CarbonWise
CarbonWise is a Pakistan-based climate action platform offering a mobile app for carbon footprint tracking and tree planting, with four subscription tiers serving individuals, schools, NGOs, and corporate ESG reporting clients.
- Company typePrivate
- Founded2023
- HeadquartersLahore, Pakistan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What CarbonWise does
CarbonWise is a Pakistan-based climate action platform that operates a mobile application for personal carbon footprint tracking and tree planting, headquartered in Lahore at 56 Sector T, Phase II, DHA. The company was co-founded by Arif Jalil Piracha — also co-founder of Klockwork and Smartprep — and Mahin Azam Khan, a World Bank consultant and climate-focused digital content creator. The product is distributed through the Apple App Store and Google Play Store, targeting Pakistani individuals, families, schools, NGOs, and corporate clients with a freemium consumer app layered onto four bespoke subscription plans (Starter, Kids & Youth, Community, Corporate), each anchored by a minimum 100-tree planting commitment.
The platform combines digital carbon measurement with tangible tree planting activities, awareness sessions, and ESG/CSR documentation. The Corporate Plan introduces a real-time emissions dashboard, sustainability training, branded tree planting projects, and quarterly CSR/ESG reports, indicating a deliberate move upmarket into enterprise ESG compliance workflows. Distribution is mobile-first and community-led, supported by organic social media presence from the founders, school and university outreach programs, and word-of-mouth growth within Pakistan's sustainability-conscious civil society.
The company is privately held and founder-owned, with no disclosed institutional funding, no M&A activity, no patents or certifications, and no disclosed headcount or revenue. Public operational counters on the company website show 0 trees planted and 0 awareness sessions completed, indicating the venture is at an early commercial stage. Pricing across all four tiers is customizable and quote-based rather than publicly listed.
CarbonWise firmographics
Firmographics- Name
- CarbonWise
- Legal name
- CarbonWise
- Website
- https://carbonwisepk.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CarbonWise is a Pakistan-based climate action platform offering a mobile app for carbon footprint tracking and tree planting, with four subscription tiers serving individuals, schools, NGOs, and corporate ESG reporting clients.
- Ownership category
- akta.pro rank
CarbonWise industry classification
Industry- Product category
- Environmental Sustainability Software
- NAICS
- Support Activities for Forestry (115310), Support Activities for Forestry (11531)
- SIC
- Forestry (800)
- akta.pro primary industry
- Carbon Accounting, Verification & Registry Services (MRV, Audits, Certification) (IMAMAJAE)
- akta.pro secondary industries
- Forest Ecosystem Services & Carbon/Conservation Programs (AFAMAAAJ), Carbon Neutrality/Claims Strategy & Communications (claims substantiation, greenwashing risk) (EUABAKAK)
Keywords
Where CarbonWise is headquartered
LocationHeadquarters
- HQ city
- Lahore
- HQ country
- Pakistan
- HQ region
- Asia
Offices1 record
Markets served
CarbonWise business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Mobile App Services: App-based carbon footprint tracking and tree planting services for individual consumers, delivered through Freemium model with premium features available through subscription plans
- Bespoke Service Plans: Tiered service plans (Starter, Kids & Youth, Community, Corporate) providing tree planting activities, awareness sessions, training, and impact reporting. Revenue generated through one-time and recurring service fees for customizable packages with minimum tree planting requirements (100+ trees)
- Corporate Sustainability Services: Enterprise-level services including corporate dashboard access, sustainability training, branded tree planting projects, and quarterly ESG/CSR documentation reports
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Starter Plan - For individuals & small teams |
| Unit Pricing | Multi-year contract | Kids & Youth Plan - For schools, clubs, and educational programs |
| Unit Pricing | Multi-year contract | Community Plan - For NGOs and local groups |
| Subscription | Annual | Corporate Plan - For businesses |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
CarbonWise product offering
Product offeringCore offering
CarbonWise sells a mobile application (iOS and Android) that enables users to calculate, track, and reduce their personal or organizational carbon footprint, with built-in capability to fund and verify tree planting activities. Around this app, it packages four subscription service plans—Starter, Kids & Youth, Community, and Corporate—each adding physical tree planting events (minimum 100 trees), awareness/training sessions, impact certificates, and for businesses a real-time emissions dashboard with quarterly CSR/ESG reporting.
Product overview
CarbonWise is a climate action platform that offers a unified mobile application complemented by four subscription service tiers. The CarbonWise App serves as the core product for personal carbon footprint tracking and tree planting. The four plans—Starter, Kids & Youth, Community, and Corporate—build upon the app with additional features such as awareness sessions, group tree planting activities, and compliance reporting, targeting individuals, educational institutions, NGOs, and businesses respectively.
Differentiator
Problem solved
Functional benefit
Products and services
- CarbonWise App A mobile application for iOS and Android that enables users to calculate, track, and monitor their personal carbon footprint, and to fund and verify tree planting activities; serves as the entry point for individuals and the foundation for all other CarbonWise service plans.
