Q & Me

What Q & Me does

Q & Me is a Vietnam-based online consumer survey panel platform headquartered in Ho Chi Minh City. The company operates a two-sided marketplace: individual Vietnamese consumers register for free via email, Facebook, or Zalo and complete surveys in exchange for points that can be redeemed for phone cards, gift cards, movie tickets, and shopping vouchers. On the supply side, brands and market research firms submit survey topics and target demographics; Q & Me recruits qualified panel members and delivers completed responses on a per-survey or per-respondent transaction-fee basis.

The platform is built on a web interface at qand.me with native iOS and Android applications and a Zalo Official Account / Mini App integration for survey distribution and rewards delivery. A unified account system synchronizes member data and points across web, mobile, and Zalo. A distinguishing feature is 'Chat Survey', a group-based qualitative research format in which 4-6 selected members participate in a 60-minute moderated online discussion for up to 2,000 points. Engagement is driven by a points-and-rewards flywheel, an immediate point-credit mechanism upon survey completion, and a referral program awarding 20 bonus points per successful friend invite (contingent on the invitee earning 200 points). Acquisition channels are predominantly organic — Zalo QR codes, Facebook login, email invitations, and member-to-member referrals — with no documented paid marketing spend.

The business model is B2B on the revenue side (charging research clients per completed survey) and B2C freemium on the supply side (free consumer panel membership). Q & Me operates exclusively within Vietnam, with no disclosed international footprint, no public pricing, no disclosed headcount, no funding history, and no named management team in the input data. The company is privately held and operationally active based on its website and mobile app presence.

Name

Q & Me

Legal name

Q&Me

Website

https://qand.me

Company type

Private

Operating status

Operating

Short description

Q & Me is a Vietnam-based online consumer survey panel platform connecting Vietnamese respondents with brands and market research clients. Members complete surveys via web, iOS, Android, or Zalo in exchange for points redeemable for phone cards, gift cards, and other rewards, while clients pay per completed survey.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Personnel, Others, Technology or R&D, Marketing or Sales

Revenue model

1. Survey Data Collection Services: Q&Me collects consumer opinions and survey responses on behalf of brands and market research clients. Brands provide survey topics and target demographics, while Q&Me recruits qualified panel members through its platform and delivers completed survey data. The platform monetizes by charging clients per completed survey or per respondent.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Q&Me operates an online consumer survey panel platform where Vietnamese consumers register and complete surveys in exchange for redeemable points (exchangeable for phone cards, gift cards, movie tickets, and shopping vouchers). The company monetizes by recruiting qualified panel members through its free consumer-facing platform and selling completed survey data on a per-survey or per-respondent basis to brands and market research clients seeking Vietnamese consumer opinions. The platform is accessible via web, iOS, Android, and Zalo, with a differentiated Chat Survey feature for moderated group research sessions.

Product overview

Q&Me is a single unified online survey platform that enables users to earn rewards by completing surveys. The platform consists of a web-based system (website), mobile applications for iOS and Android, and includes a distinctive Chat Survey feature for group-based online research sessions. Users earn points through survey completion and can redeem rewards including phone cards, gift cards, movie tickets, and shopping vouchers. The platform also integrates with Facebook for authentication and Zalo for survey delivery and member engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Q&Me Platform

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• SurveyMonkey: SurveyMonkey is a leading global online survey platform serving both enterprise research clients and self-serve users. Comparable to Q&Me in online survey technology and B2B research orientation, though SurveyMonkey is a much larger platform business serving self-serve survey creation as its core.
• YouGov: YouGov is a major global market research and data analytics firm operating a large consumer panel across many markets. Comparable to Q&Me in survey-based consumer insights and B2B client model, though YouGov is a publicly listed incumbent with proprietary syndicated research products beyond raw panel data.
• Cint: Cint operates a global consumer research exchange connecting B2B researchers with supply-side panel partners. Comparable to Q&Me in B2B survey data collection and panel ecosystem dynamics, though Cint operates as a technology/exchange layer rather than owning a proprietary consumer panel.

Direct peers

• i-Say (IPSOS): i-Say is the IPSOS-owned global consumer rewards panel where panelists earn points for completing surveys. Directly mirrors Q&Me's rewards-based panel mechanics, points redemption system, and B2B research-client monetization model.
• Rakuten Insight: Rakuten Insight operates one of the largest Asia-focused online consumer panels, offering rewards-based survey participation across multiple APAC markets. Directly comparable to Q&Me's rewards-based panel model, multi-country presence, and B2B market research client base, though at significantly larger scale.
• Dynata: Dynata is one of the world's largest first-party data and survey panel companies, serving market research clients with global consumer and B2B panels. Comparable to Q&Me in B2B survey data collection revenue model, though Dynata operates at massive global scale with far deeper enterprise relationships.
• Toluna: Toluna operates a global consumer survey panel with rewards-based participation spanning dozens of countries including Asia. Comparable to Q&Me in panel mechanics (points-for-surveys), B2B research client model, and use of community/qualitative features, though at much larger global scale.

Emerging players

• Pollfish: Pollfish is a mobile-first survey platform offering B2B market research clients programmatic access to consumer respondents via mobile apps and websites. Comparable to Q&Me in mobile-native survey distribution and B2B monetization, with a programmatic/SDK distribution model rather than Q&Me's panel approach.
• Google Opinion Rewards: Google Opinion Rewards is Google's consumer survey app offering Google Play credits for survey completion. Comparable to Q&Me in mobile rewards-based survey model and consumer-side mechanics, though backed by Google with materially different economics and reach.

Regional players

• Decision Lab: Decision Lab is a Vietnam-based market research firm providing consumer insights and brand research services. Comparable to Q&Me in Vietnam market focus and B2B research client model, though Decision Lab operates as a traditional research consultancy rather than a consumer rewards panel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Q & Me