What Roset does

Stichting Roset-Twente is an independent Dutch foundation (stichting) founded in 2005 and headquartered at Deldenerstraat 61, Hengelo, in the Twente region of the Netherlands. The organization is a strategic advisory bureau for primary care, VVT (care for the elderly and disabled), and their chain partners, providing consulting, process management, facilitation, and project advisory services. Roset operates as a designated ROS (Regionale Ondersteuningsstructuur Eerstelijnszorg) organization and is funded through the NZa-beleidsregel Regionale Ondersteuning Eerstelijnszorg, with revenue mechanics tied to multi-year policy funding plus project-based engagements rather than direct end-customer billing. Its core methodology is Value Based Healthcare (VBHC) based on Harvard Business School's Porter framework, which it applies to organizing care around patient groups, measuring outcomes and costs across full care cycles, and designing bundled financing.

Roset's deliverable surface is a portfolio of regional networks and care programs rather than a unified software product. Flagship initiatives include Zorgnetwerk Zenderen (a formalized regional network of 18+ healthcare partners — hospitals MST and ZGT, GGD Twente, 14 municipalities under Samen14, mental health organizations Mediant and Dimence, insurers, LHV, and more — agreement signed 6 April 2016); Stichting TOP (Twentse Organisatie Paramedie), founded in June 2024 as a regional platform for five paramedical disciplines (100+ physical therapy practices and 743 therapists via TFO, plus 23 dietitian practices via DiT); the Jaargesprek Apotheek pharmacy annual conversation program, in pilot with 11 pharmacies and Menzis; ECMS (one-time specialist consultation, with 88% of GPs able to continue care independently); and the Twents Zorgpad Artrose osteoarthritis care pathway launched in Haaksbergen and Goor in July 2025. Roset executes approximately 27 projects annually, spanning 43 neighborhoods, and is governed by a Supervisory Board that was refreshed in April 2026 with Remco Bervoets becoming chairman and Willem Veerman joining as a new member.

Name

Roset

Legal name

Stichting Roset-Twente

Website

https://roset-twente.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Roset-Twente is a Dutch foundation and ROS-designated strategic advisory bureau in Hengelo that supports primary care providers, VVT organizations, and regional healthcare networks in Twente through Value Based Healthcare consulting, process facilitation, and care-pathway programs.

Ownership category

akta.pro rank

Product category

Healthcare Management Consulting

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (624190)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Health Systems Strengthening & Primary Care Development (HLAJAKAJ)

akta.pro secondary industry

Social Care & Long-Term Care Benefits Administration (BPAIAKAK)

Keywords

• Healthcare consulting services
• Primary care advisory
• Value based healthcare
• Healthcare network facilitation
• Regional care collaboration

Headquarters

HQ city

South Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government-funded Advisory Services: Roset operates as a ROS (Regionale Ondersteuningsstructuur Eerstelijnszorg) organization, funded through NZa-beleidsregel Regionale Ondersteuning Eerstelijnszorg for strengthening multidisciplinary collaboration, innovation, and implementation of care innovations in primary healthcare

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Roset is a regional strategic advisory bureau (adviesbureau) that supports and guides healthcare and welfare organizations in the Twente region of the Netherlands through consulting, process management, facilitation, and project advisory services. It operates as an independent connector for complex collaborations across primary care, secondary care, the social domain, and chain partners such as pharmacies and paramedical providers. Services are anchored in the Value Based Healthcare (VBHC) framework from Harvard Business School.

Product overview

Roset operates as a strategic consulting organization (adviesbureau) for primary care, elderly care, and their chain partners in the Twente region of the Netherlands. Rather than a unified software product, Roset offers a portfolio of consulting services, healthcare network initiatives, and collaborative programs. The core offering includes strategic advisory services for complex healthcare collaborations, facilitated through initiatives like Zorgnetwerk Zenderen (18+ partner network) and Stichting TOP (paramedical platform). Key programs include the Jaargesprek Apotheek annual pharmacy consultation program, VBHC methodology consulting, and support for the national Organisatiegraad program. Roset also publishes the WelZoGezond magazine and facilitates various healthcare improvement initiatives across primary care, mental health, paramedical services, and elderly care.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategisch Adviesbureau (Strategic Advisory Services) Strategic and change-management advisory services for complex collaborations in healthcare and welfare in the Twente region. Services include consulting, process management, facilitation, and project advisory with expertise in strategy, innovation, governance, and leadership. Target customers are primary care providers, VVT (elderly and disabled care), pharmacies, paramedical providers, healthcare networks, and social domain partners.
• Zorgnetwerk Zenderen (Healthcare Network Zenderen) Regional healthcare network initiative bringing together 18+ healthcare partners in Twente to facilitate accessible, coherent, and quality care. Established in 2012-2013 with a cooperation agreement formalized on 6 April 2016. Roset serves as the project organization providing process management and project leadership for network initiatives.
• Stichting TOP (Twentse Organisatie Paramedie) Regional paramedical platform foundation representing five paramedical disciplines (physiotherapy, dietetics, occupational therapy, speech therapy, exercise therapy). Enables collective contracting and visibility for paramedical care providers in Twente. Founded by TFO and DiT with Roset facilitation.
• Jaargesprek Apotheek (Annual Pharmacy Conversation) Annual consultation program between pharmacy and chronic medication patients. Identifies medication issues and leads to treatment adjustments in 38% of conversations, with patients rating the service an average of 8.8. Part of a 5-year alternative pharmacy financing pilot with 11 pharmacies in Twente and health insurer Menzis.
• Twents Zorgpad Artrose (Osteoarthritis Care Pathway) Regional osteoarthritis care pathway pilot launched in Haaksbergen and Goor. Develops shared agreements between GPs and physiotherapists following national guidelines, with focus on conservative treatment and patient self-management. Pilot results showed an average of 8 physical therapy sessions instead of 12 needed for arthritis patients and a reduction in X-ray referrals.
• Value Based Healthcare (VBHC) Consulting Healthcare improvement framework based on Porter's VBHC concepts from Harvard Business School. Focuses on patient value creation, outcome measurement, and cost effectiveness over full care cycles. Used as the philosophical anchor for Roset's advisory services and strategic framework for organizing healthcare around patient groups with similar care needs.
• GGZ Samenwerkingstafel (Mental Health Collaboration Table) Collaboration platform bringing together social domain, GP care, mental health, and addiction care partners to address mental health challenges in the Twente region. Supports initiatives such as Ondersteuning op Recept in partnership with RIBW.

Quantifiable outcome

• In annual pharmacy review conversations, 38% resulted in medication adjustments
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• MenziscoreStrategic or Co-development Partner · 9 July 2024Health insurer Menzis partners with Roset for the 5-year pilot on alternative reimbursement for pharmacy care. Menzis sponsors the pilot with 11 Twente pharmacies to shift from product-based to care-based pharmaceutical services.
• Twentse Apothekers Organisatie (TAO-UA)coreStrategic or Co-development Partner · 9 July 2024TAO-UA represents community pharmacists in Twente collaborating with Roset on alternative reimbursement models and pharmaceutical care innovation projects.
• Twentse Fysiotherapeuten Organisatie (TFO)coreStrategic or Co-development Partner · 14 June 2024TFO is a cooperative of physical therapists in Twente with 100 practices and 743 therapists. TFO and DiT founded Stichting TOP (Twentse Organisatie Paramedie) with Roset support, creating a regional paramedical platform.
• Diëtist in Twente (DiT)coreStrategic or Co-development Partner · 14 June 2024DiT is an association of 23 first-line dietitian practices in Twente, co-founder of Stichting TOP alongside TFO, with Roset providing organizational support.
• Stichting TOP (Twentse Organisatie Paramedie)coreStrategic or Co-development Partner · 14 June 2024Regional paramedical platform founded by TFO and DiT with Roset facilitation, representing 5 paramedical disciplines. Functions as single contact point for paramedical care contracting and coordination.
• Zorgnetwerk ZenderencoreStrategic or Co-development Partner · 6 April 2016Zorgnetwerk Zenderen is a healthcare network organization initiated in 2012-2013, bringing together 18 healthcare partners in Twente including hospitals (MST, ZGT), primary care providers, municipalities, mental health organizations, and insurers. Roset serves as the project organization providing process management and project leadership for network initiatives.
• Medisch Spectrum Twente (MST)majorStrategic or Co-development PartnerHospital participating in Zorgnetwerk Zenderen, involved in initiatives such as ECMS (one-time specialist consultation) and arthritis care pathway development.
• Ziekenhuisgroep Twente (ZGT)majorStrategic or Co-development PartnerHospital participating in Zorgnetwerk Zenderen, co-initiator of ECMS project for primary care specialist consultation.
• GGD TwentemajorStrategic or Co-development PartnerMunicipal health service participating in Zorgnetwerk Zenderen for regional healthcare coordination.
• Twentse KoersmajorStrategic or Co-development PartnerRegional healthcare coordination body in Twente, involved in developing regional care plans and paramedical care organization.
• Twente BetermajorStrategic or Co-development PartnerRegional healthcare improvement initiative participating in paramedical care organization and care pathway development.
• 14 Twentse gemeenten (Samen14)majorStrategic or Co-development PartnerConsortium of 14 municipalities in Twente participating in Zorgnetwerk Zenderen for social domain-healthcare integration.
• LHV Huisartsenkring TwentemajorStrategic or Co-development PartnerLocal family physician association initiating Zorgnetwerk Zenderen in 2012 and participating in network governance.
• MediantmajorStrategic or Co-development PartnerMental health institution participating in Zorgnetwerk Zenderen and collaboration initiatives for mental health care improvement.
• DimencemajorStrategic or Co-development PartnerMental health organization participating in Zorgnetwerk Zenderen for ggz care pathway development.
• Universiteit Twente (TechMed)minorStrategic or Co-development PartnerTechnical Medical Centre at University of Twente collaborating on regional events such as women's health during menopause.
• RIBWminorStrategic or Co-development PartnerOrganization for supervised living participating in mental health collaboration initiatives such as Ondersteuning op Recept.
• PrimaZorg TwentecoreStrategic or Co-development PartnerMultidisciplinary project bureau established in 2025 as important milestone for Twente primary care organization.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Health Innovation Network (UK): UK-based organization facilitating healthcare innovation and improvement across regional networks, providing advisory and connection services to NHS providers. Directly comparable to Roset's regional facilitation, network-building, and healthcare improvement focus.
• ROS West-Nederland: Another regional support structure (Regionale Ondersteuningsstructuur Eerstelijnszorg) operating under the same NZa policy rule as Roset, providing primary care collaboration support in a different Dutch region. Most directly comparable organization given shared funding mechanism and mission.

Broad incumbents

• Nictiz: Dutch national center for healthcare IT and information exchange, supporting healthcare organizations with digitalization. Comparable as a Dutch intermediary facilitating cross-organizational healthcare initiatives, though with a digitalization rather than facilitation focus.
• Vilans: Dutch national knowledge organization for long-term care innovation, advising and supporting organizations in healthcare and welfare. Comparable to Roset in mission (improving Dutch care collaboration) but broader in scope and national in reach.
• Nivel: Netherlands Institute for Health Services Research, conducting research on primary care organization and quality. Comparable as Dutch primary care expert organization, though operating in research rather than direct advisory/execution.

Others

• ZonMw: Dutch funder of health research and innovation, supporting programs to strengthen healthcare organization. Adjacent as a healthcare ecosystem enabler and funding partner for similar initiatives to those Roset implements.
• Menzis: Dutch health insurer actively partnering with Roset on the 5-year alternative reimbursement pharmacy pilot. Included as a stakeholder/funder peer shaping Roset's payer-driven VBHC projects.
• LHV (Landelijke Huisartsen Vereniging): Dutch national association of general practitioners, working on primary care policy and organization. Comparable as a stakeholder Roset collaborates with for primary care collaboration, though national and member-driven rather than regional advisory.
• Stichting TOP (Twentse Organisatie Paramedie): Regional paramedical platform established by Roset, representing 5 paramedical disciplines as a single contracting point. Listed as a Roset-originated entity illustrating the platform-creation capability that could be replicated in other regions.

Regional players

• Rijnmondnet: Another Dutch regional healthcare network that brings together providers for integrated care delivery in a different region. Comparable as a regional healthcare network organization coordinating cross-organizational care collaboration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ROSET_Twente

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roset