Net Zero Markets
Net Zero Markets Ltd is a London-based, privately held firm that designs and distributes the Global Emission Reduction (GER), a hybrid carbon offset contract listed on multiple exchanges (ACX, Nodal, EEX) and via retail partner Plannet Zero, serving corporates, SMBs, and investors in the Voluntary Carbon Market.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Net Zero Markets does
Net Zero Markets Ltd is a London-based, privately held company founded in 2021 by Louis Redshaw that develops environmental market risk management tools, products, and contracts. Its sole commercial product is the Global Emission Reduction (GER), a physically-delivered hybrid carbon offset contract designed to act as a single global benchmark price for the Voluntary Carbon Market. The GER is structured as four independently tradable sub-contracts: the Base Carbon Contract (BCC) covering renewables and energy efficiency, the Forestry Carbon Contract (FCC) covering agriculture, forestry and land use, the Prime Carbon Contract (PCC) covering projects delivering multiple UN Sustainable Development Goals, and the Carbon Capture Contract (CCC) covering long-lived removals such as biochar, BECCS and DACC. The CCC share is fixed to increase annually and reach 100% of the benchmark by 2050, aligned with the Oxford Principles. All underlying credits are verified by Verra or Gold Standard, and the composition is recalibrated each year based on observed global retirement trends under the supervision of a GER Supervisory Committee.
The company distributes the GER exclusively through partner channels rather than direct sales: spot contracts on AirCarbon Exchange (ACX), US futures on Nodal Exchange, and European futures on EEX Group, with retail and SMB access handled by partner Plannet Zero, which issues certificates and retires credits on a public registry. Revenue is generated through low transaction fees on exchange listings and fees on Plannet Zero retail sales, with an introductory zero-fee retail offer. Target customers span individuals and small businesses seeking simple net zero pathways, large corporates implementing offsetting strategies, and investors and funds seeking transparent voluntary carbon exposure. The team is small (1-10 employees) and lean on senior environmental markets talent drawn from Barclays, Redshaw Advisors, Clifford Chance, NM Rothschild, IETA, and CMIA, supplemented by an advisor from Financial Machines. The company has no disclosed external funding and no disclosed revenue.
Net Zero Markets firmographics
Firmographics- Name
- Net Zero Markets
- Legal name
- Net Zero Markets Ltd
- Website
- https://netzeromarkets.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Net Zero Markets Ltd is a London-based, privately held firm that designs and distributes the Global Emission Reduction (GER), a hybrid carbon offset contract listed on multiple exchanges (ACX, Nodal, EEX) and via retail partner Plannet Zero, serving corporates, SMBs, and investors in the Voluntary Carbon Market.
- Ownership category
- akta.pro rank
Net Zero Markets industry classification
Industry- Product category
- Voluntary Carbon Markets
- akta.pro primary industry
- GHG Accounting & Net-Zero/Decarbonization Planning (Scopes 1–3) (EUAHAJAC)
- akta.pro secondary industry
- Net-Zero Target Setting & SBTi/Net-Zero Standard Support (EUABAKAA)
Keywords
Where Net Zero Markets is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Net Zero Markets business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Carbon Credit Trading Fees: Revenue generated from facilitating the purchase and sale of GER carbon credit contracts across multiple exchanges. The GER is available as spot contracts on ACX, futures on Nodal Exchange, and via EEX Group, with low transaction fees enabled by exchange listing.
- Retail Carbon Credit Sales: Revenue from direct retail sales of GER credits through partner Plannet Zero, which handles certificate issuance and retirement for individual and small business customers.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Net Zero Markets product offering
Product offeringCore offering
Net Zero Markets develops and distributes the Global Emission Reduction (GER), a physically-delivered hybrid carbon offset contract that serves as a single global benchmark price for the Voluntary Carbon Market. The GER is composed of four independently traded sub-contracts (Base Carbon Contract, Forestry Carbon Contract, Prime Carbon Contract, and Carbon Capture Contract) verified by Verra and Gold Standard, and is distributed through spot listings on AirCarbon Exchange, futures on Nodal Exchange, European listings on EEX, and a retail channel via Plannet Zero.
Product overview
Net Zero Markets offers a single unified product—the Global Emission Reduction (GER)—a groundbreaking carbon contract designed to provide a benchmark carbon price for the Voluntary Carbon Market. The GER is a physically-delivered hybrid carbon offset structured as a composite of four sub-contracts: the Base Carbon Contract (BCC) covering renewables and energy efficiency projects, the Forestry Carbon Contract (FCC) covering agriculture and land use projects, the Prime Carbon Contract (PCC) covering projects with UN Sustainable Development Goals benefits, and the Carbon Capture Contract (CCC) covering long-lived carbon removals. Each sub-contract trades and prices independently. The CCC component includes a built-in pathway to net zero, with its proportion increasing annually until reaching 100% by 2050. The GER is available as spot contracts on AirCarbon Exchange (ACX) and as futures on Nodal Exchange, with a European listing on EEX.
Differentiator
Problem solved
Functional benefit
Brands
- GER (Global Emission Reduction): A ground-breaking, physically-delivered hybrid carbon offset contract that provides a single global benchmark price for the Voluntary Carbon Market, with an in-built pathway to net zero carbon emissions by 2050. The GER is comprised of four sub-contracts: Base Carbon Contract (BCC), Forestry Carbon Contract (FCC), Prime Carbon Contract (PCC), and Carbon Capture Contract (CCC).
Products and services
- Global Emission Reduction (GER) A physically-delivered hybrid carbon offset contract providing a single global benchmark price for the Voluntary Carbon Market, available to individuals, businesses and investors via multiple exchanges and a retail platform.
- Base Carbon Contract (BCC) A sub-contract of the GER covering carbon credits generated by renewables and energy efficiency projects, verified by Verra or Gold Standard; trades independently.
- Forestry Carbon Contract (FCC) A sub-contract of the GER covering carbon credits from agriculture, forestry and land use projects, verified by Verra or Gold Standard; trades independently.
- Prime Carbon Contract (PCC) A sub-contract of the GER covering carbon credits from projects delivering benefits against at least three UN Sustainable Development Goals, verified by Verra or Gold Standard; trades independently.
- Carbon Capture Contract (CCC) A sub-contract of the GER covering long-lived carbon removals such as biochar, BECCS and DACC projects, verified by Verra or Gold Standard; its share rises annually until 100% by 2050.
Quantifiable outcome
- GER trades above $7.23 as single reference price for VCM
- +2 more outcomes
Companies that use Net Zero Markets
Customer profileSegments3 records
Ideal customer profiles3 records
Net Zero Markets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Net Zero Markets partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Plannet ZerocorePlannet Zero serves as the retail channel for GER credits, enabling individuals and smaller businesses to access the carbon offset product. They handle certificate issuance and retirement on their public registry, with an introductory offer of zero retail fees.
- AirCarbon Exchange (ACX)coreACX serves as the primary spot contract exchange for the GER, enabling physically-delivered carbon credit trading. Net Zero Markets collaborated with ACX to develop the GER as a groundbreaking voluntary carbon markets benchmark. The partnership provides global geographical coverage with low transaction fees.
- Nodal ExchangecoreNodal Exchange provides futures contract listing for GER, enabling US-based participants to access the voluntary carbon market benchmark. The partnership was part of the initial June 2022 launch.
- EEX Group / European Energy Exchange AGcoreEEX Group provides European listing for GER futures contracts. The partnership was announced as part of the June 2022 launch with European availability scheduled for 2023.
- VerracoreVerra is the leading VCM registry whose standards verify the carbon credits included in the GER sub-contracts (BCC, FCC, PCC, CCC). All projects in the GER are verified by Verra or Gold Standard.
- Gold StandardcoreGold Standard is a leading VCM registry whose standards verify the carbon credits included in the GER sub-contracts. All projects in the GER are verified by Gold Standard or Verra.
- CarbonwiseminorCarbonwise collaborated with Net Zero Markets to produce educational animations explaining carbon offsets, enhancing the company's educational content and market education efforts.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Net Zero Markets competitors and assessment
Company assessmentDirect peers
- Pachama: Digital carbon marketplace using satellite and AI verification to connect corporate buyers with forest and removal credits — competes directly with NZM for enterprise offset procurement via a different delivery model.
- Cloverly: Carbon offset API platform for retail and enterprise customers offering a standardized, transparently certified offset product — closely comparable in retail/SMB and enterprise API integration focus.
- Patch: API-first carbon credit marketplace enabling businesses to embed offsetting into digital products — a direct competitor for the same corporate distribution thesis via embedded rather than exchange-listed delivery.
- AirCarbon Exchange (ACX): Global carbon credit exchange where the GER is listed for spot trading and primary launch partner. ACX is the closest distribution peer and a potential competitor in benchmark carbon contracts for the same corporate procurement wallet.
- Climate Impact X (CIX): Singapore-based carbon exchange backed by DBS and SGX, operating standardized spot carbon contracts for corporate buyers — directly comparable in benchmark/marketplace positioning and target enterprise customer.
- Carbonplace: Carbon marketplace jointly developed by major banks (Standard Chartered, BBVA, UBS, BNP Paribas, Société Générale, Goldman Sachs) targeting corporate carbon credit trading — a directly comparable infrastructure ambition with stronger institutional backing.
- Xpansiv: Environmental markets infrastructure operator running data, registry, and exchange services including CBL-listed carbon futures — a horizontal peer providing carbon contract market infrastructure across multiple geographies and registries.
Others
- Gold Standard: VCM registry alongside Verra whose certification standards verify the GER's underlying credits. Ecosystem enabler rather than direct competitor, but central to NZM's product integrity.
- Verra: Leading VCM registry whose VCS standards verify the carbon credits underlying the GER sub-contracts. Not a direct competitor but the key ecosystem gatekeeper and standards dependency for NZM's product.
Emerging players
- Sylvera: Independent carbon credit ratings and analytics provider addressing the same VCM trust and transparency problem NZM targets — but at the project-rating layer rather than the instrument/benchmark layer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Net Zero Markets social profiles
Digital presenceNet Zero Markets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Net Zero Markets leadership team
Management profileNumber of profiles
Profiles6 records
Net Zero Markets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Net Zero Markets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Net Zero Markets
What does Net Zero Markets do?
Net Zero Markets develops and distributes the Global Emission Reduction (GER), a physically-delivered hybrid carbon offset contract that serves as a single global benchmark price for the Voluntary Carbon Market. The GER is composed of four independently traded sub-contracts (Base Carbon Contract, Forestry Carbon Contract, Prime Carbon Contract, and Carbon Capture Contract) verified by Verra and Gold Standard, and is distributed through spot listings on AirCarbon Exchange, futures on Nodal Exchange, European listings on EEX, and a retail channel via Plannet Zero.
Is Net Zero Markets a public or private company?
Net Zero Markets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Net Zero Markets founded?
Net Zero Markets was founded in 2021. It employs 1 to 10 people.
Where is Net Zero Markets based?
Net Zero Markets is headquartered in London, United Kingdom, in the Europe region.
How does Net Zero Markets make money?
Two revenue lines are on record. Carbon Credit Trading Fees are the primary driver. The others are retail Carbon Credit Sales.
Who are Net Zero Markets's main competitors?
Direct peers on record are Pachama, Cloverly, Patch, AirCarbon Exchange (ACX), Climate Impact X (CIX), Carbonplace and Xpansiv. Others are Gold Standard and Verra. Sylvera is listed as an emerging player.
Does Net Zero Markets have an API?
No public API is recorded for Net Zero Markets.
What industry is Net Zero Markets in?
Net Zero Markets's product category is Voluntary Carbon Markets. Its primary akta.pro industry code is EUAHAJAC, GHG Accounting & Net-Zero/Decarbonization Planning (Scopes 1–3), with a secondary code of EUABAKAA, Net-Zero Target Setting & SBTi/Net-Zero Standard Support.