What Woodstream Corporation does

Woodstream Corporation is a Lancaster, Pennsylvania-based, privately held multi-brand consumer products company that manufactures and markets pest control, animal control, bird feeding, and electric fencing products through a portfolio of nine registered brands: TERRO, Victor, Havahart, Dynatrap, Mosquito Magnet, Perky-Pet, Zareba, Fi-Shock, and Safer Brand. The company's product technology is primarily electromechanical and attractant-based — including LED/fluorescent light insect traps (Dynatrap), CO2-and-attractant mosquito traps (Mosquito Magnet), mechanical and electronic rodent traps (Victor), humane cage traps (Havahart), and AC/DC/solar-powered electric fence energizers (Zareba) — with no disclosed AI/ML or software-as-a-service components. Woodstream sells exclusively through a B2B channel: distributors, retailers (hardware, garden centers, farm supply, mass-market), professional pest control operators, and authorized Mosquito Magnet and Electronic Containment Service Centers, served through the Woodstream Partner Portal (real-time inventory, 2-step ordering, Salsify-integrated digital asset library). The company is owned by Catch TopCo, Inc., a holding/investment company, operates 251-500 employees, and ships only within the contiguous 48 United States. Revenue is not disclosed in the available source data.

Name

Woodstream Corporation

Legal name

Woodstream Corporation, Inc.

Website

https://woodstreampartnerportal.com

Company type

Private

Founded year

1830

Operating status

Operating

Headcount range

251–500 employees

Short description

Woodstream Corporation is a Lancaster, Pennsylvania-based, privately held multi-brand consumer products company that manufactures pest control, animal control, bird feeding, and electric fencing products under brands including TERRO, Victor, Havahart, Dynatrap, Mosquito Magnet, Perky-Pet, and Zareba, selling exclusively through US B2B distributors, retailers, and authorized service centers via its Partner Portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Product Sales: One-time sale of pest control traps, animal traps, bird feeders, and electric fencing equipment through channel partners and distributors
2. Consumables and Replacement Parts: Ongoing sales of attractants, nets, replacement parts, and refills for pest control devices

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Woodstream Corporation manufactures and markets consumer products for pest control, animal and wildlife management, electric fencing, and wild bird feeding through a portfolio of owned brands including TERRO, Victor, Havahart, Dynatrap, Mosquito Magnet, Perky-Pet, Zareba, Safer Brand, and Fi-Shock. The company sells exclusively through a B2B partner distribution model via the Woodstream Partner Portal, supplying distributors, retailers, professional pest control operators, and authorized service centers rather than transacting with end consumers directly.

Product overview

Woodstream Corporation operates as a multi-brand consumer products company specializing in pest control, wildlife management, and bird feeding products. The company markets a portfolio of distinct brands through the Woodstream Partner Portal, a B2B e-commerce platform for distribution partners. The core product lines include Dynatrap (indoor/outdoor insect traps), TERRO (home insect control established 1915), Victor (rodent control), and Safer Brand (organic gardening solutions) for pest management; Havahart (animal traps/repellents) for wildlife control; Mosquito Magnet (mosquito traps) for biting insects; Zareba and Fi-Shock for electric fencing; and Perky-Pet for bird feeding. These brands serve different pest control and wildlife management needs across residential and professional markets, with products ranging from traps and repellents to accessories and replacement parts.

Differentiator

Problem solved

Functional benefit

Brands

• Dynatrap®: Indoor and outdoor insect traps using LED and UV light technology for mosquito and flying insect control.
• Safer® Brand
• TERRO®
• Victor®
• Perky-Pet®
• Zareba®
• Havahart®
• Mosquito Magnet®
• Fi-Shock®

