TOPR

What TOPR does

TOPR (legal name: Teona Ostrov Public Relations) is a privately held, founder-owned boutique communications agency headquartered in Brooklyn, New York, operating as a B2B professional services firm. The agency was founded in 2018 and employs between 11 and 50 people. Its service portfolio comprises five integrated offerings: public relations, influencer relations, social media marketing, growth marketing, and talent management. There is no proprietary software product, platform, or technical architecture — the firm's output is human-delivered communications work.

TOPR's commercial activity is concentrated on the beauty, cosmetics, lifestyle, and wellness verticals. Documented clients include PaintLab, Innb Auty Project, Beekman 1802, Reprise, Plantkos, Maya Chia, Globe Electric, and NakedPoppy. The agency's value proposition rests on securing editorial coverage in tier-one publications (Byrdie, Glamour, Allure, Harper's Bazaar, Vogue, InStyle, PopSugar, Mindbodygreen) and managing influencer and talent relationships on behalf of clients. Customer acquisition is executed via direct outreach, email inquiries ([email protected]), and industry referrals — a sales-led motion without disclosed marketing spend.

The firm's revenue model is professional-services-based, with engagements structured as retainer contracts or project-based fees typical of boutique PR agencies. No pricing is publicly disclosed. TOPR has not raised external funding, has no disclosed parent company, and has no partnerships, acquisitions, or patent/trademark filings on record. The agency's website copyright is dated 2021 and the "Responsibility" page is a placeholder reading "Big things coming soon," which is the only observable forward signal in the data set.

Name

TOPR

Legal name

Teona Ostrov Public Relations

Website

https://teonaostrovpr.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

TOPR is a privately held, founder-owned boutique communications agency in Brooklyn, NY, offering public relations, influencer relations, social media marketing, growth marketing, and talent management to beauty, lifestyle, and wellness brands.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYHSACAHAE

Celebrity & Influencer Talent Booking

Home & Personal Services/Event & Personal Concierge Services/Entertainment Booking & Talent Management

SECONDARYHSACAAAI

Entertainment Booking & Speaker/Talent Management

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

Keywords

• Public relations services
• Influencer marketing
• Social media marketing
• Growth marketing
• Talent management

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services Revenue: TOPR generates revenue through professional services engagements including public relations, influencer relations, social media marketing, growth marketing, and talent management. Revenue is likely derived from retainer-based contracts and project fees typical of boutique PR agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

TOPR is a boutique public relations and communications agency that provides five integrated service lines to brand clients: public relations, influencer relations, social media marketing, growth marketing, and talent management. The agency secures media coverage, manages influencer and talent partnerships, and develops social media and growth strategies primarily for beauty, lifestyle, wellness, and fashion brands.

Product overview

TOPR is a public relations and marketing agency offering a unified suite of services rather than a modular software product. The agency provides five integrated service offerings: Public Relations, Influencer Relations, Social Media Marketing, Growth Marketing, and Talent Management. These services work together to deliver comprehensive brand communications and marketing solutions for clients across various industries including beauty, lifestyle, wellness, and fashion.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Core PR services focused on media relations, press coverage, and brand communications for clients in beauty, lifestyle, wellness, and fashion sectors.
• Influencer Relations Strategic partnerships and management of influencer collaborations designed to amplify brand messaging for clients.
• Social Media Marketing Social media strategy and content marketing services to build brand presence across digital platforms for client brands.
• Growth Marketing Data-driven marketing strategies aimed at accelerating brand growth and market expansion for client brands.
• Talent Management Management and representation of talent including brand ambassadors and public figures for client brand campaigns.

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• SHADOW: SHADOW is an influencer marketing and social media agency that works with lifestyle, beauty, and consumer brands. It overlaps with TOPR in influencer relations and social media marketing services and competes for similar client budgets in the indie beauty/wellness segment.
• BPCM: BPCM is a boutique communications agency focused on beauty, fashion, and lifestyle brands, offering PR, influencer, and social media services. Like TOPR, it competes for the same indie-to-mid-market beauty and lifestyle client base with a similarly sized team and specialty positioning.
• The Consultancy PR: The Consultancy PR is a boutique lifestyle, beauty, and wellness PR agency serving emerging and established brands. It mirrors TOPR in vertical focus, boutique scale, and integrated influencer + earned-media services.

Broad incumbents

• Edelman: Edelman is the world's largest PR firm with deep beauty and consumer brand practices. It competes with TOPR for mid-market and enterprise beauty accounts that require multi-region delivery and a broader service portfolio than boutique shops can provide.
• Ogilvy PR: Ogilvy PR is a global public relations network offering integrated communications including PR, influencer, social, and brand marketing. It overlaps meaningfully with TOPR's service stack at the enterprise end, where brands seek single-vendor solutions.
• 5W Public Relations: 5W Public Relations is a sizeable full-service PR firm with strong consumer and lifestyle practices. While much larger than TOPR, it competes for the same beauty and lifestyle client retainers and often serves as the network alternative to boutique shops like TOPR.
• FleishmanHillard: FleishmanHillard is a global communications agency with strong consumer and lifestyle practices. It competes with TOPR for consumer brand mandates requiring multi-channel, multi-region execution that boutique shops cannot match.
• Weber Shandwick: Weber Shandwick is a global communications agency with consumer marketing and lifestyle expertise. It competes with TOPR for larger brand mandates where global scale, integrated ad-PR offerings, and network resources outweigh boutique appeal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOPR