SV Creditline

What SV Creditline does

SV Creditline (SVCL) is an Indian Non-Banking Financial Company – Investment and Credit Company (NBFC-ICC) headquartered in Gurugram, Haryana, that provides collateral-free microfinance to rural women entrepreneurs. Founded in 2010, the company has served over 1.7 million women borrowers across 11 Indian states through a joint liability group (JLG) lending model, operating 319 branches that reach 25,195+ villages in 266 districts. Its target segment is the roughly 60% of India's population earning less than ₹5 lakh per year, addressing unequal access to formal credit for income-generation activities such as kirana stores, agriculture, dairy, trading, and tailoring.

SVCL offers three core loan products: Income Generating Loans (₹15,000–₹100,000 at 26–36% interest over 12–36 months), Grih Sudhar home and income improvement loans (₹3,300–₹8,300 over 6–12 months), and Micro Business Loans (₹30,000–₹200,000 at 16–36% interest) for individual borrowers without a group guarantee. The technology backbone is FINNCUB, a proprietary fintech platform bundling Loan Origination System (LOS), Loan Management System (LMS), and Finance ERP modules, with credit bureau integration, a credit rules algorithm for underwriting, real-time analytics for risk and field staff monitoring, and an in-house mobile application for field operations. FINNCUB integrates with 10+ banking partners for co-lending workflows.

The company generates revenue primarily through interest income on its microloan portfolio, with a weighted average interest rate of 27.9% on Q4 FY2024-25 disbursements. As of 31 March 2025, SVCL holds ₹881 crore in assets under management (AUM) and disbursed ₹529 crore in the prior year. Distribution is field-driven through door-to-door customer acquisition by field executives in rural communities. Capital has been sourced from BlueOrchard Finance (2017), Capital First (2017), and BlackSoil (2021), and the company maintains co-lending relationships with major Indian banks including HDFC, ICICI, and IDBI.

Name

SV Creditline

Legal name

S V Creditline Limited

Website

https://svcl.in

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SV Creditline is an Indian NBFC-ICC providing collateral-free microfinance to rural women entrepreneurs across 11 states through 319 branches and a JLG lending model. It offers income-generation, home improvement, and micro-business loans originated via its proprietary FINNCUB integrated lending platform.

Ownership category

akta.pro rank

Product category

Microfinance

NAICS

Nondepository Credit Intermediation (5222), Credit Intermediation and Related Activities (522)

SIC

Short-Term Business Credit Institutions (6153), Personal Credit Institutions (6141), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Microenterprise Group Lending (Joint Liability) (FSAKAGAH)

akta.pro secondary industries

SME Lending Platforms & Embedded SME Credit (FSAKAGAJ), Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD)

Keywords

• Microfinance services
• Rural lending
• Joint liability groups
• NBFC lending
• Women micro entrepreneurs

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Microfinance Interest Income: Interest income from micro loans extended to rural women and micro entrepreneurs. Joint liability group model providing collateral-free credit for income generation activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

SV Creditline is an NBFC-ICC that provides collateral-free microfinance loans to rural women in India through a joint liability group model. The company offers Income Generating Loans, Grih Sudhar (home and income improvement) loans, and Micro Business Loans, supported by its proprietary FINNCUB fintech platform that covers the entire loan lifecycle from onboarding to disbursement.

Product overview

SV Creditline operates as an NBFC-Investment and Credit Company (NBFC-ICC) offering a portfolio of three core microfinance products. The Income Generating Loan serves rural women for income generation activities (agriculture, dairy, trading, kirana stores, tailoring) with amounts of ₹15,000–100,000. Grih Sudhar provides loans for home and income improvement products (₹3,300–8,300). Micro Business Loan offers collateral-free individual loans (₹30,000–200,000) for customers with strong credit history. The technology stack is anchored by FINNCUB, an integrated fintech platform bundling Loan Origination System (LOS), Loan Management System (LMS), and Finance ERP modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Income Generating Loan Collateral-free micro credit for income generation activities targeting rural women, supporting agriculture, dairy, trading, kirana stores, and tailoring businesses. Amounts range from ₹15,000 to ₹100,000 with tenures of 12-36 months at interest rates of 26-36%, with processing fees of 4% + GST and flexible repayment (weekly, biweekly, monthly).
• Grih Sudhar Loans for home and income improvement products including sewing machines, fans, mixer grinders, and induction cookers for rural customers. Amounts range from ₹3,300 to ₹8,300 with tenures of 6-12 months and processing fees up to 4% + GST.
• Micro Business Loan Income generating loans to individuals without group guarantee, designed for customers with strong credit discipline and established credit history. Amounts range from ₹30,000 to ₹200,000 at interest rates of 16-36%, with a weighted average interest rate of 27.9% for Q4 FY 2024-25 disbursements.
• FINNCUB A seamless, secure API-integrated fintech solution covering the entire loan journey from customer on-boarding, digitization, document compression on cloud storage, real-time customer credit verification, to loan disbursement and closure. Integrates Loan Origination System (LOS), Loan Management System (LMS), and Finance ERP modules in a single paperless platform with bank integration for co-lending.

Quantifiable outcome

• 45,000+ rural women helped grow their kirana businesses last year
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Fintech Partners (10+ Banks)coreTechnology or IntegrationStrong partnerships with over 10 banks enabling effortless co-lending and fostering diverse collaborations. Integration through FINNCUB platform for seamless loan processing.
• Insurance PartnerssupportingOthersGroup insurance partners providing insurance products alongside micro loans to rural women customers.
• Credit BureaussupportingTechnology or IntegrationCredit bureau partners for customer credit verification and risk assessment as part of the FINNCUB technology platform.

Scale indicators15 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Fusion Microfinance: Indian listed MFI serving rural and semi-urban women through JLG groups with a similar geographical skew toward northern and central India. Highly comparable to SVCL on product portfolio and customer segment.
• Muthoot Microfin: Listed Indian MFI focused on JLG lending to rural women with broad geographic coverage. Operates in the same product category and customer segment as SVCL.
• Satin Creditcare Network: Listed Indian NBFC-MFI providing JLG microcredit to rural women plus MSME and individual lending products. Closely matches SVCL's product mix including group and individual loans.
• CreditAccess Grameen: India's largest pure-play MFI, providing JLG-based microcredit to rural women. Closest pure-play peer to SVCL on product, segment (rural women), and JLG methodology.
• Asirvad Microfinance: Private Indian MFI focused on JLG lending to women entrepreneurs in underserved rural markets. Comparable to SVCL on customer segment, product, and small-ticket loan orientation.
• Spandana Sphoorty Finance: Indian listed microfinance-focused NBFC serving rural women through joint-liability groups. Direct peer to SVCL given overlapping JLG model, rural-women customer base, and similar co-lending orientation.

Broad incumbents

• Bandhan Bank: One of India's largest banks originating from the microfinance sector, offering JLG microcredit along with a full suite of banking products. A scaled incumbent with overlapping microfinance capabilities that dwarfs SVCL's footprint.
• Ujjivan Small Finance Bank: Small finance bank evolved from an MFI, providing JLG group loans and individual microfinance products alongside full banking services. Comparable on microfinance customer base but with broader product portfolio.
• Jana Small Finance Bank: Small finance bank spun out of Jana Financial Services, focused on financial inclusion for unbanked and underbanked rural Indian customers. Comparable on rural financial-inclusion mission and JLG customer base.

Emerging players

• Svatantra Microfin: Indian NBFC-MFI providing JLG lending to rural women with growing geographic and product footprint. Earlier-stage peer relative to SVCL's 14-year track record but competing directly for similar customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/mfsvcl

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SV Creditline