AMA

What AMA does

AMA (WA), the Western Australian branch of the Australian Medical Association, is a private, membership-based professional association founded in 1898 and headquartered at 8-10 Stirling Highway, Nedlands. It serves medical practitioners and medical students across Western Australia across all career stages — from students and interns, through Doctors in Training, General Practitioners, and public hospital doctors, to private practice specialists and International Medical Graduates. The organisation is not government funded; operations are supported by annual member subscriptions, with separate Federal AMA fees collected on behalf of the national body under a September 2024 service agreement.

The core platform is a digital membership management portal (Power Apps Portals) for join, renew, and benefits access, complemented by CPD Home — a proprietary Continuing Professional Development tracking service launched in 2023 that is the only non-college CPD home to successfully launch in Australia. A suite of wholly-owned subsidiaries extends the offering: AMA Financial Services, AMA Insurance Services, AMA Training Services, AMA Tax and Accounting Services, AMA Recruit, AMA College, Doctorportal Learning (CPD Home), Doctors Health Advisory Service WA (DHASWA), the AMA (WA) Benevolent Fund, and the AMA (WA) Foundation. Communication channels include the monthly Medicus journal, the Med e-Link newsletter, the Hospital Health Check advocacy survey, the MEDCON national inter-college conference, the Dr YES youth health program, and intern orientation outreach.

Revenue is generated principally through recurring membership subscriptions, with supplementary income from subsidiary services (financial, insurance, training, tax/accounting, recruitment, CPD Home), publications, and advertising/sponsorship placements (notably with St John of God Health Care and Silverchain). AMA (WA) maintains the highest membership penetration of any AMA in Australia, and a conjoint membership arrangement with the Australian Salaried Medical Officers' Federation (ASMOF) provides bundled industrial relations representation to eligible salaried doctors.

Name

AMA

Legal name

Australian Medical Association (WA)

Website

https://amawa.com.au

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

1–10 employees

Short description

AMA (WA) is a private, membership-based professional association founded in 1898 that represents medical practitioners and medical students across Western Australia, providing advocacy, industrial relations, CPD tracking via its CPD Home platform, and a portfolio of subsidiary services in finance, insurance, training, and recruitment.

Ownership category

akta.pro rank

Headquarters

HQ city

Nedlands

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Subscriptions: Annual membership subscriptions from medical practitioners and students across Western Australia, with separate fees for AMA (WA) and Federal AMA shown on invoices. The organization is not government funded; operations are funded by collective annual subscriptions.
2. Member Services and Solutions: Revenue from subsidiary services including AMA Financial Services, AMA Training Services, AMA Tax and Accounting Services, AMA Recruit, and AMA CPD Home subscriptions.
3. Publications and Advertising: Revenue fromMedicus monthly journal, advertising placements, and partnership with AMPCo for Medical Directory and MJA distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

AMA (WA) is a membership-based professional association that represents and supports doctors and medical students across Western Australia through annual subscription memberships. Core services include workplace relations and industrial representation, legal advisory services, advocacy on health policy, and continuing professional development tracking via the in-house CPD Home platform. Members also gain access to wholly-owned subsidiary services covering financial planning, insurance, tax and accounting, training, and medical recruitment.

Product overview

The AMA (WA) is a professional membership organization for medical practitioners and medical students in Western Australia. The organization offers a suite of integrated services including membership representation and advocacy, industrial relations support through legal representation and workplace advisory services, financial services (insurance, tax, accounting), training and recruitment services, and continuing professional development through its CPD Home platform. Key publications include the monthly Medicus journal and Med e-Link newsletter. The organization also runs the MEDCON medical conference, manages the Hospital Health Check advocacy program, and supports doctors through the Doctors Health Advisory Service WA.

Differentiator

Problem solved

Functional benefit

Brands

• Medicus: Monthly journal publication of AMA (WA) providing news, features, and clinical content for medical professionals
• Hospital Health Check
• CPD Home
• MEDCON
• Dr YES

Products and services

• AMA (WA) Professional Membership Career-long professional membership for medical students, interns, doctors in training, GPs, public hospital specialists, and private specialists in Western Australia, providing advocacy, CPD tracking, industrial relations support, and member benefits.
• Workplace Relations and Industrial Relations Services Workplace relations advisory, legal representation, contract reviews, and dispute resolution provided to AMA (WA) members across public hospitals and private practice.
• CPD Home (Continuing Professional Development) Continuing Professional Development tracking and compliance platform that lets doctors manage self-education activities and meet Medical Board of Australia CPD requirements; offered free or discounted to AMA (WA) members.
• AMA Financial Services Financial planning, business insurance and wealth management services tailored for medical professionals, delivered through a wholly-owned AMA (WA) subsidiary.
• AMA Training Services Training offerings including the Medical Receptionist Course and Diploma of Practice Management, run through a wholly-owned AMA (WA) subsidiary.
• AMA Tax and Accounting Services Tax and accounting services for medical practitioners and their practices, delivered through a wholly-owned AMA (WA) subsidiary.
• AMA Recruit Recruitment services connecting medical professionals with employment opportunities across Western Australia, operated through a wholly-owned AMA (WA) subsidiary.
• Medicus Journal Monthly professional journal covering clinical topics, advocacy issues, member profiles, industrial relations updates, and medical news for the WA medical community.
• Med e-Link Newsletter Regular electronic newsletter providing members with updates on events, policy developments, and member opportunities.
• MEDCON Conference Inter-college medical conference bringing together doctors from all specialties and career stages, providing CPD-accredited programming and professional networking.
• Hospital Health Check Annual survey of junior doctors in WA hospitals used to assess and publicly report on working conditions; the 2025 edition recorded participation from nearly 1,500 junior doctors.
• Dr YES Youth Education Program Community initiative in which junior doctors deliver youth health education presentations in Western Australian schools, building health literacy and brand awareness.
• Doctors Health Advisory Service WA (DHASWA) Confidential health and advisory support service for doctors and medical students in Western Australia, operated through an AMA (WA) affiliated entity.
• AMA (WA) Legal In-house legal services supporting members with workplace relations matters, contract review, and dispute resolution.

Quantifiable outcome

• Highest membership penetration of all AMAs in Australia
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Raine Medical Research FoundationminorOthers · 1 January 2025Provided $2.8 million in project funding for 2025, including $445,562 Clinician Research Fellowship to Dr Peter Lau for melanoma cell therapy trial. AMA (WA) member Dr Lau received this research fellowship.
• Federal AMA (AMA Limited)coreStrategic or Co-development Partner · 1 September 2024Service agreement reached September 2024. AMA (WA) collects membership fees on behalf of Federal AMA until end of 2025, with new agreements to be negotiated for 2026. WA members are members of both organizations with charges shown separately on invoices.
• Australian Salaried Medical Officers' Federation (ASMOF)coreStrategic or Co-development PartnerConjoint membership arrangement where AMA (WA) members receive ASMOF membership at no additional cost for full-time Hospital Medical Officers and Salaried Medical Officers. ASMOF is the principal federally registered union representing medical officers under federal jurisdiction. AMA (WA) collects and exchanges membership details for administering the conjoint arrangement.
• AMPCo (Australian Medical Publishing Company)minorChannel Partner/ Reseller/ DistributorAMPCo collects, stores and uses member information for compilation and publication of the Medical Directory of Australia, distribution of the Medical Journal of Australia (MJA), direct marketing of information, goods and services to persons on the AMPCo database, and statistical and industry analysis.
• Doctorportal Learning (CPD Home)coreTechnology or IntegrationAMA (WA) partners with Doctorportal Learning trading as CPD Home to provide Continuing Professional Development services for doctors to manage their self-education. AMA (WA) members receive free or discounted CPD Home subscriptions.
• SilverchainminorStrategic or Co-development PartnerSilverchain is a sponsor of AMA (WA) events and provides advertising in Medicus publication regarding aged care services.
• St John of God Health CareminorStrategic or Co-development PartnerMajor sponsor of AMA (WA) events including Members Soiree and provides advertising and sponsorship opportunities through Medicus.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Australian Salaried Medical Officers' Federation (ASMOF): ASMOF is the principal federally registered union for salaried medical officers and is AMA (WA)'s industrial partner under a conjoint membership arrangement. Comparable on member representation and IR service delivery, but focused on employment/IR rather than the broader professional-association value chain.
• Royal Australian College of General Practitioners (RACGP): RACGP is a specialty college that competes directly with AMA (WA) CPD Home for GPs and other members. Member-fee + CPD + advocacy + training model is highly analogous, though college status confers CPD home rights by default.
• Royal Australasian College of Physicians (RACP): RACP is a specialty college with member dues, CPD, training, and advocacy, and an explicit CPD Home product. Comparable on the CPD-home-product dimension and a direct threat vector for AMA (WA)'s differentiated CPD Home offering.

Direct peers

• AMA NSW: AMA NSW is the New South Wales state branch and is benchmarked against AMA (WA) on membership penetration metrics. Same member categories, advocacy focus, and diversified subsidiary model — an obvious peer for cross-state unit economics.
• Australian Medical Association (Federal) / AMA Limited: The Federal AMA is the national peak body and parent in a service-agreement relationship with AMA (WA). It shares the same professional-association revenue model (membership fees, CPD, training, advocacy) at a national scope, making it the closest functional counterpart, though operating across all of Australia.
• AMA Queensland: AMA Queensland is the state branch serving Queensland doctors, with comparable membership structure and member benefits. Useful as a peer for testing penetration, fee-elasticity, and CPD Home uptake outside WA.
• AMA Victoria: AMA Victoria is the Victorian state branch of the Australian Medical Association, providing the same professional representation, industrial relations, CPD support, and member-services model as AMA (WA). Direct comparable on geography, member structure, and revenue mix (membership dues plus commercial subsidiaries).

Others

• Avant Mutual: Avant Mutual is a member-owned medical indemnity insurer providing professional liability cover to Australian doctors, comparable to AMA Insurance Services. Same captive-doctor cross-sell logic; useful peer for evaluating the financial-services subsidiary economics.

Broad incumbents

• British Medical Association (BMA): The BMA is the UK medical professional association from which AMA (WA) historically descends. Operates the same membership, representation, and CPD playbook at national scale in a much larger market, making it a useful scale and product analog for cross-jurisdictional expansion plans.
• American Medical Association (AMA US): The AMA in the US is the largest national medical society, sharing the same membership-fee-plus-publishing-plus-CPD-plus-advocacy revenue stack. Useful as a scale benchmark and as a model for non-dues revenue (e.g., JAMA publishing, insurance, CPT licensing).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AMA_WA
• Facebookfacebook.com/AustralianMedicalAssociationWA
• LinkedInlinkedin.com/company/amawa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMA