Green Events Co.

What Green Events Co. does

Green Events Co. (legally Greene Events Limited) is a UK-based concessions management company founded in 2010 and headquartered in Manchester. The company supplies and manages food, bar, and retail vendors at music festivals, street food events, corporate functions, and sporting events, operating as a B2B intermediary between event organisers and a vetted network of 1,000+ vendors (including 800+ food stalls and 300+ market stalls). Its core services cover end-to-end concessions management: vendor selection, pitch planning, on-site management throughout the event lifecycle, compliance and certification handling, and load-out. Add-on services include cashless payment integration, event cleansing, and SIA-registered security with K9 units.

The company's technology is operational rather than cutting-edge: an online vendor application portal (gecuk.co.uk/apply) handles vendor onboarding, documentation, and certification tracking, and an internal vendor management system supports compliance and site coordination. Green Events Co. has also built Ranch 76, a proprietary pop-up BBQ restaurant concept that provides on-site kitchen infrastructure and immersive dining experiences at festivals, marking a step beyond pure intermediation into owned branded hospitality.

Revenue is generated through managed-services fees charged to event organisers on a bespoke, quote-based model tailored to each event's scale, duration, and requirements. The go-to-market is direct B2B sales to festival promoters and corporate event planners, with customer logos spanning the UK live events industry (Kendal Calling, Bluedot, Parklife, Tramlines, Truck Festival, Manchester Pride, Live Nation, SJM Concerts, SuperStruct, Broadwick Live, and others). Vendor acquisition runs through a self-serve online application funnel reinforced by social media. The company is privately held, founder/management-owned, with no disclosed institutional investors, funding rounds, or revenue figures.

Name

Green Events Co.

Legal name

Greene Events Limited

Website

https://gecuk.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Concessions Management

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Festival, Fair & Event Mobile Concessions (THAFAHAI)

akta.pro secondary industries

Concession & Stadium / Arena Catering (THAFAIAG), Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)

Keywords

• Concessions management services
• Event vendor management
• Festival food services
• Bar concessions management
• Event logistics services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Concession Management Services: The company supplies and manages all requirements for food, bar and retail vendors at events, charging event organisers for this full-service concessions management. Revenue is generated through service fees for vendor management, site management, and end-to-end event concessions coordination.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Green Events Co. is a concessions management company that supplies and manages all requirements for food, bar and retail vendors at UK events, festivals, street food events, and corporate functions. The company provides end-to-end management from vendor selection and vetting through on-site delivery and load-out, supported by a roster of over 1,000 vendors, and also operates Ranch 76, a branded pop-up BBQ restaurant concept.

Product overview

Green Events Co. is a concessions management company offering a comprehensive platform of services for events. The core offering includes Food Concessions (with 800+ food stalls), Market Stalls Concessions (300+ stalls), and Bar Concessions. These are supported by add-on services: Cashless payment solutions, Event Cleansing, and Event Security & K9 Services. The company also operates Ranch 76, a branded pop-up BBQ dining concept. All services are fully managed end-to-end from vendor selection through load-out.

Differentiator

Problem solved

Functional benefit

Brands

• Ranch 76: A groundbreaking pop-up BBQ restaurant concept bringing a fully immersive dining experience to festival environments. Built on-site with kitchen infrastructure, covered dining space, and atmosphere-setting design, offering guests a destination dining experience.

Products and services

• Food Concessions Bespoke food concession services supplying over 800 food stalls including street food vans, artisan bites, hearty British fare, and exotic options for UK festivals and events. Services include vendor selection, vetting, site planning, and certification compliance.
• Market Stall Concessions
• Bar Concessions
• Ranch 76 A branded pop-up BBQ restaurant concept delivering a fully immersive on-site dining experience tailored to festival and live event environments, built with kitchen infrastructure, covered dining space, signage, and atmosphere-setting design.
• Cashless Services
• Event Cleansing
• Event Security & K9 Services

Quantifiable outcome

• 3,000+ kilos of surplus food rescued since 2023
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Eat Well MCRcoreStrategic or Co-development Partner · 1 January 2023In 2023, Green Events partnered with Eat Well MCR to introduce 'Meals for Manchester' at a number of events. Food concessions have raised £10,031 to support their work providing meals to people sidelined by poverty. In 2024, over £1800 was raised helping deliver 900 meals to families in temporary accommodation and those experiencing food poverty.
• Open KitchencoreStrategic or Co-development PartnerOpen Kitchen is Manchester's leading sustainable catering company. Green Events Co. works with Open Kitchen to rescue surplus food from events and redistribute it to local communities, supporting people experiencing food insecurity across Greater Manchester while reducing festival food waste.
• Lake District Food BankscoreStrategic or Co-development PartnerThrough partnerships with Lake District Food Banks, Green Events Co. supports people experiencing food insecurity across Cumbria while reducing significant amounts of food waste from festival sites.
• Oxford Food HubcoreStrategic or Co-development PartnerGreen Events Co. partners with Oxford Food Hub to redistribute surplus food from events to local communities, supporting food insecurity reduction across Oxford while minimising festival waste.
• EcolibriumminorStrategic or Co-development PartnerEcolibrium is a live events industry response to the climate crisis - a community of events, festivals, suppliers, artists and music companies taking action to reduce travel impacts and invest in climate solutions. Green Events Co. participates in this industry initiative.
• Better Not StopminorStrategic or Co-development PartnerBetter Not Stop carries out the 'More Than Music' report examining sustainability and impact in the UK music festival industry. Green Events Co. is proud to already be delivering on all suggested policies identified in their survey of 100 UK music festivals.
• Carbon Footprint LtdminorStrategic or Co-development PartnerCarbon Footprint Ltd helps Green Events Co. track and reduce carbon emissions. The company uses a travel carbon calculator to record all travel to events and balances emissions through donations to UK investment in renewable energy and reforestation in Kenya.
• Kendal CallingcoreStrategic or Co-development PartnerKendal Calling is committed to limiting their environmental impact and has created a trader pledge demonstrating commitment to sustainability. Green Events Co. works with Kendal Calling on sustainability initiatives including their trader pledge programme.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KERB: London-based street food market operator and event catering company that curates, vets, and manages independent food vendors at festivals, markets and live events — overlapping directly with Green Events Co.'s vendor curation and street-food concessions model.
• Global Infusion Group: UK-based event catering and concessions management company serving music festivals and live events with end-to-end food, bar, and hospitality services — the closest head-to-head competitor to Green Events Co. in the UK festival concessions segment.
• The Flavour Works: UK event catering and street food operator serving festivals and live events with curated food vendor management and on-site catering — overlaps with Green Events Co. on street food curation and event catering in the UK festival market.
• Stacked Group: UK event services and bar concessions company focused on music festivals and live events, providing pop-up bars, cocktail bars and managed bar services — directly comparable to Green Events Co.'s bar concessions product line.

Broad incumbents

• Benugo: Established UK hospitality group operating cafés, restaurants, and event catering across cultural venues, offices and festivals — comparable to Green Events Co. on the bar and catering side, but with a much broader portfolio outside festival concessions.
• Sodexo Live!: Global live-events concessions and hospitality arm of Sodexo, delivering food, beverage and retail services at stadiums, arenas, conference venues and festivals worldwide — overlaps with Green Events Co.'s bundled concessions-plus-services approach, scaled globally.
• Centerplate: Large-scale US hospitality and concessions provider for sports and entertainment venues, with comparable scope on vendor management, food service and event cleansing — a useful international benchmark for the concessions services Green Events Co. provides at UK festivals.
• Compass Group UK & Ireland: Largest UK contract foodservice and support services group, parent of Levy UK — providing catering, hospitality and concessions across sports, leisure and live events, the closest scaled incumbent against which Green Events Co.'s bespoke model is positioned.
• Levy UK: UK arm of Compass Group's sports and entertainment division, operating concessions and hospitality at major UK festivals (including Glastonbury) and venues — directly comparable on festival concessions delivery at the top end of the UK market.

Emerging players

• CleanEvent Services: UK event-cleansing and waste-management specialist serving festivals and large outdoor events — directly overlapping with Green Events Co.'s cleansing add-on service line, and a relevant benchmark for that revenue stream specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/greenevents1
• Facebookfacebook.com/GreenEventsCo
• Instagraminstagram.com/greeneventscompany
• LinkedInlinkedin.com/company/green-events-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Events Co.