coffee shop positioning, traditional food offerings, and value-price mass-market segment.
• Kopitiam: Kopitiam operates the closest equivalent to Broadway's hybrid coffee shop and food court model in Singapore, combining in-house coffee shop dining with leased independent F&B stalls under unified branding. Both target mass-market neighborhood dining at affordable prices with a landlord-tenant revenue structure.
• NTUC Foodfare: NTUC Foodfare is a food court and coffee shop operator run by the NTUC cooperative in Singapore heartlands, providing value-priced meals to residents. It competes head-to-head with Broadway's coffee shop and HDB-linked value-meal positioning.
• Ya Kun Kaya Toast: Ya Kun is one of Singapore's most established traditional coffee shop chains, operating the kopitiam-style coffee shop format with affordable breakfast and local meals. It competes directly with Broadway's coffee shops for daily breakfast and casual dining occasions in heartland locations.
• Koufu Group: Koufu is a Singapore-listed food court and coffee shop operator with multi-format dining concepts across heartland and mall locations. It directly competes with Broadway in the food court/food stall rental model serving everyday affordable meals to Singapore consumers.
• Food Republic: Food Republic is a Singapore-based food court operator (under NTUC FairPrice) that runs multi-stall local and international cuisine venues in malls. Comparable to Broadway's stall-aggregation model and broad-cuisine, value-priced positioning.

Others

• Tim Ho Wan: Tim Ho Wan is an internationally recognized Hong Kong-style dim sum chain with Singapore locations. Adjacent in operating multi-location Singapore F&B dining with brand-led proprietary concepts, though focused on a single cuisine vertical rather than multi-brand aggregation.
• Crystal Jade: Crystal Jade is a multi-brand Singapore F&B group operating diverse Chinese cuisine concepts across mid-to-premium segments. Comparable in multi-brand portfolio strategy and Singapore F&B retail scale, though operating in mid-market rather than value-priced dining.

Emerging players

• Common Man Coffee Roasters: Common Man Coffee Roasters is a Singapore specialty coffee operator with multiple cafe locations serving premium coffee and casual food. While at the higher-end of the market, it competes for coffee-led breakfast and casual dining occasions that Broadway's coffee shops also serve.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/295448894635211
• Instagraminstagram.com/broadwayfoodcentre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadway