CASHTREE Finance

What CASHTREE Finance does

CASHTREE Finance Pvt. Ltd. is an Indian non-banking financial company (NBFC) headquartered in Noida, Uttar Pradesh, that provides business loans to micro, small, and medium enterprises (MSMEs) and self-employed entrepreneurs in the underserved 'missing middle' segment — borrowers too large for microfinance institutions and too under-documented for traditional banks. The company's loan ticket size ranges from Rs. 50,000 to Rs. 10 lakhs (approximately $600-$12,000), positioning it between microfinance and bank lending. Its product portfolio includes 12+ specialized offerings: Unsecured Business Loans, SME Business Loans, Women Business Loans (carrying a 2% interest discount), Loan Against Property, Micro Loans (NFS), Vendor Loans, Dairy Loans, Agri-input Loans, Privilege Loans for Urban Females, and Green Energy Loans.

The company distributes loans through a hybrid model combining 6 physical branches across India with a web and mobile application platform that supports loan application submission, document upload, and eligibility verification. Loan eligibility can be checked in 5 minutes without a credit history requirement, and disbursal is targeted within 3 working days. The GTM motion relies on Relationship Managers, Branch Operations Officers, Branch Collection Officers, and Branch Heads for field sales and servicing, supplemented by digital onboarding. The company claims a 'data-based approach' to underwriting and uses alternative data beyond traditional ITR and credit scores for thin-file borrowers.

The business model is interest income from lending activities: CASHTREE earns interest on its unsecured and secured loan portfolio to MSMEs, with no transaction fees or auxiliary revenue streams disclosed. Women entrepreneurs receive a 2% interest discount as an acquisition incentive, and all loans under Rs. 2 lakhs require no balance sheet. The underlying legal entity (CIN U65999DL1995PTC069123) was originally incorporated in 1995 as Radiance Export Private Limited, was acquired by current promoters in 2019, and rebranded to CASHTREE Finance in 2020. The company operates with 51-100 employees and serves a reported 1,200+ clients, with no public funding rounds or revenue figures disclosed.

Name

CASHTREE Finance

Legal name

CASHTREE Finance Pvt Ltd

Website

https://cashtree.co.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

MSME Lending

NAICS

Sales Financing (52222)

SIC

Short-Term Business Credit Institutions (6153), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Merchant Cash Advance (MCA) & Revenue-Based Financing (FSAKAGAD)

Keywords

• MSME lending
• Unsecured business loans
• Women business loans
• Loan against property
• Micro enterprise finance

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. MSME and Micro Lending: CASHTREE Finance earns interest income from loans extended to MSMEs, self-employed entrepreneurs, and micro enterprises. Loans are extended in the range of Rs. 50,000 to Rs. 10 lakhs across unsecured business loans, vendor loans, SME loans, women business loans, loan against property, micro loans (NFS), dairy loans, agri-input loans, and green energy loans. The primary revenue is interest earned on the loan portfolio, managed as a lending NBFC under RBI regulations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CASHTREE Finance is an RBI-registered NBFC that extends unsecured and secured business loans ranging from Rs. 50,000 to Rs. 10 lakhs to MSMEs, self-employed entrepreneurs, vendors, women entrepreneurs, and micro enterprises in India's manufacturing, trading, services, and livestock sectors. The company combines a 6-branch physical network with a web and mobile application for loan origination, eligibility checks in 5 minutes, and disbursal within 3 working days, focusing on the underserved 'missing middle' segment.

Product overview

CASHTREE Finance is an NBFC that provides a diversified portfolio of lending solutions targeting MSMEs, micro enterprises, and self-employed entrepreneurs in India. The product portfolio centers around unsecured and secured loan offerings including Unsecured Business Loan, Small Business Loan for Vendors, SME Business Loans, Women Business Loans (with 2% interest discount), and Loan Against Property (LAP) Secured. Additional specialized products include Micro Loan (NFS), Vendor Loan, Dairy Loan, Agri-input Loan, Privilege Loan for Urban Female, and Green Energy Loan. The company focuses on the 'missing middle' segment underserved by both microfinance companies and traditional banks, with loan amounts ranging from Rs. 50K to 10 lakhs and offerings spanning manufacturing, trading, services, and livestock sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Unsecured Business Loan Collateral-free business loan for self-employed entrepreneurs and micro enterprises requiring no property pledge.
• SME Business Loans Loans for small and medium enterprises engaged in manufacturing, trading, or services, used for business expansion and working capital.
• Women Business Loans Business loans for women entrepreneurs featuring a 2% special interest discount and no property collateral requirement.
• Loan Against Property (LAP) Secured Secured loan against property with loan amounts up to Rs. 2 lakhs and tenor up to 24 months.
• Small Business Loan (Vendors) Loan product designed for small business vendors to meet working capital requirements.
• Vendor Loan Loan product supporting vendor business operations and supply chain financing needs.
• Micro Loan (NFS) Micro loan product targeting small borrowers in the underserved segment.
• Dairy Loan Loan product for livestock owners to purchase cattle including indigenous/cross-breed cows and buffalo for dairy operations.
• Agri-input Loan Loan product for small and landless farmers to purchase agricultural inputs.
• Privilege Loan for Urban Female Special loan product for urban female entrepreneurs with favorable terms.
• Green Energy Loan Loan product supporting green energy initiatives and sustainable financing.
• Business Loan General business loan ranging from Rs. 50,000 to Rs. 10 lakhs providing growth capital to self-employed micro and small enterprises.

Quantifiable outcome

• 99.9% customer satisfaction rate based on 600+ reviews and 14,530 objective resources
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NeoGrowth Credit: NBFC providing unsecured business loans to small retailers and MSMEs in India, originally anchored on card-acceptance cash-flow underwriting. Comparable customer segment and unsecured lending model to CASHTREE, with a differentiated data underwriting approach.
• Flexiloans: MSME-focused digital lending NBFC offering unsecured business loans to small businesses across India. Comparable product, customer, and technology stack to CASHTREE, but with greater scale and broader bank co-lending relationships.
• Oxyzo Financial Services: Fintech NBFC (OfBusiness group) extending unsecured and secured working-capital loans to SMEs, often via a B2B commerce embedded model. Comparable MSME borrower base and product set to CASHTREE, with a stronger technology and capital base.
• Kinara Capital: NBFC providing collateral-free business loans to small manufacturing, trading, and services enterprises across India. Highly comparable to CASHTREE in segment, products, and mission, with deeper institutional capital and a more developed data-driven underwriting model (HerVana).
• Indifi Technologies: Digital lending platform focused on unsecured SME and MSME loans, including supply-chain and vendor financing. Directly comparable to CASHTREE's unsecured business and vendor loan products, with stronger technology and bank partnerships.
• Lendingkart Finance: Largest Indian fintech NBFC focused exclusively on unsecured working-capital loans to MSMEs. Directly comparable to CASHTREE in target customer (small/micro businesses), ticket size, and product offering, but at materially greater scale with hundreds of thousands of customers and institutional funding.
• SV Credit Line: Indian microfinance and small-business lender with a comparable focus on underserved entrepreneurs. Directly relevant as CASHTREE CEO K.K. Singh and State-Head Upendra Singh both built prior careers at SV Credit Line, making it the closest operational/leadership analog.
• ZipLoan: Fintech NBFC providing small-ticket unsecured loans to micro and small businesses for working capital. Closely matches CASHTREE's ticket size (Rs. 50K to several lakhs) and 'missing middle' customer profile, with a digital-first origination model.

Broad incumbents

• Bajaj Finserv: Large diversified Indian financial services group with a substantial SME/consumer lending business. Compares to CASHTREE as a broad incumbent in the unsecured business loan category, but at vastly greater scale, distribution, and capital base.
• Fusion Microfinance: Listed Indian microfinance NBFC serving women entrepreneurs and micro-enterprises, including in semi-urban and rural areas. Compares to CASHTREE in targeting first-time borrowers, but operates at materially larger scale and is currently merging with Bharat Financial Inclusion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CashtreeFinance
• LinkedInlinkedin.com/company/cashtreefinance

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CASHTREE Finance