Havahart

What Havahart does

Havahart is a Pennsylvania-based consumer brand (founded 1940, owned by Woodstream Corporation, Inc. since 1979) that designs, manufactures, and sells humane wildlife control products for residential and small-business customers. The company operates as a brand within Woodstream's portfolio of pest and animal control labels, which also includes DynaTrap, Mosquito Magnet, Perky-Pet, Safer Brand, Terro, Victor, and Zareba.

The product portfolio centers on two categories: live animal traps (in Traditional and Easy Set configurations, sized X-Small through X-Large) and natural animal repellents. Underlying technology includes patented Easy Set® one-hand set-and-release mechanisms (introduced 2006), Safe Release time-release traps with a 5-minute timer (introduced 2018), the Critter Ridder® motion-activated sprinkler, and the NitroPlus™ combined repellent-fertilizer formula (introduced 2016). Repellent products are OMRI-listed organic or USDA-approved for organic gardening. The company maintains a content-driven educational layer (a Pest Library covering 20+ animals, how-to guides, and a Solution Finder tool) intended to convert intent into purchase.

Havahart generates revenue primarily through one-time hardware sales priced between roughly $45 and $142 per unit, distributed via direct-to-consumer e-commerce at Havahart.com (US and a dedicated Canadian storefront), third-party retail ('Where to Buy'), and supported by a customer care team and reward points loyalty program. The customer base is concentrated in homeowners dealing with nuisance wildlife, with secondary segments in property managers and gardeners/farmers; no enterprise or B2B contracts are evidenced.

Name

Havahart

Legal name

Woodstream Corporation, Inc.

Website

https://havahart.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1–10 employees

Short description

Havahart, a brand owned by Woodstream Corporation, designs and sells humane wildlife control products including live animal traps (Easy Set, Safe Release) and natural repellents (Critter Ridder, NitroPlus) to residential homeowners and small property managers across North America via DTC e-commerce and retail.

Ownership category

akta.pro rank

Product category

Wildlife Control Products

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Humane Wildlife Deterrence & Exclusion (Eco-Safe Methods) (HSAMALAE)

Keywords

• Live animal traps
• Humane wildlife control
• Animal repellents
• Pest control products
• Catch and release traps

Headquarters

HQ city

Lititz

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: One-time hardware sales of live animal traps, repellents, and related accessories through e-commerce and retail channels. Products are purchased outright with no subscription component.
2. Reward Points Program: Loyalty program where customers earn points on purchases that can be redeemed for discounts on future orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Havahart designs, manufactures, and sells humane wildlife control products for residential and small-property use. Its portfolio centers on live animal catch-and-release traps (Traditional and Easy Set® configurations, sizes X-Small through X-Large) and the Critter Ridder line of natural animal repellents and motion-activated sprinklers. Products are sold direct-to-consumer through Havahart.com and a dedicated Canadian store, with additional availability through third-party retailers.

Product overview

Havahart offers a comprehensive portfolio of caring wildlife control products focused on live animal trapping and humane repellents. The core product line consists of live animal traps (Traditional and Easy Set configurations, in sizes X-Small through X-Large) and natural animal repellents. The Easy Set trap series features patented one-hand set/release technology, while the Critter Ridder line provides motion-activated sprinklers and chemical repellents including the NitroPlus formula. The company also introduced the Safe Release time-release trap with a 5-minute auto-open timer. All offerings are designed for efficient consumer use and humane animal treatment, with most repellents being OMRI listed organic or USDA approved for organic gardening.

Differentiator

Problem solved

Functional benefit

Brands

• Critter Ridder: Motion-activated animal repellent and sprinkler product line
• Easy Set®
• Safe Release