- Starter Plan A bespoke service plan for individuals and small teams that includes app-based carbon footprint tracking, direct tree planting through the app, a physical tree planting activity (minimum 100+ trees), one awareness session on practical climate-friendly actions, and a certificate and record of plantation.
- Kids & Youth Plan A bespoke service plan for schools, clubs, and educational programs that provides app access for students to track and plant trees collectively, an age-appropriate awareness session on climate change and environmental care, a hands-on tree planting activity (minimum 100 trees), and an impact certificate for the school or group showing CO2 savings and plantation details.
- Community Plan A bespoke service plan for NGOs and local groups providing app access for all members, an awareness and training session on climate change and sustainability, a community tree planting project (100+ trees), and an impact report showing total CO2 saved and trees planted.
- Corporate Plan A bespoke corporate service plan featuring a real-time corporate carbon footprint dashboard, employee app access, sector-tailored sustainability training, a corporate tree planting project (100+ trees) with branding and employee participation, and quarterly CSR/ESG documentation reports.
Quantifiable outcome
- Minimum 100 trees planted per service plan across all tiers
- +2 more outcomes
Companies that use CarbonWise
Customer profileSegments4 records
Ideal customer profiles4 records
CarbonWise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CarbonWise partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights5 records
CarbonWise competitors and assessment
Company assessmentBroad incumbents
- Persefoni: Climate management and accounting platform for enterprises. Overlaps with CarbonWise's corporate dashboard and ESG reporting capabilities but addresses a much larger enterprise segment.
- South Pole: Global carbon project developer and climate solutions provider serving corporate clients with verified offsets. Comparable to CarbonWise's corporate ESG/tree-planting services but with established international project portfolios.
- Watershed: Enterprise-grade carbon accounting and ESG reporting platform. Comparable to CarbonWise's Corporate tier but operating at vastly larger scale and serving Fortune 500 customers.
Direct peers
- Ecologi: Subscription-based climate action platform that lets individuals and businesses fund tree planting and carbon offset projects. Mirrors CarbonWise's blend of individual subscriptions, corporate plans, and tree-planting delivery.
- Trace: Mobile app that helps individuals track and reduce their carbon footprint. Comparable to CarbonWise's core app functionality for personal footprint calculation.
- CHOOOSE: Climate action subscription platform enabling businesses and consumers to integrate carbon offsetting into their offerings. Comparable to CarbonWise's corporate subscription and tree-planting integration.
- Klima: Consumer-facing carbon footprint app that combines personal emissions tracking with subscription-funded tree planting and climate projects. Closely comparable to CarbonWise's mobile-first, action-oriented carbon platform model.
- Patch: Carbon credit API and marketplace powering offsetting for consumer and enterprise products. Comparable to CarbonWise's integration of offset/credit purchases into its subscription offering.
- Treeapp: Mobile-first app that lets users plant trees with daily actions and subscriptions. Closely mirrors CarbonWise's mobile tree-planting engagement model.
- Joro: Consumer carbon footprint tracking app with subscription features for climate action. Directly comparable on mobile-first personal carbon accounting and paid climate engagement.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
CarbonWise social profiles
Digital presenceCarbonWise financial estimates
Financial estimateRevenue estimate
Valuation estimate
CarbonWise leadership team
Management profileNumber of profiles
Profiles2 records
CarbonWise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CarbonWise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CarbonWise
What does CarbonWise do?
CarbonWise sells a mobile application (iOS and Android) that enables users to calculate, track, and reduce their personal or organizational carbon footprint, with built-in capability to fund and verify tree planting activities. Around this app, it packages four subscription service plans—Starter, Kids & Youth, Community, and Corporate—each adding physical tree planting events (minimum 100 trees), awareness/training sessions, impact certificates, and for businesses a real-time emissions dashboard with quarterly CSR/ESG reporting.
Is CarbonWise a public or private company?
CarbonWise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CarbonWise founded?
CarbonWise was founded in 2023. It employs 1 to 10 people.
Where is CarbonWise based?
CarbonWise is headquartered in Lahore, Pakistan, in the Asia region.
How does CarbonWise make money?
Three revenue lines are on record. Mobile App Services are the primary driver. The others are bespoke Service Plans and corporate Sustainability Services.
Who are CarbonWise's main competitors?
Broad incumbents on record are Persefoni, South Pole and Watershed. Direct peers are Ecologi, Trace, CHOOOSE, Klima, Patch, Treeapp and Joro.
Does CarbonWise have an API?
No public API is recorded for CarbonWise.
What industry is CarbonWise in?
CarbonWise's product category is Environmental Sustainability Software. Its primary akta.pro industry code is IMAMAJAE, Carbon Accounting, Verification & Registry Services (MRV, Audits, Certification), with a secondary code of AFAMAAAJ, Forest Ecosystem Services & Carbon/Conservation Programs. Its NAICS code is 115310 and its SIC code is 800.