What Wise Professionals does

Wise Professionals is the operating brand of Wise Group AB, a publicly listed Swedish specialist staffing and human-capital consultancy (Nasdaq Stockholm: WISE) founded in 1996 and headquartered in Stockholm. The company delivers recruitment, contract consulting, and strategic advisory services across eight functional verticals: HR, Finance (formerly Eqonomy), IT, Sales, Marketing, Administration, Payroll, and Management. In 2024-2025, Wise consolidated eight previously separate specialist brands into a single unified "Wise" identity, governed by its proprietary "The Wise Way" methodology that emphasises strategic, long-term, people-centric competence matching over transactional placement.

The business model is professional services revenue across three core service lines: permanent recruitment (success-fee placements), contract/interim consulting (consultants employed by Wise and seconded to clients), and strategic advisory (leadership development, change management, organisational design). Wise operates through three regional offices in Stockholm, Göteborg, and Malmö, serving clients across more than 20 Swedish cities. Distribution is direct sales-led, supported by content marketing, the annual Closing the Gap Report (produced with Novus), Almedalen seminars, the Wise Breakfast Club network, and a Teamtailor-powered candidate portal (jobs.wise.se/connect).

Customer engagement is customised per engagement with non-publicly-disclosed pricing. The client base spans 1,650+ organisations since 2011 across diverse industries including industrial, automotive, construction, hygiene/health, food, space technology, consulting, and government/nonprofit. Cumulative scale metrics include 8,000+ candidates placed, 22,000+ candidate meetings per year, and customer satisfaction ratings of 9.3/10 for match quality and 9.5/10 for transparency. Wise has no proprietary software platform and no disclosed AI/ML product capabilities; its competitive positioning rests on specialist vertical expertise, two decades of accumulated talent pool and client relationships, and a listed-company brand in the Swedish market.

Name

Wise Professionals

Legal name

Wise

Website

https://wise.se

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Wise Professionals is a Swedish publicly listed specialist staffing and human-capital consultancy delivering recruitment, contract consulting, and strategic advisory across eight functional verticals (HR, Finance, IT, Sales, Marketing, Admin, Payroll, Management) to enterprise and mid-market clients throughout Sweden.

Ownership category

akta.pro rank

Product category

Staffing and Recruitment Services

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Human Capital & Workforce Transformation Consulting (BPAHACAE)

akta.pro secondary industry

Professional & Technical Direct Hire (IT, Engineering, Finance, Healthcare) (BPACAFAC)

Keywords

• Recruitment services
• Executive search
• HR consulting
• Talent acquisition
• Staffing solutions

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Recruitment / Executive Search: Wise places permanent candidates across HR, Finance, IT, Sales, Marketing, Admin, Payroll, and Management. Fees are likely structured as retained or contingency search mandates, with success fees upon placement. The company reports 8,000+ people placed in new jobs and 1,650+ satisfied clients since 2011.
2. Consulting / Contract Staffing: Wise places and employs consultants (interim, project-based) who are seconded to client organisations. Consultants work under Wise's employment while on assignment. The company has a network of specialist consultants across all eight verticals.
3. Strategic Advisory Services: Wise offers longer-term strategic consulting engagements in organisational development, leadership development, change management, and HR strategy. This covers individual coaching, team development, and leadership programmes (e.g., Zeppelin leadership programme).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Wise Professionals is a Swedish recruitment and consulting firm that delivers permanent placement, contract/interim staffing, and strategic advisory services across eight functional verticals: HR, Finance, IT, Sales, Marketing, Administration, Payroll, and Management. The company matches organisations with specialist professionals using its proprietary 'The Wise Way' methodology, with dedicated account managers and specialist consultants serving clients from offices in Stockholm, Göteborg, and Malmö.

Product overview

Wise Professionals is a Swedish staffing and recruitment firm that rebranded in 2025 from 8 separate brands (including Eqonomy, JMT, Konsultia, Poolia, Score, Heada, Dreamwork, and Wint) into one unified Wise brand. The company operates through eight specialist sub-brands covering HR (Wise HR), Finance (Wise Finance, formerly Eqonomy), IT (Wise IT), Sales (Wise Sales), Payroll (Wise Payroll), Admin (Wise Admin), Marketing (Wise Marketing), and Management (Wise Management). Each sub-brand provides recruitment, consulting staffing, and strategic advisory services within its respective domain. Services are delivered through three core offerings: Recruitment (permanent placement), Consulting (temporary/contract staffing), and Strategic Services (advisory). The company's proprietary methodology is called The Wise Way, which emphasizes strategic competency matching with people at the center. They also publish the annual Closing the Gap Report in partnership with Novus. The Wise Connect Portal (jobs.wise.se/connect) enables candidate registration and job matching.

Differentiator

Problem solved

Functional benefit

Products and services

• Recruitment Services (Rekrytering) Permanent recruitment services for finding and placing candidates in full-time positions across all eight specialist areas (HR, Finance, IT, Sales, Marketing, Admin, Payroll, Management). Targets Swedish organisations needing long-term hires.
• Consulting Services (Konsulttjänster) Flexible consultant staffing solutions providing skilled professionals for temporary or project-based assignments across all specialist areas. Consultants work under Wise's employment while seconded to client organisations.
• Strategic Services (Strategiska tjänster) Strategic advisory and consulting services to help organisations build long-term competency and leadership capabilities, including organisational development, change management, leadership coaching, and HR strategy.
• Wise HR Recruitment, consulting, and strategic advisory services for HR and Talent Acquisition professionals, including HR Business Partners, HR specialists, HR managers, and HR coordinators.
• Wise Finance Recruitment and consulting services for finance and accounting professionals, including controllers, CFOs, accountants, and financial managers.
• Wise IT Recruitment and consulting for IT professionals, including service desk, development, security, business development, and IT leadership roles.
• Wise Sales Recruitment and consulting for sales professionals and sales leadership roles.
• Wise Marketing Recruitment and consulting for marketing and communication professionals, including digital marketing, content marketing, and brand management roles.
• Wise Admin

Quantifiable outcome

• 8,000+ individuals placed in new jobs through Wise
• +5 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• NovuscoreStrategic or Co-development Partner · 24 June 2026Wise partners with market research firm Novus to produce the annual Closing the Gap Report, a flagship research publication on competency gaps, AI adoption, and workforce trends in Swedish organisations. The 2026 report was titled 'Closing the Gap Report 2026' and found that 81% of organisations see the skills gap problem but few act on it.
• Sveriges HR-Förening (Swedish HR Association)coreStrategic or Co-development Partner · 24 June 2026Wise co-hosts a seminar at Almedalen 2026 with Sveriges HR-Förening (the Swedish HR Association) on the topic 'When AI changes the game, human capability is our most important competitive advantage'. The event brings together business leaders, HR professionals, policymakers, and labour market stakeholders.
• FabegeminorGTM or Marketing Partner · 24 June 2026Wise co-hosts the Almedalen 2026 seminar with property developer Fabege, alongside Sveriges HR-Förening. Fabege provides the venue and co-branding for the event focused on human capability in the AI era.
• TeamtailorcoreTechnology or IntegrationWise uses Teamtailor's recruitment marketing and applicant tracking platform (jobs.wise.se/connect) to manage candidate pipelines, job applications, and CV databases. Teamtailor handles candidate data processing as a data processor under Wise's instructions. Wise also uses Teamtailor for employer branding pages and career site management.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Academic Work: Nordic multi-vertical staffing and recruitment firm operating across IT, finance, HR, and engineering in Sweden. Closest direct peer: similar multi-vertical model, similar Sweden/Nordics footprint, similar customer base of mid-market and enterprise clients.
• TNG Group (Target Next Generation): Swedish recruitment firm offering permanent placement and staffing across multiple verticals with a strong focus on anonymized, competency-based matching. Directly comparable in geography, approach to candidate matching, and customer segments.
• Jurek Rekryteringsbyrå: Nordic recruitment and staffing firm with deep Swedish presence, offering permanent, interim and consulting solutions across functional areas. Similar professional services model and customer base to Wise.
• Novare (formerly Novare Potential): Swedish recruitment and consulting firm providing talent solutions across several professional verticals. Direct peer: similar Sweden-only footprint, similar professional and direct-hire focus.
• PageGroup (Michael Page): Global professional recruitment firm with strong presence in Sweden, placing mid-to-senior professionals across finance, HR, IT, sales, and marketing. Direct peer given the shared specialist-vertical model and similar customer segments.

Broad incumbents

• ManpowerGroup Sweden: Global staffing leader with broad Swedish operations across temporary staffing, permanent placement, and workforce solutions. Much larger scale and broader portfolio; overlaps with Wise across multiple verticals but also serves industrial/blue-collar segments Wise does not focus on.
• Randstad Sweden: One of the world's largest staffing and HR services groups with a significant Swedish operation. Comparable on the staffing/recruitment core, but operates a much broader portfolio including RPO, MSP, and HR consulting globally.
• Hays Sweden: Global specialist recruitment firm focused on professional and technical roles. Closely comparable to Wise on the professional/technical vertical (IT, Finance, Engineering), but operates globally while Wise is Sweden-only.
• Korn Ferry: Global organizational consulting firm combining executive search, leadership development, and HR advisory. Comparable to Wise's strategic advisory and management/executive recruitment offerings, but at much larger scale and international footprint.
• Robert Half Sweden: Global specialist staffing firm with Swedish operations concentrated in finance, accounting, IT, and administrative placements. Strongest overlap with Wise's Wise Finance and Wise IT verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wise-professionals
• Xx.com/wiseproffession

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wise Professionals