Response Marketing
Response Marketing, now operating as StayGold, is a New Haven-based brand strategy and creative studio offering branding, digital marketing, advertising, and social media services to enterprise, mid-market, and SMB clients across diverse industries.
- Company typePrivate
- Founded2002
- HeadquartersNew Haven, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Response Marketing does
Response Marketing is a New Haven, Connecticut-based marketing agency founded in 2002 that has rebranded to operate as StayGold (legally StayGold Studio). The firm provides brand strategy and creative services including branding, digital marketing, advertising campaigns, websites, and social media. Its service offering is built around what it describes as "human insight combined with modern creative capability," positioning itself as a brand strategy and creative studio that helps clients "find the truth at the center of your brand" and ensure messaging lands with target audiences.
The studio serves a horizontally diversified client base spanning enterprise and mid-market accounts across technology (Logitech, Backblaze, illumynt, LSi), HVAC/building systems (Carrier, dormakaba), aerospace and defense (EBAD), hardware manufacturing (Accurate Lock & Hardware), and hospitality/restaurant brands (Gator's Dockside, Piesanos, Savage Burrito, Sally's Apizza, Fortina), as well as nonprofits (Flame Bearers). Customer types range from global enterprise logos to local SMB restaurant operators, indicating a portfolio approach rather than a single-segment focus.
Revenue is generated through project-based professional services engagements. The go-to-market motion is sales-led and direct, with prospective clients engaging through the website contact form, social channels, and likely referrals. Pricing is not publicly disclosed and is structured as custom, project-based work. There is no evidence of venture funding, institutional investors, a parent company, or non-client ancillary revenue streams. The company operates with 11–50 employees and has no disclosed productized offerings, APIs, or technology platforms — it is a services business rather than a software/SaaS business.
Response Marketing firmographics
Firmographics- Name
- Response Marketing
- Legal name
- StayGold Studio
- Website
- https://response.agency
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Response Marketing, now operating as StayGold, is a New Haven-based brand strategy and creative studio offering branding, digital marketing, advertising, and social media services to enterprise, mid-market, and SMB clients across diverse industries.
- Ownership category
- akta.pro rank
Response Marketing industry classification
Industry- Product category
- Brand Strategy & Creative Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)
Keywords
Where Response Marketing is headquartered
LocationHeadquarters
- HQ city
- New Haven
- HQ country
- United States
- HQ region
- North America
Markets served
Response Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Brand Strategy and Creative Services: Professional services revenue generated through brand strategy consulting and creative studio work for clients. Projects likely involve brand positioning, creative development, and strategy engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Response Marketing product offering
Product offeringCore offering
Response Marketing, operating as StayGold, is a brand strategy and creative studio that helps companies find the truth at the center of their brand and ensure it lands with target audiences. It delivers brand positioning, creative development, advertising campaigns, websites, digital marketing, and social media work as project-based engagements for brands that think big but run lean.
Product overview
StayGold is a brand strategy and creative studio that functions as a unified service offering rather than a software platform. The company provides brand strategy and creative services designed to help brands 'find the truth at the center of your brand' and ensure it lands with their audience. The offering centers on human insight combined with modern creative capability, targeting brands that think big but run lean.
Differentiator
Problem solved
Functional benefit
Products and services
- StayGold Brand Strategy & Creative Studio Unified brand strategy and creative studio offering that helps brands find the truth at the center of their brand and ensure it lands, including brand positioning, creative development, websites, digital marketing, advertising campaigns, and social media. Sold to mid-to-large companies across technology, hospitality, aerospace and defense, manufacturing, HVAC, and restaurant sectors as custom, project-based engagements.
Companies that use Response Marketing
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles3 records
Response Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Response Marketing partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Response Marketing competitors and assessment
Company assessmentDirect peers
- Athletics: Brand strategy and design studio for ambitious companies, working across identity, naming, and creative direction. Directly comparable to StayGold in approach and target client segment.
- COLLINS: Independent brand strategy and design studio of comparable size, working with mid-to-large enterprises on brand identity, positioning, and creative systems. Closely comparable to StayGold in offering, client profile, and premium independent positioning.
- &Walsh: Brand strategy and design studio serving enterprise and culture-forward clients. Highly comparable to StayGold in scale, creative-led positioning, and project-based brand engagements.
- Mother Design: Creative and brand design studio within the Mother network, focused on brand identity, strategy, and creative campaigns for enterprise clients. Closely aligned with StayGold in creative-driven, strategy-led model.
- Mucca: Independent branding and design studio specializing in brand strategy, identity systems, and creative work for mid-to-large clients. Comparable to StayGold in craft focus and boutique operating model.
Broad incumbents
- Pentagram: Largest independent design firm, offering brand strategy, identity, and creative services to enterprise clients globally. Operates in the same category as StayGold but at significantly greater scale and partner-led model.
- DEPT®: Global digital and creative agency providing brand, marketing, and technology services to enterprise clients. Comparable category to StayGold with significantly broader service portfolio and scale.
- R/GA: Large global creative and digital agency offering brand strategy, campaign work, and product innovation for major enterprises. Overlaps with StayGold on brand and campaign work but operates at holding-company scale.
Emerging players
- Codeword: Modern creative and content agency combining editorial, brand, and campaign work for tech and consumer clients. Comparable to StayGold in serving mid-to-large enterprise clients with a creative-led model.
Others
- Gin Lane (now Walmart Connect): Was a direct-comparable independent brand strategy and design studio serving premium consumer clients before acquisition by Walmart. Historically a close peer to StayGold; now absorbed and illustrative of the consolidation path boutique studios face.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Response Marketing social profiles
Digital presenceResponse Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Response Marketing leadership team
Management profileNumber of profiles
Response Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Response Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Response Marketing
What does Response Marketing do?
Response Marketing, operating as StayGold, is a brand strategy and creative studio that helps companies find the truth at the center of their brand and ensure it lands with target audiences. It delivers brand positioning, creative development, advertising campaigns, websites, digital marketing, and social media work as project-based engagements for brands that think big but run lean.
Is Response Marketing a public or private company?
Response Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Response Marketing founded?
Response Marketing was founded in 2002. It employs 11 to 50 people.
Where is Response Marketing based?
Response Marketing is headquartered in New Haven, United States, in the North America region.
How does Response Marketing make money?
One revenue line is on record: brand Strategy and Creative Services.
Who are Response Marketing's main competitors?
Direct peers on record are Athletics, COLLINS, &Walsh, Mother Design and Mucca. Broad incumbents are Pentagram, DEPT® and R/GA. Codeword is listed as an emerging player. Gin Lane (now Walmart Connect) is listed as an others.
Does Response Marketing have an API?
No public API is recorded for Response Marketing.
What industry is Response Marketing in?
Response Marketing's product category is Brand Strategy & Creative Services. Its primary akta.pro industry code is BPAFAAAJ, Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty). Its NAICS code is 541810 and its SIC code is 7311.