B&Company

Name

B&Company

Legal name

B&Company Inc

Website

https://b-company.jp

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Market Research & Investment Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Professional, Scientific, and Technical Services (54)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Market research services
• Vietnam market intelligence
• Business database services
• Market entry consulting
• Business matching services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: Full-service market research offerings including desk research, quantitative research (surveys, interviews, observation), qualitative research (in-depth interviews, focus group discussions), home visiting, and mystery shopping. Revenue is generated through project-based professional service fees.
2. Report Sales: Sale of industry reports and market analysis publications, including both free reports and paid reports priced at 15,000,000 VND per report. Reports cover sectors such as food & beverage, agriculture, healthcare, IT, energy, retail, logistics, automotive, education, and economics.
3. Market Entry Consulting: Strategic consulting services for market entry, M&A advisory, and expansion strategy, including feasibility studies, business plan development, legal framework summaries, investment registration, and business establishment support.
4. Business Matching Services: Partner identification, screening, meeting arrangement, and follow-up communication services to connect foreign companies with prospective partners, suppliers, buyers, and distributors in Vietnam and Japan.
5. Database Services: Access to proprietary Vietnam enterprise database for business partner prospecting, company profiles, customized prospect lists, and tailored business services.
6. Business Support Services: Operational support services including business code registration, accounting, payroll, training, marketing & branding, presentation design, template and SOPs development, shared office rental, and meeting room rental.
7. Public Sector Support: Consulting and research services for government organizations and international agencies, including JICA, JETRO, Japanese Embassy, and Dutch Embassy, covering market research reports, business matching, feasibility studies, and policy consulting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

B&Company provides market research, business database, and investment consulting services targeting foreign (primarily Japanese) companies seeking to enter or expand in the Vietnam market. Core offerings include full-service market research (quantitative, qualitative, desk research, mystery shopping), the proprietary Vietnam Enterprise Database (E-DB) of 900,000+ companies, market entry consulting, business matching, business support, and public sector support services.

Product overview

B&Company is a boutique market research and investment consulting firm offering a platform-plus-services model centered on Vietnam market intelligence for Japanese and international companies. The core portfolio includes Market Research Services (quantitative, qualitative, desk research, mystery shopping) delivering insights from proprietary methodologies and the Vietnam Enterprise Database (E-DB) of 900,000+ companies; Market Entry Consulting and Business Matching services that leverage the enterprise database to connect foreign investors with Vietnamese partners; and a suite of support services (Business Support, Public Sector Support, Business Tour). Key proprietary products include BEAN Survey (online survey platform), Airdata360 (air quality data portal), Vietnam Company Search tool, and the annual Vietnam Business Whitebook publication. The company operates from Tokyo, Hanoi, and Ho Chi Minh City with 15+ years of local expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Airdata360: A website developed by B&Company providing comprehensive information about air quality in Vietnam. Its primary purpose is to educate the public, raise awareness about air pollution, and promote healthier living environments.
• BEAN Survey
• Vietnam Enterprise Database (E-DB)

Quantifiable outcome

• 18+ successful projects completed in research and consulting
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• JICA (Japan International Cooperation Agency)coreImplementation/ SI/ Consulting Partner · 1 January 2025B&Company has supported multiple JICA projects in Vietnam, providing market research and consulting services for international development initiatives. Projects include feasibility studies and market intelligence for Vietnam market entry support programs.
• JETRO (Japan External Trade Organization)coreImplementation/ SI/ Consulting Partner · 1 January 2025B&Company has partnered with JETRO Hanoi on multiple projects including: TSME (Tokyo SME Support Desk) for market development; JETRO Startup for Vietnamese startup business model research; and JETRO FSS for Japanese food & beverage exporter matchmaking with Vietnamese buyers.
• Tokyo Metropolitan Small and Medium Enterprise Support CentermajorImplementation/ SI/ Consulting Partner · 1 January 2025B&Company operates the Tokyo SME Support Desk in Vietnam, providing market development support for Tokyo-based small and medium enterprises seeking to develop sales channels in Vietnam.
• Kochi Prefecture Industrial Promotion CentermajorImplementation/ SI/ Consulting Partner · 1 January 2025B&Company operates the Kochi Vietnam Support Desk, supporting Kochi Prefecture SMEs in market expansion and business development in Vietnam. Services include market reports, business matching, and PR activities.
• Okayama Prefecture Marketing Promotion OfficemajorImplementation/ SI/ Consulting Partner · 1 January 2025B&Company supports Okayama Prefecture SMEs expanding to Vietnam and Cambodia through market research, business matching, meeting arrangements, trade fair exhibition support, and local PR activities.
• ESOMARcoreStrategic or Co-development PartnerB&Company is an official member of ESOMAR, the global association for market, social, and opinion research. This membership demonstrates the company's commitment to quality control and ethics in research and consulting projects, following international standards.
• Vietnamese Government Agencies and Industry AssociationscoreStrategic or Co-development PartnerB&Company maintains extensive networks with Vietnamese government agencies and industry associations, enabling deep market access, regulatory insights, and business connection capabilities for clients.
• Regional Research Partners (Japan, Korea, Thailand, Singapore, Taiwan)minorStrategic or Co-development PartnerB&Company has partnerships with research firms across East Asia (Japan, Korea, Thailand, Singapore, Taiwan) to support cross-regional research projects for clients with multi-market needs.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• NielsenIQ: Global market research and consumer intelligence firm with operations across Vietnam and Southeast Asia. Comparable as a competitor in market research, though NielsenIQ is far larger, serves global FMCG/retail clients, and offers broader product categories.
• Macromill: Tokyo-headquartered digital market research firm with global panel and research operations. Closely comparable as a Japanese research firm serving enterprise clients, though Macromill is much larger and technology-led.
• INTAGE Holdings: One of Japan’s largest market research and consulting groups with global operations. Comparable to B&Company as a Japan-headquartered research firm, though significantly larger and broader in scope beyond Vietnam.
• Ipsos Vietnam: Global market research firm with established Vietnam operations serving multinational and local enterprise clients. Comparable as a competitor in B2B and consumer research, with broader geographic and category coverage.
• Yano Research Institute: Established Japanese market research and consulting firm producing industry reports and bespoke research. Comparable in research methodology and Japan-headquartered advisory model, though serving domestic Japan as the primary market.
• Fuji Keizai Group: Japanese market research firm specializing in industry reports and consumer research. Comparable as a Japan-based B2B research provider, though Fuji Keizai is much larger and historically focused on Japan domestic data.

Others

• Tokyo Shoko Research (TSR): Japanese business information and credit research firm with extensive company databases. Adjacent comparable in the Japan-headquartered B2B business information space, though focused on credit reports rather than market research.

Direct peers

• Dezan Shira & Associates: Asia-focused cross-border business advisory and market entry firm with deep coverage of Vietnam, China, and ASEAN. Highly comparable to B&Company as a foreign-investor-facing market entry and intelligence provider in Vietnam, though Dezan Shira is broader geographically.
• Decision Lab: Vietnam-based market research and consumer insight firm serving enterprise clients across Southeast Asia. Directly comparable as a Vietnam-headquartered research competitor targeting similar B2B and consumer insight engagements.
• Q&Me Vietnam Market Research: Vietnam-focused market research firm specializing in consumer surveys and B2B research. Direct comparable as a Vietnam-domestic research firm offering quantitative and qualitative research services to enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bcompanyvn
• Facebookfacebook.com/BCompanyInc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B&Company