Products and services

• Havahart Live Animal Traps Humane live animal catch-and-release traps for residential wildlife control, available in Traditional and Easy Set configurations in sizes from X-Small to X-Large, targeting nuisance animals such as squirrels, rabbits, raccoons, groundhogs, skunks, opossums, and feral cats.
• Havahart Easy Set X-Large 1-Door Animal Trap (Model 1081) Single-door live animal trap with patented Easy Set one-hand set/release mechanism, galvanized steel mesh, and spring-loaded door lock; sized for armadillos, beavers, cats, dogs, foxes, groundhogs, opossums, and raccoons.
• Havahart Easy Set Small 1-Door Animal Trap (Model 1083) Compact single-door live animal trap with patented Easy Set one-hand operation, sensitivity adjustment screw, and enlarged carrying handle; designed for rabbits, skunks, squirrels, and weasels.
• Critter Ridder Motion-Activated Animal Repellent Sprinkler (Model 5277) Motion-activated sprinkler that detects animal movement and releases a burst of water to startle and deter nuisance wildlife without chemicals; part of the Critter Ridder natural repellent product line.
• Critter Ridder Animal Repellent with NitroPlus Hose-end spray concentrate that repels nuisance animals by irritating their senses of taste and smell, enriched with NitroPlus fertilizer to restore vegetation while deterring wildlife.
• Traditional Live Animal Traps Classic-style live animal traps for humane catch-and-release trapping of nuisance wildlife, in the traditional two-hand set configuration.
• Safe Release Time-Release Live Animal Trap Live animal trap with integrated 5-minute time-release timer that automatically opens the cage door, allowing users to release captured animals from a safe distance.
• Natural Animal Repellents Natural and organic animal repellent sprays designed to drive nuisance animals away without trapping or relocating them; OMRI-listed organic or USDA approved for organic gardening.

Quantifiable outcome

• 32oz Critter Ridder covers 5,000 sq ft with protection up to 30 days
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Woodstream CorporationcoreOthers · 1 January 1979Havahart was acquired by Woodstream Corporation in 1979 and operates as a brand within the Woodstream family of pest and animal control brands. Woodstream has roots dating back to 1832 when Sewell Newhouse started trap manufacturing in Oneida Castle, NY. Havahart joined a portfolio including DynaTrap, Mosquito Magnet, Perky-Pet, Safer Brand, Terro, Victor, and Zareba brands.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Aspectek: Specialty manufacturer of live animal traps and ultrasonic repellents for wildlife control. Closely comparable product lineup (live cage traps for raccoons, squirrels, cats) targeting similar homeowner channel.
• Victor (Woodstream brand): Woodstream sister brand offering snap traps, electronic mouse traps, and rodent control products. Directly comparable as both are Woodstream-owned metal trap and rodent/pest solutions competing for the same retail shelf and consumer wallet.
• Duke Traps: Manufacturer of body-grip and live cage traps for fur-bearing and nuisance wildlife. Direct competitor in animal trap category with similar target customers (property owners, trappers, wildlife managers).
• Tomcat (Reckitt Benckiser): Major consumer pest control brand offering snap traps, glue boards, and bait stations for rodents. Directly competes in the residential trap category with similar hardware-only, one-time purchase model.
• Bonide Products: Independent manufacturer of pest control products including animal repellents, traps, and garden chemicals. Competes directly in the consumer outdoor/wildlife control category with overlapping SKUs.
• Saunders (by JT Eaton): Manufacturer of live animal traps and wildlife control devices including cage-style traps for raccoons, squirrels, and other nuisance wildlife. Directly competes in live humane trap category.

Emerging players

• Catchmaster: Specialty manufacturer of glue traps and mechanical traps for rodents and wildlife. Overlaps with Havahart in catch-and-release animal control but focuses more on adhesive and disposable trap formats.
• Safer Brand (Woodstream): Woodstream sister brand offering organic lawn care and pest control products. Overlaps in the organic repellent category (e.g., Critter Ridder) and shares parent distribution, but focuses on insect and lawn, not wildlife trapping.
• Contech Electronics (ScareCrow): Manufacturer of motion-activated sprinklers and ultrasonic animal deterrents. Closely comparable to Havahart's Critter Ridder motion-activated sprinkler line, competing in the humane-deterrent niche.
• Terro (Woodstream): Woodstream sister brand specializing in home insect control (primarily ants). Overlaps with Havahart under the same parent distribution ecosystem but operates in the indoor insect control category rather than wildlife.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Havahart_brand
• Facebookfacebook.com/havahartbrand

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havahart