Products and services

• Dynatrap insect traps Indoor and outdoor LED and fluorescent light-based insect traps for mosquito and flying insect control, with coverage ranging from indoor rooms to 1 acre. Sold to channel partners for resale to residential and small commercial users.
• TERRO home insect control Liquid ant killers and related ant, spider, scorpion, wasp, and fly control solutions packaged in the TERRO bright orange packaging. Established in 1915 and sold to channel partners for resale in residential insect-control use cases.
• Victor rodent control Snap traps, electronic traps, glue traps, poison baits, and pest monitoring solutions for mouse, rat, and roach control. Sold through channel partners for residential and commercial rodent management.
• Safer Brand organic pest control and gardening Insect traps, insecticides, fungicides, fertilizers, and pheromone-based moth traps positioned for organic gardening. Sold to channel partners for resale into gardening and organic pest control use cases.
• Havahart humane animal traps and repellents Cage traps available in X-Small through X-Large sizes, plus repellents and electronic deterrents for humane capture of raccoons, groundhogs, and other wildlife. Sold via channel partners for residential and wildlife management use cases.
• Perky-Pet wild bird feeders and accessories Hummingbird feeders, seed feeders, oriole feeders, nectar, waterers, and accessories for wild bird feeding. Sold through channel partners for resale in the residential bird feeding market.
• Mosquito Magnet mosquito traps CO2-and-attractant mosquito and biting insect traps, attractants, replacement parts, and accessories providing outdoor coverage up to 1 acre. Sold to channel partners including authorized service centers, professional pest control operators, and retailers serving residential and commercial buyers.
• Zareba electric fencing systems AC, DC, and solar-powered electric fence chargers plus insulators, wire, posts, grounding equipment, and accessories for livestock containment and animal control. Sold to channel partners for resale into agricultural and livestock containment use cases.
• Fi-Shock electric fencing accessories Accessories and complementary products for electric fencing systems. Sold to channel partners for resale alongside the Zareba electric fencing line.
• Woodstream Partner Portal B2B e-commerce platform that lets distributors, retailers, pest control operators, and service centers access the full Woodstream product catalog, view real-time inventory, place orders via a 2-step ordering flow, and access digital brand assets. Account approval typically takes 1-2 business days.

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bonide Products: Bonide manufactures consumer and professional lawn, garden, and pest control products including insecticides, repellents, and traps — directly comparable to Woodstream's Safer Brand and outdoor insect control offerings.
• Bird-X: Bird-X manufactures bird deterrent and control products including ultrasonic repellers, visual deterrents, and netting — comparable to certain Woodstream wildlife deterrent products, though smaller and more specialized than Woodstream's Havahart line.
• Tomahawk Live Trap: Tomahawk Live Trap manufactures humane and lethal animal traps, cage traps, and related wildlife control equipment — competing directly with Woodstream's Havahart brand in the humane animal trap category.
• Sterling International: Sterling International produces the RESCUE! brand of traps and attractants for wasps, yellowjackets, flies, and stink bugs — competing with Woodstream's RESCUE-style insect traps and Safer Brand insect control products.
• Pelsis Group: Pelsis is a global pest control products manufacturer offering professional and consumer insect control solutions across multiple brands. Its multi-brand pest control portfolio and B2B distribution model closely mirror Woodstream's structure.
• JT Eaton: JT Eaton manufactures and distributes pest control products including traps, baits, and repellents for professional and consumer markets — overlapping directly with Woodstream's Victor, TERRO, and Safer Brand product lines.

Broad incumbents

• Spectrum Brands Holdings: Spectrum Brands owns consumer pest control, pet, and home & garden brands (including pet, home & personal care segments) — a multi-category consumer products platform comparable to Woodstream's multi-brand structure across pest, pet, and outdoor categories.
• SC Johnson: SC Johnson is a large consumer products company whose pest control portfolio (Raid, OFF!, Baygon, Autan) directly competes with Woodstream's TERRO, Victor, and Dynatrap brands in household insect and rodent control. It is a broad incumbent with overlapping categories but vastly larger scale.
• Bayer Environmental Science (Envu): Envu (formerly Bayer Environmental Science) is a global pest and turf management products company serving professional and consumer markets — a broad incumbent with overlapping pest control product categories where Woodstream competes.

Emerging players

• PIC Corporation: PIC Corporation designs and distributes pest control and insect trapping products including fly traps and glue boards — a niche emerging player with product overlap in consumer insect control comparable to portions of Woodstream's TERRO and Safer Brand lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/woodstream-corporation

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodstream Corporation