Retirement Living

What Retirement Living does

Retirement Living, LLC. is a private, Tulsa-based digital content and affiliate platform that helps seniors and family caregivers navigate retirement and aging-in-place decisions. Founded in 1998 and operating with a small team of 1-10 employees, the company publishes free, SEO-optimized buyers guides and reviews across product categories including walk-in tubs, walk-in showers, stair lifts, home elevators, wheelchair lifts, medical alert systems, hearing aids, Gold IRA companies, and Gold dealers. The platform's core differentiator is a formal Expert Review Board staffed by credentialed professionals (CFP, ChFC, RICP, OTR/L, ECHM, CAPS, AuD, MBA, CCC-A, Elder Law Attorney, IRS Enrolled Agent) who validate content accuracy, alongside a senior editorial team led by Sr. Editor Lauren Hamer and Sr. Content Manager Jeff Smith.

The underlying platform is a digital content management system layered with editorial workflow and review methodology (hands-on testing, 45+ hours of research per guide, evaluation of 25+ companies, customer review aggregation across hundreds of data points, expert consultations, and showroom visits). Geographic coverage includes 30+ US metro areas with local installer directories, and the site is recognized in major outlets including Reuters, New York Times, Business Insider, The Hill, and Yahoo Finance.

The business is a classic affiliate and advertising model. Consumers access all content free of charge; Retirement Living earns commissions when users click partner links, complete forms, or call tracked phone numbers connecting them to product manufacturers (e.g., Safe Step, Kohler, American Standard, Bruno, Lifeway Mobility, Stannah), Gold IRA specialists (American Hartford Gold), medical alert providers (Medical Guardian), and financial advisors via a matching integration with SmartAsset. There is no disclosed outside funding, no parent company, and no institutional investors identified; ownership appears closely held or founder-controlled.

Name

Retirement Living

Legal name

Retirement Living, LLC.

Website

https://retirementliving.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Retirement Living is a private, Tulsa-based digital content and affiliate platform that publishes free, expert-reviewed buyers guides for seniors and family caregivers across accessibility products (walk-in tubs, stair lifts, home elevators), medical alert systems, and Gold IRAs, monetizing through affiliate commissions and a SmartAsset financial-advisor matching partnership.

Ownership category

akta.pro rank

Product category

Senior Living Information Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

akta.pro primary industry

Retirement Planning & Financial Education for Seniors (EDAAAMAF)

akta.pro secondary industry

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Senior living reviews
• Retirement planning guides
• Accessibility product reviews
• Aging in place resources
• Senior care buyer guides

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Affiliate Marketing: Retirement Living earns commissions when users click partner links or complete forms connecting them to product manufacturers and service providers (financial advisors, gold IRA companies, accessibility product sellers). The company states it may earn money from partners when users click links or complete forms.
2. Advertising: The platform displays partner content and receives compensation for featuring companies in buyers guides. Companies must meet quality standards to be included, and compensation does not affect editorial analysis.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Retirement Living is a digital editorial platform that publishes free, expert-reviewed buyer guides, side-by-side product reviews, and educational content covering accessibility products (walk-in tubs, walk-in showers, home elevators, stair lifts, wheelchair lifts, medical alert systems) and financial products (Gold IRAs, gold dealers) for seniors and family caregivers. The platform also connects users with financial advisors via a matching questionnaire in partnership with SmartAsset, and earns revenue from affiliate commissions when users are referred to partner brands.

Product overview

Retirement Living is an editorial content platform that helps seniors and their loved ones navigate aging through free, unbiased buyer guides, expert reviews, and retirement news. The core offering consists of comprehensive buyers guides covering accessibility and mobility products (walk-in tubs, walk-in showers, home elevators, stair lifts, wheelchair lifts, medical alert systems) and financial products (Gold IRA companies, gold dealers). The platform operates an Expert Review Board of certified professionals who validate content accuracy. Additional services include a financial advisor matching partnership with SmartAsset and a daily newsletter delivering retirement planning news and resources. The company monetizes through affiliate partnerships with reviewed brands and accepts compensation from partners when users click links or complete forms.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyers Guides
• Walk-In Tubs Buyers Guide
• Walk-In Showers Buyers Guide
• Home Elevators Buyers Guide
• Stair Lifts Buyers Guide
• Wheelchair Lifts Buyers Guide
• Medical Alert Systems Buyers Guide
• Gold IRA Companies Buyers Guide
• Gold Dealers Buyers Guide
• Financial Advisor Matching Service
• Retirement Living News Section

Quantifiable outcome

• Average 3.5 out of 5 stars rating across walk-in tub company reviews (350+ reviews analyzed)
• +3 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Safe StepcoreChannel Partner/ Reseller/ DistributorSafe Step is featured prominently in walk-in tubs and walk-in showers buyers guides. The company pays referral fees when users click through to request quotes or purchase products. Safe Step is highlighted as a top pick with ratings of 4.7 for tubs and 4.8 for showers.
• SmartAssetcoreChannel Partner/ Reseller/ DistributorFinancial advisor matching partnership through go.retirementliving.com/smartasset-mt-guide-table. Retirement Living receives compensation when users are matched with and engage financial advisors.
• KohlerminorChannel Partner/ Reseller/ DistributorKohler Walk-In Bath products featured in walk-in tub and walk-in shower buyers guides with affiliate link integration for quote requests.
• American StandardminorChannel Partner/ Reseller/ DistributorAmerican Standard walk-in tubs and walk-in showers featured in buyers guides with affiliate links. 140+ year company history mentioned for credibility.
• BrunominorChannel Partner/ Reseller/ DistributorBruno stair lifts and home elevators featured with high ratings (4.6 stars for stair lifts). USA-made positioning emphasized.
• Lifeway MobilityminorChannel Partner/ Reseller/ DistributorLifeway Mobility accessibility products (stair lifts, home elevators, wheelchair lifts) featured with 4.8 star rating. Available in 27 states.
• StannahminorChannel Partner/ Reseller/ DistributorStannah stair lifts and home elevators featured. Over 150 years in business with A+ BBB rating. Over 850,000 units sold.
• American Hartford GoldminorChannel Partner/ Reseller/ DistributorGold IRA company featured in reviews section with affiliate relationship. Same-day IRA product highlighted as industry differentiator.
• Medical GuardianminorChannel Partner/ Reseller/ DistributorMedical alert systems company featured in reviews with product descriptions and affiliate links.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Seniorly: Senior living directory and resource platform with editorial content for families evaluating senior care options. Competes directly for senior-living search traffic and partner referrals.
• Caring.com: Major senior care information and referral platform connecting families with senior living, home care, and aging-in-place resources. Direct competitor in the senior content + referral space with a larger brand and editorial footprint.
• SeniorLiving.org: Senior-focused editorial and review platform covering senior living, accessibility products, and retirement resources. Closest direct competitor to Retirement Living in scope, monetization model (affiliate/referral), and audience.
• A Place for Mom: Senior living advisory and referral service that matches families with assisted living, memory care, and retirement communities. Comparable because of its content-plus-referral monetization, overlapping audience, and senior-living focus.
• AgingCare.com: Information and community platform for family caregivers covering senior care, accessibility, and aging-in-place topics. Direct competitor for caregiver audience attention and product/service referrals.
• SeniorGuidance.org: Free senior living and care resource platform providing directories, reviews, and state-level guides. Operates in the same affiliate/directory monetization model targeting the same demographic.

Others

• SmartAsset: Financial-advisor matching and personal finance content platform. Already a strategic partner of Retirement Living for advisor matching, but also a publisher in overlapping retirement-planning topics.

Emerging players

• ConsumerAffairs: Consumer review and brand-comparison platform covering products and services, including senior care categories. Comparable affiliate/lead-generation model with broader product coverage.

Broad incumbents

• NerdWallet: Large-scale personal finance content and affiliate platform with retirement planning, investing, and insurance content. Overlaps with Retirement Living's financial-advisor matching and Gold IRA review categories.
• Bankrate: Established financial product comparison and content site covering retirement, banking, and insurance. Overlaps with Retirement Living's Gold IRA, retirement planning, and financial-product review categories.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/retirelive
• YouTubeyoutube.com/@retirement-living
• Facebookfacebook.com/RetireLive
• Instagraminstagram.com/retirement_living

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retirement Living