Farris Marketing

What Farris Marketing does

Farris Marketing is a full-service advertising and public relations agency founded in 1982 and headquartered at 4845 Market St., Youngstown, Ohio, with additional offices in Cleveland, Ohio and Tampa, Florida. The firm is privately held and founder-led by George Farris (CEO and Senior Brand Coach), operating with a 1-10 employee headcount range. Its service catalog spans brand assessment, strategic planning, branding, research, advertising (TV, radio, print, digital), public relations, media and employee relations, website and mobile/app development, print design, animated videos and TV spots, social media management, and sales campaigns, packaged as a unified integrated marketing communications offering rather than discrete products.

The firm addresses three primary customer segments: consumer (B2C) businesses, B2B companies, and non-profit organizations, with additional work for public sector and government clients such as transit authorities, parks, and libraries. Customer concentration is distributed across industries including legal services (Schiavoni, Schiavoni, Bush & Muldowney), manufacturing (Road Systems, Inc.), healthcare/non-profit (Meridian HealthCare), transit (WRTA), parks and recreation (Boardman Township Park), and libraries (Public Library of Youngstown & Mahoning County). Select engagements show measurable outcomes, such as the WRTA sales tax ballot issue passing with ~60% voter approval and the Boardman Police Levy passing by more than a thousand votes.

Commercially, Farris Marketing operates a direct-to-client professional services model with quote-based engagements and multi-year contracts, augmented by referrals. The firm markets itself through a maintained blog, the 'Marketing That Makes A Difference' podcast (distributed across iTunes, Stitcher, TuneIn Radio, and Google Play Music), and social media presence on Facebook, X/Twitter, and LinkedIn. The agency does not develop proprietary AI/ML technology, software platforms, or APIs, and reports no funding rounds, mergers, acquisitions, or formal restructuring events. Its pricing is not publicly disclosed, and revenue is not reported.

Name

Farris Marketing

Legal name

Farris Marketing

Website

https://farrismarketing.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Farris Marketing is a full-service advertising and public relations agency founded in 1982 in Youngstown, Ohio. It provides branding, digital marketing, video production, and strategic communications services to B2B, B2C, government, and non-profit clients across Ohio and Florida.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Advertising agency services
• Brand strategy consulting
• Public relations services
• Marketing communications firm
• Digital marketing services

Headquarters

HQ city

Youngstown

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services: Professional services firm providing comprehensive marketing and advertising services to businesses and organizations, including strategic planning, branding, media buying, content creation, and campaign management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Farris Marketing is a full-service marketing communications firm providing brand assessment, strategic planning, branding, research, advertising, public relations, media and employee relations, website and app development, print design, animated videos and TV spots, social media management, and sales campaigns. The firm sells tailored, quote-based marketing service engagements to consumer businesses, B2B companies, non-profit organizations, and government/public-sector clients in Ohio and Florida.

Product overview

Farris Marketing is a full-service advertising and public relations agency offering a comprehensive suite of marketing services. The company provides strategic planning, branding, research, advertising (TV, radio, print, digital), public relations, website and mobile/app development, print design, animated videos and TV spots, social media management, and sales campaigns. The firm specializes in helping businesses (B2B, B2C) and non-profit organizations build audiences, attract prospects, and achieve growth through integrated marketing communications. Services are delivered as a unified offering rather than separate modular products.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Assessment

Quantifiable outcome

• Nearly 60 percent voter approval for WRTA sales tax ballot issue campaign
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Boardman Township ParkcoreStrategic or Co-development Partner · 1 January 2022Partnership starting in 2022 to develop marketing strategy for brand awareness and 75th anniversary. Services include new logo design, social media, e-newsletters, and print materials including calendars and sponsorship guides.
• Meridian HealthCarecoreStrategic or Co-development PartnerLong-term strategic partnership providing comprehensive marketing services including strategic planning, website development, TV spots, web videos, print materials and public relations. Farris has helped Meridian communicate its mission of 'Saving Lives and Serving Communities' through various divisions: Recovery by Meridian, Prevention by Meridian, and WorkLife by Meridian.
• Western Reserve Transit AuthoritycoreStrategic or Co-development PartnerOngoing partnership since 2016 to develop marketing and communication programs. Includes complete website redesign, video series, displays, press releases, television advertising, social media, direct mail, and ballot issue campaign management.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• M Booth: Larger independent public relations and brand communications agency. Competes with Farris on integrated brand storytelling, PR, and consumer/B2B communications, but with greater scale and a national footprint.
• Edelman: Largest global public relations firm, offering advertising-adjacent brand marketing, PR, and digital services. Overlaps with Farris in brand strategy, PR, and content capabilities but serves much larger enterprise and global clients.
• Weber Shandwick: Global public relations and communications agency and one of the world's largest PR firms. Competes with Farris for government, non-profit, and B2B clients but at vastly larger scale with broader geographic and service reach.

Direct peers

• Hennes Communications: Cleveland-based public relations and crisis communications firm. Comparable to Farris in regional Ohio positioning and government/non-profit client base, with overlap in PR and strategic communications services.
• Marcus Thomas LLC: Cleveland-based, mid-sized integrated marketing communications agency offering full-service advertising, PR, digital, and media services. Comparable to Farris Marketing in size, regional Ohio footprint, and full-service model targeting similar mid-market clients.
• Furia Rubel Communications: Philadelphia-area marketing and public relations agency of similar size serving professional services, government, non-profit, and B2B clients. Comparable to Farris in service breadth, mid-market client focus, and government/non-profit expertise.
• Falls Communications: Cleveland-based integrated marketing and public relations agency of similar scale, offering brand strategy, content, social media, and PR. Closely comparable in service mix and Ohio regional focus.
• Hitchcock Fleming & Associates: Akron, Ohio-based full-service marketing communications agency with integrated advertising, PR, and digital capabilities. Comparable in regional Ohio positioning, agency-of-record model, and full-service delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/farrismarketing
• YouTubeyoutube.com/channel/farrismarketing
• LinkedInlinkedin.com/company/farrismarketing
• Facebookfacebook.com/FarrisMarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farris Marketing