Cricks Highway
Cricks Highway is a multi-brand automotive dealership in Springwood, Queensland, operating as part of Autopact Pty Ltd. It sells new, used, and electric vehicles across 13 brands, serving retail consumers and business fleets across Brisbane, Gold Coast, and Logan.
- Company typePrivate
- Founded1995
- HeadquartersLogan Village, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Cricks Highway does
Cricks Highway is a multi-brand automotive dealership group operating from a single integrated site in Springwood, Queensland, approximately 25 minutes from both Brisbane and the Gold Coast. The business is a subsidiary of Autopact Pty Ltd (ABN 44 608 040 606) and traces its origins to the Cricks Auto Group founded in 1995 on the Sunshine Coast. It serves individual consumers and business fleet customers across the Brisbane, Gold Coast, and Logan regions, acting as an authorized dealer for 13 automotive brands: Subaru, Volkswagen, Kia, KGM (formerly SsangYong), Renault, Volvo, JAC Motors, GMSV, Zeekr, Deepal, XPENG, Foton, and GAC. The dealership operates in a traditional retail format with brand-specific showrooms, supported by an online inventory browsing and enquiry platform.
The company's product offering spans new, demo, used, and electric vehicles, with prices ranging from approximately A$12,880 for used cars to over A$65,000 for new range-topping models. Revenue is generated through three principal streams: one-time vehicle sales (the largest line), finance and insurance intermediation with transaction-fee economics, and ongoing service and parts revenue on a professional services basis. Related service lines include the Cricks EV Hub (multi-brand EV sales positioning), Cricks Finance Solutions, the Autopact Protection Plan, and the Handback Guarantee. A dedicated Business Fleet department handles commercial fleet procurement. Vehicles are backed by a 2-year or 200,000 km warranty on most units.
The go-to-market is direct-to-consumer with a hybrid segmentation approach: individual retail buyers form the primary segment, while business fleet customers form a secondary segment. Distribution is omnichannel through physical showrooms (top-of-funnel brand experience, test drives, handovers) and a website featuring filtering by body type, price, make/model, year, and kilometers. Marketing channels include the company website, Facebook, LinkedIn, email newsletter, and local sponsorships (e.g., NEXUS Golf Day). The technology stack is characterized as standard dealership operations with no proprietary platforms disclosed, and there is no mobile app or public API.
Cricks Highway firmographics
Firmographics- Name
- Cricks Highway
- Legal name
- Cricks Highway (trading as Autopact Pty Ltd)
- Website
- https://crickshighway.com.au
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cricks Highway is a multi-brand automotive dealership in Springwood, Queensland, operating as part of Autopact Pty Ltd. It sells new, used, and electric vehicles across 13 brands, serving retail consumers and business fleets across Brisbane, Gold Coast, and Logan.
- Ownership category
- akta.pro rank
Where Cricks Highway is headquartered
LocationHeadquarters
- HQ city
- Logan Village
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Cricks Highway business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Vehicle Sales: Sale of new, demo, and used vehicles across multiple automotive brands including Subaru, Volkswagen, Kia, Renault, Volvo, KGM, JAC Motors, GMSV, Zeekr, Deepal, XPENG, Foton, and GAC.
- Finance and Insurance: Providing vehicle financing solutions, business finance, credit score services, car insurance options, and private car finance options to support vehicle purchases.
- Service and Parts: Vehicle servicing, maintenance, and genuine parts sales through service department.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Used vehicles under $30,000 |
| Unit Pricing | Pay-as-you-go | Utes and commercial vehicles |
| Unit Pricing | Pay-as-you-go | Vans and people movers |
| Unit Pricing | Pay-as-you-go | SUV vehicles |
| Unit Pricing | Pay-as-you-go | Wagons including electric vehicles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Cricks Highway product offering
Product offeringCore offering
Cricks Highway is a multi-brand automotive dealership group operating in Springwood, Queensland, that sells new, demo, and used vehicles across 13 automotive brands (Subaru, Volkswagen, Kia, KGM, Renault, Volvo, JAC Motors, GMSV, Zeekr, Deepal, XPENG, Foton, and GAC). The company also provides vehicle servicing and genuine parts, in-house finance and insurance solutions, a trade-in/sell-your-car service, and dedicated business fleet sales.
Product overview
Cricks Highway is a multi-brand automotive dealership operating as part of the Crick Auto Group (founded 1995) in Springwood, Queensland. The company offers a comprehensive automotive retail platform featuring new, demo, and used vehicle sales across 13 vehicle brands (Subaru, Volkswagen, Kia, KGM, Renault, Volvo, JAC Motors, GMSV, Zeekr, Deepal, XPENG, Foton, GAC). The product portfolio includes vehicle sales (new, demo, used, electric), complementary services (vehicle servicing with genuine parts), financial services (financing, insurance, pre-approval), and trade-in/sell-your-car services. The company also offers fleet solutions for business customers and specialized protection plans through its Autopact subsidiary.
Differentiator
Problem solved
Functional benefit
Brands
- Cricks EV Hub: Electric vehicle sales hub showcasing electric and hybrid vehicles across multiple brands
- Cricks Finance Solutions
- Autopact Protection Plan
- Handback Guarantee
Products and services
- New Vehicle Sales Sale of brand-new vehicles across multiple automotive brands including Subaru, Volkswagen, Kia, KGM, Renault, Volvo, JAC Motors, GMSV, Zeekr, Deepal, XPENG, Foton, and GAC. Offered to retail consumers and business fleet customers through physical showrooms and online enquiry.
- Demo Vehicle Sales Sale of demonstration vehicles that have been used for test drives but have low mileage, offering near-new vehicles at reduced prices.
- Used Vehicle Sales Sale of pre-owned vehicles with various price points and mileage levels, backed by quality inspection standards and most carrying a 2-year or 200,000km warranty.
- Electric Vehicle Sales Sale of electric, PHEV, and plug-in hybrid vehicles from brands including Kia, Subaru, XPENG, Zeekr, Deepal, and GMSV.
- Vehicle Servicing and Parts Maintenance and repair services for vehicles across the dealership brands, including online booking and genuine parts supply.
- Finance Solutions Flexible in-house and partner financing options including pre-approval, business finance, credit score assessment, and private car finance options to support vehicle purchases.
- Car Insurance Options Vehicle insurance options and guidance offered to customers to protect their vehicle purchases.
- Sell Your Car / Trade-In Instant price quotation service for customers looking to sell or trade in their existing vehicles.
- Business Fleet Sales Dedicated fleet sales and management solutions for business customers purchasing multiple vehicles for commercial operations.
- Autopact Protection Plan Extended protection plan offered through the Autopact Foundation for vehicle coverage beyond standard warranties.
Companies that use Cricks Highway
Customer profileSegments2 records
Ideal customer profiles2 records
Cricks Highway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cricks Highway partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- SubarucoreAuthorized Subaru dealer operating dedicated Subaru showroom as part of the Cricks Highway group, serving Brisbane, Gold Coast and Logan regions with new and used Subaru vehicles.
- VolkswagencoreAuthorized Volkswagen dealer operating dedicated VW showroom as part of Cricks Highway group, providing sales, service and parts for Volkswagen vehicles.
- KiacoreAuthorized Kia dealer with dedicated showroom and special offers page, providing Kia vehicles including Picanto, Sportage, Carnival, Tasman, EV3, Seltos, and Sorento.
- KGM (formerly SsangYong)coreAuthorized KGM dealer (formerly SsangYong) operating dedicated showroom for KGM vehicles including Musso and Korando models.
- RenaultcoreAuthorized Renault dealer with showroom for Kangoo, Trafic, and Master commercial vehicles and passenger vans.
- VolvocoreAuthorized Volvo dealer (Volvocars Springwood) providing Volvo vehicles including XC60 and other Volvo models.
- JAC MotorsminorAuthorized JAC Motors dealer offering JAC T9 ute vehicles including Tradepro and Haven variants.
- GMSV (GMC Specialty Vehicles)minorAuthorized GMSV dealer providing GMC Specialty Vehicles as part of the Chevrolet/GMC truck brand range.
- ZeekrminorAuthorized Zeekr electric vehicle dealer offering Zeekr EV models as part of the expanding electric vehicle lineup.
- DeepalminorAuthorized Deepal dealer providing Deepal electric vehicle models as part of the EV brand portfolio.
- XPENGminorAuthorized XPENG dealer with dedicated XPENG Demo Days events and dedicated XPENG showroom page.
- FotonminorAuthorized Foton dealer offering Tunland V9-L and V9-S dual cab utes.
- GACminorAuthorized GAC dealer offering GAC EMZOOM vehicles.
- Autopact GroupcoreCricks Highway is part of Autopact Pty Ltd (ABN 44 608 040 606), an automotive dealership group selling new and used vehicles. Autopact provides the parent company structure including Autopact Protection Plan and Handback Guarantee programs.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Cricks Highway competitors and assessment
Company assessmentDirect peers
- Sonic Automotive: US-based multi-brand automotive retailer operating franchised dealerships plus EchoPark used-vehicle stores and F&I/ancillary services. Directly comparable to Cricks Highway in franchise-based new-car retail with growing used-vehicle and digital channels.
- Pendragon plc: UK-based multi-brand automotive retailer (now operating as Pinewood.AI and divested retail into Lithia UK). Historically a direct peer to Cricks Highway in multi-brand franchised dealership model with integrated F&I and aftersales; useful international benchmark for dealer unit economics and EV transition strategies.
- Group 1 Automotive: US and UK multi-brand automotive retailer with new and used vehicle sales, F&I, and parts/service operations across numerous OEM franchises. Closely comparable model to Cricks Highway's multi-brand franchised approach with similar revenue mix.
- Lithia Motors: One of the largest US-based multi-brand automotive retailer groups with new, used, F&I, and service operations across numerous OEM franchises. Comparable business model and revenue streams to Cricks Highway, and a relevant benchmark for what scaled multi-brand dealer consolidation looks like.
- AutoNexus: Australian multi-brand automotive dealership group operating across several regions with franchised new vehicle, used vehicle, finance, and service operations. Closest mid-market peer to Cricks Highway in business model and product/offering, with comparable reliance on multi-brand OEM partnerships and integrated F&I income.
- Asbury Automotive Group: US-based multi-brand franchised automotive retailer with new and used vehicle sales, F&I, and parts/service operations. Closely comparable in product/offering and revenue mix to Cricks Highway, and a useful benchmark for dealer-group operating efficiency.
- Eagers Automotive: Australia's largest automotive retail group operating multi-brand franchised dealerships across new, used, F&I, and service across the country. Directly comparable to Cricks Highway as a multi-brand franchised dealer with a similar revenue mix (vehicle sales + finance + service + parts), though at substantially greater scale and geographic spread.
Regional players
- Heartland Group Holdings: Listed automotive retail group operating multi-brand franchised dealerships in New Zealand. Comparable in business model and product mix (new, used, F&I, service, parts) but serves a different geography (NZ vs. Australia); useful proxy for trans-Tasman dealer economics and OEM relationships.
Broad incumbents
- Inchcape plc: Global automotive distributor and retailer operating across multiple markets including Australia. Larger incumbent with overlapping franchised retail and distribution activities; comparable at the business-model level but operates at significantly greater scale and geographic breadth.
Others
- Carsales.com: Australia's largest online automotive marketplace where dealers like Cricks Highway list inventory. Not a direct competitor in vehicle sales but a critical channel and ecosystem participant; reflects the broader structural shift toward online car discovery that affects traditional dealership economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Cricks Highway social profiles
Digital presenceCricks Highway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cricks Highway leadership team
Management profileNumber of profiles
Cricks Highway subsidiaries and ownership
Company hierarchySubsidiaries14 records
Cricks Highway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cricks Highway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cricks Highway
What does Cricks Highway do?
Cricks Highway is a multi-brand automotive dealership group operating in Springwood, Queensland, that sells new, demo, and used vehicles across 13 automotive brands (Subaru, Volkswagen, Kia, KGM, Renault, Volvo, JAC Motors, GMSV, Zeekr, Deepal, XPENG, Foton, and GAC). The company also provides vehicle servicing and genuine parts, in-house finance and insurance solutions, a trade-in/sell-your-car service, and dedicated business fleet sales.
Is Cricks Highway a public or private company?
Cricks Highway is a private company. It is classified as family owned and is currently operating.
When was Cricks Highway founded?
Cricks Highway was founded in 1995. It employs 51 to 100 people.
Where is Cricks Highway based?
Cricks Highway is headquartered in Logan Village, Australia, in the Oceania region.
How does Cricks Highway make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are finance and Insurance and service and Parts.
Who are Cricks Highway's main competitors?
Direct peers on record are Sonic Automotive, Pendragon plc, Group 1 Automotive, Lithia Motors, AutoNexus, Asbury Automotive Group and Eagers Automotive. Heartland Group Holdings is listed as a regional player. Inchcape plc is listed as a broad incumbent. Carsales.com is listed as an others.
Does Cricks Highway have an API?
No public API is recorded for Cricks Highway.